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MATHILDE CRÉATIONS - January 2018 PRESS KIT

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Page 1: PRESS KIT...PRESS KIT. CONTENTS The Mathilde Créations group p.4 Mathilde M. p.8 Orval Créations p.14 Artempo p.16. Pr A p 4 THE MATHILDE CRÉATIONS GROUP Specialist in home fragrance

MATHILDE CRÉATIONS - January 2018PRESS KIT

Page 2: PRESS KIT...PRESS KIT. CONTENTS The Mathilde Créations group p.4 Mathilde M. p.8 Orval Créations p.14 Artempo p.16. Pr A p 4 THE MATHILDE CRÉATIONS GROUP Specialist in home fragrance

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Page 3: PRESS KIT...PRESS KIT. CONTENTS The Mathilde Créations group p.4 Mathilde M. p.8 Orval Créations p.14 Artempo p.16. Pr A p 4 THE MATHILDE CRÉATIONS GROUP Specialist in home fragrance

CONTENTS

The Mathilde Créations group p.4

Mathilde M. p.8

Orval Créations p.14

Artempo p.16

Page 4: PRESS KIT...PRESS KIT. CONTENTS The Mathilde Créations group p.4 Mathilde M. p.8 Orval Créations p.14 Artempo p.16. Pr A p 4 THE MATHILDE CRÉATIONS GROUP Specialist in home fragrance

Press kit - MATHILDE CRÉATIONS Group - January 2018

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THE MATHILDE CRÉATIONS GROUP Specialist in home fragrance and decoration for 30 years, the MATHILDE CRÉATIONS Group is based in Mâcon, French Burgundy.

The group owns 3 different brands: Mathilde M., Orval Créations and Artempo.

Mathilde M. – Spring - Summer Collection:

The refinement of French art de vivre...

Mathilde M. draws inspiration from the 18th century and enhances the interiors with poetic home fragrances and unique decorative items.

Orval Créations – Spring - Summer Collection:

A colorful interior with useful decorative items that fit into the current trends in decoration.

Artempo – Spring - Summer Collection:

Resolutely contemporary, Artempo takes floral decoration to the next level and reinvents home fragrance. The joy of a flourishing and fragrant home all year round…

The design staff presents 2 collections for each brand: Spring - Summer and Fall - Winter, with more than 800 new products per year, all created with passion and enthusiasm.

Page 5: PRESS KIT...PRESS KIT. CONTENTS The Mathilde Créations group p.4 Mathilde M. p.8 Orval Créations p.14 Artempo p.16. Pr A p 4 THE MATHILDE CRÉATIONS GROUP Specialist in home fragrance

Press kit - MATHILDE CRÉATIONS Group - January 2018

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Key Dates

1986 - creation of the Orval Créations brand

2002 - creation of the Mathilde M. brand

2011 - relocation of the headquarters to Mâcon (F-71000)

2016 - launch of the new brand Artempo

Sales Network

Orval Créations - 1,200 sales outlets in France and 1,000 retails over Europe in 10 countries.

Mathilde M. - 1,200 sales outlets in France and 2,250 retails in more than 30 countries, mainly in Europe, the Middle East and Asia.

- 3 Mathilde M. shops : Macon, Shanghai, Seoul.

Page 6: PRESS KIT...PRESS KIT. CONTENTS The Mathilde Créations group p.4 Mathilde M. p.8 Orval Créations p.14 Artempo p.16. Pr A p 4 THE MATHILDE CRÉATIONS GROUP Specialist in home fragrance

Press kit - MATHILDE CRÉATIONS Group - January 2018

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Creation in the heart of the company

The artistic spirit of the Group: Isabel Vernaton, Design Director

Attracted by Arts at young age, Isabel Vernaton graduated from Beaux-Arts school. She started her career working in the Luxury universe, then in 2001 dedicates her talent and passion for drawing and sculpture to Mathilde M. and Orval Créations.

Her love for the brands made her join the company in 2006 as Design Director.

A complete creative process

Each decoration emerges from the imagination of Isabel Vernaton and her design team.

