PRICES & TERMS 2020

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This price list concerns the products of the media company Discovery Networks Denmark, which includes all TV-channels and digital platforms owned by the Discovery Group and represented in Denmark by Discovery Networks Denmark ApS. The price list is valid from 1st January 2020 and replaces former price lists from Discovery Networks Denmark ApS (“we” or “us” or “Discovery”).

Discovery Networks Denmark ApS (org.no. DK20052902) is owned by Discovery Inc. (Nasdaq: DISCA, DISCB, DISCK), which is a global leader in real life entertainment that reaches viewers in more than 220 territories in 50 different languages.

THE POSSIBILITIES ON DISCOVERY As an advertiser on Discovery, you have a wide number of choices for advertising on our TV-channels and digital platforms. Among others, you can complement your TV-campaign with digital presence either on our streaming service Dplay or via our digital video network Discovery Premium Video Network (PVN). PVN consists of well-known and premium online media as Dplay.dk, BT.dk, Berlingske.dk, EB.dk, Tipsbladet.dk, Eurosport.dk, Bold.dk and Feltet.dk. PVN has a total reach of two million unique viewers per month.

TV-ADS

Discovery reserves the right to run advertisements on all TV-channels broadcasted

in Denmark at the time, when the ad is booked. A TV-campaign on Discovery is purchased in the form of a TRP package, and as a basis rule all campaigns are executed with a minimum of 15% of the campaign budget on Discovery Video Online (OLV). Please see the section Discovery Online Video for our OLV-products. If a specific OLV-product is sold-out, campaigns are booked on a first come, first served basis.

TRP PACKAGE

Discovery offers TRP packages in eight different target groups at a fixed TRP price. As an advertiser, you achieve a campaign targeted specifically at your target group. Discovery carefully plans the campaign in order to reach contacts in the purchased target group, and the advertisement will be shown on Discovery’s TV-channels within the agreed campaign period until the specified number of TRPs is attained. You are thus guaranteed a targeted and effective campaign directed at the desired audience. At the same time, you are ensured at least the desired number of TRPs in the target group and that only contacts within the target group are paid for, not contacts outside the group. In this way, as an advertiser you have a guarantee of the price of the signed contract.

DEFINITION OF TRP

A TRP is defined as exposure of 1% of the target group, in which the campaign is purchased.

PRICES & TERMS

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Discovery plans and places campaigns “run-by-station”, whereby a guiding placement schedule is delivered before the campaign’s start. At the end of the campaign, a campaign evaluation is provided, detailing delivery of the booked TRPs.

TRPs are calculated on the base of live viewings as well as those spread over the same target day (VOSDAL: viewed on same day as live) as well as time-staggered viewing up to seven days after the day of broadcast. Generally, the TRPs will be calculated eight working days after the end of the campaign.

TRP are delivered in the TV-universe. Exposures generated besides the TV-universe are included in the total delivery. The values of the extra exposures are calculated at the same contact price as the original booking and are regulated with over and under deliveries.

Discovery reserves the right to change the booking universe to also include households without TV.

The audience measurement from Kantar Gallup is used in all connections as data source for measurement of TV-viewing.

ANNUAL CONTRACTAnnual contracts signed with Discovery are delivered with a guaranteed TRP price.

Annual contracts for 2020 must be signed by the annual contract partners no later than February 25th 2020 at 5 pm.

If an annual contract is in place, reinforcement percentages can be obtained according to the level of annual turnover, please see table 1.

The reinforcement may be used by all advertisers within the same Group, if these advertisers have been designated in advance.

Companies that are taken over in the course of a contract period are not entitled to be included in the annual contract.

By signing an annual contract, the advertiser will enter one of the below groups depending of the share of BRANDcare and digital budget committed in the annual contract, please see the below table.

As for group 2, Discovery reserves the right to reduce bookings with the percentage listed, when demand exceeds supply. Any reduction of booking will be made at 5 p.m. on Thursday at the latest after monthly booking.

For advertisers purchasing on ad hoc basis the terms of group 2 will apply.

