pricing and distribution
DESCRIPTION
TRANSCRIPT
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Pricing & Distribution
Richard BerryHead of Creative Design
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Marketing Mix
Product Price Place (distribution) Promotion
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Value
Marketing is a set of activities concerned with creating value for shareholders and other stakeholders by creating and capturing exceptional value for customers
Can be ‘real’ or ‘perceived’
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Pricing strategies
Premium Penetration Economy Skimming Captive product Promotional
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Distribution
Routes to market Intermediaries Push and pull Managing the supply chain
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Routes to market
Intermediaries Sales Disintermediation Retailing
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Intermediaries
Manufacturers Wholesalers Distributors Retailers
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Value chain