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Press Release Dos and Don’ts

A PR checklist from eReleases

For all 24 important press release dos and don’ts, download your free copy of The PR Checklist today. You’ll also get a free coaching call with press release expert Heather Fuller!

Is your press release headline brief, comprehensive, and attention grabbing?

Is your optional subhead written concisely?

Is your headline written in the third person?

Your Headline

Does your opening paragraph summarize the most important information in your release?

Is your press release newsworthy? Does it convey useful information relevant to your target audience?

Does your release stay focused, avoiding irrelevant details?

Writing Style

Is your entire press release between 350 and 500 words?

Do you list the appropriate contact information?

Are trademarks and company or product names represented consistently?

Press Release Format

Can everything in your release be documented and substantiated?

If your press release references legal issues, public companies, or celebrities, have you checked that it complies with the newswire's standards?

Does your press release avoid outrageous claims?

Ethics and Best Practices

Download your free copy of The PR Checklist: A 24-point List of Press Release Dos and Don’ts by Mickie Kennedy for 12 more tips on making your next press release a success.

This presentation is created by Mickie Kennedy, founder of eReleases, the online leader in affordable press release distribution.

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