price to sell there's a sweet spot where a price is most powerful for the buyer, the seller,...
TRANSCRIPT
![Page 1: Price to Sell There's a sweet spot where a price is most powerful for the buyer, the seller, and you. Learn to price homes at what the market dictates,](https://reader038.vdocuments.net/reader038/viewer/2022102818/56649cf45503460f949c1b39/html5/thumbnails/1.jpg)
Price to Sell
There's a sweet spot where a price is most powerful for the buyer, the seller, and you. Learn to price homes at what the market dictates, and learn techniques for seeking
agreement on that price.
![Page 2: Price to Sell There's a sweet spot where a price is most powerful for the buyer, the seller, and you. Learn to price homes at what the market dictates,](https://reader038.vdocuments.net/reader038/viewer/2022102818/56649cf45503460f949c1b39/html5/thumbnails/2.jpg)
Agent IQ Test
• How do you know if your listing is overpriced?
2Price to Sell
![Page 3: Price to Sell There's a sweet spot where a price is most powerful for the buyer, the seller, and you. Learn to price homes at what the market dictates,](https://reader038.vdocuments.net/reader038/viewer/2022102818/56649cf45503460f949c1b39/html5/thumbnails/3.jpg)
3
Right Price Mastery
• Mindset• Scripts• System
Price to Sell
![Page 4: Price to Sell There's a sweet spot where a price is most powerful for the buyer, the seller, and you. Learn to price homes at what the market dictates,](https://reader038.vdocuments.net/reader038/viewer/2022102818/56649cf45503460f949c1b39/html5/thumbnails/4.jpg)
4
Pricing Right Happens Twice
• First with you.• Then with the seller.
Price to Sell
![Page 5: Price to Sell There's a sweet spot where a price is most powerful for the buyer, the seller, and you. Learn to price homes at what the market dictates,](https://reader038.vdocuments.net/reader038/viewer/2022102818/56649cf45503460f949c1b39/html5/thumbnails/5.jpg)
5
Mega Agent Mindset
• My job is to get the home SOLD!• I am the expert• 14-day mindset• It’s always the price mindset• No such thing as inventory• There are two best pricing opportunities
Price to Sell
![Page 6: Price to Sell There's a sweet spot where a price is most powerful for the buyer, the seller, and you. Learn to price homes at what the market dictates,](https://reader038.vdocuments.net/reader038/viewer/2022102818/56649cf45503460f949c1b39/html5/thumbnails/6.jpg)
6
Overpriced Listings Exercise
Current Inventory x Average Commission=
Anytime Income
Why is it called Anytime Income?
Example: 10 Listings x $5,000 Average Commission =
Anytime Income: $50,000
Price to Sell
![Page 7: Price to Sell There's a sweet spot where a price is most powerful for the buyer, the seller, and you. Learn to price homes at what the market dictates,](https://reader038.vdocuments.net/reader038/viewer/2022102818/56649cf45503460f949c1b39/html5/thumbnails/7.jpg)
7
Slash and Burn Program (Monthly)
• Create a one-line list of all your listings.• Write down the selling price you expect.• Write down the “bet your life” price.• Communicate that number to the seller.• Four Options Script.• Reduce, Retrench, or Release.
Price to Sell
![Page 8: Price to Sell There's a sweet spot where a price is most powerful for the buyer, the seller, and you. Learn to price homes at what the market dictates,](https://reader038.vdocuments.net/reader038/viewer/2022102818/56649cf45503460f949c1b39/html5/thumbnails/8.jpg)
Inventory Pricing Chart
8
Address Price Black Price Should Be Red
Home 1 $315,000 $299,000
Home 2 $490,000 $474,900
Home 3 $175,000 $164,000
Home 4 $259,000 —
Address Price Black Price Should Be Red
Home 1
Home 2
Home 3
Home 4
Your Inventory
Price to Sell
![Page 9: Price to Sell There's a sweet spot where a price is most powerful for the buyer, the seller, and you. Learn to price homes at what the market dictates,](https://reader038.vdocuments.net/reader038/viewer/2022102818/56649cf45503460f949c1b39/html5/thumbnails/9.jpg)
9
Seller Mindset
• My Home is amazing and unique.
• My updates should return retail price.
• Marketing sells homes.
Price to Sell
![Page 10: Price to Sell There's a sweet spot where a price is most powerful for the buyer, the seller, and you. Learn to price homes at what the market dictates,](https://reader038.vdocuments.net/reader038/viewer/2022102818/56649cf45503460f949c1b39/html5/thumbnails/10.jpg)
10
Bring Seller to These Understandings:
• The less we negotiate, the more you make.• The buyers know the market.• Smart sellers sell quickly for better prices.• Top agents bring negotiating skills to the table.• Marketing of individual homes is to keep the seller
off our back.• No offer in two weeks, we are overpriced …
PERIOD!
Price to Sell
![Page 11: Price to Sell There's a sweet spot where a price is most powerful for the buyer, the seller, and you. Learn to price homes at what the market dictates,](https://reader038.vdocuments.net/reader038/viewer/2022102818/56649cf45503460f949c1b39/html5/thumbnails/11.jpg)
Action Plan
List at least ONE action you will take as a result of what you’ve learned.
1. _________________________________________
2. _________________________________________
3. ___________________________________________________________
Price to Sell
![Page 12: Price to Sell There's a sweet spot where a price is most powerful for the buyer, the seller, and you. Learn to price homes at what the market dictates,](https://reader038.vdocuments.net/reader038/viewer/2022102818/56649cf45503460f949c1b39/html5/thumbnails/12.jpg)
Thank You!Please complete an evaluation for this session.
Use any mobile device!
www.kwueval.com.