P R E S S K I T

AFWA 2016

1 Emerging and established fashion designers from Europe and Africa will take part in the 3-day event, with a focus on showcasing African & African inspired fashion, art, culture and rich heri-

tage to a worldwide audience.

AFWA is kicking off on 24th August with a press conference as on opportunity to meet and interview participating designers. Superstar and host Ramsey Nouah will be opening the event.

Followed by days with parades across the runway as if it were a tale! Before and during the breaks there are exhibitions and there is music and entertainment. During each show day a guest will receive a special gift. Icing on the cake is the Diamond Ring for one guest on Saturday the 27th

August.

WHAT, WHERE AND WHENWednesday 24th August: Press conference 11- 14 at the Corendon Vitality Hotel. Afterwards

Meet & Greet. Amsterdam, Aletta Jacobslaan 7, 1066 BP Amsterdam

Thursday 25th August: Catwalk shows with Emerging Designers. Exhibition from 13.00H and shows start at 16.00H at B.Amsterdam

Friday 26th August: Catwalk shows and Men’s Day.Exhibition from 13.00H and shows start at 16.00H at B.Amsterdam

Saturday 27th August: FINALE SHOW. Exhibition from 13.00H and shows start at 16.00H at B.Amsterdam

After Party from 23.00H at B.Amsterdam Sky Cafe

LOCATIONSShows: B. Amsterdam, Johan Huizingalaan 763A, 1066 VH Amsterdam

Press conference: Corendon Vitality Hotel, Aletta Jacobslaan 7, 1066 BP Amsterdam

THEME: TOUCH OF ANKARA (TOA)

DRESSCODEStrictly Black Tie/Full glamour with a touch of ankara

Men: Black Tuxedos or Black Suits with a touch of Ankara

TICKETS HEREhttp://afwamsterdam.eventbrite.com

Countdown sale from 21 till 25 August€ 5 per ticket for citizens of Amsterdam with a ‘Stadspas’

2 DESIGNERS & SHOWS

Look for biographies on our website:http://www.afwamsterdam.com/designers/afwa-2016-designers/

Thursday - EMERGE SHOWOpeningskostuum Diana Tambe BLACKPEARLShow 1 Dorianne Nguedjio DoranelsShow 2 Moriba Traore DJAMILAmina Hussen Kracht Vrouwen Oude WestShow 3 Tambe Eyong Van Eyong AmsterdamMaimuna A. TZ

Friday - MENs DAY Show 1 Kwame K. KWAME KORANTENG Amina Hussen Kracht Vrouwen Oude West Show 2 Carlos Desaules ETHNIK MODEAdul Aziz ZIZA CREATIONS Show 3 Mamadou Fall FALLPROV Moriba Traore DJAMIL ABRANTIE ABRANTIE THE GENTLEMAN

Saturday - FINALE SHOWOpeningskostuum Diana Tambe BLACKPEARL Show 1 Yasim Karacam Sibel KaracamKwame K. KWAME KORANTENG Show 2 Abdul Aziz ZIZA CREATIONS Mamadou Fall FALLPROV Show 3 C. van der Meer SHARIT Diana Tambe BLACKPEARL

3 CHANTELL - AFWA FACE 2016

Chantell Dapaah is a name that needs no introductions in the world of modeling, fashion and beauty. She is THE Ghanaian fashion model, beauty queen and brand face with over 9 years of experience.

As a kid she did a little modeling here and there. Modeling professionally started in 2008 when she joined Exotic Modeling Agency to get professional training. Ever since then she could be seen in many adverts, Look Books, campaigns and so on. She worked as a brand ambassador for Cultured Concepts (USA) and T’Best Drinks amongst others and she was a model at several fashion shows. In 2013 and 2014 she played in movies as well.

Chantell has a second job: PR for a fashion House (Abrantie The Gentleman) in Ghana.

