On State Assessment

Primary Activity

Year(Performance Indicator)

HSCE

CodeELA

1 1 MARKETING

Orientation/Team Building

1 Segment 1

1

Understands the tools, techniques, and systems that businesses

use to create, communicate, and deliver value to customers and

to manage customer relationships in ways that benefit the

organization and its stakeholders

1

1

Understand marketing’s role and function in business to

facilitate economic exchanges with customers.

1Explain marketing and its importance in a global economy MK:001

MK LAP

4CS

1Describe marketing functions and related activities MK:002

MK LAP

1CS Functions Mobile

1

2Acquire foundational knowledge of customer/client/business

behavior to understand what motivates decisions making

1

1 Explain customer/client/business buying behavior MK:014 CS

1

Discuss actions employees can take to achieve the company’s

desired resultsMK:015

MK LAP

2CS

2 MARKET PLANNING Segment 9

2

2

Understands the principles and tools utilized to determine and

target marketing strategies to a select audience

2

2 Develop marketing strategies to guide marketing tactics.

2Explain the concept of marketing strategies MP:001

MP LAP

3CS

2Identify considerations in implementing global marketing strategies MP:004 MN

2

Select target market appropriate for product/business to obtain

the best return on marketing investment (ROMI)

2Explain the concept of market and market identification MP:003

MP LAP

3CS

2 Identify market segments MP:004 MN

2 Select target market MP:005 MN

1 3 SELLING

1 Segment 2

Marketing 1

Week PI #Resource

sLevel Secondary (or DECA) Activity Segment

1

Understands the concepts and actions needed to determine

client needs and wants and respond through planned,

personalized communication that influences purchase decisions

and enhances future business opportunities

1

1

Acquire a foundational knowledge of selling to understand its

nature and scope .

1Explain the nature and scope of the selling function SE:017

SE LAP

117CS

Introducing DECA Competitive

Event Activity

1

Explain the role of customer service as a component of selling

relationshipsSE:076

SE LAP

130CS DECA Scavenger Hunt

1Explain company selling policies SE:932

SE LAP

121CS

1

1

Acquire product knowledge to communicate product benefits and

to ensure appropriateness of product for the customer.

1 4 Acquire product information for use in selling SE:062 CS Stock Market Game

1

Analyze product information to identify product features and

benefitsSE:109

SE LAP

113SP

1

1 Understand sales processes and techniques to enhance

1

customer relationships and to increase the likelihood of making

sales.

1Explain the selling process (SE:048, SE LAP 126) SE:048

SE LAP

126CS

1 Discuss motivational theories that impact buying behavior SE:359 SP

1 Establish relationship with client/customer SE:110 CS STOCK MARKET GAME

1Determine prospect’s buying motives for use in selling SE:883

SE LAP

109SP

1Facilitate prospect’s buying decisions SE:811

SE LAP

108SP

1Demonstrate product solution for prospect’s needs SE:893

SE LAP

103SP

1Convert customer/client objections into selling points SE:874

SE LAP

100SP

1

15 Close the sale SE:895

SE LAP

107SP

* Process sales documentation SE:117

1Plan follow-up strategies for use in selling SE:057

SE LAP

119SP

Sell Good/Services/idea to individuals SE:046 SP

1 Sell Goods/service/idea to groups SE:073 SP

1ECONOMICS Segment 12

1 Understands the economic principles and concepts

1 fundamental to business operations

1

6

1

Understand fundamental economic concepts to obtain a

foundation for employment in business.

1Distinguish between economic goods and services EC:002

EC Lap

10CS

1Explain the concept of economic resources EC:003

EC LAP

14CS

17 Describe the concepts of economics and economic activities EC:001

1.1.1

2.1.2EC LAP 6 CS Stock Market Game

1Determine economic utilities created by business activities EC:004

EC LAP

13CS

1Explain the principles of supply and demand EC:005

1.3.1

1.3.2

EC LAP

11CS

18 Describe the functions of prices in markets EC:006

1.2.2

1.3.3

EC LAP

12CS

1

1

Understand the nature of business to understand its

contributions to society

1Explain the role of business in society EC:070 1.2.1

EC LAP

20CS

1Describe types of business activities EC:071

2.1.2

2.1.8

EC LAP

19CS

1 BUSINESS LAW Segment 2

1

Understands business’s responsibility to know, abide by, and

enforce laws and regulations that affect business operations and

transactions

1

Apply knowledge of business ownership to establish and continue

business operations.

