BOOkS & MAnuAlS – First Place WinnerPIXI Award ContestEnjoyprint Beijing Shu Min Printing Ltd. – Calligraphy & Painting for MuseumCase Study

Prestigious book design firm perfects its craft, one print at a time

PIXI Award Contest Books & Manuals

The ChallengeEnjoyprint already had a loyal client base numbering in the thousands, and a solid reputation as one of the top specialist publication companies. Yet current industry trends and evolving customer requirements posed a new business challenge to the prestigious firm.

By all indications, the market was now defined by individualised projects, even as the standards remained for offset-quality printing. The old pre-press production system couldn’t keep up with the demand for short-run print jobs. Some customers even requested for just one copy of the prints.

Today’s fast-paced business environment also required a quicker turnaround time, often just minutes long. To meet urgent deadlines, several customers tried other digital print vendors. However, these proved inadequate to the complex printing involved, both in terms of the design concept and the high print quality needed.

Faced with this bottleneck, Enjoyprint had to devise a way to retain their current customers by meeting their advanced needs, while building a new customer base.

The SolutionThe Xerox iGen3® Digital Production Press proved more than equal to the task. With the iGen3’s revolutionary third-generation imaging technology, Enjoyprint created digital applications without compromising its own standard of offset-quality print. Versatile yet consistent, the printing system ably handled diverse large-format materials ranging from 70 to 350 grams of coated paper. This was a feature that was particularly crucial for Enjoyprint’s projects, which sometimes used delicate rice paper.

The BenefitsHarnessing this new technology, the company redefined its “one print one time” slogan to a whole new level of quality and performance. Loyal customers were served with the same standard of excellence, even under time pressure; meanwhile, doors to new opportunities—especially for short-run, on demand projects—were now opened.

With the iGen3’s breakthrough capabilities, Enjoyprint could focus on bringing its design concepts to fruition, without worrying about colour accuracy, print volume, and turnaround time—leaving the firm free to perfect its craft and retain its position at the head of the book design industry.

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Calligraphy & Painting Book, Books & Manuals Categoryenjoyprint Beijing Shu Min Printing ltd.

Beijing-based design and print firm Enjoyprint caters to the publication needs of high-profile clients—famous painters and photographers, celebrities, business enterprises, and government ministries. With its impressive portfolio, Enjoyprint is one of the country’s industry-leading companies for large-scale book design.

In its ten years of existence, the company has stayed true to its slogan, “one print one time”, with unforgettable design concepts executed with the highest print quality.

On the web: http://enjoyprint.com.cn