Press kitVinitaly 2015

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Conferences agenda link: http://www.vinitaly.com/areaVisitatori/convegni/day/all/newedition/1/

International Wine and Spirits Exhibition 22-25 March

VINITALY 2015: BUYERS AND DELEGATIONS FROM 5 CONTINENTS FOR BUSINESS ANDANALYSIS OF INTERNATIONAL MARKETS

An edition dedicated to business, incoming b2b and focus meetings involving the most important countries for present and future consumption of wine. Important institutional attendance at meetings organised to discuss the most topical regulatory issues in the wine industry - which is worth more than 10 billion euros of which 5.1 millions from exports.

Vinitaly has a strong focus on business this year, including meetings with delegations and calendar of b2n event, professional seminars and tastings sure to provide effective answers useful for business strategies in the wine sector (www.vinitaly.com).

«Overall, the wine sector is worth more than 10 billion euros, of which more than 5.1 billions generated by exports. Wine for Italy - which is the leader by value on the US market and second worldwide - is an extraordinary multiplier creating wealth and image for vocational local areas, - said Ettore Riello, President of VeronaFiere. - This is why attendance during the Show by representatives of government and institutions is so important - from the Minister of Agricultural, Food and Forestry Policies, Maurizio Martina, the Minister of Employment, Giuliano Poletti, the Deputy Minister for Economic Development, Carlo Calenda, and Paolo De Castro, Agriculture Commission of the European Parliament, who will discuss and debate the must topical issues in the wine sector, from the Consolidated Wine Law to TTIP, the Transatlantic Trade and Investment Partnership between the EU and the US». «And precisely the 49th edition of Vinitaly, in this regard, sees fundamental Government recognition of the trade fair

VINITALY 2015: INCOMING ACTIVITIES – ORIGIN OF BUYERS’ DELEGATIONS

system as an essential hinge-pin for internationalpromotion,» added Riello. «The inclusion of exhibitionsSpecial Plan for Made in Italy, which envisages 48 millioneuros for upgrading the sector, for Veronafiere is afurther opportunity for developing its platform ofbusiness services, since its events have for many yearsbeen an authentic partner for the internationalisation onforeign markets of a great many companies».

For Vinitaly 2015 all this has helped bring about anincrease in investments of 34% compared to 2014 inorder to implement a detailed incoming promotion planthat, in addition to the efforts organised directly byVeronafiere, involves the fundamental interaction withthe entire system of institutions: Ministry for EconomicDevelopment, Ministry of Agriculture, ICE Foreign TradeAgency and European projects.

«2014 was a rather particular year, as regards theeconomic and political scenario as a whole, internationalcrises and monetary trends,» says Giovanni Mantovani,CEO & Director General of Veronafiere. «The sensationamong wine companies is positive and our ownObservatory indicates that turnover in 2014 will post atrend up by around 5% compared with 2013, while agood percentage of companies also enjoyed a favourabletrend in the first part of 2015. It is equally true, however,that there are important signs of change on manymarkets - mention need only be made of Russia given thecurrent international crisis - and we must work hard onbilateral agreements in potentially interesting areaswhich are blocked by protectionist duty policies thatprevent markets taking off. Equally, an overall strategyshould be adopted to supervise quotas in terms of value,volume and quality perception of Made in Italy productsin markets where we are leaders such as the USA,Germany, the United Kingdom and so forth».

For this reason, potential in various countries is analysed,thanks to targeted focus meetings organized by Vinitaly,especially as regards the situation in Germany, HongKong, China, Russia, USA, Australia and Brazil, as well asopportunities for Italian wine through internationallarge-scale retail distribution.

Many indications of market trends also originate fromdirect comparisons between exhibitors and operatorsfrom all over the world during meetings on stands andthe b2b events organized by Vinitaly. For this reason,Veronafiere continues to upgrade initiatives toencourage incoming foreign buyers thanks to 60international delegates, specific Projects for Vinitalypromoted by the Ministry of Economic Development(MISE) and implemented by Veronafiere with thesupport of the Italian Trade Agency (ICE), the Ministry ofAgriculture (MIPAAF) and Uiv/Federvini.

