ULTRA HIGH DEFINITION, ROLL CAMERA!

The camera’s eye is the most demanding eye of all. And the world of digital cameras has reached such level of precision the image instantly betrays the slightest imperfection. Founder and Creative Director of MAKE UP FOR EVER, Dany Sanz has always worked in close contact with artists on television and film sets. To answer the needs raised by the first digital cameras, in 2008 she created HD, a professional foundation capable of rendering a perfect complexion, with invisible coverage and a natural result. Advancing in synch with the latest technological progress, today the technology of her leading product evolves, stunningly responding to the new norm of 4K cameras—four times more demanding in terms of definition. The new ULTRA HD foundation is so ultra-perfected it makes the skin look flawless, natural and luminous without ever revealing its presence.

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WELCOME TO THE AGE OF ULTRA-HIGHPERFECTION N A T U R A L

BEAUTY

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WIDE SHOT ON A TECHNOLOGICAL EVOLUTIONZOOM OUT

In 2008, MAKE UP FOR EVER was the first brand to rise to the challenge raised by  the  technical constraints of the new full HD cameras, which multiplied perceptible details six-fold in terms of definition, color and precision. The high-performance formula of the HD foundation already represented a major technological innovation thanks to a granulometry so fine it provided ideal coverage with no visible texture effect

TRACK FORWARD

ON EVOLUTIONIn 2015, professional makeup artists find themselves confronted with a new technical evo-lution in the TV and movie industry: ultra high definition. With the advent of the 4K digital norm, the level of details that cameras reveal is now 4 times higher than full HD.

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ON INNOVATIONThe arrival of ultra high definition has produced new makeup needs. By creating ULTRA HD, Dany Sanz proposes an evolution in HD foundation and achieves a spectacular tech-nological breakthrough: a new ultra-high-performance foundation that brings a precise answer to the demands of the 4K norm.

ON EVERYDAY LIFEThe technological evolution does not stop at the studio or TV set. This surgically precise digital definition is now also present on the Smartphones and tablets that are part of our daily lives. Today there is more need than ever for impeccable rendering. And once again, MAKE UP FOR EVER has known how to anticipate this evolution.

WITH ULTRA HD, MAKE UP FOR EVER DESIGNSTHE 1ST 4K - COMPATIBLE FOUNDATION.

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NEW ULTRA HD

NATURAL PERFECTION

Reformulated to adapt to 4K technology, ULTRA HD foundation keeps its ultra-fine gran-ulometry that unifies the complexion without marking lines, and masks imperfections without making itself noticed. Its high-performance formula is virtually undetectable, offering perfect complexion makeup with a natural finish and spectacular glow.

INVISIBLE ARRIVES ON SETIn the world of entertainment professionals, beautifying the complexion is a constant preoccupation. Under the scrutiny of the camera or photo lens, the slightest sign of redness and the tiniest lines or imperfections must be corrected. In this context, the excep-tional texture of ULTRA HD foundation makes the skin look unified, with perfect texture and no sign of the product, for an incredibly natural and luminous result.

Today this need for perfection is a matter for all women. Smartphone cameras have become so high-performance they show off the most beautiful profiles, as long as the skin texture is flawless. A failsafe ally for the best selfies, ULTRA HD foundation is set to be the go-to accessory for women every day.

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SPOTLIGHT ON THE TECHNOLOGY OF THE INVISIBLENEW EXCLUSIVE 4K COMPLEX

3 key ingredients to magnify ultra-high-definition beauty

• Reflecting particles• Luminosity boosters• Hyaluronic acid spheres

A 100% NATURAL LOOK IN THE CAMERA’S EYE

Developed by MAKE UP FOR EVER, the new makeup dimension widens the scope for complexion perfection in tight close up. The 4K Complex at the heart of the new ULTRA HD foundation is a veritable technological breakthrough that perfectly corrects while highlighting the skin’s natural texture in high definition. This major innovation benefits from the latest progress in texture, granulometry and color. The result? A skin-perfecting and illuminating concentrate that is also a powerful revealer of natural beauty.

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COMPLEXE 4K, ACTION!MORE INVISIBLE THAN EVERThe new-generation reflecting particles are so incredibly fine they correct imperfections transparently, like a second skin. Coverage has become imperceptible, offering a flaw-less complexion while respecting the skin’s natural texture.

SPECTACULAR GLOWThanks to luminosity boosters that stimulate blood microcirculation, imperfections are erased and lackluster complexions are revived. Perfectly uniform, the complexion reveals a spectacular glow.

LASTING COMFORTPlumped with slow-diffusing spheres of hyaluronic acid that offer continual hydration and a 24-hour replumping effect, the ULTRA HD foundation formula is incomparably comfortable all day long, visibly fading away fine lines and wrinkles.

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A STAR COMPLEXION FOR EVERY WOMANIt’s no mean task to keep the complexion looking fresh and to correct its colorime-try accurately under artificial spotlights, especially when the camera angle keeps changing, as it does in movies and television. It becomes a question of finding the  exact shade that goes with each skin tone, so that cameras focusing on the tiniest details reveal no correction at all. The new ULTRA HD foundation pushes back the boundaries of complexion expertise to their limits, offering an amazingly extensive range of 40 shades that adapt to every skin tone, from the lightest to the darkest. Today this unparalleled wealth of shades offers professional makeup artists and women alike a result so tailor-made it looks like haute couture.

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STEPBY STEP

STEP 1SKIN EQUALIZER

Apply STEP 1 to the entire face in gliding strokes from the middle of the face outwards.

Brush #108

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STEP 2ULTRA HD FOUNDATION

Apply the ULTRA HD foundation from the middle of the face outwards in upward strokes to lift the features.

Brush #108

STEP 3HD CONCEALER

Use the brush to apply HD concealer to the crease of the eye, then blend it with the Foundation so there is no line.

Brush # 172

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STEP 5 HD POWDER

Apply HD powder in gliding strokes from the middle of the face outwards, including to the eye contour area.

Use a clean Kabuki Brush to remove any excess powder.Kabuki Brush

STEP 4 HD BLUSH

Apply the blush to the cheekbones at the hairline. Brush #158 (angled side)

Blend the blush in a figure of “8” motion.Brush #158 (ronded side)

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BEFORE AFTER

RESULTS