PRESS RELEASE

Smartrac Technology Blends Convenience and Safety for Vitamix

Amsterdam (The Netherlands), January 4, 2017 – RFID and IoT pacesetter Smartrac is providing high-performance blending equipment manufacturer Vitamix with innovative Near Field Communication (NFC) technology that takes customer convenience and operational safety to a new level.

Officially launched on December 26, 2016, and soon showcased at the upcoming tradeshow CES in Las Vegas (January 5-8, 2017), Vitamix’s new Ascent and Venturist blenders utilize Smartrac’s NFC technology to surpass conventional blending machines in both functionality and safety. With NFC readers built into the appliance base, custom-built NFC tags embedded in the supplied and separately sold containers and cups can automatically change multiple operating parameters (up to 140!) by just putting the container on the appliance base. Thus, the NFC solution can modify program settings, button functions, ramp rates or maximum time settings making it easier than ever to prepare steaming-hot soups, frozen sorbets, delicious smoothies and other recipes that provide culinary experiences unknown before. The NFC solution could also modify machine settings and operating windows for attachments that have not yet been invented, underlining the power of the new SELF-DETECT™ Technology” concept provided by Vitamix.

Reed switches controlling the NFC tag antenna and coilOn top of that, NFC plays key a key role in several innovative safety functions, imposing button restrictions for safety if needed, for example. Combined with reed switches controlling the NFC tag antenna and coil, Smartrac’s NFC tags are a key element for a sophisticated wireless interlock system for the new blender models. Being reliable electrical switches actuated by magnetic fields, the reed switches allow the NFC tags to be read and to transmit data to the base of the machine. This highly safe mechanism enables the machine to identify the container and very reliably determine if the interlock is engaged. Since the container and its attributes can be identified, the machine’s base unit will react according to the container in use, effectively eliminating unsafe operating conditions. For example, the heat-producing soup program will be deactivated when the To-Go Cup is placed on the machine.

Fit for extremely harsh conditionsFor Smartrac, developing the NFC solution for Vitamix posed a real challenge, as the embedded NFC tag not only has to interact properly with the reed switches, but also has to be molded in the container housings, surviving the molding process, years of heat and vibration under use, and potentially thousands of dishwasher cycles. Smartrac passed that test to Vitamix’s satisfaction with a customized NFC tag utilizing NXP’s NTAG216 IC. As part

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of the solution, Smartrac also produces the related parts of the SELF-DETECT™ container housings with embedded NFC tags and coils molded in.

“With our new products we are really elevating the culinary experience of our customers while complying with the strictest security regulations of today and tomorrow. Furthermore, we just tapped into what’s possible with NFC. In the near future there will not only be other blender models and containers with that technology, but also smartphone apps and all-new functionalities which take our customers’ experience to the next level. I’m sure Smartrac with its amazing willingness to take on new concepts and its attitude to say ‘yes, and…’ instead of ‘yes, but...’ will remain the perfect partner for Vitamix,” says Dave Kolar, Senior Engineering Manager at Vitamix.

“Vitamix is manufacturing the best and most advanced blending machines available, and we are proud to be the chosen partner for entering NFC technology. The new Vitamix blenders bear testimony to our ability to develop innovative RFID products that are tailored to our customers’ needs,” says Ted Danhauser, Vice President Sales Americas, Intelligent Things Business Division at Smartrac.

Vitamix and Smartrac are presenting the NFC enabled blenders at NXP Semiconductors’ booth on the global technology event CES 2017 in Las Vegas, January 5-8 (Booth #: Tech East, LVCC, CP-25)

About VitamixThe Vitamix family of companies is privately held and family-owned and -operated. Founded in 1921, Vitamix manufactures high-performance blending equipment for home and commercial use. Its commercial customer list reads like a “Who’s Who” of major restaurant chains, and gourmet chefs say their Vitamix machines are as important to them as their knives. The company developed the first true commercial blender in the early 1990s, which ignited the smoothie movement, and has been named the Best in Class Overall beverage blender for eight consecutive years by readers of Foodservice Equipment & Supplies magazine. Vitamix continues to win awards for innovation in its products, which are known worldwide for their performance, versatility and ease of use, and are available in approximately 140 countries. The company is headquartered in Olmsted Township, Ohio, near Cleveland. For more information, please visit http://www.vitamix.com/.

Media ContactVitamixHeather GaynorExternal Communications ManagerPhone +1 440 782-2121Email: hgaynor@vitamix.com

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About SMARTRACSMARTRAC is the world’s leading developer, manufacturer and supplier of RFID products and IoT solutions, providing both ready-made and customized offerings suitable for a large number of applications. SMARTRAC makes products smart, and enables businesses to identify, authenticate, track and complement product offerings. The company’s portfolio is used in a wide array of applications: access control, animal identification, automated fare collection, automotive, border control, contactless payment, electronic product identification, industry, libraries and media management, laundry, logistics, retail, public transport, and many more. Leveraging its global R&D, production and sales network, SMARTRAC combines physical products with its Internet of Things platform Smart Cosmos, empowering the ecosystem of connected things. SMARTRAC has its registered headquarters in Amsterdam, the Netherlands. For more information, visit www.SMARTRAC-group.com , follow us on www.twitter.com/SMARTRAC_NV or click here to sign up for our quarterly newsletter.

Media contactSMARTRAC TECHNOLOGY GROUPKarin FabriHead of Corporate Communications & MarketingPhone: +31 203 050 150 Email: media.relations@smartrac-group.com

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