Pres s Packw w w . c h a l l e n g e d u v i n . c o m

37th edition

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Competition in brief 3

Represented countries 5

2013 Special Prizes 6

Key Figures 7

Tasters 8

A Creative Competition 9

A Certified, Eco-responsible Competition which sets an Example 10

Communication and Promotion of Award-Winners 11

Famous Wine-Growers 13

Did you know ? 14 History 15

The Organisers 16

Contacts 17 2013 COMPETITION DATES

November 1st 2012 :Registration of wines startsJanuary 22nd 2013 :Registration of wines endsJanuary 31st 2013 :Reception of wine samples endsMarch 5th 2013 :Registration of tasters endsApril 5th and 6th 2013 :Tasters work 2 mornings in Bourg (33) followed by lunchApril 12th 2013:Award-winners announced at w w w . c h a l l e n g e d u v i n . c o m

Contents

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2013 Competition in briefApril 5th & 6th 2013 in Bourg (Bordeaux-France).36 years’ expertise for the biggest international wine competition organised in France.

■ Set up in 1976, the Challenge International du Vin has grown fast with stringent requirements to anticipate and cater to changes in the international wine market. It is organised by the C.D.V (Concours des Vins), according to the law of 1901, is independent and not for profit. Over 120 members take part in the life of the association throughout the year and the wine events provide much enjoyment.

■ Which wines compete ?This year, 4,360 wines from 28 countries will be submitted for the jury’s appreciation.This year there is a substantial proportion of wines deriving from Organic Agriculture, with close on 150 samples.

■ Who can enter the competition ?Wine-growers from any part of the world.■ Which wines ?All wines and all vintages are accepted, including special wines, mistelles and brandies of winegrowing origin, provided they are bottled.

■ How much does it cost ?Cost varies according to the number of products entered and to registration method (by mail or internet) from 66 to 89 euros, before tax.The competition offers a transport service via special platforms in Spain, Italy, Portugal and Chile. In 2013, a platform is available free of charge in Lisbon within the framework of the Alentejo Special Prize. For further details, consult the Challenge International du Vin rules at the following address: www.challengeduvin. com.■ Which people make up the jury ?

The 736 tasters are organised in 4-person juries from the wine industry : technicians, distributors, consumers and wine-growers ensuring appreciation that is representative of the market.

Optimum tasting conditionsOver 2 mornings, each jury shall taste 2 series of 12 products.Tasting takes place in closed rooms under the supervision of

three commissioners in order for the event to occur under the best conditions. ■ What prizes will be awarded ?

Top 6 participating foreign countriesNumber of samplesSpain 604Portugal 474Italy 155Chile 125Hungary 116Australia 65

Find out more

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3 types of medals 4 Special Prizes- Alentejo Special Prize (Portugal)- Organic/Bio wine Special Prize- Blaye Special Prize - Bourg Special Prize

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Special features ?■ New 2013 feature ! An œno-graphTasters’ comments will be submitted to all award-winners in graph form.

■ In 2009, ISO 9001 certification was obtained concerning sample processing as well as tasters management. ■ Verification of award-winning wines- Verification as soon as the results are out and before

prize-winners are announcedWhen medals are awarded, all award-winning wines are submitted to analysis by an independent laboratory in order to check for their analytical conformity.

- Post-competition monitoring at sales outletsDuring marketing, award-winning products can be selected at random in sales outlets in order to re-verify the taste and carry out a new analysis. A simple and effective way of checking that the characteristics of the wine presented in the competition match those of the wine marketed.

■ Sustainable citizen actions- Outreach actions turned to students and wine clubs in order to improve their

knowledge of the wines of the World,- Collection of corks and stoppers for the Agir Cancer Gironde association,- Recovery of wine for subsequent distillation,- Collection of empty glass bottles,- Collection of empty plastic bottles for recycling.

Find out more2013 Competition in brief

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A French competition of international renown.

Spain is in 2nd place with 608 samples.