OPERAWINEOrganized by Vinitaly International, OperaWine is anexclusive tasting of the "Finest Italian Wines, 100 GreatProducers" scheduled for the fourth year on the eve ofthe inauguration of Vinitaly itself.

The event is the outcome of collaboration withauthoritative American magazine Wine Spectator, whichselects what it deems to be the best 100 wine cellars inItaly (103 this year, including producers of natural wines.Twenty new entries). OperaWine is the only WineSpectator Tasting organised in Italy.

New this year is the agreement with Rcs Mediagroup forthe publication of the official guide with WineSpectator's tasting notes for the 103 wines presented bywine cellars, while company fact files are edited byLuciano Ferraro of newspaper Corriere della Sera. Theguide is on sale at news-stands.

The tasting will be attended by many buyers taking partin delegations organised as an integral part of Vinitaly'sincoming activities.

Selected companies and wines on www.operawine.it

«In the continuous effort to classify incomingprofessional figures, as of this edition Vinitaly willintroduce a registration system designed to ensure moredetailed profiling of visitors. «This action» saysMantovani, «is expected to increase numbers ofspecialised operators with advantages in terms ofcontact quality».

INCOMING AND B2B MEETINGS - Thanks to suchincoming activity, operators have been selected fromGermany, Austria, Switzerland, Hong Kong, China andUSA - countries where Vinitaly International has in turndeveloped specific promotion initiatives; delegationswill attend from the USA, one of which comprisingimporters exclusively from Texas, from Western Canadaand Ontario, Russia, Slovenia, Croatia, Hungary,Belgium, the Netherlands, Portugal, Czech Republic,Hong Kong, Asean countries (Indonesia, Malaysia,Philippines,Singapore, Thailand, Brunei, Vietnam, Laos,Myanmar, Cambodia), South Korea, China, South Africa,Cameroon, Latin America (Mexico, Peru, Paraguay,Colombia, Argentina, Uruguay), United Kingdom,Mozambique, Uzbekistan, Poland, Scandinaviancountries (Finland, Sweden, Denmark) and Balticcountries (Estonia, Lithuania), Spain, India, Serbia,Bosnia and Herzegovina, Australia and Japan.

Guest buyers will be involved in the InternationalBuyers' Lounge, that returns again this year followinghuge success in 2014 (Castelvecchio Gallery betweenHalls 2 and 3). In b2b meetings with companies duringTaste&Buy Vinitaly organized by Veronafiere.

The International Buyers' Lounge is an area designed tobe the landmark for all foreign buyers attending theExhibition. They will have the International Buyers'Lounge Wine Store at their disposition, for free tastings(after registration) of wines specially selected bycompanies for international markets.

SPECIALIZED EXHIBITIONS - After the success of thefirst edition Vininternational (Hall 1) returns as theShow for International Wine, with wines from the mainproducing countries: Australia, New Zealand Canada,Chile, Argentina, Spain, France, Peru, Azerbaijan,Germany, Slovenia, South Africa and Georgia.

Vinitalybio in Hall 11 is also confirmed, having been setup by Veronafiere within the scope of the BiOrganicLifeStyle promotion project by Federbio with EU funds,with incoming efforts dedicated to buyers fromGermany and Belgium interested in certified organicwines. Event days will also offer buyers an intenseagenda of meetings and b2b initiatives in the VinitalybioArea, home this year to the Vinitlaybio Wine Store withall the certified organic wines taking part in

ITALIAN WINE EXPERT BY VIAThe Vinitaly International Academy awarded the first"Italian Wine Expert" and "Italian Wine Ambassador"diplomas at the end of the first specialization course inItalian wine held in Verona 16-20 March 2015(http://www.vinitalyinternational.com/vinitaly-international-academy/certification-course).

Created by the Vinitaly International Academy - VIAunder the scientific direction of Ian D'Agata, the coursewas attended by 50 candidates coming from all over theworld, including several top professionals of the world ofwine (10 Master of Wine students, corporate chefs forinternational hotel chains - Hyatt, Four Season, Shangri-La - directors of tasting schools, columnist of forprestigious journals such as Forbes).The project was designed to help develop VIA's mission.The Vinitaly International Academy was launched inFebruary 2014 as Vinitaly's educational, academic andscientific centre world-wide. Henceforth, its activitiesabroad will be enhanced thanks to the "Italian WineExperts" who will act as teachers for VIA activities in theircountries.