NON-CANCELLABLE PURCHASES

If an advertiser commits to a purchase level that may not be cancelled, this non-cancellable purchase will be given further TRP reinforcement.

MONTHLY COMMITMENT

Advertisers with annual contracts committing to a purchase level in specified months will be offered an extra discount under the following conditions:

¡ A 2% discount will be given if a minimum of 85% of the agreed monthly purchases are placed in connection with the specified monthly booking

¡ A 3% discount will be given if 100% of the agreed monthly purchases are placed in connection with the specified monthly booking

STANDARD TARGET GROUPS

Discovery offers TRP packages for eight different target groups. The prices per TRP are shown in table 2.

BRANDcare & digital share of annual contract Min. 25% 0-24%

Reduction of booking 0% Max. 20%

Over/under delivery tolerance +/- 10% +/- 20%

Group 1 Group 2Advertiser groups

In a sold-out situation, reported by Discovery by 5 p.m. on Thursday at the latest after monthly booking, the price of all booked campaigns will be subject to a sold-out surcharge of 3%.

CAMPAIGN OFFERS

SEASONAL REINFORCEMENT

Based on the demand for TV-advertising during the year, campaigns conducted in the low season weeks are given extra seasonal reinforcement. The low season weeks and reinforcement rates are shown in table 3.

SEASONAL DISCOUNTS/SURCHARGES

Discovery offers seasonal discounts/surcharges in 2020 according to the rates in table 4.

The above-mentioned seasonal discounts/surcharges are only applicable to costumers with annual contracts. For advertisers without an annual contract, the discount is reduced by 10 %-point, please see table 5.

OTHER PRICE COMPONENTSThe applicable prices are all based on a 30-second spot length. For other spot lengths, please see the index in table 6.

INTRODUCTORY REINFORCEMENT

Advertisers who have not used the platforms of Discovery in the past 36 months are

offered an introductory reinforcement of 30% on their first campaign. Discovery decides whether a campaign can achieve introductory reinforcement.

MULTI SPOTS

Ad spots with more than one advertiser/product are considered multi spots and are subject to a 25% surcharge on the overall spot length price.

SPLIT SPOTS

Campaigns with two advertising spots that are directly related in their creative composition and cannot stand alone must be ordered as split spots. The overall price of split spots is calculated from the price of each of the two spots’ spot length index plus a surcharge of 5%.

PREMIUMS

It is possible to purchase premiums on Discovery. Premiums are specific placements in our best programmes - typically our own productions or football broadcasts. The possibility and prices for purchasing premiums will be continually published in connection with monthly booking. Premiums must be booked when an order is submitted.

PRIME TIME SURCHARGE

A portion of the guaranteed TRPs may be delivered in prime time for a surcharge, please see table 7. Prime time is defined as from 5:00 p.m. to 11:30 p.m.

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QUALITY PACKAGES

It is possible to purchase packages of additional delivery quality, please contact Discovery’s sales department for more information.

SHORT CAMPAIGN SURCHARGE

A surcharge of 5% is added for campaigns lasting three whole days or less.

MINIMUM BOOKING

TV-campaigns of DKK 10,000 or less are not accepted. For digital campaigns the minimum campaign budget is DKK 5,000.

SHARE DISCOUNT

On campaigns where a specific share discount is given (a discount for the share of the total TV-budget that Discovery receives on a campaign), responsibility lies with the advertiser to document that the agreed share is met. In cases where the share is less than agreed or documentation is not forwarded, the excess discount will be post invoiced.

REINFORCEMENTS

All reinforcements obtained by an advertiser are added together before they are deducted from the suggested TRP prices.

PUNCTUAL BOOKING

Discovery offers a discount for advertisers who respect booking deadlines. Please see table 8 for booking deadlines.

To obtain this discount, the campaign order, aside from being booked on time, must include advertiser’s name, product name, spot length, campaign period, budget and target group as well as any specific campaign wishes.

A booking is considered punctual if it is received by Discovery by 12.00 p.m. on the day of booking deadline. Booking deadline can be changed by Discovery at any time.

LATE BOOKING

Booking later than deadline incurs a fee on the campaign (please see table 8 for booking deadlines). For annual contract advertisers, late booking fee will be cancelled if the annual contract is revalued by the booked amount.

