by Thanawat Malabuppha, CEO & Co-Founder at Priceza14 DECEMBER 2016

Hack Your Way to eCommerce Success 2017

ท ำควำมรจกกนกอนครบ

Thanawat Malabuppha (Wai)

• Current

– CEO and Co-Founder of Priceza

• Started up a price comparison website business after graduated in 2004

• Built Priceza from scratch until serving over 10 million monthly active users

• Bootstrapping since the beginning and and got funding from CyberAgent

Ventures in 2013

– Management Committee at Thai Ecommerce Association

– Special Lecturer at Thammasat University, Bangkok University

– Pocketbook Writer, Email Marketing

– Speakers in several Ecommerce/Tech Events across SE Asia

– Tech Startup Mentor

– +10-year experience as Entrepreneur & Tech Startup Founder

• Education

– Undergrad, Computer Engineering, Chulalongkorn University

– Exchange Student at Stanford University

– Grad, in Marketing from MIM Thammasat• MIM Grad with NO.1 Top GPA 3.79

• Runner-up, New Venture Championship (NVC) in USA

• Past Experience

– Committee at Thai Webmaster Association

Mission to help consumers to make the best shopping

decision!

• +60 Awesome Team Members in Bangkok and Jakarta

• Ecommerce Facilitator for Win-Win Ecosystem for Buyers and Sellers

• Ecommerce Balancer to Create Perfect Competition

What is ?

Search Compare Buy

Priceza is the Shopping Search Engine that help consumers in Southeast Asia to make the best shopping decision by assisting them

to discover the right product and get it at the best price!

We help millions of consumers shop smarter each month!

SearchProduct Name …

Priceza is the leading Shopping Search Engine and Price Comparison Shopping targeting SE Asia.

Shopping

Search

Engine

13M

Visits/month(from 6 countries in SEA)

+60M Products from +1,000,000 Merchants

Priceza PhilippinesPop: 108mLaunched March 2015

Priceza targets >600m consumers in SEAKey Numbers of Priceza in 6 Markets (+13M visits/m)

Priceza ThailandPop: 68m

Launched Jan 2010

Priceza MalaysiaPop: 30m

Launched March 2015

Priceza IndonesiaPop: 254mLaunched May 2013

Priceza VietnamPop: 93mLaunched June 2015

Priceza SingaporePop: 6m

Launched March 2015

8M visits/m8.5M products

4.5M visits/m31M products

600k visits/m9.6M products

100k visits/m1.2M products

300k visits/m3.2M products

50k visits/m4.5M products

Our 10,000+ Clients across SEA

Online Advertising Current

Situation and Data

สมาคมมเดยฯ เผยเมดเงนโฆษณา ป 2016 โตทะล 1.4 แสนลาน ทวดจตอล-ดจตอล รง!

http://www.brandbuffet.in.th/2016/02/advertising-industry-thailand-update-2016/

สมาคมมเดยเอเยนซ และธรกจสอแหงประเทศไทย หรอ MAAT (Media Agency Association of Thailand)

• $72 Billion Digital media spending (36.8%)• $33 Billion = Search Engine• $34 Billion = Banner/VDO/Content • $4.2 Billion = Direct Marketing e.g.

Email, SMS

• $71 Billion TV media spending (36.4%)

How do you use your Smartphone when you are shopping in-store?

Source: MarketBuzz, May 2016

• 99% accept that they use Smartphone when they shop

• 7 out of 10 people (from 99%) confirmed that they use Smartphone to help them shop before in-store shopping and whileshopping

• 77% of the group is searching on their Smartphone for other related/relevant products. Compare Products

• 56% of the group is doing price comparison on theor Smartphone. Compare Prices

Ecommerce in SE Asia

Current Situation and Data

SEA is bigger (2X) than the US and bigger than the EU

Source: World Population Review (2014)

Young: More Than 67% Are Under 35 Yrs…

Source: UBS report “ASEAN E-commerce” / Global Demographics 2014

42%

45%

24%

40%

37%

43%

32%

29%

27%

31%

26%

27%

14%

14%

25%

16%

22%

19%

8%

7%

17%

9%

10%

8%

5%

4%

8%

5%

6%

4%

Vietnam

Thailand

Singapore

Philippines

Malaysia

Indonesia

Age profile of ASEAN netizens

15-24 25-34 35-44 45-55 55+

Internet Has Surpassed TV in Most SEA

Source: Nielsen; eMarketer 2014

People in Southeast Asia, including Indonesia, are coming online at a fast pace – that’s no news. In a few years, we’ll hit a saturation point – when pretty much the entire population can access the internet (hence the graph doesn’t project further than 2020.)

SEA Has Very Low eCommerce Penetration

E-commerce shopping makes up just 1-2% of total retail sales in SEA. This

compares with 16% in Korea, 9% in the U.S. and 8% global average

Source: Euromonitor, BofA Merrill Lynch’s eCommerce Report as of May 2015

US: 9.2%Korea: 16.3%

Japan: 10.4%

Australia: 6.4%

Global: 7.9%

China: 10.2%

SEA: 0.5-2.0%

E-Commerce as % of Total Retail Sales (2014)

ASEAN’s Market Potential is Massive

Source: eMarketer, A.T. Kearney analysis, Euromonitor

0 5 10 15 20 25 30 35

Vietnam

Singapore

Philippines

Malaysia

Thailand

Indonesia

2014A 2018E Theoretical Potential

E-commerce market size (USD billion)

5 - 7

8 - 12

12 - 15

25 - 30

10 - 15

7 - 10

A.T. Kearney forecasts a theoretical e-commerce market size of USD67 – 89 billion for ASEAN in the future, with Thailand and Indonesia, having biggest growth potential

ASEAN is at Inflection Point for E-Commerce

Source: A.T. Kearney Analysis

Bottleneck converting offline to online

• Internet penetration

• Basic regulations

• Warehouse readiness

• Last mile delivery

• Payment

• Talent

• Tax and customs

• Online securityWhere we are