ITALIAN WINE FACTS AND FIGURES• Italian wine-making companies: about 380,000, 23% of all agricultural companies• 2014 production (Assoenologi estimate): 40 million hl of wine (-17% compared to 2013)• Hectares of vineyards: 665,000 (5% of UAA, Utilised Agricultural Area) – 48% DOCG and DOC and 27% IGT• In Italy there are: 73 DOCG and 332 DOC and 118 IGT wines• Wine turnover: 7.2% of agricultural revenues and 8% of agro-food revenues

Italy and the worldo 1st exporter of wine (20.5 million hl; 21% of the world market)o 2nd exporter in value (more than €5.1 billion in 2014)o by volume and value, 1st exporter to the USA – 1.1 billion euros and a market share of 35% - and to Germany - just under 1 billion euros and a 30% share of the market%o by volume, 1st exporter to the United Kingdom

Veronafiere Press Service/Vinitaly data processing, various sources

Vinitaly.Vivit (Hall 12), the small business wine show, returns by now as an established event for the fourth year running.This year, Taste Italy changes its name to become Vinitaly Tasting. The tasting area reserved for buyers (located in theSignori Gallery between Halls 11 and 12) is organized by Vinitaly in collaboration with Doctor Wine – Daniele Cernilliand proposes Italian excellence through a selected range of one hundred of the best national labels of red, white andsparkling wines with different regional origins. TASTINGS - An important role in terms of encouraging contacts between sector professionals and producers isensured at Vinitaly by major organized tasting events.The first day of Vinitaly has a major walk-around tasting of the wines in the Three Glasses Wine Guide, with the bestwines selected by Gambero Rosso. Another walk around tasting closes Vinitaly on 25 March with 'the pearls of Italy', asparkling trip around Italian bubbly organised by the Italian Sommelier Association, which celebrates its fiftiethanniversary with this event.Without doubt, the ost exclusive tasting this year is the executive seminar and vertical with Cheval Blanc and PetitCheval proposed by the Vinitaly International Academy. VIA also offers two other executive seminars: the first is 'Howwine changes in contact with oxygen: Arneis, Barbaresco and Barolo and the Coravin system'; the second is 'The Good,The Bad and The Ugly of Artisanal Wines' with Italian and international wines, which for the first time will define whatartisanal wines actually are and focus on their effective sensory qualities. The Wine & Spirit Education Trust Incollaboration with VIA also has two master classes. Unusual yet destined to create a culture of wine open to everyone,even people who are blind or suffer from impaired vision, is the tasting titled "Listening to wine: wine tasting withoutthe help of sight (blindfolded) proposed by Onav. The Fisar tasting 'Great Italian classic method sparkling wine fromnative grape varieties' and 'Sscent of a woman - Journey in an ancestral direction' are all-female events organised byWomen of Wine.Tasting ex ... press, just as every year, presents a new world tour through great wines through proposals by the mostimportant international sector magazines. The protagonists in 2015 include Abrau Durso, famous for being thechampagne of the Tsars, Nebbiolo in all its various nuances, the unique character of Hungarian wines, champagne withthe charm of Blanc de Blancs, Smaragd from Austria, the Wines of Australia, Riesling Kabinett and even a debate withtastings about corks and caps with ‘Aluminium versus Cork - the closure challenge!’ Lastly, between the sacred andprofane, a tour among the finest Vin Santo "in name and fact".AIS is organising tastings of Barolo and Brunello di Montalcino, with a journey to the centre of the terroir; Onav takes alook at rare wines from Piedmont and rosé wines from Apulia, while the Slovenian Foreign Ministry is co-financing theWines of Slovenia tasting.Gazza Golosa '#Pop Wine' suggests the top 50 wines in terms of value for money (less than 15 euro) chosen by theweekly wine&food culture column of La Gazzetta dello Sport.The calendar in the Vininternational Pavilion (Hall 1) includes the presentation of Pisco from Peru, Spanish wines fromAndalusia, Jeeper Champagne, Armagnac, the great red and white wines of New Zealand, Argentine Malbec, winesfrom Slovenia, Australia and South Africa and the tasting 'Only Pinot Noir and Riesling no limits'.The second edition of the Young to Young tasting organized in collaboration with Marco Gatti and Paolo Massobrio isdedicated to bloggers.Updates and bookings will be available for the wine tasting programme through the Vinitaly website (www.vinitaly.com in the visitor area).