1Explain types of business ownership BL:003 BL LAP 1 CS

2 9 PRICING Segment 4

2

Understands concepts and strategies utilized in determining

and adjusting prices to maximize return and meet customers’

perceptions of value

2

2

Develop a foundational knowledge of pricing to understand its

role in marketing .

2Explain the nature and scope of the pricing function PI:001 PI LAP 2 SP

2 Explain legal considerations for pricing PI:017 SP

2Explain factors affecting pricing decisions PI:002 PI LAP 3 SP

2

1

110 ECONOMICS Segment 12

1

1

Understand economic systems to be able to recognize the

environments in which businesses function.

1

Explain the types of economic systems EC:007

3.1.1

3.1.2

3.1.3

3.1.5

3.1.6

EC LAP

17CS

Free Enterprise Country Comparison

Activity

1

Identify the impact of small business/entrepreneurship on market

economiesEC:065 1.1.2 CS

1Explain the concept of private enterprise EC:009

EC LAP

15CS

1Identify factors affecting a business’s profit EC: 010 2.1.1 EC LAP 2 CS Free Enterprise Essay

1Determine factors affecting business risk EC:011 EC LAP 3 CS

1Explain the concept of competition EC:012 EC LAP 8 CS

1

111

Acquire knowledge of the impact of government on business

activities to make informed economic decisions

1

1

Determine the relationship between government and business EC:008

1.4.1

1.4.2

2.2.1

2.2.2

2.2.3

EC LAP

16CS

12 OPERATIONSSegment

7

Understands the processes and systems implemented to

monitor, plan, and control the day-to-day activities required for

continued business functioning

Understand operation’s role and function in business to value its

contribution to a company

Explain the nature of operations OP: 189OP LAP

3CS

Implement security policies/procedures to minimize chance for

loss.

Explain routine security precautions OP:013 CS

Follow established security procedures/policies OP:152 CS

Protect company information and intangibles OP:153 CS

Describe health and safety regulations in business OP:004 PQ

Report noncompliance with business health and safety regulations OP:005 PQ

Implement safety procedures to minimize loss.

Follow instructions for use of equipment, tools, and machinery OP:006 PQ

Follow safety precautions OP:007 PQ

Maintain a safe work environment OP:008 CS

Explain procedures for handling accidents OP:009 CS

Handle and report emergency situations OP:010 CS

2 Segment 7

213

Understands the processes and systems implemented to

monitor, plan, and control the day-to-day activities required for

continued business functioning

2

2

Implement purchasing activities to obtain business supplies,

equipment, and services.

2 Explain the nature and scope of purchasing OP:015 CS

2 Place orders/reorders OP:016 CS

2 Maintain inventory of supplies OP:031 CS

2

2

Understand production’s role and function in business to

recognize its need in an organization.

2Explain the concept of production OP:017 OP LAP 4 CS

2

2 Analyze security issues to protect the company

2

2 Maintain data security OP:064 CS

2

2

Implement expense-control strategies to enhance a business’s

financial well being

2

2 Track invoices OP:184 CS

14 CASHIERING PROCEDURES Orientation to DECA

Make Change MichHow to Introduce DECA Activity

written Events

Calculate miscellaneous charges for retail sales SE:116 CS

Process sales transactions SE:329 CS

Accept checks from customers SE:152 CS

Operate register/terminal SE:153 CS

CUSTOMER RELATIONS Segment 1

Understands the techniques and strategies used to foster

positive, ongoing relationships with customers

Foster positive relationships with customers to enhance company

image

Explain the nature of positive customer relations CR:003 CR LAP 1 CS

Demonstrate a customer-service mind set CR:004 CS

Reinforce service orientation through communication CR:005 CS

Respond to customer inquiries CR:006 CS

Adapt communication to the cultural and social differences among

clientsCR:019 CS

Interpret business policies to customers/clients CR:007 CS

15Resolve conflicts with/for customers to encourage repeat

business

Handle difficult customers CR:009CR LAP

13CS

Handle customer/client complaints CR:010 CS

Reinforce company’s image to exhibit the company’s brand

promise

Identify company’s brand promise CR:001 CS

Determine ways of reinforcing the company’s image through

employee performanceCR:002 CS

2

Understand the nature of customer relationship management to

show its contributions to a company

2 Discuss the nature of customer relationship management CR:016 SP

2

2

2

Describe the use of technology in customer relationship

managementCR:018 SP

16 PROMOTION Segment 3

Understands the concepts and strategies needed to

communicate information about products, services, images,

and/or ideas to achieve a desired outcome

Acquire a foundational knowledge of promotion to understand

its nature and scope.