As experts in interior decoration, our designers watch new trends and draw their inspiration from travel, fashion, beauty and art.

Page 7: PRESS KIT...PRESS KIT. CONTENTS The Mathilde Créations group p.4 Mathilde M. p.8 Orval Créations p.14 Artempo p.16. Pr A p 4 THE MATHILDE CRÉATIONS GROUP Specialist in home fragrance

»  The whole creative process is realized internally by our teams, to preserve our brand DNA.

»  All the designs are hand drawn by our designers and are registered.

»  Emblems of the Mathilde M. brand, our scented plaster decorations are made in our workshops and meticulously hand-crafted into high-quality items.

Page 8: PRESS KIT...PRESS KIT. CONTENTS The Mathilde Créations group p.4 Mathilde M. p.8 Orval Créations p.14 Artempo p.16. Pr A p 4 THE MATHILDE CRÉATIONS GROUP Specialist in home fragrance

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the refinement of french art de vivre

Since 2002, Mathilde M. has brought elegance to your interiors with exceptional scents and unique decorative objects in a classic-chic style,

inspired by the refinement of the 18th century.

For this new collection, our teams of designers have drawn their inspiration from the art of living of the Court of Versailles and created

two exclusive hand-drawn designs.

Discover more than 200 new refined products (home fragrances, bathroom, bedroom textiles, decoration, tableware and furniture),

so that each room of the house is dressed in the incomparable Mathilde M. style.

Page 9: PRESS KIT...PRESS KIT. CONTENTS The Mathilde Créations group p.4 Mathilde M. p.8 Orval Créations p.14 Artempo p.16. Pr A p 4 THE MATHILDE CRÉATIONS GROUP Specialist in home fragrance

homefragrances

Room fragrance spray, perfume diffusers,

scented candles and scented plaster

decorations

homedecoration

Tableware, table linen, bed linen, curtains,

cushions, paintings, mirrors, lights and furniture

baby's worldRoom fragrances, cuddly toys, bath

and bedroom linen

the bathroomAccessories,

bath linen, soaps and wellbeing

products

collections for the entire house

Page 10: PRESS KIT...PRESS KIT. CONTENTS The Mathilde Créations group p.4 Mathilde M. p.8 Orval Créations p.14 Artempo p.16. Pr A p 4 THE MATHILDE CRÉATIONS GROUP Specialist in home fragrance

new home fragrancesSince 15 years, Mathilde M. has been designing perfumes that enchant the interiors

with poetic scents and tell wonderful stories.

The high-quality Mathilde M. fragrances are elaborated in close cooperation with Master-Perfumers based in Grasse, the world’s capital for perfume, in Southern France.

Rich and complex, they are elaborated like body fragrances from a carefully designed blend of miscellaneous essences.

The creation of the fragrances Mathilde M. meets strict specifications, in compliance with the regulations in force concerning ambience fragrances.

DIVINE MARQUISEElegant and sensual, an addictive perfume

with delicious praline notes and a bewitching oriental blend

of amber and patchouli. For all the modern Marquises out there.

BELLE ENVOLÉEDeliciously fruity, a sparkling fragrance

that mingles the zesty freshness of grapefruit with soft, sublime jasmine

and the invigorating notes of water flowers. A breath of spring, ushering in the sun.

Page 11: PRESS KIT...PRESS KIT. CONTENTS The Mathilde Créations group p.4 Mathilde M. p.8 Orval Créations p.14 Artempo p.16. Pr A p 4 THE MATHILDE CRÉATIONS GROUP Specialist in home fragrance

Like a spring breeze through your home...

Feminine and romantic gift boxes, dressed in a tender floral pattern.

Open it to reveal precious objects and delicate fragrances.

limited editions

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iconic new collection

The refinement of the French art of living is offered in a new collection of home fragrance, Iconic.

Between classic and modern, this elegant and refined collection draws its inspiration from the majestic universe of the Sun King.