COMPETITIONS - The season of major competitions at Vinitaly opened on 19 March 2015 with the InternationalPackaging Competition dedicated to the design of bottles for wines and grape spirits that this year was also open tospirits other than those made grapes (namely gin, rum, whisky), liqueurs and extra-virgin olive oil.On the occasion of the Expo Milan, the 22nd International Wine Competition will take place exceptionally after Vinitalyitself, 12-16 April, and not beforehand in keeping with tradition. Italian wines winning Grand Gold Medals and GoldMedals in the most important and selective wine competition in the world will be the protagonists of special tastingsorganised during Expo in the Vino – A Taste of Italy Pavilion. AWARDS – The International Vinitaly Award is made every year to individuals/companies/institutions (one Italian,one international) distinguished for their commitment in the wine field and is presented during the Gala Dinner on theeve of the inauguration of the show. 2015 Awards: Livio Felluga and Pierre Lurton.This will also be the occasion for the announcement of winners of the Communicator of the Year Award, set up incollaboration with the IWSC, presented in London in the Autumn. 2015 Best Communicators: Tyson Stelzer and JoeBastianich.The first day of Vinitaly sees the consignment of the Cangrande Award for Merit in Wine-Growing. Since 1973, thisprize has rewarded the great interpreters in the Italian wine world, chosen on the advice of Regional Departments ofAgriculture.

Veronafiere is home 22-25 March to the International Agro-Food Exhibition

SOL&AGRIFOOD 2015FOCUS ON PROMOTING THE ITALIAN CONTROL MODELTHE BEST IN DEFENDING PRODUCT QUALITY AND CONSUMERS

The best selections of Italian olive oil and agro-food production, tastings and cooking show, conferences and b2b meetings: the exhibition offering at Sol&Agrifood includes important innovations and new entries - such as Cheese Experience and A Taste of Coffee, in addition to even more space for beers and various initiatives developed around the world of extra virgin olive oil.

Promoting the Italian agro-food production control model is the focus topic at the 2015 edition of Sol&Agrifood(www.solagrifood.com). Damiano Berzacola, Vice-President of Veronafiere, says that this «a fundamental topic - andone also chosen for the inaugural convention "Defending quality and consumers. The Italian model" (23 March, 10.30,Forum Area in Hall C) In collaboration with Unaprol - in terms of make the special features of Italian food productionbetter known and the difference as regards 'Italian-sounding' products. From this point of view," Berzacola continues,"controls become a safeguard for producers and consumers alike».

22-25 March, in conjunction with Vinitaly and Enolitech, the International Quality Agro-Food event in Hall C atVeronafiere boasts an impressive agenda designed to present - especially for foreign visitors - the best Italian olive oiland agro-food products while equally promoting direct contacts for international supply and demand. «Export inparticular are the key to the development of this sector, - says Berzacola, - as seen by revenues which, between 2004and 2014, recorded growth of 70% for a total value of about 34 billion euros. The goal, in line with Ministry ofAgriculture directives, is to achieve exports worth 36 billion euros by the end of 2015 and 50 billions by 2020».

Given such data, delegations of foreign buyers from the most interesting markets invited directly by Veronafiere - or incollaboration with the Italian Trade Agency (ICE) - China, Japan, Sweden, Finland, Denmark, Estonia, Latvia, France,Tunisia, Egypt, Russia, India, Portugal, Romania, Bosnia and Herzegovina, Panama, Peru, Singapore, Burma, Philippines,Uzbekistan - will take part in walk-around tastings or b2b meetings organized with companies exhibiting olive oil andfoodstuffs. In 2014, there were 63,500 professional visitors from 76 countries.

