press kit - 2013media.xyleme.com/mktg/press-room/presskit_2013.pdf · changing educational and...

Press Kit - 2013

©2012 Xyleme, Inc. All rights reserved. Xyleme, Inc. of 9

Press Contact For all media related inquiries, please contact:

Sarah Danzl PR & Social Media Manager

Phone: +1.303.817.7137 Email: [email protected]

Twitter: @sarahdanzl Facebook: sarahnoedanzl

Pinterest: SDanzl Skype: Sarah Danzl in Boulder, CO

Quick Xyleme Facts • Founded in 2004 • Xyleme President &CEO: Mark Hellinger • Headquartered in Boulder, Colorado • Xyleme operates in 8 countries around the world, including the USA, Czech Republic, UK, Russia,

Spain and Ukraine.

Headquarters Xyleme, Inc. 1881 9th Street, Suite 300 Boulder, CO 80302

Tel: 1+ (303) 872-0233 Fax: 1+ (303) 479-7127

Company at a glance Xyleme, Inc. is the leader in standards-based learning solutions that enable the creation, management, publishing and personalized delivery of training content. Xyleme’s suite of products is powered by Xyleme LCMS, a 100% XML-based single-source platform. It provides the industry’s most efficient content development platform for the rapid reuse of content across all types of print, eLearning, tablet and mobile outputs.

At the forefront of innovation, Xyleme’s open XML platform allows organizations to keep pace with rapidly changing educational and training requirements. The XylemeTM product suite also includes BravaisTM, Xyleme’s cloud-based content delivery solution that enables personalized learning experiences via specialized apps that can be used out-of-the-box or custom developed and delivered to any device. Pastiche® is Xyleme’s end-to-end solution for rapidly deploying interactive and privately branded iPad or Android apps.

Press Kit - 2013


Solutions Xyleme LCMS Xyleme LCMS (Learning Content Management System) is a fully integrated environment for authoring, managing, and publishing XML-based online courseware, instructor-led materials, mobile learning products, and performance support tools. It is the industry’s most efficient content development platform for rapid authoring and rapid reuse across any print or digital format. Content is created once as reusable learning objects that can be effortlessly repurposed and reassembled into custom training content with outputs to print, Web, E-reader, mobile or tablet formats. Xyleme LCMS provides a rich, web-based interface for an effortless authoring experience and a consistent and structured authoring process, designed to promote high-quality training materials.

Bravais Bravais is Xyleme’s cloud-based solution to deliver personalized learning to any device. It liberates your content from traditional learning management systems, and learners are able to create their own personalized learning experiences. Furthermore, learners can access content in Bravais the way they want to; from within their favorite media channels on the devices of their choice. Deliver content from Bravais to any LMS, the Pastiche Store, internal social collaboration apps such as Jive or Confluence, or external networks such as LinkedIn, Facebook, and Google+. Lastly, Bravais allows you to know if your content is effective through comments and user ratings, and tracks how users consume and interact with your learning content, providing you with powerful analytics.

Pastiche Pastiche is a turnkey solution that allows you to rapidly assemble existing textbooks, interactive multi-media, test prep, and moment-of-need support materials and publish them on-demand to any number of customizable and privately branded iPad or Android apps. The Pastiche ecosystem is made up of three components: the Pastiche tablet app, a set of authoring and publishing tools, and the Pastiche Store. The Pastiche Store is a hosted content distribution platform to provide your users seamless yet controlled access to your learning catalog. An intuitive Web admin interface allows you to upload new or updated products and gives you the ability to make them available on a per-user, per-group, or public basis.

FAQ How long will it take to learn how to use the software? Typically an instructional designer or writer can become proficient in our Learning Content Management System with a few days of training. This makes our solution sound very complicated to use – this is a point that our competition points out in every sales engagement. A SME, or person assigned a task to complete, can become proficient in a day. The IDs / Admins take a few days of training.