Explain the role of promotion as a marketing function PR:001 PR Lap 2 CSGroup work on promotion project

with oral presentation

Explain the types of promotion PR:002 PR Lap 4 CS

Identify the elements of the promotional mix PR:003 PR Lap 1 SP

217 PROMOTION Segment 3

2

2 Understands the concepts and strategies needed to

2communicate information about products, services, images,

and/or ideas to achieve a desired outcome

2

2

Understand promotional channels used to communicate with

targeted audiences.

2Explain types of advertising media PR:007 PR LAP 3 SP

2

Describe word-of-mouth channels used to communicate with

targeted audiences PR:247 SP

2 Explain the nature of direct marketing channels PR:089 SP

2 Identify communications channels used in sales promotion PR:249 SP

2Explain communications channels used in public-relations activities PR:250 SP

18 Exams

Explain the role of ethics in customer relationship management CR:017 SP

220

Understand the use of an advertisement’s components to

communicate with targeted audiences.

2 Explain components of advertisements PR:014 SP

2 Explain the importance of coordinating elements in advertising PR:251 SP

2

2 SOCIAL MEDIA

2 Understanding Social Media and Influence

2 Describe the Social Media Ecosystem

2 Understanding Social Media Strategies

2 Understand the Social Media Conversation

2 Recognize Business-to-Consumer (B2C) Social Media

2 Recognize Business-to-Business (B2B) Social Media

2 Understanding the Types of Social Media

2Describe how to leverage video embedding within Marketing

sites

2Understanding Geo Location goals and how they differ from

other types of marketing goals

2Understand how to Manage Social Media in Your Department

21 ECONOMICS Segment 12

Acquire knowledge of the impact of government on business

activities to make informed economic decisions

Determine the relationship between government and business EC:008EC LAP

16CS

Describe the nature of taxes EC:0721.4.3

2.2.5 SP

Discuss the nature of monetary policy EC:073 1.4.4 MN

22 Discuss the supply and demand for money EC:096 2.1.4 MN

Explain the role of the Federal Reserve System EC:097 2.1.3 MN

Explain the concept of fiscal policies EC:074 2.2.4 MN

Describe the effects of fiscal and monetary policies EC:098 1.4.5 MN

23Analyze cost/profit relationships to guide business decision-

making

Explain the concept of productivity EC:013 1.2.3EC LAP

18CS

Analyze impact of specialization/division of labor EC:014EC LAP

7SP

Explain the concept of organized labor and business EC:015EC LAP

5SP

Explain the impact of the law of diminishing returns EC:023 SP

Describe the concept of economies of scale EC:077 MN

24Understand economic indicators to recognize economic

trends and conditions

Discuss the measure of consumer spending as an economic

indicatorEC:081 3.1.4 SP

Describe the economic impact of inflation on business EC:083 2.1.7 SP

Determine the impact of business cycles on business activities EC:18 2.1.7EC LAP

9SP SP

Explain the concept of Gross Domestic Product (GDP) EC:017EC LAP

1SP

Discuss the impact of a nation’s unemployment rates EC:082 2.1.6 SP

Explain the economic impact of interest-rate fluctuations EC:084 2.1.5 SP

25Determine global trade’s impact on business decision

making

Explain the nature of global trade EC:016

3.2.5

3.2.1

3.2.2

EC LAP

4SP

Describe determinant’s of exchange rates and their effects on

the domestic economyEC:100

3.2.3

3.2.4SP

Discuss the impact of cultural and social environments on

global tradeEC:045

4.1.1

4.1.2

EC LAP

24SP

Explain labor issues associated with global trade EC:101 2.1.9 SU

26 COMMUNICATIONS Segment 1

Understands the concepts, strategies, and systems used to

obtain and convey ideas and information

Write internal and external business correspondence to convey

and obtain information effectively.

Explain the nature of effective written communications CO:016 CS

Select and utilize appropriate formats for professional writing CO:088 CS

27 Edit and revise written work consistent with professional standards CO:089 CS

Write professional e-mails CO:090 CS

Write business letters CO:133 CS

Write informational messages CO:039 CS

Write inquiries CO:040 CS

Communicate with staff to clarify workplace objectives.

Explain the nature of staff communication CO:014 CS

Choose appropriate channel for workplace communication CO:092 CS

Participate in a staff meeting CO:063 CS

Read to aquire meaning from written material and apply the

information to a task.

Analyze company resources to ascertain policies and procedures CO:057 CS

2

228 MARKETING INFORMATION MANAGEMENT Segment 8

2 Identify research project

2

Understands the concepts, systems, and tools needed to gather,

access, synthesize, evaluate, and disseminate information for

use in making business decisions

2

2

Acquire foundational knowledge of marketing-information

management to understand its nature and scope.