See table 9 for discounts and fees for punctual and late booking.

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DISCOVERY ONLINE VIDEODiscovery offers digital advertising with Discovery Online Video (OLV) products. This can either be on our streaming service Dplay or via our digital advertising network Discovery Premium Video Network (PVN).

The below listed prices are CPM prices at the purchase of 1,000 impressions across OLV- products. For other spot lengths than 20 seconds, the digital spot length index will apply, please see the table below. PVN campaigns are delivered through a mix of instream formats across the network. As something new, we introduce the product PVN+, where we guarantee campaign execution exclusively on sites and placements with a viewability of 100%.

ADVERTISER PRODUCTSProduct Delivery

Dplay Addressable TV Instream formats on Dplay

Dplay Sport Instream formats on Dplay sport rights

PVN+ Instream formats in PVN with guarantee of 100% viewability

PVN Instream formats in PVN

PVN Sport Instream formats on sport sites in PVN

PVN Business Instream formats on Berlingske & Euroinvestor

Bumper (6 sec.) Instream formats in PVN

SPOT LENGTH INDEX - DIGITALSpot length Index

10 sec. 80

15 sec. 90

20 sec. 100

25 sec. 110

30 sec. 120

Over 30 sec. Individual negotiation

GROSS PRICES - DIGITALProduct Price at 20 sec. spot length

Dplay Addressable TV CPM 200

Dplay Sport CPM 250

PVN+ CPM 175

PVN CPM 150

PVN Sport CPM 180

PVN Business CPM 250

Bumper (6 sec.) CPM 80Prices are in DKK and excl. VAT. Reservations are made to immediate changes and printing errors.

MEDIA PARTNERS IN DISCOVERY PREMIUM VIDEO NETWORK PER 1ST JANUARY 2020:

Berlingske Media, JP/Politikens Hus, Discovery Networks, Bold.dk, Egmont Publishing, Tipsbladet.dk, Nordjyske Medier, Behrentz Media, DBU, JJ Net, Volley TV.

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PAYMENT TERMS

Payment terms are the broadcast week +14 days. Please contact Discovery for other options. In the case of late payment, interests of 8% per year will be added to the invoice.

REIMBURSEMENT (TV-CAMPAIGNS)

For ordering agencies who provide payment security through the security fond administered by the trade organisation of advisory creative professions “Kreativitet og Kommunikation” (“Creativity and Communication”), Discovery extends a reimbursement of 1%. Information reimbursement of 0.5% can be given to ordering agencies, who continuously keep themselves updated on the media and its development and furthermore participates in relevant meetings with Discovery. Furthermore, Discovery provides contribution to cases to ordering agencies after further agreement. The right to reimbursements will be withdrawn in the event of violation of the payment terms.

REIMBURSEMENT (DIGITAL CAMPAIGNS)

For ordering agencies who provide payment security through the security fond administered by the trade organisation of advisory creative professions “Kreativitet og Kommunikation” (“Creativity and Communication”), Discovery extends a reimbursement of 1%. Information reimbursement of 2% can be given to ordering agencies, who will assure:

¡ To keep themselves updated on prices, formats, technical demands and other standard terms

¡ To participate in relevant meetings with Discovery and share all relevant information with the advertisers

¡ To keep an ongoing dialogue with Discovery with the exchange of relevant research and learnings about the development of the media

A technical reimbursement of 4% can be obtained on all digital campaigns. Technical reimbursement is extended to the ordering media and advertiser agencies, if Discovery’s technical specifications and demands for material delivery are meet as described in the following:

¡ The ordering agency must provide complete material to Discovery no later than two workdays before campaign start date

¡ Complete material means that material works flawlessly and meets Discovery’s standard terms

¡ The ordering agency must ensure adjustments if third-party tracking is used. This means checking that tracking is implemented correctly and data is transferred correctly before campaign start

GENERAL TERMS

¡ The ordering agency must ensure that Discovery’s technical specifications, technical demands and other standard terms are kept

If the material does not meet Discovery’s terms, the ordering agency will be notified a minimum of two workdays prior to campaign start.