Read more: http://www.247africamagazine.com/2016/04/19/exclusive-all-things-bright-and-beautiful-the-world-of-chantell-dapaah/

4. CAMPAIGN PHOTO’S

5 ORGANIZATIONAFWA is an annual event focused on exhibiting the beauty of African couture, art and fashion to a Euro-pean and global audience. AFWA 2016 is a multiday event, that includes runway shows, exhibitions and network meetings. The sole purpose is raising awareness of the work of African fashion designers and African inspired couture, providing multiple opportunities for showcasting theit work to a broad audi-ence. The event will showcase the latest fashion trends of the emerging vibrant African art and design

industry to the European audience, offering opportunities for vendor exhibitions, linking with business leaders, sponsors, local buyers, agents and media.

INSPIRE - CONNECT - GROW

AFWA is organized under the Diana Tambe (DT) Foundation, serving as a tool in ex-panding the African fashion and textile industry throuhg mentoring, exhibiting and promoting home based and international African and African-inspired designers. The ultimate vision is the empowerment of African designers, highlighting their con-tributions to the industry and branding African countries as global players in fashion,

art and culture.

AFWA TEAM 2016AFWA is organized by the AFWA-2016 team, including Miss Diana Tambe (founder and CEO), Aydin Acik, (production director). A range of professionals add on a vol-untary basis their networks and professional skills on (Social) Media & PR, Fashion Event Organization, make up and hairstyles. Names can be found in attachment 2.

Diana started the Africa Fashion Week Amster-dam in 2014, being a model for African fashion herself and a designer, with her own label ‘Black Pearl Secret’. As a designer she won some priz-es. She is working hard on promoting African

Fashion, amongst others by organizing Fashion Weeks in different countries in Africa. She was born in Cameroon and lived there until she was

16 years old. After that she lived in both The Hague and London. Under her foundation, the DT Foundation, AFWA takes place. “We are a platform to create Demand & Supply Interna-tionally!”, according to the founder and Chief

Executive Officer.

Aydin comes from Turkey. During his studies of Social Sciences he has been a model for a famous brand for men’s

suits. Since then he’s’ ‘The Fashion Man’. In 1995 he came to the Netherlands to finish his studies, he decided to stay in the Netherlands. Since 2011 he follows his passion for fashion. He has visited

well-known international fashion weeks and worked for the Fashion Weeks

Istanbul and Amsterdam. Since 2014 he works for AFWA, now as produc-tion manager and partner. In 2014 he won his first prize in the Netherlands as ‘Imaging Person’. In 2015 he won in

London the ‘’ Best Event Europe’ and in Istanbul in 2016 he was the ‘Dynamic

Business Man’.

6 FAQs

➢ Is it the first time that AFWA organizes a 3-day event?No, in 2015 AFWA took place 27-30 August.

➢ Can I buy a ticket with cash-money at the location?Yes, tickets are sold at the door. On the 24th August tickets can be bought

at the location of the press conference, the Corendon Vitality Hotel.➢ Are there ID requirements or an age limit to enter the event?

No, no age limit. ➢ What can I bring to the event?

Cash money in order to purchace beautiful unique clothing, accessories or art pieces and to buy drinks and food.➢ Where can I contact the organizer with any questions?

Info@afwamsterdam.com or (press/media): pr@afwamsterdam.com➢ Is there a Hotel Partner for international arrivals?

Yes, Corendon Vitality Hotel Amsterdam.➢ Is my registration/ticket transferrable? Yes. Strict rules apply. Contact info@afwamsterdam.com or (press/media):

pr@afwamsterdam.com.

7 CONTACT US / FIND US ONLINEWww.afwamsterdam.com <http://www.afwamsterdam.com/>

Www.facebook.com/afwamsterdam <http://www.facebook.com/afwam-sterdam>

Www.twitter.com/afwamsterdam <http://www.twitter.com/afwamster-dam>

<http://instagram.com/afwamsterdam>#AFWAmsterdam

8 ART PHOTOS AND VIDEOS

PHOTOShttps://www.icloud.com/photostream/fr-fr/#A35f6nptGP8Rdw

https://www.icloud.com/sharedalbum/#B015oqs3qGSn8Gf https://www.icloud.com/sharedalbum/#B0h5qXGF1GHgSZs

