primitivi services
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Top 10 social questions by our clients
01Where do we start?
How do I measure the effectiveness of social media?
06
02How can social media help to build and leverage our brand?
Which social media should we concentrate our efforts on?
07
03
How do we convert social efforts into tangible results?
08
04
How can we target social media tools to our audience?
How do we manage time that goes into a social approach?
09
05How to combine behaving properly and actively market
Which concepts/campaigns have the biggest social effect
10How do we integrate social media into our traditional mix?
01/ Strategy
02/Social
03/Program
04/Media
05/Monitor
Creating more brandleverage with a social smart strategy
Adjusting your brand mediamix to be social effective
Thinking and acting in programs instead just campaigns
Implement effective social solutions
Monitoring the conversations that matter to your brand
We love to advise on...
01/Strategy
02/Social
03/Program
Creating more brandleverage
04/Media
05/Monitor
Adjusting your brand mediamix to be more social effective
Thinking and acting in programs instead of campaigns
Monitoring the conversations that matter to your brand
In this new era where people use social media as a daily tool, your brand has to adapt, refine and define an effective strategy to achieve your goals. We help your brand connect, interact, and build a relationship with your (potential) customers.
01/Strategy
02/Social
03/Program
Effective value of a social apprach
04/Media
05/Monitor
Monitoring the conversations that matter to your brand
There are different ways to implement social solutions for your business. Within the scope of available and custom-made social technologies we advise on how to use them to achieve your business goals.
Creating more brandleverage with a social smart strategy
Adjusting your brand mediamix to be more social effective
01/Strategy
02/Social
03/Program
Programs instead of campaigns
04/Media
05/Monitor
We believe your brand will benefit from a more program-orientated approach. We advise on how to integrate and combine current marketing activities and campaigns into a more effective longterm social marketing program.
Creating more brandleverage with a social smart strategy
Implement effective social solutions
Monitoring the conversations that matter to your brand
01/Strategy
02/Social
03/Program
A social effective brandmix
04/Media
05/Monitor
We keep up to date with the latest social and new media and help you embed them into your total mediamix - looking at bought, earned, owned media.
Creating more brandleverage with a social smart strategy
Monitoring the conversations that matter to your brand
Implement effective social solutions
01/Strategy
02/Social
03/Program
Conversations that matter
04/Media
05/Monitor
With our experience on monitoring brand conversations, we know which monitoring tools work best to gather relevant data. We turn social information and brandinsights into a smart social strategy.
Creating more brandleverage with a social smart strategy
Monitoring the conversations that matter to your brand
Implement effective social solutions
CAMPAIGNS
We Create & Develop
Our competence and skills in social media enables us to create and develop cutting edge social media campaigns.
PROGRAMSYour brand will benefit from the programs we develop for your brand fans, customers and prospects and create longterm engagement.
CONCEPTSDue to our enthusiasm in social media we develop and launch our own social media concepts.
01/ Brand Scan
Starting point for a social strategy
02/ BrandMonitoring
Keep track & listen what matters and is happening
03/ Social Respond
Smart social seeding
05/ Social Search
Embed the human factor into your search strategy
We help you respond the right way
04/ Seeding
Monitor, listen, learn and act
01/ Brand Scan
Starting point for a social approach
The Brand Scan provides a first measurement for a zero-marking and will answer the following questions:
‣ Where do you stand now? ‣ What is the sentiment around your brand? ‣ What is the position of your brand versus its competitors? ‣ What are the subjects people talk about in relation to your brand? ‣ Where do people talk about your brand, what are the important social hotspots? ‣ Who are the key influencers?‣ What is the amount of buzz at this time? The Brand Scan is your basis and starting point for a long-term social marketing strategy. The outcome provides guidance and after the start of campaigns or program, measure the impact of the various actions taken. It will also give insight into how many resources are needed to monitor and respond.
02/ BrandMonitoring
03/ Social Respond
05/ Social Search
04/ Seeding
01/ Brand Scan
Keep track of what matters
Brand & Buzz Monitoring: continuous monitoring of what is being said online. Together with our partners we’ll keep track of what is happening around your brand.
We combine proprietary conversational analytics with industry-leading audience targeting data to maximize performance - and provide contextual insight to define your strategy and boost results.
We can offer a Social Monitor Dashboard that will help you keep on top of things.
02/ BrandMonitoring
03/ Social Respond
05/ Social Search
04/ Seeding
01/ Brand Scan
Respond the right way
Brandmonitoring insights are used to respond and interact with your audience. If needed we are able to provide resources to respond to what is happening online.
We are able to answer on behalf of your brand, or react to what is being said online. Together we determine tone of voice.
02/ BrandMonitoring
03/ Social Respond
05/ Social Search
04/ Seeding