If the above-mentioned demands are not meet, Discovery has the right to debit the technical reimbursement of the order.

CHANGES TO A BOOKING

It is possible to alter the spot length, number of spot versions etc. in an already booked campaign. All changes must be requested in writing to be legally binding for Discovery. Taking account of campaign execution, a fee is required for changes under the following conditions:

¡ Changes requested in writing a minimum of two whole calendar weeks before the campaign launch are made without fee

¡ Changes requested in writing a minimum of four whole workdays before the campaign launch will be made for a fee of DKK 2,000 per change

¡ Changes requested in writing later than four whole workdays before the campaign launch will be made for a fee of DKK 5,000 per change

¡ For changes requested in writing after the campaign launch a fee of DKK 10,000 per change will be charged

Changes resulting in a reduction in the number of campaign days will be assessed a fee of DKK 2,000 per cancelled campaign day. Increase of the campaign budget after the deadline for punctual booking may be undertaken free of charge. No punctual booking discount will be given for the part of a campaign not punctually booked.

CANCELLATION

The following rules apply for whole or partial cancellation of a campaign:

¡ A campaign may be cancelled without fee up to six calendar weeks before the broadcast week

¡ If a cancellation is received at Discovery between three and six whole calendar weeks before the calendar week of the campaign launch, a fee of 10% of the overall price of the cancelled showings will be assessed

¡ If a cancellation is received at Discovery fewer than three calendar weeks before the calendar week of the campaign launch, the full campaign price must be paid

¡ All cancellations must be made in writing. Advertising time may not be transferred to another advertiser

¡ Campaign budget reductions will be treated as cancellations. A campaign may not be cancelled if it has been moved, please refer to the section about moving

MOVING

It is possible to wholly or partially move a campaign, as long as the campaign budget is maintained. The following rules apply to moving:

¡ If a moving request is received at Discovery at least two whole calendar weeks before a campaign launch, no fee will be assessed

¡ If a moving request is received at Discovery at least one whole calendar week before a campaign launch, a fee of 20% of the total price of the moved campaign will be assessed

¡ A request for moving received at Discovery less than seven calendar days before campaign start will be considered as cancellation

¡ A campaign cannot be moved more than two times. Moving a campaign for the third time will be considered as a cancellation

¡ Campaigns may never be moved to a new calendar year. In the event that a moved campaign is subsequently wholly or partially cancelled, the original campaign period will be the valid point for determining the cancellation fee

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EXECUTION OF TV-CAMPAIGNS

A campaign is defined as an overall purchase of advertising time at Discovery over a limited period of time. If a campaign includes a break of 21 calendar days or more, Discovery will consider the second part of the campaign period as a new campaign.

Showings in live transmissions can be executed as split screen and these TRPs will be included in the total campaign evaluation.

Any delivery shortfalls may be completed in the next campaigns after agreement with the ordering customer. The ordering customer holds the responsibility of informing Discovery of the use of possible receivables. Any balance of due will lapse finally if not used within the first six months of the following year.

Over and under delivery of 10 and 20% respectively (see the advertiser groups) will be settled at the advertiser or group level.

If several spot versions or spot lengths are being used, under-delivery will be set off against over-delivery of another spot version/length.

Only spot lengths that can be divided by five seconds are accepted.

OTHER TERMS

RESPONSIBILITY FOR AD CONTENT

Responsibility for ensuring that an advertisement does not violate the law or cause damages to a third party rests with the advertiser. This applies regardless of Discovery’s approval of the ad. The advertiser guarantees that the ad has been legally recorded and that all necessary permissions for copy, broadcast and utilisation have been properly obtained. The advertiser shall indemnify Discovery and all others contributing to an ad’s broadcast and use for any loss they might suffer as a result of broadcasting an illegal or injurious ad.

All campaigns to be shown on Discovery’s TV-channels and digital platforms must comply with Danish law and the regulation applying in the countries, where the TV-channels and digital platforms are licensed (have their broadcast licenses).

If the forwarded material does not comply with the applicable law, Discovery has the right to reject the material and request changes, so that the material complies with the rules. If there is any doubt about the applicable law, please contact Discovery before producing the material.