What standards do you support? Support for standards: SCORM, AICC, XLIFF, PENS, Common Cartridge, QTI, ePub, HTML/HTML5, PDF

Are you 508C-compliant? In Xyleme LCMS, you can create outputs that are 508C-compliant. However, the Xyleme LCMS user interface

Press Kit - 2013


is not 508C-compliant.

What types of video, animation and audio are supported? Any type of rich media can be included. A media object can store print, web, mobile, and other renditions such that when the media object is used within a print publication, the print rendition is used. When the media object is used in a web publication, the web rendition is used, and so on. Any media asset can be imported and used, and we can import other XML data types including DITA and QTI.

What about content migration – can PowerPoint or Word be converted to XML? Yes, Both Word and PowerPoint can be converted into XML. This is a standard feature of the software. For PowerPoint, each slide will automatically create its own XML topic with the text extracted and images stored in the media repository. Word conversion may require customization depending on the structure and consistency of the source documents.

How do you handle language translation? There is a workflow process that allows you to manage the full cycle for internal or external translation processes. If you use third-party tools or services, you can export content for translation using the XLIFF standard and then import it back into a language-specific folder after the update. We provide visibility into the changes between versions in the master language, both of these help to lower translation costs.

How is versioning handled? Whenever you check-in any content, version history tracks the changes. This is true at every level of granularity, whether it is a topic, lesson, or course. At any time, you can roll back to a prior version if necessary.

Press Kit - 2013


Official Branding Guidelines We encourage you to use the Xyleme brands with your materials, provided that you follow the outlined guidelines below.

Logo Compliance • The logos may be used, but not modified or reproduced in ANY way. • Two versions of the Xyleme corporate and product logos (Xyleme LCMS, Bravais and Pastiche) are

available. o Transparent background for use on white / light backgrounds o Light version for use on dark backgrounds

Xyleme

Light Background

Dark Background

Xyleme LCMS

Light Background

Dark Background

Press Kit - 2013


Pastiche

Light Background

Dark Background

Bravais

Light Background

Dark Background

Text Compliance Xyleme in text

• The first time you refer to Xyleme as a company it needs to be written as Xyleme, Inc. For the remainder of the text, simply use Xyleme.

• Anytime you require a description of Xyleme and its products or services, you must use the boilerplate content located below in the boilerplate content section. You are free to use any of the descriptions that best meet your needs.

• Trademark: In all materials, the first time Xyleme appears in the text in a singular format (not titles

Press Kit - 2013


or headers), add the ™ symbol for XYLEME. o Note that the ™ appears the first time Xyleme is used ALONE - like this: Xyleme™ NOT:

Xyleme™ LCMS or Xyleme™, Inc.

Xyleme LCMS in text

• Xyleme LCMS is never to be referenced as Xyleme Learning Content Management System. If you feel the need to indicate what LCMS stands for, the proper way to spell this out is: Xyleme LCMS (Learning Content Management System).

• Xyleme LCMS is a proper name, NEVER preface Xyleme LCMS with a "the." Bravais in text

• Trademark: In all company materials, the first time (and only first time) Bravais appears in the text in a singular format (not titles or headers), there needs to be a ™ after Bravais.

o Correct = Bravais™

Pastiche in text

• Trademark: In all company materials, the first time (and only first) Pastiche appears in the text in a singular format (not titles or headers), the ® mark must follow Pastiche.

o Correct = Pastiche®

Press Kit - 2013


Management David Brunel - Chairman of the Board

David has been both an investor and executive in numerous technology companies and is currently on the Board of Biodesix and Anark. David was the Chairman of eMotion, a provider of software for managing digital media, resulting from the merger of Cinebase Software and PNI Ltd. Previously, he was the COO of Ardent Software, a leading provider of enterprise software for data management and data warehousing, formed by the merger of Vmark Software and Unidata, Inc. (where David was founder and CEO). Informix Software acquired Ardent and the combined company was sold to IBM for $1B.