2Describe the need for marketing data IM:012

IM LAP

12CS

2

Explain the nature and scope of the marketing-information

management function IM:001 IM LAP 2 SP

2

2

Understand marketing-research activities to show command of

their nature and scope.

2Explain the nature of marketing research IM:010 IM LAP 5 SP

2Discuss the nature of market research problems/issues IM:282

IM LAP

13SP

2

2

Understand data-collection methods to evaluate their

appropriateness for the research problem/issue

2

Describe methods used to design marketing research studies (i.e.

descriptive, exploratory, and causal)IM: 284

IM LAP

14SP

2

Describe options businesses use to obtain marketing research data

(i.e. primary and secondary research)IM:281

IM LAP

15SP

2

Discuss the nature of sampling plans (i.e. who, how many, how

chosen)IM:285

IM LAP

16SP

2 Understand data-collection methods to evaluate their

2 appropriateness for the research problem/issue .

2

Describe data-collection methods (e.g., observations, mail,

telephone, Internet, discussion

2 groups, interviews, scanners)

2 Explain characteristics of effective data-collection instruments IM:418 SP

2

Describe types of rating scales (including Likert scales, semantic

differential scales, behavior intention scales, etc.)IM:286 SP

2 Explain the use of diaries (e.g. product, media-use, contact) IM:287 SP

2

2

Interpret marketing information to test hypotheses and/or to

resolve issues

2 Explain techniques for processing data IM:062 SP

2

Explain the use of descriptive statistics in marketing decision

makingIM:191 SP

230 PRODUCT SERVICE MANAGEMENT Segment 10

2

2

Understands the concepts and processes needed to obtain,

develop, maintain, and improve a product or service mix in

response to market opportunities

2

2

Acquire a foundational knowledge of product/service

management to understand its nature and scope.

2

Explain the nature and scope of the product/service management

function PM:001

PM LAP

17SP

IM: 289 SP

29

2Identify the impact of product life cycles on marketing decisions PM:024

PM LAP

39SP

2

2Apply quality assurances to enhance product/service offerings.

2Describe the uses of grades and standards in marketing PM:019

PM LAP

8CS

2Explain warranties and guarantees PM:020

PM LAP

4CS

2

231 Employ product-mix strategies to meet customer expectations.

2Explain the concept of product mix PM:003

PM LAP

3SP

2

2Position products/services to acquire desired business image

2Describe factors used by marketers to position products/business PM:042 SP

2Explain the nature of product/service branding PM:021

PM LAP

6SP

232 Entrepreneurship Segment 7

2

2 Entrepreneurial Traits/Behaviors

2Understands the personal traits/behaviors associated with successful

entrepreneurial performance

2

2 Describe desirable entrepreneurial personality traits

2 Determine personal biases and stereotypes

2 Determine interests

2 Evaluate personal capabilities

2 Conduct self-assessment to determine entrepreneurial potential

2

2

Understands the concepts, processes, and skills associated

with identifying new ideas, opportunities, and methods and

with creating or starting a new project or venture

2

233

Employ entrepreneurial discovery strategies to generate

feasible ideas for business ventures

2

2 Explain the need for entrepreneurial discovery (EN:001) (ON)

2 Assess global trends and opportunities for business ventures (EN:003) (ON)

2 Determine opportunities for venture creation (EN:004) (ON)

2 Generate venture ideas (EN:006) (ON)

2

234 FINANCIAL ANALYSIS Segment 5

2

2

Understands tools, strategies, and systems used to maintain,

monitor, control, and plan the use of financial resources

2

2 Analyze financial needs and goals to determine financial

2 requirements.

2

Explain the nature of financial needs (e.g., college, retirement,

wills, insurance, etc.) FI:064 4.1.3 CS

Bring in a speaker to discuss these 3

performance indicators

2 Set financial goals FI:065 4.1.3 CS

2 Develop personal budget FI:066 4.1.3 CS

2

2 Manage personal finances to achieve financial goals.

2 Explain the nature of tax liabilities FI:067 PQ Pre-test students

2 Interpret a pay stub FI:068 PQ

2 Read and reconcile bank statements FI:070 CS

2 Maintain financial records FI:069 CS

2 Demonstrate the wise use of credit FI:071 4.1.3 CS

2 Validate credit history FI:072 4.1.3 CS

2 Protect against identity theft FI:073 4.1.3 CS

2Prepare personal income tax forms FI:074 CS

Have students bring in a copy of their tax forms as

proof that they know how to fill one out or give as

homework

2

235

Understand the use of financial-services providers to aid in

financial-goal achievement.

