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Web 2.0 Trends and Technologies and the impact on the Enterprise.TRANSCRIPT
© Copyright 2008 Dow Jones and Company, Inc.
Dow Jones Factiva
Web 2.0 Trends and Technologies and the Impact on the Enterprise
Lorraine Worley Product Champion
Dow Jones Enterprise Media Group
Proprietary and Confidential | © Copyright 2008 Dow Jones and Company, Inc.
Agenda
1. What is Web 2.0?2. Examples/Trends of Web 2.0
Technologies3. Business Impact4. Enterprise adoption of Web 2.0?5. What is Dow Jones doing in this space?
© Copyright 2008 Dow Jones and Company, Inc.
What is Web 2.0?
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What is Web 2.0?
Creativity
Collaboration
Participation
Sharing
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Examples of Web 2.0 Technologies
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Blogs
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Social Networks
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RSS, Podcasts and Wikis
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Mashups
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1.0 to 2.0
Web 1.0Double Click
OfotoAkamai
Mp3.comBritannica OnlinePersonal website
evitesDomain name Speculation
Page viewsScreen scraping
PublishingContent Management Systems
TaxonomyStickiness
Web 2.0Google AdsenseFlickrBitTorrentNapsterWikipediaBloggingupcoming.orgSearch Engine OptimizationCost per ClickWeb ServicesParticipationWikisTaggingSyndication
Source: FOO Camp, a conference at O'Reilly Media
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Business Impact
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New Media’s Impact on Communications
iPhone Article Causes Intraday Plunge
Engadget posted a story May 16 based on what it thought was an internal Apple email that the iPhone was going to be delayed several months.
Engadget sought comment from Apple, but after they didn’t respond for 2 hours, ran the story.
Apple market cap fell $4 billion in 6 minutes.
Engadget corrected the story and the stock recovered before the close, but many investors lost (and made) big.
“False alarm: iPhone NOT delayed until October”
16 May 2007
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Cadbury’s Wispa
14,000 people joined
"bring back Wispa"
groups on Facebook
“This is the first time that the power of the
internet played such an intrinsic role in
the return of a Cadbury brand” Tony Bilsborough, spokesman for Cadbury
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6,000 students rallied
together and
threatened to boycott
HSBC
HSBC
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The Kryptonite saga
Kryptonite Evolution 2000 bike lock is advertised as providing the ‘toughest bicycle security in moderate to high crime areas.
However, on 12th September 2004 a cyclist named Chris Brennan posted a message to the Bike Forums site claiming that the Evolution 2000 lock could be picked in seconds using the end of a ballpoint pen.
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The Kryptonite saga
On 14th September a blog, Metafilter, picked up the trail as did Engadget shortly afterwards. Videos showing how to open Kryptonite locks with a ballpoint pen in less than 30 seconds started to flourish on VLOGS (video blogs)
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The Kryptonite saga
The story subsequently appeared in the mainstream media 2 days later picked up by the Boston Globe on 16th September.
The Associated Press also sparked a media frenzy with powerful headlines such as“Pen mightier than lock” and“Bike lock Fiasco” and classaction lawsuits followed.
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The Kryptonite saga
On 23rd September Kryptonyte announced a product recall worth $10 million and settled a class action lawsuit by offering up to $ 3,000 for each bicycle stolen as a result of the faulty lock.
23 September 2004
Product recalland settled
lawsuits
12 September 2004
Cyclist posted message to Bike Forums site claiming lock could be picked in seconds
14 September 2004
Blogs pick up thestory and use video blogs to demonstrate
11 days from blog reaction to settled lawsuits
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Voltaic Backpack: Sustainable Success
In September 2004 entrepreneur Shayne McQuade received an early sample of his company's solar-powered backpack that could charge the owner’s cell phone and other gadgets.
He asked a friend - a blogger who runs a small blog called Treehugger - to blog about it.
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Voltaic Backpack: sustainable success
Treehugger posted an entry on 4th September which was picked up by CoolHunting and then Gizmodo (high-tech gadget focused blogs). Surfing on the product frenzy,
Voltaïc Backpack gained precious media coverage on CNN, NY1, Discovery Channel, BBC, ABC, NBC, FHM, T3, Stuff, Cargo, Organic Style, Plenty, Fortune, Wired, Fast Company, The Guardian, US News and World Report was finally picked up by the Wall Street Journal on 12th December as a last minute Christmas gift idea.
