Press & Publicity Opportunities

2015 年 3 月 12-14 日 广州保利世贸博览馆

12-14.3.2015 Guangzhou Poly World Trade Center

Welcome to the PCHi Press & Publicity Manual. This guide highlights the complimentary pre-show publicity activities available to exhibitors, and is designed to help you plan your promotional opportunities for a successful exhibition at PCHi. Promoting Your Company As an exhibitor, the best way to maximise your time at PCHi, and to have a successful event, is to publicise your participation and raise your company’s profile before the show. Apart from the various marketing and sponsorship opportunities provided by the show team, there are several other complimentary publicity opportunities available to exhibitors like yourself. Submit your press releases Our PR team regularly shares news and information about PCHi with the international trade media, with the aim of generating publicity for PCHi and its exhibitors. Whether you are a first-time exhibitor, or are planning special marketing activities at PCHi, we’d like to help you spread the word! Share your latest news with our PR team. The information may be featured in PCHi’s press releases, e-newsletters, and other publicity platforms for free. Share new product launches As an innovation-led event that showcases the latest technologies, machinery, and products, PCHi is indisputably the preferred avenue for product launches. If your company is launching new products at PCHi, let us know in advance and we’ll provide you with ‘new launch’ signage for display at your booth. Increase visitor traffic to your booth, and gain additional publicity onsite, at no extra cost! Please send all press releases and/or product launch materials by 15 February 2015 to Ms. Alina Tee at alina@redbugpr.com.

‘New launch’ signage prominently displayed at booths of exhibitors who shared news of launches with PCHi prior

to the 2014 event

2015 年 3 月 12-14 日 广州保利世贸博览馆

12-14.3.2015 Guangzhou Poly World Trade Center

You may also submit information on your new product launches via the PCHi Exhibitor Manual platform. Step 1:

Step 2:

2015 年 3 月 12-14 日 广州保利世贸博览馆

12-14.3.2015 Guangzhou Poly World Trade Center

Step 3: Simply enter the relevant product information, and click ‘save’.

Social media platforms Social media is fast gaining popularity as a marketing tool. PCHi regularly updates our presence on various social media platforms with show features, industry news, and product features, etc.

2015 年 3 月 12-14 日 广州保利世贸博览馆

12-14.3.2015 Guangzhou Poly World Trade Center

You are welcomed to connect with PCHi and other industry peers on these social media platforms: Facebook, LinkedIn, YouTube, and Twitter. Share product information on PCHi’s Facebook page, or start a discussion topic on the PCHi LinkedIn page. Send a product video clip to us for publishing on PCHi’s YouTube channel, or tweet us @PCHiChina or #PCHi2015. Gain added exposure with these plentiful opportunities!

Share information on your products, company, or technical articles on PCHi’s Facebook page

2015 年 3 月 12-14 日 广州保利世贸博览馆

12-14.3.2015 Guangzhou Poly World Trade Center

Start a discussion topic and connect with your industry peers on the PCHi LinkedIn page

Send your product videos to us and we’ll feature them on PCHi’s YouTube channel

2015 年 3 月 12-14 日 广州保利世贸博览馆

12-14.3.2015 Guangzhou Poly World Trade Center

Tweet us @PCHiChina or #PCHi2015 PCHi Awards The PCHi Awards Program recognises exhibitors that have thoughtfully designed their booths, prepared useful communications about their company and offerings, and that have delivered the benefits of their key products in the most engaging presentations at PCHi. A panel of esteemed judges including reputable media partners, associations, and the PCHi organising committee, will review all nominations during PCHi 2015! Award categories, and the judging criteria, are listed below:

Best Booth Design Booth aesthetics (colours, graphics, etc.) Creative, eye-catching booth elements (use of lighting, materials/textures, etc.) Functionality of design (welcoming to visitors, conducive for discussions, etc.) ‘Green’ factor (use of environmentally-friendly materials)

Best Communications Communication materials available in both English and Mandarin Corporate messages and product information conveyed prominently and clearly (use of messaging

brochures, exhibits, etc.) Staff knowledge (complete understanding of company and exhibiting products)

Best Product Presentation*

2015 年 3 月 12-14 日 广州保利世贸博览馆

12-14.3.2015 Guangzhou Poly World Trade Center

Introduction of exhibiting products (product marketing methods) High visitor engagement (creative product presentation, unique onsite demonstrations, etc.) Creating buzz and communication (around exhibiting products, innovative presentation ideas, etc.)

*New category! Feel free to nominate your company for any of the award categories and our judging panel will drop by during PCHi to take a look. Two winners will be chosen for each category, and winners can look forward to receiving a plaque of recognition from PCHi, and a feature in our post-show publicity materials.

PCHi Show Director, Elynn Xu, with winners of the 2014 PCHi Awards

Winners of the Winners of the Winners of the

Best Designed Booth Award Best New Product Presentation Award Best Communications Award Innovation Labo Guangzhou CDLUnion Biotechnology Co. Ltd. Croda Hong Kong Co. Ltd. Silok (China) Operating Centre Showa Denko (Shanghai) Co. Ltd. Wacker Chemicals (China) Co. Ltd

Make the most out of the FREE promotional and publicity opportunities available to you! For more information, please contact: Alina Tee (Ms) Email: alina@redbugpr.com Tel : +65 6220 4787