ART VIDEOS https://youtu.be/nHq7gnT0tFIhttps://youtu.be/ZepLBhQr-38

PROMOTION MOVIE ON RAILTV IN THE NETHERLANDS (12-15 AUGUST) http://www.afwamsterdam.com/wp-content/themes/afwam-

sterdam/video/R162926C_Africa%20fashion%20Week%20Amster-dam,%2026-28%20aug.mp4

ATTACHMENTS

1. SPONSORSThis year many organizations are willing to sponsor AFWA. Some offer accommodation, like B.

Amsterdam and Corendon Vitality Hotel Amsterdam. Others contribute to the event by offering pro-fessional efforts, like Wilson Ebot Tambe (AFWA official in-house fashion photographer), Ramsey

Nouah (actor and movie producer) and Manfred Magielse (hair styles and make up). The Gemeente Amsterdam sponsors tickets for citizens with a so called ‘Stadspas’ and the International Fashion

Film Festival Brussels is promoting AFWA. The list of sponsors-in kind and bio is mentioned below.

1. Diana Tambe Foundation The Diana Tambe Charity Foundation is set up by a person who devotes her live to charitable work for her own spiritual growth while simultaneously impacting society. The foundation’s primary aims to provide charitable services to the less privileged and those in need, regarding education, job cre-

ation through fashion, agriculture, housing training programs and health.

www.dianatambefoundation.org

2. Blackpearl’s SecretUnder this Afro-Dutch based distinguished fashion label Diana Tambe offers exquisite clothing

encapsulating a love of high fashion and innovative design for Men & Women. The inspirations are drawn from colors, retro, African arts and culture. Most of the design is hand crafted, using the finest natural raw materials. Some designs have couture elements, edging between Fashion & Art. The label also offers unisex clothing, footwear, bags and accessories, and customized services. Some of the best

designs will be showcased on the 27 August 2016.

http://www.blackpearlsecret.com/

3. Gemeente AmsterdamAmsterdam, one of the world’s most exciting fashion capitals, is the city where the AFWA is based

since 2014. Citizens with a so called ‘Stadspas including special offers’ can buy a sponsored ticket for € 5 each. By this offer the municipality promotes AFWA and makes it possible for citizens with a low

income to attend the fashion shows on 25-27 August 2016.

www.amsterdam.nl

3. Gemeente Amsterdam Amsterdam, one of the world’s most exciting fashion capitals, is the city where the AFWA is based since 2014. Citizens with a so called ‘Stadspas including special offers’ can buy a sponsored ticket for € 5 each. By this offer the municipality promotes AFWA and makes it possible for citizens with a low income to attend the fashion

shows on 25-27 August 2016.

www.amsterdam.nl

4. Corendon Vitality Hotel Amsterdam Corendon Vitality Hotel Amsterdam is a unique hotel in Amsterdam and opened in 2015. For both business and leisure stay people can book a room or suite. There is Free Wi-Fi throughout the hotel. To make a stay re-laxed guests can visit the 1000m2 Vitality Spa in a oriental atmosphere, with modern facilities. The hotel offers bed and breakfast to the designers, special guests and visitors of AFWA. Special prices are available for book-ing a room, or a room and a ticket for the event. The AFTERPARTY will start here, on 27 August at 11 PM.

http://corendonhotels.com/corendon-vitality-hotel-amsterdam/nl/

5. B. Amsterdam

B. Amsterdam is the location where the AFWA shows will take place. It is a modern, industrial building with loads of natural light and lots of green. It offers a cre-ative working space of 28.000 square meters to startups, creatives and corporates. People who join the B. com-munity get access to a toolset and social environment to improve their business and spaces such as work spots,

events spaces, meeting units and lounges. www.b.amsterdam

6. Ramsey Films

Mr Ramsey Nouah is the celebrity host of AFWA 2016. He is an Ambassador of Sustainability, Movie Producer & Actor extraordinaire featured in more than 900 million movie copies sold and watched world wide. He has reshaped and redefined movie-making, entertaining people

all over the world for more than TWO decades. He will entertain the worldwide audience from 25 to 27 August during the shows. On the 24 August he will be available for interviews

with the press.

http://edition.cnn.com/2015/03/20/africa/ramsey-nouah-interview-nollywood/

7. International Fashion Film Festival Brussels

International Fashion Film Festival Brussels (IFFFB) brings together various sectors for creatives from the film, advertising and fashion industries during a 3-day interactive festival. Fashion

meets the Film industry: Fashion Film screenings, an exclusive B2B & B2C Industry Show. Pro-fessionals can showcase their services and products to a targeted audience of potential customers

as well as established experts looking for reliable partners and employees. Amongst others the IFFFB offers free publicity.

http://ifffb.com/

8. The Hague African Festival

The Hague African Festival brings people from different corners of the world in touch with each other. For the organization there is nothing better than cultural activities to learn from each other’s back-

grounds. It offers swirling music from all over the world. From Somalia to Kenya and Cape Verde to Zimbabwe and Suriname. The last festival was held in June 2016.