If material according to the rules mentioned above has not been delivered before deadline for spot delivery, the delivery is not considered on time.

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If an advertisement makes claims or statements regarding the advertised product or the attributes of the advertised performance, the customer needs to be in possession of documentation, which can reasonably demonstrate these. Claims or statements that are based on research or testing must be conducted in accordance with “best practice” for the relevant product category, and the ad cannot contain any illegal claims. On Discovery’s request, the advertiser must be able to deliver this documentation within ten workdays.

If the documentation is not provided within the specified time limit, Discovery is entitled to stop or cancel the campaign without further notice to the customer. In addition, Discovery has the right to charge the total billing amount for the campaign.

BETTING LICENSE

Broadcast of advertisments, that requires a betting license by Danish law, requires the advertiser to have the necessary betting license by the starting time of the campaign. Discovery reserves the right to cancel the booking, if the advertiser does not have this license by the starting time of the campaign.

COMPETITIONS

If a campaign contains one or more competitions, responsibility lies with the advertiser to register with the right authority prior to campaign execution. Responsibility also lies with the advertiser to hold any charge related to a competition. Furthermore, the advertiser is responsible for making any other agreements necessary to hold and execute the competition legally. Discovery does not take on any responsibility of running campaigns containing competitions.

COPYING AND DELETING RIGHTS

After the first broadcast of an ad, Discovery has the right to copy it and make it accessible to third parties. Ads are kept for a minimum of six months after their last broadcast. Hereafter, Discovery reserves the right to delete the ad material.

STOPPAGE OF AN AD

Discovery may reject, limit or stop broadcasting of an advertisement in the event of intervention on the part of public authorities or justified objections from third party (for instance rights holder) to its continued showing. In such a case, the campaign will be considered cancelled.

ASSIGNMENT

Discovery Networks Denmark ApS can completely or partly assign its rights and obligations in agreements between an advertiser and Discovery to other companies, which are part of the same group as Discovery Networks Denmark ApS or to a third party, that acquires all or major parts of Discovery’s assets.

CONFIDENCE IN RELATION TO ANNUAL CONTRACTS

All annual contracts are confidential, and advertisers are obliged to treat all information in relation to agreements with highest confidentiality. No information can be passed on to third party without a written explicit permission in advance from Discovery. The information of any agreement may only be used to the purposes described in the agreement.

Present or future companies owned by advertisers, advertisers’ media agencies or the advertisers’ owners, are not considered as third party under this regulation.

Advertisers are entitled to pass on information to authorities to fulfill legal obligations. By submitting information, advertisers are obliged to keep confidentiality to the greatest extent possible and to forward a copy of the submitted information to Discovery.

These obligations of confidence are applicable with no time limit, no matter if the agreements should expire.

FORCE MAJEURE

If Discovery or the advertiser is prevented from meeting its obligations (except for payment) in consequence of force majeure, the other party has the right to withhold its equivalent service, but besides from this can make no further claims to the party. Among other things, the following are considered as force

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majeure: strike action, lockout or other industrial dispute, referendum (including consequences of the referendum), actions/decisions taken by a government or other regulatory authority, failure/breakdown on cable or satellite transmissions or other causes beyond the parties’ fair control.

Force majeure can only be pleaded, if a party in writing and without undue delay informs the other party of the cause, the expected extend and the expected duration of the inability to meet its obligations. At the end or in case of a change of force majeure, the party affected of the force majeure must in writing and without undue delay inform the other party. To the greatest extent possible, the parties must contribute to prevent and limit the negative consequences of a force majeure for fulfilling their obligations. The party prevented from fulfilling its obligations must continue its obligations/services according to the agreement immediately after end of the situation. If an obligation is postponed, suspended or no longer apply due to force majeure, it will have the same effect for the equivalent obligations/services of the other party.

PERSONAL DATA

Discovery and the advertiser do not process personal data on behalf of each other.

Any transmission of personal data from the advertiser to Discovery can only take place, if Discovery has a specific need and a legal basis for processing the personal data. The advertiser

is obliged to ensure that the data subject has given a written consent to any possible transmission of the data subject’s personal data prior to any transmission of data.