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Voltaic Backpack: sustainable success
During the year Voltaïc also secured various awards including Hippyshopper’s Green Gadget of the Tear and PC News Weekly’s Top 10 Gadgets 2005.
This positive word of mouth translated into amazing sales success. In November 2005 Voltaic's founder Shayne McQuade reported that third quarter sales of the $239 backpacks had already doubled the sales achieved in the first half of 2005.
4 months from blog listing to Wall Street Journal
September 2005
Sales doubled in third quarter vs. first quarter2005
September 2004
Shayne McQuade asks a friend who runs Treehugger - to blog about it
December 2004
Wall Street Journallists as Christmasgift idea
Treehugger runs the storyand it is picked up by media
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Photo tools
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The Impact of “2.0” functionality
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How is the Enterprise adopting Web 2.0?
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Enterprise 2.0
Emergence of collaborative tools in corporations
Bottom Up-Top Down approach Reverse Mentoring
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Enterprise 2.0 Adoption
McKinsey Research-August 2007- Enterprise 2.0 Survey
Enterprises using or planning to use:
Social networking tools: 37%RSS : 35%
Podcast: 35%
Wikis: 33%Blogs: 32%
Mash-ups: 21%
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Gen Y Expectation
Impact of “digital natives”
Workflow around users, not technology
Changing expectations about how work environments should function
Influence of social networks
Work revolves around informal, ad hoc groups
Adaptation of social tools for enterprise use (i.e. FaceBook, My Space, blogs)
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Intranet/CRM/ERP…
Portal evolution | Centralised
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Intranet/CRM/ERP…
Portal evolution | The Bloggers
blog
blog
blog
blog
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Wiki
WikiIntranet/
CRM/ERP…
Portal evolution | The bloggers + Wikiblog
blog
blog
blog
blog
blog
blog
blog
blog
blog
blogblog
blog
blog
blog
blog
blogblog
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Wiki
UGC
Wiki
WikiIntranet/
CRM/ERP…
Portal evolution | The bloggers + Wikiblog
blog
blog
blog
blog
blog
blog
blog
blog
blog
blogblog
blog
blog
blog
blog
blogblog
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Characteristics: Extreme Trust
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Its all about you. The user is at the center
You Create Content UGC You Publish You Categorise You rate/rank You Participate
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You are part of a network
Participation Collective intelligence
No one knows everything Everyone knows something
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What is Dow Jones doing in this space?
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Diverse Information Needs Across the Organisation
Factiva iWorksFactiva.com Factiva Reader
Innovative platform capabilities: alert, search, monitor, cluster, discovery, analytics
Flexible delivery options: JSON, RSS, HTML, API, XML, widgets, email
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Click on any filter to
discover a new
perspective on your
search
Click on any time
bar to see articles
for that timeframe
Click on clusters to
discover emerging
trends
Unique intelligent
filters organise
articles by subject,
companies and
industries
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Multimedia and Web Content
Expanded Web content:
12,000 Web sites and 4,000 blogs with global coverage
Multimedia: fully searchable audio and video content
Text-to-Speech allows you to listen to articles whilst doing other tasks
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• Simple content selection, intuitive design and flexible styling option to create a professional newsletter
• Disseminate value-added content across the enterprise
• Increased productivity of PR/Corp Comms professional and Knowledge Manager
Factiva.com Newsletters
Diverse Information Needs Across the Organization
• Research is a primary function
• Expertise in finding, interpreting and sharing information
• Skilled with multiple business information products
• Support many departments and management
• Research is NOT primary function
• Quality information is essential
• Often turns to Internet
• Can’t spend time finding information
• Practical application of business news
• Makes decisions based on the information
• “Freedom from choice”
• Need the latest relevant news but don’t want to work for it
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Download Dow Jones Factiva shortcut icon to BlackBerry
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Keeping Professionals Connected
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Dow Jones Insight | Media Analytics
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Coffee or Facebook?
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QuestionsUseful Links:
http://www.web-strategist.com/blog/category/social-networking/
Jeremiah Owyang - Snr Analyst at Forrester – Social Computing
http://engineerswithoutfears.blogspot.com/
http://blogpond.com.au/top-100-australian-blogs-index/
http://www.factiva.com/