AFWA offered a workshop during the Festival. The Festival offers AFWA free publicity.

9. Kapsalon Magielse

Hairdresser & Make up Manfred Magielse has his own boutique in Oud-Gastel. His motto is: Quality and Sociability. He is working with modern products and used to lead up others.

During the event Manfred will give advice about hairstyles and makeup. He is the Head Stylist of AFWA 2016. He likes to work a lot with products (like hair wigs) from Balmain. Their prod-

ucts will also be exposed at the exhibition.

https://www.facebook.com/KapsalonMagielse/

10. Wilson Ebot Entertainment Pictures

Captures Entertainment, Fashion and Contemporary fash-ion photography. A genre of photography which is devot-ed to displaying events, clothing and other fashion items. His sense of photography is most often conducted for the promotion or advertisements of rich cultural heritage and celebration of cultural exchange in fashion, aiming to meet fashion magazines such as Vogue, Vanity Fair, or Elle. Over time, fashion photography has developed its own aesthetic

in which the clothes and fashions are enhanced by the pres-

FashionUnited is the world’s leading business to business media fashion platform enabling fash-ion professionals and companies to make their

activities more fun and efficient.

They are the only independent trade organi-zation operating world wide, crossing borders and cultures, optimizing the industry’s way of working. Activities are based on and driven by new ICT and cross media services using oppor-tunities this fast dynamic world offers. The main target is to make the fashion industry more fun

and efficient by using the one-stop-shop services, including trade news, job databases, directories,

2. AFWA TEAM 2016

The team consists of these professionals

CEOProduction director

Web designerCommunication manager

Sales managerHospitality managerPR/ Media managerBackstage manager

Floor manager Floor assistantFront manager

Catwalk/ChoreographerStyling/Quality control

Assistant Styling

Diana TambeAydin Acik

Sukru Nicole Diamondaras

Jordan der MeerBlessing Njohb

Rita van den BergRietoe Boedjarath

Melanie LangDanielle Kruin

Gulsen CanSonaly Sint JagoDeborah Kramp

Manfred MagielseSaida Beli

3. ENTERTAINMENT PROGRAM

ENTERTAINMENT / ARTIESTEN (voorlopig)

➢ D3 Dancers➢ Unbreakable D➢ Kas Beats➢ Sophie/solo➢ Evita Thon A Ten➢ Miryam

STANDS

➢ BALMAIN Care & Styling ➢ BLACKPEARL ➢ Van Eyong Amsterdam➢ BOEM ➢ UCHE ARTS ➢ Doranels ➢ KWAME KORANTENG➢ ETHNIK MODE➢ TZ ➢ SHARIT

4. PREVIOUS PRESS RELEASES

- 18th August Count down ticket sale 21- 25 August - 17th August Out of the box! Gift items for AFWA guests- 15th August Fashion Gift voor Amsterdammers met een Stadspas (Dutch) - reminder- 12th August AFWA welcomes support- 3RD August Nigerians welcome AFWA support- 12th July Announcing Mr. Ramsey Nouah as official host

