pricing yourself as a trainer
TRANSCRIPT
Adolph Kaestner SAPTA Gauteng 13 Aug 2016
Pricing Yourself as Pro Trainer
Beggar or Billionaire
Student Trainer In-House Trainer Independent Trainer Facilitator Coach / Mentor Expert Trainer Industry Guru Consultant
What Type of Trainer are you
Recognise Your Type & Know Opposition
Active Income Streams
They Require Your Personal Time Keynote Speaker
Virtual SeminarWebinar
MentoringConsulting
Training/WShop
Passive Income Streams
Income While You Sleep
Where does the Pricing Model Start?
With the Budgets Bottom Line How Much Must I Make to Survive? How Much do I need to live the lifestyle I want? How Much do I need to plan for “retirement”? How Much does my Business Cost?
Financial Budgets
Separate Bank Accounts
Personal Budget
Event Budget
Business Budget
The Break Even Points
You must know the real numbers
R
# Training Engagements'
Your Budget Break Even Points: Personal Break Even Point = R + Business Break Even Point = R + Lifestyle Break Even Point = R
Total Income Required = R
Desired Realistic Income
Determines Minimum Income Required
Days in Year = 365 Less Saturdays & Sundays = 104 Less Public Holidays = 16 Less Personal Holidays = 40 Less Personal Training = 12 Less S, L & L = 7 Less Travel = 24 Less Administration etc. = 36 Available Working Days = 126 Busy Trainers work about 80 –120 days a year
Working Days Available
Trainers are Sellers of Time in Classroom
Total Income Required = R 40,000
÷ Total Average Working Days PM = 10 days
Your Daily Rate Is = R 4,000
Your Hourly Rate Is = R 500 (8 Hours per day)
V. NB – This excludes “Other Costs”
Your Minimum Training Fee/Rate
Trainers are Sellers of Time in Classroom
The “Other” Costs
Other Costs are Not part of Training Fees
Budgets for your Desired Income
Your Current and Most Likely Activity # of Half Day Workshops # XR….. =R # of One Day Workshops # XR….. =R # of Two Day Workshops # XR….. =R # of Three Day Workshops # XR….. =R # of Public Workshops # X R…... =R # of Keynote Talks # X R….. =R
Total Revenue based on current activity = R
Checking Your Current Fee
You are the Business
Increase your Fees
Increase Activity /Training Days
Develop & Sell Passive Income Generating Product
How to Increase Your Income
You are the Business
Brian Jude – Half day = R 695 (inc) Expert Series – Half day = R 697 (inc) Front Foot Training – One day = R 2,793 (inc) Train SA – One Day = R 2,940 (inc) Richard Mulvey – Two days = R 6,450 (ex) Kumalo Green – Two days = R 6, 612 (inc) Imsimbi – Two days = R 3,600 (inc) CBM Training – Two Days = R 5,750 (ex) Adolph Kaestner – Three days = R 5,550 (inc)
Some Public Workshop Fees
Based on some local SA research
So What Business are we in?
Without these two It does not matter how good
you are as a Trainer
No Work = No Pay!
The Achilles Heel for Most Trainers
Marketing
Selling
Thank You
Web: www.adolph.co.za Web: www.mentorzone.co.zae-Mail [email protected]
Tel: 011- 794 - 5352 Cell: 082 - 493 – 9093
Skype: adolphk