Portugal is in 3rd place. In comparison with 2012, Portuguese wines have increased substantially (477 samples), owing to the impressive participation of Alentejo wines within the framework of the Special Prize (170 samples).

Italy is in 4th place with 155 samples.

Chile has moved up in comparison with 2012. In 5th place with 125 samples.

Hungary has slipped slightly in comparison with last year, in 6th place with 116 samples.

Already increasing in 2012, registration of Australian wines has doubled with 65 samples. The same applies to U.S wines that have doubled their participation with 33 samples.

French samples represent 57.39 % of the total number of wines registered, including over 63% of Bordeaux wines.

AfricaSouth AfricaSouth AmericaBrazilChileMexico Peru North America Canada United StatesAsiaChinaJapanWestern Europe GermanyAustriaFranceEastern EuropeCroatiaHungary MoldaviaRomania Southern EuropeCyprusSpainGreeceItalyMacedoniaMaltaPortugal Pacific rim Australia New ZealandEastern countriesGeorgiaNear and Middle-East IsraelLebanonTurkey

28 REPRESENTED COUNTRIES

Increase of 2,11 % in foreign wines in 2013Represented countries

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Some members of the Alentejo Special Prize Jury-Mr António M. L. Rocha, Consul General of Portugal in Bordeaux,-Mrs Dora Simões, President of Alentejana CVR,-Mr João Afonso, Revista de Vinhos Journalist and taster,-Mrs Isabelle Bachelard, Wine Magazine, Cuisine Gourmande Journalist,-Mr Anibal Coutinho, Œnologist and consultant buyer for distributors,-Mrs Isabelle Monrozier, La Radio du Goût Journalist,-Mrs Ophélie Neiman, Le Monde.fr Journalist,-Mr Jorge Manuel Ricardo-da-Silva, Professor of Œnology at the Instituto Superior de Agronomia, Lisbon University,-Mr Felicio Rodriguez, Vins, Saveurs et Traditions Journalist,-Mr Raoul Salama, Member of the Revue du Vin de France tasting committee.

As well as Gold, Silver and Bronze medals every year, the Challenge International du Vin awards 4 Special Prizes :

■ ALENTEJO (Portugal)

In 2013, Alentejo, a wine region in South-Eastern Portugal will be much in evidence.A jury comprising representatives of institutions, wine sector professionals and Portuguese and French journalists will meet on Saturday April 6th at 11 a.m. to elect the best Alentejo wine in the competition. Juries will re-taste the best wines tasted on the first day of the competition.

Three Special Prizes shall be awarded to the wines that secured the best marks in the competition.

■ BIO/Organic

Competition open to wines deriving from organic agriculture.

■ BLAYE

■ BOURG

The Challenge pays particular homage to AOC wines Blaye Côtes de Bordeaux and AOC Côtes de Bourg by awarding two Special Prizes to these appellations constituting the main place of the competition.

2013 Special Prizes

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■ Breakdown of wines per typeThe 2013 Challenge International du Vin has registered :2,883 red wines, 790 dry white wines, 268 sparkling wines, followed by 203 rosé wines,120 sweet white wines, 59 fortified/liqueur wines, 23 beady/sparkling wines and 14 brandies.

66,1%

18,1% 6,1%

4,7%2,8%

1,4%

0,5%

0,3%

2,2%

2013 Challenge International du Vin Breakdown of samples per type

Red wines

Dry white wines

Sparkling wines

Rosé wines

Sweet white wines

Fortified/liqueurwines

109

17 13 7 2 1 1

France Italy Spain Greece SouthAffrica

Chile Hungary

Provenance of wines in the competition, deriving from organic

agriculture

■ Success of the Special Bio PrizeSince its set up in 2011, the number of wines deriving from organic agriculture increases each year. In 2011, 83 wines deriving from organic agriculture were registered and 26 were awarded medals. In 2012, 141 were in competition and 46 were awarded medals. In 2013, 150 organic wines have been registered, including 27.34 % foreign wines.