ANTI-BRIBERY

Responsibility lies with the advertiser to ensure that all the advertiser’s employees, directors, agents, consultants and other representatives (“representatives”), who are involved in the execution of transactions or services included in an agreement with Discovery, have obeyed and will obey all laws, rules, regulations and decrees, including but not limited to US Organization for Economic Cooperation and Development’s Convention on Combating Bribery of Foreign Public Officials in International Business Transactions, from February 15th, 1999, United States Foreign Corrupt Practices Act https://www.justice.gov/sites/default/files/criminal-fraud/legacy/2015/01/16/guide.pdf, and the UK Bribery Act 2010 https://www.justice.gov.uk/downloads/legislation/bribery-act-2010-guidance.pdf and any other regulations to fight bribery, conflicts of interest and corruption of government officials or political candidates.

The advertiser guarantees that neither the advertiser nor its representatives have made or will make use of or will offer corrupt payments to a government official in relation to the execution of an advertising campaign. Any breach of or misrepresentation in this regard will be considered as a severe violation of the agreed contract with Discovery.

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GENERAL LIABILITY LIMITATIONS

Discovery’s liability to customers can never exceed the total price of broadcasting the advertisement.

REJECTION OF ADS

At any time, Discovery can reject advertisements, if Discovery considers the ad to have a possible negative effect for Discovery in form of loss of viewers and users and/or loss of revenue or business.

BOOKING THROUGH THIRD PARTY

By booking through a third party (for instance the advertiser’s media agency), the advertiser acknowledges and accepts that this party does business for and handles the advertiser’s interests fully. This means that the advertiser cannot later take exceptions to the agreements that this party has made on behalf of the advertiser.

DELIVERY OF TV-ADS

Tv-ads for Discovery must be delivered as digital files and uploaded to either Adstream, Adtoox or IMD Cloud. It is the ordering customer’s responsibility to ensure that the files are uploaded to all the TV-channels represented by Discovery. Further information concerning Adstream, Adtoox or IMD Cloud can be found on www.adstream.com, www.adtoox.com or www.groupimd.com/dk.

All commercials must be produced with respect to the technical specifications of either Adstream, Adtoox or IMD Cloud depending on which supplier

the customer uses. Commercials must be received by Discovery Networks Denmark no later than four workdays prior to the first broadcast. If this deadline is not met, Discovery can impose a fee and Discovery cannot guarantee, that the broadcast will occur according to the booking. The material is not considered delivered before it has been approved for broadcasting by the technical staff of Discovery. Please see table 10 for charges in case of late delivery of TV-ads.

GENERAL INFORMATION ON MATERIAL

THE QUALITY OF AD MATERIAL

Ad spots must have the same quality as the TV-programs; hence a similar technical standard is required. Ad spots that – in the opinion of Discovery – do not meet these requirements may be denied broadcast. Among the reasons for rejection are:

¡ Bad quality of picture and sound

¡ Inadequate synchronization of sound and picture

¡ Abrupt closure of sound and picture

¡ Difficult intelligible speech or badly legible text

¡ Effects that can be mistaken for technical faults

“Prices and Terms 2020” is valid from January 1st 2020 to December 31st 2020 or until new prices and/or terms are published. Reservations are made to immediate changes and printing errors.

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REVENUE GAINAnnual turnover DKK TRP reinforcement Annual turnover DKK TRP reinforcement