Innovations: Together with major Italian producers in the olive oil and agro-food sectors, tastings, cookery sessions,conferences and b2b meetings, the originality of the exhibition offering at Sol&Agrifood is enhanced this year by anumber of interesting innovations. The new area dedicated to cheese - called Cheese Experience - where, theoreticaland tasting workshops will be organized and held by master tasters in collaboration with Onaf (National CheeseTasters Organisation). At the same time, the Forum Area will also host other guided tastings with master cheesetasters offered by exhibitors, even with the cooking show format to highlight recipes in cuisine.

A Taste of Coffee will also see have a facelift: the area organised in collaboration with Scae, the Speciality CoffeeAssociation of Europe that works around the globe to promote excellence in all kinds of quality coffee (espresso,moka, filter), will bring together professionals from every sphere of the coffee industry. The area is divided into twocorners: one for training and information mini-courses, the other for coffee tasting.

There will also be informative and brief daily meetings exclusively for journalists: Press Coffee Breaks in the ForumArea 23-25 March from 9.30 to 10.00: two topics with a slant on economics every day, one for olive oil and the otherfor food. The latter will include a focus on balsamic vinegar, a product increasingly present at Sol&Agrifood given itsexcellent export vocation.

The area dedicated to beer expands again this year, with many individual companies lining up alongside the large areaset up by Assobirra and its small brewers.

A great many tasting and food pairing events areenvisage to promote more cultural consumption of thisdrink, linked to awareness and the quality of rawmaterials and brewing systems.

Exhibitors at this edition of Sol&Agrifood will alsoinclude companies from Croatia and a group show fromMorocco, which doubles its space compared to 2014.

EXTRA VIRGIN OLIVE OIL – One of the mainprotagonists at Sol&Agrifood is extra-virgin olive oil.

To facilitate trade and improve the awareness of thisimportant product, Veronafiere has organised a veryimpressive b2b and training/information program foroperators, especially from abroad. For the first timeever, this edition welcomes the official visit on Tuesday24 March of Jean-Louis Barjol, Executive Director of theInternational Olive Council. For the fourth year, 24March also welcomes the Gdo Buyers' Club dedicated tomeetings between olive oil producers attendingSol&Agrifood and purchasing managers for Italian retailchains.

The many other initiatives also include Find the Fake,the tasting mini-course created by Unaprol foraccredited journalists, and the Oil Bar in collaborationwith Onaoo (National Organisation of Olive Oil Tasters),the tasting corner where a touch-screen monitorconnected to special software makes it possible to an oilto be tasted, view its place of origin and read about itsfeatures. These oils listed in the catalogue this year arethe winners of the Sol d'Oro Southern Hemisphere andNorthern Hemisphere competitions.

Unaprol and Gambero Rosso on Sunday 22 16:00-18:00will present in the Salieri Meeting Room/PalaexpoVeronafiere the 2014/2015 Guide to the best extravirgin olive oils during the meeting titled "Pocket-SizedMade in Italy".

The four-day event in Verona opens in the Multi-Purpose Meeting room on Monday 23 March at 16:00-17:00 with the Conference for exhibitors organized incollaboration with Teatro Naturale titled "Anti-top upcap and new food labelling", divided into two parts: onefocusing on legislation, attended by a representative ofthe ICQRF, the other dedicated to marketing, with theinvolvement of Mediaemarketing, an agencyspecializing in food product promotion and marketing.

With a focus on export opportunities in the Far East,Tuesday 24 March at 16:00-17:00 sees the Multi-Purpose Meeting room in Hall C schedule a studydedicated to exhibitors and operators titled "Exporting

THE GREAT CUISINE OF VINITALYThis year, Designer Restaurants has a female ring to it infeaturing 4 lady chefs belonging to the IE cucinE italianE -IE grandi cuochE italianE Association – taking turns everyday (Palaexpo, 1st floor).

For those seeking style and elegance but have little timefor lunch, top Italian chefs belonging to the JeunesRestaurateurs d'Europe Association offer quality andinnovation alongside fast service in the Designer Self-Service Restaurant (1st floor, Signori Gallery - Halls 10-11).

The Sol&Agrifood Hall in turn is home to the GolosoRestaurant while Hall F proposes the Enolitech Bistro,with quick service and high quality thanks to thecollaboration with Taste of Rome and Taste of Milan, inan original environment set up by L'Officina delle Idee3.0.