2 Describe types of financial-services providers FI:075 4.1.4 CS

2Discuss considerations in selecting a financial-services provider FI:076 4.1.5 CS

2

2 Use investment strategies to ensure financial well-being.

2 Explain types of investments FI:077 4.1.5 CS

Explain the nature of capital investment FI:078 4.1.5 MN

Establish investment goals and objectives FI:079 4.1.5 MN

2

2

Identify potential business threats and opportunities to protect a

business’s financial well-being.

2 Describe the concept of insurance FI:081 4.1.6 CS

2 Explain the nature of risk management FI:084 4.1.6 SP

2

2

Acquire a foundational knowledge of accounting to understand

its nature and scope.

2 Describe the need for financial information FI:579 CS

236 Explain the concept of accounting FI:085

MB LAP

9CS

2 Explain the need for accounting standards (GAAP) FI:086 CS

2

Understand the fundemental principles of money needed to make

fionancial exchanges.

Explain the time value of money FI:062) CS

Explain the purposes and importance of credit FI:002 FI LAP 2 CS

Explain legal responsibilities associated with financial exchanges FI:063) CS

Aquire a foundational knowledge of finance to understand its

nature and scope.

Explain the role of finance in business FI: 354 FI LAP 7 CS

237 STRATEGIC MANAGEMENT Segment 9

2

Understands tools, techniques, and systems that affect a

business’s ability to plan, control, and organize an

organization/department

2

2

Recognize management’s role to understand its contribution to

business success .

2Explain the concept of management SM:001

SM LAP

3CS

2

ONGOING STANDARDS Embedded in Projects

EMOTIONAL INTELLIGENCE

Understands techniques, strategies, and systems used to foster

self-understanding and enhance relationships with others

*

Identify with others’ feelings, needs, and concerns to enhance

interpersonal relations.

*Exhibit cultural sensitivity (EI:033, EI LAP 11) (CS) EI:033

EI LAP

11CS

*

Manage stressful situations to minimize negative workplace

interactions.

*Use conflict resolution skills EI:015 EI LAP 7 CS

*

* Implement teamwork technioques to accomplish goals.

*Explain the concept of leadership (EI:009, EI:009

EI LAP

16CS

*

* Determine personal vision EI:063 CS

* Demonstrate adaptability EI:006 CS

*Develop an achievement orientation EI:027

EI LAP

10CS

* Lead change EI:005 CS

*Enlist others in working toward a shared vision EI:060

EI LAP

13CS

* Coach others EI:041 CS

*

Manage internal; and external business relationships to foster

positve interactions.

* Foster positive working relationships EI:037 CS

*

* INFORMATION MANAGEMENT

*

Understands tools, strategies, and systems needed to access,

process, maintain, evaluate, and disseminate information to

assist business decision-making

*

Use information literacy skills to increase workplace efficiency

and effectiveness

* Assess information needs NF:077) CS

* Obtain needed information efficiently NF:078) CS

* Evaluate quality and source of information NF:079) CS

* Apply information to accomplish a task NF:080) CS

* Store information for future use NF:081) CS

*

*

Aquire a foundational knowledge of information management to

understand its nature and scope.

*Discuss the nature of information management

NF:110, NF LAP 3

*

Utilize information-technology tools to manage and perform

work responsibilities.

* Use an integrated business software application package NF:088) CS

* Demonstrate collaborative/groupware applications NF:011) CS

* Create and post basic web page NF:042 CS

PROFESSIONAL DEVELOPMENT

1

Acquire self-development skills to enhance relationships and

improve efficiency in the work environment.

1Maintain appropriate personal appearance PD:002 PD LAP 5 PQ

1Set personal goals PD:018 HR LAP 6 CS

1

1 Utilize critical-thinking skills to determine best

1 options/outcomes.

1

1 Explain the need for innovation skills PD:126 CS

1Make decisions PD:017

PD LAP

10CS

1Demonstrate problem-solving skills PD:077

PD LAP

17PQ

1 Demonstrate appropriate creativity PD:012 SP

1Use time management skills PD:019 PD LAP 1 SP

COMMUNICATIONSRecord information to maintain and present a report of business

activity

Utilize note taking strategies CO:085 CS Observe throughout the year

Organize information CO:086 CS Observe throughout the year

Select and use appropriate graphic aids (CO:087) (CS) CO:087 CS Observe throughout the year

Apply verbal skills to obtain and convey information

Employ communication styles appropiate to target audience CO:084 CS

Defend ideas objectively CO:061 CS

Handle telephone calls in a businesslike manner CO:114 CS

Participate in group discussions CO:053 CS