price differential of moon cakes before and after mid-autumn festival vannie fan chaahat gambhir...
TRANSCRIPT
Price differential of moon cakes before and after
Mid-Autumn Festival
Vannie FanChaahat GambhirEleanor LeeWinsome Wong
Slide of Contents
Introduction Project Question and Planning Interview Results and Analysis Conclusion of analysis Distribution of work Group member’s reflections Acknowledgements
Introduction
Mooncakes are Chinese pastries traditionally eaten during the Mid-Autumn Festival, the festival for lunar worship and moon watching. The Mid-Autumn Festival is a popular harvest festival celebrated by Chinese people, dating back over 3,000 years to China's Shang Dynasty.
Introduction (cont’d) Types of mooncakes- Snowy moon cakes- Ice cream moon cakes- Traditional moon cakes
Introduction (cont’d)
Economics is a strict social science that explains and predicts human behaviour. It studies how people satisfy their unlimited wants with limited resources.
Economics is divided into microeconomics and macroeconomics.
Project Question and Planning
Project Question:
Price differential of Moon cakes before and after
Mid-Autumn Festival
Project Question and Planning (cont’d)
Date Task What to achieve
07/09/2009-09/09/2009
Collect information Collecting information:The price of mooncakes Sales of different kinds of moon cakes from various bakeries.
Project Question and Planning (cont’d)
Date Task What to achieve
26/09/2009 Interviewing and Field Work Interview:Shop manager, workers and customersTheir views about moon cakes and their prices
Note: Observe the shop status and track down the number of boxes of moon cakes sold in a particular time period.
Project Question and Planning (cont’d)
Date Task What to achieve
26/09/09 Analysis A full analysis of information received
26/09/2009 – 14/10/2009
Report Writing Introduction Body Conclusion Appendix Acknowledgements Script writing Powerpoint
Survey of 62 people
Interview Results
Average: 4 moon cakes
Interview Results (cont’d)
Interview Results (cont’d)
Interview Results (cont’d)
Interview Results (cont’d)
Interview Results (cont’d)
Interview Results (cont’d)
Prices before Mid-Autumn Festival
Name of the moon cakes Original price
Price after discount
Maxims double-yolk lotus seed paste moon cake $253 $168
Maxims white lotus seed paste double yolk moon cake
$263 $178
Prices after Mid-Autumn FestivalName of the moon cakes Price
Maxims double-yolk lotus seed paste moon cake $120
Maxims white lotus seed paste double yolk moon cake
$130
Conclusion of project and interview
Name of the moon cakes before after
Maxims double-yolk lotus seed paste moon cake
$168 $120
Maxims white lotus seed paste double yolk moon cake
$178 $130
We can see from the above interview results and analysis that many people are willing to fork out as much as $300 during the Mid-Autumn Festival and that prices differ greatly before and after Mid-Autumn Festival. We can also see that demand is great before the festival, hence the bakeries and cake shops raise the prices of the moon cakes before the festival to produce as much as profit as possible.
Conclusion of project and interview (cont’d) Before Mid – Autumn Festival
Since prices are quite high, it proves the demand is high.
Brand Price
Haagen – Dazs $80 - $700
Wing Wah Cake Shop $27-$1018
Maxim’s Cake Shop $88 - $455
Arome Bakery $40 - $240
Home of Swallows $175 - $4148
Kee Wah Bakery $75-$690
Conclusion of project and interview (cont’d) After the Mid - Autumn Festival Demand is significantly low.Many bakeries and shops do not sell mooncakes. Bakeries which still sell mooncakes have reduced
their prices. They are:
Brand Price
Wing Wah Cake Shop $55 - $229
Maxim’s Cake Shop $120 - $263
Arome Bakery $30
Tai Pan $28 - $266
Conclusion of project and interview (cont’d) The demand and prices of
mooncakes changes significantly after Mid-Autumn Festival.
Some companies remove their stock at the end of Mid-Autumn Festival
Some have greatly reduced their prices ranging from 42% to 88%.
Distribution of work
Vannie Fan: Interview Script Making of questionnaire
Chaahat Gambhir: Interview Written Report Powerpoint
Eleanor Lee: Interview Powerpoint Making of questionnaire Winsome Wong: Interview Analysis of received data Making of questionnaire
Group members’ reflections
We had a great time working on this mini-project. It was wonderful working on this as it built up our self-confidence thus enhancing our potential.
There was so much to do and we had to hurry up to meet the deadline so we took it as a challenge and faced it courageously. We also faced pressure as we were doing the written report and powerpoint in a hurry.
Group members’ reflections (cont’d)
It was fun working with each other where our frequencies matched and therefore it became a lot easier to accomplish the task.
On the whole, we are very happy with the co-operation which was made between us. We enjoyed working on this project and we look forward to doing such works in the future with more enthusiasm and zeal.
Acknowlegdements We are grateful to the following people for their constant
help throughout the preparation and completion of this mini-project. Without their help, we might not have been able to complete this project and present it as we have. They are:
Mrs. E. KwongAll the staff of Maxim’sAll staff of other bakeries and cake shopsAll interviweesAll group members We would also like to acknowledge Wikipedia, the free
encyclopaedia, for giving us all the information we need through its website, www.wikipedia.org.