Key Figures 4,360 samples in

competition

■ Economic parameters relating to the competitionThe average price of the products in the competition is 8.54 € before tax. In all, the competition involves 340,466,187 bottles, representing a turnover of 2.9 billion euros.

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In 2013, 809 tasters have been mobilised for the competition (10% substitutes), including 145 who will participate in the 2 tasting mornings.Among the tasters, 69% are men and 31% are women. The proportion of women has increased by 6.45% in comparison with 2011. In 2013, the average age of the tasters has fallen : 47 (49 in 2011).

10% of the tasters are foreign. Twelve countries are represented : Brazil, China, South Korea, Spain, U.S., Israel, Mali, Moldavia, U.K., Russia, Thailand and Turkey.

Tasters

69%

31%

Distribution of tasters according to gender

Men

Women

■ Quartets of qualified tastersQuartets are a feature of the competition : each jury comprises 4 people with different and complementary profiles, representing the vinification chain through to the consumer level.The quartets are selected according to their oenological skills and to the wines to be tasted:- Technicianœnologist, viti-œno technician, viti-œno lecturer, etc.- DistributorWine broker, wine merchant, wine waiter, cellarman, etc.- BuyerConnoisseur, amateur with a University Diploma in wine-tasting, member of a wine club, etc.- Producerwinegrower, vineyard manager/winemaker, œnology student, etc.

satisfied or highly satisfied with the competition according to the ISO 9001 survey performed in 2012.

99% of tasters

31% of the tasters are

women

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■ A competition that has designed its own Universal tasting glass

Since 2012, Challenge International du Vin tasters have been using the universal tasting glass launched by CDV.The glass is the result of a design process initiated several years ago by Jacques Blouin and Fabienne Cortadi and subsequently developed by Hervé Romat. The objective was to design a glass suited to the diversity of the wines tasted in the competitions : all types of wine, and all provenances.

It is a top quality hand-blown tasting glass made by the Lehmann-Verrerie de la Marne (glassworks in the French Marne department). It presents the

qualities of a wine without disguising possible defects. Features :- A fairly wide base (70 mm) to hold a sufficient volume of wine for a mise en bouche of around 50 ml.- Angle of 120° between the base and the bowl.

- «High» type bowl (100 mm).- Mouth that is relatively «closed» (50 mm), though fairly wide.- Fairly tall stem (80 mm), with a wide base to ensure stability.- At the aesthetic level, the bowl is «ovoid» with a harmonious ratio close to the

golden section, between the base and the bowl, naturally harmonious.- At the practical level, it is a good size while remaining discreet, accepts a fair

volume without «consuming» too much wine, pleasant both to behold and in its feel on the lips owing to the fine quality of the hand-blown glass.

■ A competition that presents its Ambassadors with a “Monnaie de Paris ” Paris mint version of their medal

The Challenge International du Vin has created a Florentine lacquered raw bronze medal made by the Paris mint workshops.

This is reserved for competition tasters and award-winners and for fêted personalities.

A Creative Competition

Universaltasting glass

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In 2009, CDV (Concours Des Vins) secured ISO 9001 certification (2008 version) for its Challenge International du Vin competition.

This certification is the formal recognition of a longstanding quality approach. Over the 36 years it has existed, the Challenge International du Vin has set up a highly professional and rigorous approach that has now been rewarded.

From processing the samples to managing the tasters, not forgetting internal organisation, CDV has made the Challenge International du Vin into a reference in quality terms among the competitions of the world.