Mark Hellinger - President and Chief Executive Officer

Mark is one of the training industry’s leading technologists. He has over 25 years of experience with a track record of building successful technology companies from early-stage private investment through IPO or acquisition. Prior to Xyleme, Mark was CEO of PRAJA, a leader in Business Activity Monitoring that was successfully sold to TIBCO Software. Previously, Mark was President & COO for ERP vendor Interactive Group, responsible for the global expansion that led to its IPO and subsequent sale. Mark is a graduate of the Massachusetts Institute of Technology.

Gilles Arnaud - Chief Financial Officer Gilles has over 25 years of experience in finance including 15 years as a corporate and investment banker in New York, Paris, and London. Gilles spent close to ten years as the financial executive of a venture-backed software company and was pivotal in raising funds in Europe and the US, and developing the business. Subsequently, he managed the merger of the company into an international investment group and its subsequent sale. Gilles is a graduate from the “Institut d’Etudes Politiques de Paris” (MBA program of Sciences) and majored in economics for his undergraduate degree at the University of Bordeaux.

Dawn Poulos - Vice President of Marketing With over 15 years of experience in both the US and Europe, Dawn is responsible for the market strategy that has driven Xyleme’s rapid revenue growth. She is the author of the popular Dawn of Learning blog and has written numerous white papers and trade articles focusing on the topics of next generation learning technologies, social learning, XML and content reusability. Prior to Xyleme, Dawn worked for a number of start-ups including network mediation and billing vendor Narus Inc. She holds an undergraduate degree from the University of Cincinnati and an MBA from the Harvard Business School.

Press Kit - 2013


Jeffrey Katzman - Vice President & Chief Learning Officer Jeff has provided thought leadership and served as the product visionary for three market-leading Learning companies. Prior to Xyleme, he was Vice President of Product Management for Avaltus, where he helped transform their existing eLearning products into a market-leading enterprise solution. Before this, Jeff was a founder and Chief Strategist at Peer3, a pioneer in XML Learning Objects and one of the first commercial Learning Content Management Systems. Jeff has been at the cutting edge of learning technologies, content management, and knowledge management throughout his career, and was a founder at CourseNet Systems, an award-winning multimedia content producer. He is a graduate of the University of Michigan.

Greg Schottland – Vice President of Operations

Greg has over 25 years of experience in starting and growing software companies in evolving markets. He has both created and run start-ups, as well as large public companies and is familiar with all aspects of the business. Greg founded object-oriented tools leader Advanced Software Technologies, growing it to the number two player behind Rational Software before being acquired. He has implemented turnarounds as President of Xitec Software, Inc. and was General Manager of public company BluePhoenix. Greg has worked for Bell Laboratories, Lockheed Martin, and IBM, and holds an M.S. in Computer Science from the University of Illinois and a B.S. in Business from the University of Colorado.

Stuart has over 20 years of experience in the design, development and implementation of training systems and performance support tools. Prior to Xyleme, Stuart was a Curriculum Design Manager at Amgen, a global biotechnology company. He also founded a consulting group with Dr. Allison Rossett and Dr. Bob Hoffman at San Diego State University, bringing together faculty, professional staff and talented graduate students to create innovative new learning applications. Having spent most of his career at the intersection of technology and instructional design, he has personally developed training for numerous multi-national organizations and received his Master's Degree in Educational Technology from San Diego State University.

Recent Press Releases • Xyleme’s Bravais Wins Brandon Hall Gold for Best Advance in Performance Support Technology The

Bravais cloud solution unlocks content from the LMS to create specialized apps. January 7, 2013 • Pastiche 2.6 Can Now Report Scores Back to Your LMS Xyleme’s Revolutionary New Technology

Enables Learner Flexibility and Convenience December 7, 2012

Stuart Grossman - Vice President & Chief Client

press kit - 2013media.xyleme.com/mktg/press-room/presskit_2013.pdf · changing educational and...

Documents