PRESSKITAndrea Crews is the precursor of the playful and colorful eco-friendly fashion thanks to its innovative process of upcycling and its streetwear couture style.Its studio-shop in Paris is a meeting and creative place, its collections galvanize Paris Fashion Week and are sold in more than thirty prestigious concept stores worldwive such as colette in Paris, Marios Left Tanker in Tokyo, I.T. in Hong Kong or even Kwin in Seoul.Andrea Crews is also a creative agency that proposes to other brands energetic artistic direction.Its clients are Nike, Lacoste, Uniqlo, Eastpak or My Little Pony to name few.Active figure of the art world, Andrea Crews throws herself as much in the public sphere as in institutions for unique and transverse performances.Inter-artists platform, she federates photographers, designers, video makers, musicians and performes ; its influence network knows no boundaries.

Interview with Maroussia Rebecq, founder and creative director of Andrea Crews.

AndreaCrews,whoisit?whatisit?

I created Andrea Crews as an alter-ego, someone who both embraces life and stirs it up. A fictional figure in whom we can all recognise ourselves, American or Spanish, super hero or conquistador, Andrea Crews is a superego, free and gene-rous, ready to defy the established order. He or she wears the mask is Andrea Crews. Over the last ten years a joyful army has been recruited, a crazy troupe of actors, a collective project combining atypical physiques that alone we can not hope to possess.

Whydidyouchoosefashion?

Clothes are an ideal medium. Every day we dress, undress, as much to protect ourselves from the weather as to please others or go to work. Transformation is possible, metamorphosis around and the look is assured. Form is the style that allows us to self-exorcise, and the attitude makes each one of us a catwalk star: anti-fear and laughing out loud. To wear Andrea Crews is to sign up to this unique story.

Canyoutellusalittlebitmoreaboutthecollections?

We have created and presented fifteen collections which are declined in two lines: the streetwear couture line and the han-dicraft line made out of unique upcycled pieces created in our parisian studio. Every season we also do silk scarf collection in collaboration with artists and which are thought as painting to wear.Andrea Crews style is oversize, unisex, colourful and audacious, playing with loud prints, fabrics mix and the hijacking of dress codes. Every collection tells a new story, the next one will be haunted by chimeras and pimped by Photoshop effects.

Howhastheprojectstarted?

In 2002 at the Palais de Tokyo where Jérôme Sans invited me for a performance in which i used the clothes as a medium. Eleven years after the first recycling workshop, Andrea Crews is a double spiral that energizes our way of living. The An-drea Crews adventure is a collage of brillant colours and brutal images, a constantly moving kaleidoscope. There is no chronology, the frontiers are vague ; what counts is living it.

FASHION,ART,ACTIVISM?

Fashion Art Activism is our motto and our areas of expertise.Andrea Crews perceives fashion as a conveyor of social representation and a sign of belonging to a particular urban tribe. Clothes are a catalyst, they are form, colour, material and feeling.Andrea Crews is a hotbed of empirical and dynamic creativity that abolishes the frontiers between means of expression and establish a definitive link between art and life.Andrea Crews is also a platform for inter-artists creations, offering itself as an open and permanent home for artists looking for new inspiration, whether for clothes or pure works of art.Activism is the body of the octopus engendering a unique brand, a caring and bubbling DNA, the motor for a truly avant-garde vision. Conceiving the world through action, Andrea Crews invites us to stay strong, to seize power from a world that seeks to oppress us, a world that day by day, forms us into lazy consumers. Andrea Crews is always on the move! Involved in a multitude of activities, she embraces a creative field as broad as it is varied, setting light to everything.

AndwhatisCreativeAgency?

Andrea Crews proposes its expertise and its savoir-faire for other brands, proposing energetic and playful artistic direction that revolve mainly around exclusive capsule collections and out of the ordinary events. We have collaborate with Nike, Uniqlo, Lacoste or Eastpak among many others.

MINI-BIO

2002-DEUXIEMEMAINANDREA CREWS creates the first recycled clothing label at Palais de Tokyo.

2005-NUITBLANCHEPopular catwalk show in Belleville, makeover of the audience of Nuit Blanche. With Galeries Lafayette and the City of Paris

2007-REDLIGHTSSHOPOpening of the first ANDREA CREWS studio-shop, rue Frochot in Pigalle.

2008-WINDRUNNERFirst capsule collection with Nike during Cannes Film Festival.

2009-SWAPFirst Collaboration with colette: capsule collection and event at the shop.

2009-2012UPCYCLINGWORSKSHOPBerlin – Bilbao – Tokyo – Mexico – Jakarta

2010-HORSPISTESPerformance on the big stage of Beaubourg of Pompidou Centre.

2011-BURNINGVOGUEPerformance during the architecture and design fortnight, in Piacé le Radieux.

2012-CHRISTMASDREAMCashmere capsule Christmas collection with UniqloIAMANDREACREWSLaunch of our anthology book and the compilation «colette loves andrea crews».

2013-DOWTOWNTOUPTOWNOpening of our new space in the heart of Marais, at 83 rue de turenne 75003 Paris

Verbatim

« The brand name Andrea Crews is becoming established, making itself known for its collaborative magnetism, as a kind of Do-it-Yourself Anonymous, reflecting the era social networks. »Lauren Bastide, journalist and editor in chief of dailyELLE France

«Andrea Crews is an artistic project seeped in the fashion world. »Jérôme Sans, curator, cultural entrepreneur and et co-founder of Palais de Tokyo

« Andrea Crews has the unheardof luck to be credible in both art and fashion worlds. Not many labels manage to combine and have a presence in both these areas. »Sarah Andelman, founder and creative director of the shop colette

ANDREACREWS’COLLECTION

Fall-Winter 2013/2014Virtus Forma

Spring-Summer 2013Kitten Hologram

Fall-Winter 2012/2013Mother Earth

Spring-Summer 2012Big Bang Cocktail

Fall-Winter 2011/2012Les morts vivants de la mode

Spring-Summer 2011Le déjeuner sur l’herbe

Fall-Winter 2010/2011Hors-Piste

Spring-Summer 2010Jogging

Fall-Winter 2009/2010Sisters of Mercy

Spring-Summer 2009Sunset Empire

Fall-Winter 2008/2009Carnival Bauhaus

Spring-Summer 2008Acid Hippies

Fall-Winter 2007/2008Black Metal

Spring-Summer 2007Croisière

Fall-Winter 2006/2007Buren

Collection 2002Flocage

ANDREACREWS’COLLECTION

CONTACT

artistic directionMaroussia REBECQ

maroussia@andreacrews.com+33 6 61 83 79 05

developmentAnji DINH-VAN

anji@andreacrews.com+33 6 82 55 74 31

STUDIO-SHOP:83RUEDETURENNE75003PARIS

ANDREACREWS’WONDERSHOP83RUEDETURENNE-75003Paris

Andrea Crews just opened a new space in the heart of the parisian distric the Marais, at 83 rue de turenne, between art galle-ries and designers boutiques.

The space is modular and versatile: shop, dressing room, mini photo studio, library, chilling space.

The boutique has been decorated by the new wave of young designers : fitting room in soft mirrors by Victoria Willmotte // weightless rack by Krux Amsterdam // african ottoman chais by Maroussia Rebecq // neo memphis chairs and concrete marble cubes by Clémence Seilles // neonish window and vertical gardens by Kleber Matheus // marble patchwoks by Andrea Crews herself

presscommunication@andreacrews.com