pricing strategy of clinic all clear
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Presentation on Pricing Strategy of Clinic All Clear. For MBA/PGDM Students www.inmantecdayz.blogspot.inTRANSCRIPT
CLINIC ALL CLEAR
Pricing Strategy of
Submitted By-Group No 3•Hussain•Pronita•Rashi•Sadhna
04/12/2023By-Group No 3
Introduction
Clinic All Clear first introduced in 1996.
It is a dual shampoo – it not only fights the last dandruff flake, but also adds back lost nutrients to make hair healthy and beautiful.
Clinic All Clear Total is a dandruff solution for everyday use.
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Major Competitors
Head & Shoulder
Vatika
Pantene
L’Oreal.
Garnier
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Pricing Strategies for Indian Market
Determine the price elasticity of demand -Inflexible demand will allow for a higher price.
Estimate fixed and variable manufacturing costs- product adaptation costs must be calculated.
Identify all costs associated with the marketing programme
Select the price that offers the highest contribution margin
Pricing Strategies for Indian Market
Revise the discount structure.Change the physical characteristics of the product.Produce less of the lower margin models in the line
The other ways to increase price without increasing the MRP...
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Should there be a contingency plan to counter any price movements of competitors?
-Yes
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Yes .. because
To survive in the market.
To maintain the number of customers.
To maintain the brand image of HUL.
To maximize the profit.
Market Share maximization.
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Suitable contingency pricing plans
Premium pricing Uses a high price, but gives a good product.
Penetration pricing offers low price to gain market share - then increases
price.
Economy pricing placed at ‘no frills’, low price.
04/12/2023By-Group No 3
Suitable contingency pricing plans
Price skimming where prices are high - usually during introduction
Psychological pricing to get a customer to respond on an emotional, rather
than rational basis
Product line pricing rationale of a product range
Pricing variations ‘off-peak’ pricing in larger quantity.
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Suitable contingency pricing plans
Optional product-pricing e.g
Promotional pricing e.g buy one get one free
Value pricing usually during difficult economic conditions
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Suitable contingency pricing plans
Product-bundle pricing sellers combine several products at the same price.
Low High
Low
Hig
h
Price
Quality
Skimming Premium
PenetrationEconomyStrategy
04/12/2023By-Group No 3