The Agir Cancer Gironde association collects the corks and sells them to a cork specialist in the Aquitaine region. All proceeds go to the Bergonié Institute in Bordeaux (INSERM Unit 916 -Vinco). www.agircancergironde.com

A Competition ...- Certified :

- Eco-responsible :

■ Eco-responsible actionsThe Challenge International du Vin continues its work to respect and protect the environment by reducing waste. The glass of the bottles used (over 4,360) will be collected in a skip located near the tasting area and subsequently recycled. This year, plastic will also be collected. The wine will be recovered and distilled.■ Solidarity actions

For several years, corks from the competition have been collected up and given to the Agir Cancer Gironde association. CDV members also contribute to this solidarity action by returning their corks to the collection corner at the CDV head office in Bourg. In October 2013, CDV will present the corks to the Agir Cancer Gironde association representatives in a ceremony held in Bourg.

CDV has longlasting partnerships with several training institutes and wine tasting clubs, etc.

■ l’Institut des Sciences de la Vigne et du Vin (ISVV) (‘’the Institute for Sciences of Vine and Wine’’) and the Bordeaux Oenology Faculty

For many years, CDV has contributed to training by preparing people for a diploma in oenology and it awards a prize to the best student taster. Within the framework of the internationally renowned DUAD (Diplôme Universitaire d’Aptitude à la Dégustation des vins/University Diploma in wine-tasting), CDV also awards a prize to the best taster.

■ The Bordeaux Oenologists’ AssociationThis longstanding partnership was set up to ensure high quality exchanges with the profession.

- Setting an example :

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■ Advertisements in several reference media. The Challenge International du Vin has a strong presence in specialist journals and on the worldwide web as a means for making it well-known in France and overseas. Emphasis is placed in particular on regions concerned by a Special Prize and this year this is the Alentejo region (Portugal).

■ Contacts with websites for professional wine and spirit merchants.Throughout the year, the Challenge International du Vin and its privileged partners, Global Wine & Spirits and WineAlley.com (Vitisphere) join forces in order to promote their respective activities. Competition highlights and the prize-winners are particularly announced on the two sites and in their newsletters.

55,000 visitors per month45,000 people have subscribed to

the weekly e-letter

Vitisphere.com :70,000 visitors per month

350,000 pages viewed per month80,000 people have subscribed to

the weekly e-letter

International promotionCommunication and Promotion

of Award-Winners

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From the outset, the Challenge International du Vin has adapted its communication and marketing tools to cater to customers’ expectations.

Tuscan Special Prize delegation at the 2012 Challenge International du Vin

competition

Promotion of the Challenge International du Vin award-winners at

the Matsuya Ginza in Tokyo in 2008

Portuguese delegation welcomedwithin the framework of

the 2013 Alentejo Special Prize

Presentation of the Prix Spécial Club de la Presse/Press Club Special Prize

«Meilleur V.D.N./Best fortified wine» in Porto in 2008

■ International presenceTo boost its recognition worldwide, the Challenge International du Vin welcomes delegations comprising members of institutions, wine professionals and French and foreign journalists, particularly within the framework of its Special Prizes distinguishing viticultural regions or specific types of wine, and by ensuring overseas promotion of the wines that have have been awarded medals.

2013,SpecialAlentejo Prize

Communication and Promotion

of Award-Winners

■ Site www.challengeduvin.comExclusively dedicated to the competition, the website is in French, English and Spanish. It provides numerous services to wine producers and award-winners (online registration, list of award-winners, award certificates, medal order service, etc.)

■ E-mail campaigns to customers, consultants and prospects during registration periods and to distributors when the list of award-winners is published.

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■ International celebrities take part in the Challenge International du Vin and win medals.Drew Barrymore, this famous American actress won a gold medal at the Challenge International du Vin 2011 with her Barrymore Pinot Grigio delle Venezie 2011. In April 2012, RVF.com broadcast the fact, and numerous magazines and People press sites picked up on it and mentioned the competition.Even Chinese actress Zhao Wei chose to announce the gold medal she secured for her wine Château Monlot 2009 in the competition.

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Famous Wine-Growers

Other well-known personalities have won awards in the Challenge International du vin :- French actor Pierre Richard in 2006, 2009 and 2011 for his Château Bel Evêque - AOC Corbières,- French actor Gérard Depardieu in 2006, 2007 and 2011 for Si mon père savait - AOC Côtes du Roussillon, Ma vérité - AOC Haut Médoc, Confiance - AOC Blaye - Côtes de Bordeaux.

