presto is supported by cycling: a daily transport mode for everyone bremen tczew grenoble venice...
TRANSCRIPT
PRESTO is supported by
Cycling: a daily transport
mode for everyone
Bremen Tczew
Grenoble
Venice
Zagreb
PRESTOPromoting Cycling as a Daily Transport Mode for Everyone
Lessons learned about keeping aliveBrussels, 1 July 2014
Siegfried RupprechtRupprecht Consult GmbH
Cycling: a daily transport
mode for everyone
Focusing on competence building in cycling policies
Local activities in 5 cities starter, climber, champion cities
Providing a toolbox for policy makers and city planners: 4 Policy guides and 25 facts sheets
3 thematic pillars (infrastructure, promotion, e-bikes)
Guidance in 5 on-site trainings
7 e-learning courses
What was PRESTO about?
Cycling: a daily transport
mode for everyone
What did PRESTO deliver during its lifetime?
Cycling: a daily transport
mode for everyone
PRESTO was part of the "new cycling paradigm" in EU
Key local achievements are maintained, new policies are built on PRESTO
• Bremen's cycling data collection (bicycle counter = 1st in DE), unified infrastructure in Grenoble
• cyclist monitoring justified infrastructure investments, black spot remediation part of new "Biciplan" in Venice
• strategy & infrastructure development (SUMP), greater awareness & new cross-institutional cooperation in all cities
• key achievement: inspiration "a cycling city is possible" and facts on how "it can be done in practice" (outside perspective)
Continued project promotion (conferences, website, facebook)
• Additional translations of factsheets (e.g. Hungarian, Lithuanian, Ukranian, Russian)
• PRESTO presentations world-wide (Bangkok, Taipei, Strasbourg, Szentendre, ...)• PRESTO documents still among top ten downloads on Rupprecht website
(179 documents/ 10 languages) [www.rupprecht-consult.eu/presto]
What happened after PRESTO ended?
Cycling: a daily transport
mode for everyone
During project
• "blended" training approach (workshop and moderated e-learning)• dissemination material targeted to practical policy making & distributed via
many channels• communication via many channels, supported by key multipliers (e.g. ECF,
POLIS)• PRESTO factsheets were (& are still) widely referenced
Issues encountered (and tried to solve)
• be professional about multimedia production• address technical and policy levels (appropriately)• e-learning approach modified/ tool changed (twice)• measuring impacts is not trivial, but we need much more factual evidence to
prove impacts• translated information is essential for outreach (also in print)
What did PRESTO do to increase impact?
Cycling: a daily transport
mode for everyone
Develop a project that is tailored to meet an acute and important demand
Cooperate widely with multipliers during project (e.g. NGOs) – those whose "business" is cycling!
Translated material to support practitioners in their daily tasks is key (in plain language/ good graphics)
Efforts for good management are high
"Personal and virtual" (material, training, communication)
Agree concrete activities for the time after project end
After end of project
• keep outreach activities alive (website, training, etc.)• continue to keep track of activities (incl. metrics)
What can we learn from PRESTO?
Cycling: a daily transport
mode for everyone
Why is there no stronger programme-level support for key horizontal issues?
• best practice exchange in communication and training, "best of class" competitions
• training and knowledge management, e.g. on impact evaluation methods
What can a European project really deliver?
• a catalyst for improved local stakeholder cooperation• a hands-on experience exchange with peer learning
Shouldn't there be
• output-based funding? • a STEER take-up mechanism?• a "legacy" fund?
What can EASME do to increase project impact?
Cycling: a daily transport
mode for everyone
PRESTOPromoting Cycling for Everyone as a Daily Transport Mode
Bonnie Fenton [email protected]
PRESTO was endorsed by the European Commission's Sustainable Energy Europe Campaign as an Official Partner between 2010-2011.
Thank you for your attention!
www.presto-cycling.e
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