Less than 90,000 0% 3,260,000 - 3,759,999 13%

90,000 - 449,000 7% 3,760,000 - 4,259,999 14%

450,000 - 1,124,999 8% 4,260,000 - 4,759,999 15%

1,125,000 - 1,574,999 9% 4,760,000 - 5,259,999 16%

1,575,000 - 2,249,999 10% 5,260,000 - 5,759,999 17%

2,250,000 - 2,759,999 11% More than 5,760,000 Individually negotiated

2,760,000 - 3,259,999 12%

Table 1

TRP PRICES (TV-UNIVERSE) Target audience TRP price Target audience TRP price

A 21-55 11,638 W 25-60 10,978

A 30-60 13,375 W 30-60 11,387

HH 21-55 12,272 M 21-55 11,671

W 21-55 10,012 M 30-60 11,757

Table 2

SEASONAL GAINCampaign budget DKK Weeks 1-9 Weeks 25-33 Weeks 51-53

Under 260,000 15% 5% 10%

260,000 - 369,999 20% 10% 15%

370,000 - 574,999 35% 20% 25%

More than 575,000 45% 25% 30%

Table 3

Weeks Discount/ surcharge

Weeks Discount/ surcharge

Weeks Discount/ surcharge

1 -16% 19-21 59% 36 44%

2 -3% 22 56% 37-38 42%

3-4 1% 23 58% 39 48%

5 5% 24 53% 40 51%

6 10% 25-26 13% 41-44 49%

7-8 8% 27 -24% 45 43%

9 21% 28 -26% 46-47 41%

10 24% 29-30 -28% 48 38%

11 22% 31 -11% 49 36%

12-13 34% 32 -13% 50 34%

14 44% 33 -1% 51 -18%

15-17 42% 34 32% 52 -21%

18 61% 35 33% 53 -19%

SEASONAL DISCOUNT/SURCHARGE WITH ANNUAL CONTRACT Table 4

SÆSONFRADRAG/-TILLÆG EKSKLUSIV ÅRSAFTALEWeeks Discount/

surchargeWeeks Discount/

surchargeWeeks Discount/

surcharge

1 -6% 19-21 69% 36 54%

2 7% 22 66% 37-38 52%

3-4 11% 23 68% 39 58%

5 15% 24 63% 40 61%

6 20% 25-26 23% 41-44 59%

7-8 18% 27 -14% 45 53%

9 31% 28 -16% 46-47 51%

10 34% 29-30 -18% 48 48%

11 32% 31 -1% 49 46%

12-13 44% 32 -3% 50 44%

14 54% 33 9% 51 -8%

15-17 52% 34 42% 52 -11%

18 71% 35 43% 53 -9%

Table 5

SPOT LENGTH INDEXSpot length Index

5 sec. 45

10 sec. 58

15 sec. 69

20 sec. 80

25 sec. 91

30 sec. 100 Spot length Regulation index

35 sec. 113 117 103,5

40 sec. 124 133 107,3

45 sec. 135 150 111,1

50 sec. 146 167 114,4

55 sec. 157 183 116,6

60 sec. 168 200 119,0

Only spot lengths that can divided by five seconds are accepted.

The spot length index is linear for spot lengths of more than 30 seconds. Order confirmations with spots of more tan 30 seconds will have an index regulating the length index according to table 6.

SURSCHARGE PRIME TIMEPrime time share Surcharge Prime time share Surcharge Prime time share Surcharge

50% 5% 60% 10% 70% 17%

55% 7% 65% 13% 75% 22%

Annual contracts of more than 5,000,000 DKK are negotiated individually

BOOKING DEADLINEMonth Weeks Deadline Month Weeks Deadline

January 1-5 July 27-31 9 June 2020

February 6-9 14 Januar 2020 August 32-35 23 June 2020

March 10-13 4 Februar 2020 September 36-39 11 August 2020

April 14-18 10 March 2020 October 40-44 8 September 2020

May 19-22 21 April 2020 November 45-48 6 October 2020

June 23-26 12 May 2020 December 49-53 10 November 2020

PUNCTUAL AND LATE BOOKINGTime of booking Index

At deadline 95

After deadline 105

FEE FOR LATE DELIVERY OF AD SPOTSBooked spot length Changed spot length

1-3 work days prior to first broadcast DKK 3,000 DKK 6,000

Later delivery DKK 6,000 (no guarantee for broadcast on campaign start date)

Fees for late delivery of spots are deducted from any receivables.

Prices are excl. VAT. Reservations are made to immediate changes and printing errors.

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Table 6

Table 7

Table 8

Table 9

Table 10

Discovery Networks Denmark H. C. Andersens Boulevard 1, 1553 København V,

Tel.: +45 70 10 10 10 discoverynetworks.dk