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"L'amour, ça doit être simple", lançait il y aquèlques mois à peine Drew Barrymore. Unesage parole qui nous avait mis la puce à l'oreilleL'ancienne ado rebelle, abonnée aux échecs sen-timentaux avec deux mariages plus qu'éphémèresà son actif, avait-elle enfin trouve l'âme sœur 9 Ehbien, oui ' À 37 ans, Drew semble avoir découvertle secret de l'amour qui dure puisque, le 2 juinprochain, elle unira son destin à celui de WillKopelman, ce boyfnend bien sous tout rapportavec lequel la belle s'affiche depuis plus d'un anUn New-Yorkais pur et dur au CV de gendre idéalconsultant en art, 35 ans, beau gosse issu d'unefamille d'intellos bobos à la Woody Allen époqueManhattan Papa Kopelman n'est autre que l'ex-PDG de Chanel et maman, une figure de la bonnesociété new-yorkaise Quant à sa sœur, Jill Karg-man, elle est un écrivain a succès Pas mal commepedigree, non1? On est lom des mecs a tendancedestroy que Drew collectionnait jusque-laREPÉRAGE DE ROBES À PARISLes fiances (Will a fait sa demande en décembredernier alors qu'ils étaient en vacances a SunValley, une station de l'Idaho) auraient choisi dese dire oui en toute intimité dans leur proprietecalifornienne de Montecino D'après le site E1News, c'est le rabbin de la famille du futur mariéqui devrait officier lors de la cérémonie, et l'onchuchote que Drew devrait en profiter pour seconvertir au judaisme, une religion qu'elle juge"magnifique car elle repose sur les principesfondamentaux de la famille et de la foi" Selonla presse américaine, l'actrice au ventre plus querebondi, si l'on en croît les dernières paparazza-des, aurait décidé d'avancer la date de sonmariage car il n'est pas question pour elle d'ac-coucher sans s'être d'abord unie au papa Lecouple a ainsi été aperçu le mois dernier à Parisen repérage de robes de mariée griffées Drewnage donc en plein conte de fées Et on s'enréjouit ' Un peu comme si on apprenait que notregrande sœur qui a connu pas mal de galères cesdernières années mettait enfin la main sur le mecidéal Comme une sœur, donc, Drew nous aaccompagnées toute notre vie De la petite fillea couettes A'E T l'extraterrestre à l'ado pertur-bée de Scream, en passant par les comédiesromantiques de notre adolescence, elle a toujoursincarné le rôle de la bonne copine belle maîs pascanon, mince maîs pas maigre, et puis drôle, sur-tout En un mot, accessible

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HEUREUSE ET ASSAGIEDrew casée, c'est toute notre jeu-nesse qui part en fumée L'actricesera toujours la jeune fille fofollequi montrait ses seins dans le showde David Letterman, sortait ivreavec Courtney Love, fréquentaitdes rock stars, assumait sa bisexualité, accumulaitles mariages éclairs (l'un d'à peine un mois en 1994avec Jeremy Thomas, l'autre de dix-huit mois en2001 avec l'acteur Tom Green) et les déclarationsprovoc Normal quant on connaît son enfance tor-turée Car Drew a morfle, grave À 14 ans, ellesortait sa bio, intitulée Little Girl Lost, qui raconteson alcoolisme précoce et son experience avec ladrogue On mesure aujourd'hui le chemin par-couru Maîs la rebelle assagie nous réserve encorequèlques surprises Comme de décrocher un pnxavec son Pinot Gngio au Challenge internationaldu vm, le comble pour une ex-alcoolique ' Commequoi, la marraine de la fille de Kurt Gobain a plusd'une folie (douce) dans sa besace boho •

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■ The Challenge International du Vin is mentioned in Les Gouttes de Dieu (volume 21), a manga about wine written by Tadashi Agi and illustrated by Shu Okimoto.