5. WHAT OTHERS WROTE ABOUT AFWA

http://www.theafricancourier.de/culture/africa-fashion-week-amsterdam-holds-in-august/ http://www.247africamagazine.com/2016/05/03/still-winning-chantell-dapaah-is-the-face-of-af-

rica-fashion-week-amsterdam-2016/ http://www.247africamagazine.com/2016/04/19/exclusive-all-things-bright-and-beautiful-the-

world-of-chantell-dapaah/ http://thehagueafricanfestival.com/nl/festival/nieuws/72-nieuws-2016/381-interview-met-di-

ana-tambe-van-african-fashion-week http://modeagenda.nl/events/1467/africa-fashion-week-amsterdam-afwa-2013-cancelled- http://www.marieclaire.nl/2013/08/08/africa-fashion-week-mc-daily-news/ http://www.ethiobeauty.com/article/africa-fashion-week-amsterdam-29-310814 http://www.marieclaire.nl/2014/08/29/amsterdam-kleurt-afrika-tijdens-africa-fashion-week/ http://www.tintfashionmagazine.nl/p/21/2448/mo99-bg268/eerste-editie-africa-fashion-week-

amsterdam-nog-tam http://www.nd.nl/artikelen/2014/september/25/afrikaanse-patronen-in-kleding-met-allure https://fashionlab.nl/fashion/events/amsterdam-host-africa-fashion-week http://www.thehagueonline.com/events/weekly-calendar/miscellaneous/africa-fash-

ion-week-amsterdam/2014-08-2 http://www.coevordenhuisaanhuis.nl/stijl/mode/345888/afrika-in-de-mode.html http://www.mediablackberry.com http://divascribe.com/pages/viewevent/117 http://femmesaupluriel.fr/en/amsterdam-wears-african-fashion-colors/ http://www.colourfulradio.com/content/event/1006

http://www.fashionunited.nl/Nieuws/Leads/Eerste_editie_Africa_Fashion_Week_kleurrijk_maar_rustig_2014090144860/

http://www.textilia.nl/nl-NL/Nieuws/African_Fashion_Week_naar_Amster-dam-140827112100#.VDGUt9oayK0

http://www.chubmagazine.com/2014/09/first-official-africa-fashion-week-amsterdam-dazzles/ http://kostuumvereniging.nl/africa-fashion-week-amsterdam-dates-announced-1-3-novem-

ber-2013/ http://www.elegancy101.com/press-news-africa-fashion-week-amsterdam-is-cancelled/ https://www.nabc.nl/en/what-we-do/events/102/africa-fashion-week-amsterdam https://www.linkedin.com/pub/africa-fashion-week-nederland-afwa/60/20b/280 http://www.oneworld.nl/wereld/eerste-africa-fashion-week-amsterdam http://www.parbonieuws.com/parbonieuws-entertainment-lifestyle/1901-eerste-editie-af-

rica-fashion-week-amsterdam-kleurrijk.html http://www.nrc.nl/mode/2014/09/04/africa-fashion-week-in-amsterdam/ http://www.modernghana.com/lifestyle/6695/16/2014-africa-fashion-week-amsterdam-high-

lights.html http://irokoheritage.com/2014/08/27/fashion-maiden-african-fashion-week-amster-

dam-this-weekend/ http://www.fashionghana.com/site/cameroon-fashion-designer-patou-manga-for-african-fash-

ion-week-amsterdam-2014/

http://www.demorgen.be/dm/nl/5176/Mode/article/de-tail/2009039/2014/08/26/Ook-Amsterdam-krijgt-een-African-Fashion-Week.

dhtml http://abinaonline.com/africa-fashion-week-amsterdam-recap/ http://www.indiemovement.nl/africa-fashion-week-amsterdam/ http://www.naija.io/blogs/p/922913/the-first-edition-and-biggest-afri-

can-fashion-exhibition-in-amsterdam-has-ended http://werkgroepcaraibischeletteren.nl/african-fashion-week-eindeli-

jk-ook-in-amsterdam/ http://xxfashiondiva.com/tag/africa-fashion-week-amsterdam/ http://africawebtv.nl/arriz-golden-africa-fashion-week-amsterdam/ http://allevents.in/amsterdam/africa-fashion-week-amster-

dam-2014/826861850660007 http://fashionafrik.tv/?page_id=1149 http://drimble.nl/regio/noord-holland/amsterdam/22744497/eerste-editie-

africa-fashion-week-kleurrijk-maar-rustig.html http://www.bnr.nl/radio/bnr-paul-van-liempt/597461-1408/uitzend-

ing-27-augustus-kajsa-ollongren-dikke-van-dale-en-afrikaanse-mode http://youtu.be/0rgF4DVFUL0 http://youtu.be/n8mvGEg7Qb8 http://youtu.be/0lBBvckOsCg