Quality dining is also available in the Citadels ofGastronomy

(www.vinitaly.com/areaVisitatori/ristoranti/day/all/newedition/1).

VINITALY AND THE CITYA new formula and new dates for Vinitaly and the City,the Vinitaly evening off-show event dedicated to winelovers, this year in collaboration with Verona CityCouncil. The event takes place for the first time in theopen, exploiting the city's historic squares, 18:00-23:0020-23 March 2015: 4 days living a marvellous tasteexperience in a charming Mediaeval setting.

Piazza dei Signori will host the Vinitaly and the City wineStore offering more than 300 wine labels coming fromthe most vocational Italian regions, as well as typicalgastronomy products.

Cortile del Mercato Vecchio is home to Vinitaly and theCity Music Lounge with Radio Number One - perfectambient music to accompany Lessini Durello sparklingwine with cheese and delicatessen delicacies. Cortile delTribunale will offer a broad range of traditional Italianfood products.

An international touch is assured by wines and productsoffered by the Spanish and Andalusian Tourist Boards.Tasting ticket: 10 euros.

olive oil and food to Taiwan, the Gateway to China", incollaboration with the ICE Foreign Trade Agency andUnaprol.

COMPETITIONS AND PRIZES - Following the highlypositive experience in 2014, Sol d'Oro will once again besplit in two, with the edition dedicated to northernhemisphere olive oils already held 15-19 February 2015and for production in the southern hemisphere nextSeptember.

The winners of Sol d'Oro Northern Hemisphere 2015and Southern Hemisphere 2014 are all included in "TheStars of Sol d'Oro", with the fact file drawn up by theinternational panel of judges; It is a tool created for thefirst time in 2013 and designed to enhance the quality inmarketing.

The guide will be distributed to buyers andVeronafiere's International delegates duringSol&Agrifood.

Sol&Agrifood welcomes the return of the traditionalGolosario Prize, the award created in collaboration withfood critics, Paolo Massobrio and Marco Gatti toacknowledge emerging excellence in the agro-foodsector in the limelight during the show. The categoriesvary from year to year, ranging from chocolate tovinegar, delicatessen meat, bakery products and beers.

OLIVE OIL FACTS AND FIGURES• Italian olive oil companies: about 900,000• 2014 Production (Ismea estimate): 235,000 t(more than 40% down compared to 2013)• Hectares of olive groves: about 1,000,000• Average company area: 1.2 ha increasing to 1.78ha for specialised olive-growing companies• In Italy there are: 42 PDO and 1 PGI olive oils• Olive sector turnover (industrial stage: 3 billioneuros, equal to 3% of total turnover in the agro-foodindustry

Italy and the worldo 2nd olive oil producer after Spaino 1st importero 2nd exporter – with 377,000 tonnes in 2014, for atotal value of nearly 1.3 billion euros76% of international sales is represented by highquality olive oil (virgin, extra virgin)

Source: Unaprol – Consorzio Olivicolo Italiano Economic Observatory

International Exhibition of Wine-Growing and Olive-Growing Techniques

ENOLITECH 2015,PREVIEWS OF TOMORROW'S WINE CELLAR AND OIL MILL TECHNOLOGIES -GREEN ECONOMY AND CONTINUAL INNOVATION

The event is the most comprehensive showcase ever of machinery, equipment and accessories for production,bottling, transport, storage and tasting of wine and olive oil. Two hundred exhibitors: with internationalcompanies up, in particular from France, Switzerland, United States, Taiwan and Germany.

Wine and olive oil producers of the future? Increasingly sustainable, automated and interconnected. By now 18editions of Enolitech, the International Exhibition of Wine-Growing and Cellar Techniques & Olive-Growing and OliveOil Technologies, have premiered technological innovations for wine and olive oil producers (www.enolitech.it).Alongside Vinitaly and Sol&Agrifood 22-25 March, 200 companies will present in Hall F at Veronafiere the latest trendsin the sector and the best Made in Italy and international produce. International companies are up, in particular fromFrance, Switzerland, United States, Taiwan and Germany.