The manga was singled out as the « world’s best book on w i n e » at the Gourmand W o r l d Cookbook A w a r d s 2009.By end 2008, over 2.2 million copies of the manga had been sold.

■ The portrait of Bacchus, an original work by French actor Jean Marais, was purchased by the Challenge International du Vin in 1991.

Did you know ?

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Jean Marais

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■ The path to worldwide success1977 : Set up of the first Concours National des Vins in the Blayais-Bourgeais region by the Hauts de Gironde Promotion Committee.Aim : award medals to the best French wines in the competition. There were 400 wines competing in the first edition.

1981 : Launch of the first Concours International de Vins following the set up of Vinexpo that same year.

Organisation of the competition every 2 years when Vinexpo takes place. First edition: 350 samples; the Concours National des Vins en Blayais-Bourgeais had a maximum of 1,420 products at the time.

1988 : First edition of the European competition for brandies of winegrowing origin.The event was a big success with the consequence that brandies are part of the wide family of products featuring in the Concours des Vins en Blayais-Bourgeais.

1992 : The competition changed its name to Challenge International du Vin and adopted the face of Bacchus drawn by French actor Jean Marais.This new name outlined the merger of the two competitions (national and international) forming one international competition open to all wines and brandies of winegrowing origin around the world.

1992 : A Promotion tool : CIVART.The Challenge International du Vin decided to boost the value of wines around the world by setting up an event to complement the competition, known as CIVART (Challenge International du Vin et des Arts). Wines awarded a gold medal were re-tasted by personalities from the world of wine and the arts.

2000 : Birth of a new international OIV competition : Les Citadelles du Vin.Already well-known on an international basis, CDV added a prestigious competition organised under the high patronage of the OIV (Organisation Internationale de la Vigne et du Vin/International Organisation for Vine and Wine): Les Citadelles du Vin.

2004 : A new name for the association : C.D.V.With two separate competitions to organise each year (Challenge International du Vin and Les Citadelles du Vin), the association that had borne the name of one of the competitions until then (Challenge International du Vin), needed to change its name for simplification purposes. The organising structure is now called C.D.V (Concours Des Vins).

2009 : Set up of the Malbec International Competition.As Bourg can claim to be one of the first areas to welcome Cot varietal vineyards to make Mr Malbeck’s famous wine, it seemed entirely logical and legitimate for CDV to set up an international competition devoted to the noble MALBEC varietal, in compliance with OIV rules.

History

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■ EXECUTIVE COMMITTEE

Laurent Seramour

Committee member

Jean-Paul JaubertAssistant Secretary

Bernard LatoucheVice-President

David PouyfourcatHead of the Promotion

Committee

Gérard GrenierHead of the Administrative

and IT Committee

Jean-Philippe PricartHead of the Technical

Committee

Jean-Louis MichaudTreasurer

Hervé RomatExecutive Officer

and Commissioner General

Laurent DuboisAssistant Treasurer

Karl PommeraudSecretary

■ SALARIED EMPLOYEES

Fabienne CortadiDirector

& Quality Manager

Lucie HuetEvents CommunicationOfficer

Carole MoutonSecretarial

& Accounting Officer

Sarah VigneauStatistics & Quality Manager Assistant

Nathalie VimpèreLogistics

Stéphanie DebecLogistics

Sylvie Le PaludCorporate & Press Communications

Officer

The Organisers

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Challenge International du VinAvenue Léo Lagrange33710 BourgFranceTél. : +33 (0)5.57.68.25.66Fax. : +33 (0)5.57.68.23.92

Concours Des VinsDirector : Fabienne CortadiCorporate & Press Communications Officer : Sylvie Le Palud+33 (0)5.57.68.37.03 s.lepalud@challengeduvin.com

Press secretary :Isabelle Missègue+33(0)6.09.05.21.27 isabelle.missegue@gmail.com

Contacts

Our Partners