Containers thought of as beautiful objects of contemporary decoration take on their finest attires: metallic colors, the shimmering of a gold medallion echo

the brilliance of the Sun King. Each bottle contains perfumes born from the audacious marriage of noble ingredients ...

for a royal wake.

A collection at the heart of trends that will find its place in every home.

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New spring -summer 2018 collectionSince more than a year, the Orval Créations experts in interior decoration for over 30 years, have been creating products with an absolute contemporary style that fits into the current trends in home decoration.

All the Orval Créations designs are created by our Design Team and are registered.

Discover our new collections, with different styles for a unique decoration.

the brand's universes » The shopping (shopping bags, pouches…)

» The kitchen (trays, mugs, decorative boxes and textile)

» The interior setting (clocks, cushions…)

» The bathroom (toiletry bags, accessories)

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paris j'adore

LES SARDINES EN VOGUE

Paris delights us like always…The Eiffel Tower makes its entrance in a collection of Liberty prints in soft shades of pink and sea-green to make springtime pair with Paris’ joy and gentleness.A collection in an urban and bucolic style, like an ode to the most romantic city.

The sardines go into the deep and take us to the seaside

for cozy moments under the summery sun.Find our star products in a new theme

of glowing blue shades with a soft coral touch, for a decoration

in the colors of the ocean.

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The joy of a FLourishing and fragrant home all year round...

Artempo is where art meets time…

Marrying Floral Art with the Art of Fragrance, Artempo offers an unique concept:

• A large range of floral decoration• To combine with exquisite floral scents

UNPARALLELED QUALITY OF FLOWERS

Impressively realistic, Artempo’s flowers are created with great attention to detail by a team of renowned suppliers.

Just like real flowers, they embellish and refresh the home and provide undeniable style.

Page 17: PRESS KIT...PRESS KIT. CONTENTS The Mathilde Créations group p.4 Mathilde M. p.8 Orval Créations p.14 Artempo p.16. Pr A p 4 THE MATHILDE CRÉATIONS GROUP Specialist in home fragrance
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Deeply rooted in modern design, Artempo offers different ambiances with 8 signature floral fragrances.

trendy flourishing and fragrant atmospheres

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sublime peonyA seductive floral

and fruity fragrance to combine with

tender tone bouquets.

sunny citrus fruitsA vitamin and sunny

fragrance to combine with

vibrant bouquets.

golden ylangA warm and voluptuous

fragrance to combine with cheerful and summer

tone bouquets.

velvet cottonA pure and velvety fragrance which

sublimates delicate and elegant compositions.

Page 19: PRESS KIT...PRESS KIT. CONTENTS The Mathilde Créations group p.4 Mathilde M. p.8 Orval Créations p.14 Artempo p.16. Pr A p 4 THE MATHILDE CRÉATIONS GROUP Specialist in home fragrance

perfume your decorative flowersThe joy of a flowered and scented house all year long!

To combine decorative flowers with home scents becomes now possible thanks to the Artempo Home fragrances. The unique formulation of the home fragrance Niki allows perfuming the Artempo decorative flowers.

Available in all our scents, only few sprays are enough to intensively perfume the Artempo flowers.

2 in 1 it also intensively perfumes the rooms of the house in a modular way according to the amount of sprays.

Page 20: PRESS KIT...PRESS KIT. CONTENTS The Mathilde Créations group p.4 Mathilde M. p.8 Orval Créations p.14 Artempo p.16. Pr A p 4 THE MATHILDE CRÉATIONS GROUP Specialist in home fragrance

Press Kit Group - January 2018 • © Crédits photos : Hervé Nègre, Sherfy

117 rue Pablo Picasso - 71000 Mâcon - France Tél. +33 (0)3 85 33 09 43

www.orval-creations.com • www.mathilde-m.com

HEADQUARTER

PRESS CONTACTClaire de La Villemarqué / Agence CommuniClaire

114 avenue Charles de Gaulle 92200 Neuilly Tél. +33 (0)1 40 74 03 06 - [email protected]

Camille BORNAND Tél. +33 (0)3 85 33 06 36

[email protected]