PRIME AMC DATABASE (www.primemfdatabase.com)

Database Coverage Monthly Average Assets under Management (MAAUM) data for all SEBI-registered

AMCs since April 2014

Mutual Fund Distributor Commission from 2013-14 onwards

Assets under Management Data Fields AMC-wise information on MAAUM for the following fields is available: 1. ASSET TYPE

DEBT (INCOME ORIENTED SCHEMES) - LIQUID/ MONEY MARKET - GILT - FMP

- DEBT (ASSURED RETURN) - INFRASTRUCTURE DEBT FUNDS - OTHER DEBT SCHEMES

EQUITY (GROWTH ORIENTED SCHEMES) - ELSS - OTHERS

BALANCED SCHEMES EXCHANGE TRADED FUND - GOLD ETF - OTHER ETFS

FUND OF FUNDS INVESTING OVERSEAS FUND OF FUNDS SCHEME (DOMESTIC)

2. DISRIBUTION CHANNEL DIRECT PLAN ASSOCIATE DISTRIBUTORS NON-ASSOCIATE DISTRIBUTORS DIRECT AGENT

3. CONTRIBUTION BY SPONSOR AND ITS ASSOCIATES OTHER THAN SPONSOR AND ITS ASSOCIATES

4. GEOGRAPHY- STATE-WISE 5. GEOGRAPHY- CITIES

TOP 15 CITIES OTHER THAN TOP 15 CITIES

6. INVESTOR CATEGORY RETAIL CORPORATES BANKs/FIs FIIs/FPIs HNIs

7. ASSET MANAGEMENT COMPANY TYPE (AS PER AMFI)

Modules Under this database, 2 modules are available:

a. League Tables

b. Advanced Database Search

League Tables Following types of League Tables of Asset Management Companies (AMCs) can be generated for a particular month or between two months:

Based on Asset Type and Investor Category Based on Asset Type and Geography (State-wise or Top 15 cities/Other than Top 15 cities) Based on Asset Type and Distribution Channel Based on Asset Type and Contribution by Sponsor and its associates/entities other than

sponsor and its associates Based on multiple parameters (Asset Type, Investor Category, Distribution Channel,

Contribution by, Geography etc.) An option to generate League Tables as per AMFI categories of AMCs viz. Bank Sponsored, Institutions, Private Sector has also been provided.

Some sample League Tables which can be generated are as follows:

Rankings of AMCs by MAAUM for Equity Schemes for Retail investors Rankings of AMCs by MAAUM for Debt Schemes for Corporate investors Rankings of AMCs by MAAUM for Equity Schemes distributed through Direct Plan Rankings of AMCs by MAAUM for Debt Schemes by Contribution from Top 15 cities Rankings of AMCs by MAAUM for Equity Schemes by Contribution from any State/Zone Rankings of AMCs by MAAUM for Equity Schemes by Contribution from Sponsor and its

associates etc. etc.

Each League Table also shows the MAAUM of the preceding 3 months along with selected month. MAAUM as a per cent of MAAUM of selected asset type as also as a per cent of total AuM of AMC is also provided.

All league tables can be downloaded in Excel format.

Sample League Table A sample League Table for Equity funds for Retail for the month of September 2014 is as follows:

Clicking on the overall MAAUM figure shall display the scheme-type and scheme-wise details as follows:

Sample League Table based on variation in MAAUM for Equity funds for Retail between April 2014 and September 2014 is as follows:

Advanced Database Search Search can be done on any one or a combination of the following 8 parameters:

1. Average AUM (as on a Month) or Average AUM (change between months) 2. AMC Name 3. Geography (State or Top 15 cities/Other than top 15 cities) 4. Asset Type 5. Distribution Channel 6. Contribution By 7. Investor Category 8. Asset Management Company Type (as per AMFI)

Through this module, following types of sample queries can be answered:

MAAUM from different categories of schemes (equity schemes, d ebt schemes etc.)

Contribution to MAAUM from B-15 cities (i.e. other than top 15 cities as identified by AMFI) and T-15 cities (Top 15 cities).

Contribution to MAAUM from sponsor and its associates and from entities other than sponsor and its associates.

Contribution to MAAUM from investors type (retail, corporate, etc.) in different scheme type (equity schemes, debt schemes, etc.).

MAAUM garnered through sponsor group/non-sponsor group distributors.

State-wise contribution to MAAUM.

etc. etc.

Sample Search Result

Clicking on any AMC name shall display the scheme-type and scheme-wise details as follows:

Distributor Commission League Tables

Following 2 League Tables can be generated for financial year 2013-14 onwards:

Based on commission earned by Mutual Fund Distributors

Based on commission paid by Mutual Funds to Distributors

League Table of Mutual Fund Distributors also shows Total commission earned, Total expense

earned, Gross inflow, Net inflow, Average AuM and AuM as on last date of FY.

League Table of Mutual Funds also shows Total commission paid and Total expense paid to

distributors.

Sample League Table

A sample league table of Mutual Fund distributors for 2013-14 is as follows:

Clicking on the Distributor Name shall display the break-up of commission earned by the Distributor from different Mutual Funds, along with details of which distributor is an ‘Associate’, as follows:

A sample league table of Mutual Funds for 2013-14 is as follows:

Clicking on the Mutual Fund name shall display the break-up of commission paid by the Mutual Fund to different distributors, along with details of which distributor is an ‘Associate’, as follows:

FPI, DII and Mutual Fund Flows This database also includes details of daily purchases/sales in equity & debt by FPIs and Mutual Funds since January, 2000 and daily purchases/sales in equity by DIIs since May,2007.

Sample Report

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