prime mobile real estate: securing your place on the lock screen
TRANSCRIPT
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Prime Mobile Real Estate Securing Your Place on the Lock Screen
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Hello!
Martin Lange Global Consulting Partner, Digital Innovation Practice
OgilvyRED @macaccess
Brent Hieggelke Chief Mobile Evangelist
Urban Airship @bhieggelke
Danny Hakimian Director of Marketing
Yo
Peter Fasano Senior Vice President
Social@Ogilvy @pfasano
Seth Greenberg Creative Strategist
OgilvyOne @Seth_Greenberg
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Agenda
• What is the lock screen?
• Building mobile relationships with Urban Airship
• Starting the conversation with Yo
• How can you get involved?
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The Lock Screen A visual interface which is available before the user has activated the full
functionality of the device, a.k.a. PRIME MOBILE REAL ESTATE
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Building Mobile Relationships with Urban Airship
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Apps: ultimate owned media, kings of mobile
Placeholder: 87%
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The lock screen is the best real estate today
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So how do you earn and keep your position?
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of customers will defect within 30 days of download 70%
Source: UA Good Push Index
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Notifications improve that dismal stat
On average, they drive: • 4x more engagement
• 2x more retention
Source: UA Good Push Index
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That’s been our world for almost 6 years
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We help brands build mobile relationships
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And integrate campaigns into mobile apps
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Done right, amazing things happen
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App: Electronics
Message: Your order #67522 shipped & arrives today. Would you like a delivery alert?
Button: Alert me
And the battle is moving to a new screen
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UrbanAirship.com is chock full of content
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h(p://urbanairship.com/products/audience-‐segmenta:on#loca:on-‐targe:ng
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Starting the Conversation With Yo
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WHAT IS Yo
Access to the lock-screen of a smartphone
3,500,000 downloads (through 8 months)
More than 150,000,000 Yo’s sent
Already reached #1 in iTunes app store
BREAKING NEWS
TOP DEALS
REAL-TIME INFO
SPECIAL OFFERS
LOCAL
NOTIFICATIONS
FUN DAILY NEWS
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Yo IN THE PRESS
A popular mobile app simplifies text messaging by reducing all communication to the word "Yo."
Yo App Is Actually Really Useful”
“An App Like Yo Could Turn Out to Be Bigger Than Twitter”
“The app is strangely compelling, and is winning fans in design-savvy tech companies”
Messaging App Gets People Talking With One Word: Yo”
“I’ve Seen The Future Of Phones, and it looks a lot like Yo”
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WHAT IS Yo
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Yo LINKS
Swipe open the Yo to go straight in to content
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Yo LOCATION & API
Double-tap any username to Yo your location
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Yo Bytes
Kim goes blonde 😱
Yo for Apple Watch
BUZZFEED
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A central hub for finding businesses on Yo platform
YoSTORE.CO
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ALREADY ON Yo
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DEMO TIME Yo
Get Yo popcorn ready
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Ques:ons?
Martin Lange Global Consulting Partner, Digital Innovation Practice
OgilvyRED @macaccess
Brent Hieggelke Chief Mobile Evangelist
Urban Airship @bhieggelke
Danny Hakimian Director of Marketing
Yo
Peter Fasano Senior Vice President
Social@Ogilvy @pfasano
Seth Greenberg Creative Strategist
OgilvyOne @Seth_Greenberg