The key words are environmental sustainability and efficiency: applying the principles of green-economy may achieveenergy savings of up to 30%. The goal is to implement a production model capable of combining wine and olive oilquality with safeguards for the environment. Hence the need for companies to install not only solar geothermal plantbut also a depurator for the water used in wine-making processes making its debut at Enolitech: the sugar, alcohol andorganic residues in solution are eliminated from waste water so that it can be reused for irrigation.The recycling of bottles by now not only involves glass and corks since the event also welcomes exhibitors involvedeven in recovering and revitalising labels, while transport and storage savings can be obtained thanks to newrecyclable and biodegradable pallets capable of reducing dimensions by 66%.

The organic and biodynamic world has already been represented for some years at Vinitaly - and Enolitech highlightsnatural products able to strengthen the defence capabilities of vines and olive trees, thereby reducing dependence onpesticides.

Enolitech in 2014 attracted 41 thousand visitors from 66 countries. It is the meeting point between companies andprofessionals who can rely on the most comprehensive showcase of machinery, equipment and accessories for theproduction, bottling, transport, storage and tasting of wine and olive oil. Products range from machinery for vineyardsand olive groves to furnishing accessories for wine shops and wine bars and work tools designed for sommeliers, thehoreca channel and wine lovers. These categories are the target for an innovative system that allows wine to bepoured from the bottle without uncorking it and thereby affect sensorial and ageing properties: this "magic touch" ismade possible thanks to a patent based on a needle and a capsule of argon gas. Fully automated dispensing, on theother hand, is provided by the "Wine ATM", a public distribution system inspired by milk and water vending systems tooffer consumers takeaway bottles.

Enolitech will also highlight the most advanced computer systems developed for modern wineries or olive mills 2.0:from order and warehouse management software to applications of wireless technology allowing smartphones tointeract with a tag in turn fitted with microchip as anti-counterfeiting or geo-marketing tool, as well distribution andstatistics in consumption areas.

Exhibitors in 2015 also include technical partners Zafferano and its glasses (10,500 for Vinitaly and Vinitaly and theCity) and Winterhalter for glass washing machines.

Focusing as ever on the needs of people who invest in innovation, Enolitech once again this year offers its exhibitorsthe anti-counterfeiting service ensuring protection of the industrial and intellectual property rights of products onshow.

AGENDA - POST VINITALY 2015

23 - 25 MarchVinitaly Cina Kempinski Hotel – Chengdu

27 -29 MarchExpo Tour China – Jinan

2 - 6 AprilExpo Tour China – Shanghai

12 - 16 AprilInternational Wine Competition – Verona

30 AprilTaste of Hope – New York

1 May- 31 OctoberVino - A Taste of Italy Expo 2015 – Milano

1 JuneVinitaly USA – New York

8 - 11 JuneFMI Connect – Chicago USA

SeptemberSol d’Oro Southern Hemisphere

17 - 20 SeptemberVinitaly China – Shanghai Wine & Dine Festival

5 - 7 NovemberVinitaly Hong Kong – Hong Kong International Wine &Spirits Fair

NovemberVinitaly Russia Swissôtel Hotel – Moscow

2 - 3 DecemberWine2wine – Wine Business Forum – Verona

CONTACTSVeronafiere Press Office:+ 39 045 829 82 42 – 82 85 – 82 10pressoffice@veronafiere.it Twitter: @pressVRfierewww.vinitaly.comwww.solagrifood.comwww.enolitech.it

WINE2WINE - CONTENT AND OPERATIONALTOOLS FOR THE WINE SECTOR

wine2wine is the Veronafiere and Vinitaly Forumdedicated to the wine business designed as a meetingplatform for various operators in the supply chain.

It is a unique event that combines professional trainingwith the creation of contacts for business developmentthrough meetings, workshops and networkingopportunities for Italian wine cellars and tradeoperators.

An opportunity to meet owners and managers of wine-making companies in a setting focused on updates,innovation, investment and improvement ofperformances.

The second edition of wine2wine is scheduled in Verona2-3 December 2015.

In 2014, attendance came to over 1,000 people, with100 speakers and 26 workshops organised around 6main topics.

VINITALY 2015 MAP