price your art - tips to help you price your artwork

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ArtSites.ca ArtSites.ca Welcome! Welcome! Price Your Art Tips to Help You Price Your Artwork Rochelle Grayson [email protected] Price Your Art Tips to Help You Price Your Artwork Rochelle Grayson [email protected]

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 What should I charge for my artwork?! Join ArtSites.ca Co-founder, Rochelle Grayson as she explains best practices, tips and resources on how to price your artwork. In this presentation, you'll learn: - What are common pricing practices - What to consider when establishing your prices - What to put on your website and marketing materials about your prices - How to deal with a variety of different price points - What are typical price points and how do they affect purchases Learn about the business of pricing art!

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Page 1: Price Your Art - Tips to Help You Price Your Artwork

Ar tS i t e s . c aAr tS i t e s . ca

Welcome!Welcome!

Price Your ArtTips to Help You Price Your Artwork

Rochelle [email protected]

Price Your ArtTips to Help You Price Your Artwork

Rochelle [email protected]

Page 2: Price Your Art - Tips to Help You Price Your Artwork

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Who is Rochelle?Who is Rochelle?

Page 3: Price Your Art - Tips to Help You Price Your Artwork

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Page 4: Price Your Art - Tips to Help You Price Your Artwork

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Page 6: Price Your Art - Tips to Help You Price Your Artwork

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A lot of people cry while chopping onions; The trick is ...

NOT to get emotionally attached! :-)

Page 7: Price Your Art - Tips to Help You Price Your Artwork

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Page 8: Price Your Art - Tips to Help You Price Your Artwork

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Where &With Whom Do You Show?

Page 9: Price Your Art - Tips to Help You Price Your Artwork

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Page 10: Price Your Art - Tips to Help You Price Your Artwork

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How long have you been doing this?

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ComparablesComparables

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Similar GeographySimilar Geography

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Similar MediumsSimilar Mediums

Page 17: Price Your Art - Tips to Help You Price Your Artwork

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Similar VenuesSimilar Venues

Page 18: Price Your Art - Tips to Help You Price Your Artwork

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Similar ExperienceLevels

Page 19: Price Your Art - Tips to Help You Price Your Artwork

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New Artist?!

Cost-based pricing =Time x Labor (~$15/hr) + Cost

Then, do a comparable check!

Page 20: Price Your Art - Tips to Help You Price Your Artwork

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Keep Track of Your Time!Keep Track of Your Time!

Page 21: Price Your Art - Tips to Help You Price Your Artwork

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Overhead CostsOverhead Costs

Page 22: Price Your Art - Tips to Help You Price Your Artwork

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Other Common Pricing StrategiesOther Common Pricing Strategies

● By Size– 8 x 10 = $100– 16 x 20 = $200

● Square-Inch Calculation / Method– Width x Height x $X (+ 2 x Frame Costs)– 16 x 20 x $6 = $1,920 ≈ $1,900– Smaller works = higher sq-in constant, e.g. $8– Larger works = lower sq-in constant, e.g. $4-5

● By Size– 8 x 10 = $100– 16 x 20 = $200

● Square-Inch Calculation / Method– Width x Height x $X (+ 2 x Frame Costs)– 16 x 20 x $6 = $1,920 ≈ $1,900– Smaller works = higher sq-in constant, e.g. $8– Larger works = lower sq-in constant, e.g. $4-5

Page 23: Price Your Art - Tips to Help You Price Your Artwork

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Compare to What's Sold!Compare to What's Sold!

Page 24: Price Your Art - Tips to Help You Price Your Artwork

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Page 25: Price Your Art - Tips to Help You Price Your Artwork

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Original vs Print Price DynamicsOriginal vs Print Price Dynamics

Print Price = $XOriginal Price = $2-5X

Page 26: Price Your Art - Tips to Help You Price Your Artwork

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Charge the Same or a Little LessCharge the Same or a Little Less

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When to Increase PricesWhen to Increase Prices

+10 – 25% / year

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Leave Room to Negotiate Down!

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Online Pricing Issues

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Approval, Refund & Return PoliciesApproval, Refund & Return Policies

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BeConfident!

BeConfident!

Page 36: Price Your Art - Tips to Help You Price Your Artwork

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Thank You!Thank You!

Questions?

Rochelle [email protected] ArtSites.ca/workshops/2014-04-26

Questions?

Rochelle [email protected] ArtSites.ca/workshops/2014-04-26

Page 37: Price Your Art - Tips to Help You Price Your Artwork

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Links of InterestLinks of Interest● How to Present / Talk About Prices Online● How to Use PayPal Buttons on Your Website● Price Your Art Realistically