pricing and distribution
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Pricing & Distribution
Richard BerryHead of Creative Design
Marketing Mix
Product Price Place (distribution) Promotion
Value
Marketing is a set of activities concerned with creating value for shareholders and other stakeholders by creating and capturing exceptional value for customers
Can be ‘real’ or ‘perceived’
Pricing strategies
Premium Penetration Economy Skimming Captive product Promotional
Distribution
Routes to market Intermediaries Push and pull Managing the supply chain
Routes to market
Intermediaries Sales Disintermediation Retailing
Intermediaries
Manufacturers Wholesalers Distributors Retailers
Value chain