primitivi services

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Top 10 social questions by our clients 01 Where do we start? How do I measure the effectiveness of social media? 06 02 How can social media help to build and leverage our brand? Which social media should we concentrate our efforts on? 07 03 How do we convert social efforts into tangible results? 08 04 How can we target social media tools to our audience? How do we manage time that goes into a social approach? 09 05 How to combine behaving properly and actively market Which concepts/campaigns have the biggest social effect 10 How do we integrate social media into our traditional mix?

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Page 1: PRIMITIVI Services

Top 10 social questions by our clients

01Where do we start?

How do I measure the effectiveness of social media?

06

02How can social media help to build and leverage our brand?

Which social media should we concentrate our efforts on?

07

03

How do we convert social efforts into tangible results?

08

04

How can we target social media tools to our audience?

How do we manage time that goes into a social approach?

09

05How to combine behaving properly and actively market

Which concepts/campaigns have the biggest social effect

10How do we integrate social media into our traditional mix?

Page 2: PRIMITIVI Services

01/ Strategy

02/Social

03/Program

04/Media

05/Monitor

Creating more brandleverage with a social smart strategy

Adjusting your brand mediamix to be social effective

Thinking and acting in programs instead just campaigns

Implement effective social solutions

Monitoring the conversations that matter to your brand

We love to advise on...

Page 3: PRIMITIVI Services

01/Strategy

02/Social

03/Program

Creating more brandleverage

04/Media

05/Monitor

Adjusting your brand mediamix to be more social effective

Thinking and acting in programs instead of campaigns

Monitoring the conversations that matter to your brand

In this new era where people use social media as a daily tool, your brand has to adapt, refine and define an effective strategy to achieve your goals. We help your brand connect, interact, and build a relationship with your (potential) customers.

Page 4: PRIMITIVI Services

01/Strategy

02/Social

03/Program

Effective value of a social apprach

04/Media

05/Monitor

Monitoring the conversations that matter to your brand

There are different ways to implement social solutions for your business. Within the scope of available and custom-made social technologies we advise on how to use them to achieve your business goals.

Creating more brandleverage with a social smart strategy

Adjusting your brand mediamix to be more social effective

Page 5: PRIMITIVI Services

01/Strategy

02/Social

03/Program

Programs instead of campaigns

04/Media

05/Monitor

We believe your brand will benefit from a more program-orientated approach. We advise on how to integrate and combine current marketing activities and campaigns into a more effective longterm social marketing program.

Creating more brandleverage with a social smart strategy

Implement effective social solutions

Monitoring the conversations that matter to your brand

Page 6: PRIMITIVI Services

01/Strategy

02/Social

03/Program

A social effective brandmix

04/Media

05/Monitor

We keep up to date with the latest social and new media and help you embed them into your total mediamix - looking at bought, earned, owned media.

Creating more brandleverage with a social smart strategy

Monitoring the conversations that matter to your brand

Implement effective social solutions

Page 7: PRIMITIVI Services

01/Strategy

02/Social

03/Program

Conversations that matter

04/Media

05/Monitor

With our experience on monitoring brand conversations, we know which monitoring tools work best to gather relevant data. We turn social information and brandinsights into a smart social strategy.

Creating more brandleverage with a social smart strategy

Monitoring the conversations that matter to your brand

Implement effective social solutions

Page 8: PRIMITIVI Services

CAMPAIGNS

We Create & Develop

Our competence and skills in social media enables us to create and develop cutting edge social media campaigns.

PROGRAMSYour brand will benefit from the programs we develop for your brand fans, customers and prospects and create longterm engagement.

CONCEPTSDue to our enthusiasm in social media we develop and launch our own social media concepts.

Page 9: PRIMITIVI Services

01/ Brand Scan

Starting point for a social strategy

02/ BrandMonitoring

Keep track & listen what matters and is happening

03/ Social Respond

Smart social seeding

05/ Social Search

Embed the human factor into your search strategy

We help you respond the right way

04/ Seeding

Monitor, listen, learn and act

Page 10: PRIMITIVI Services

01/ Brand Scan

Starting point for a social approach

The Brand Scan provides a first measurement for a zero-marking and will answer the following questions:

‣ Where do you stand now? ‣ What is the sentiment around your brand? ‣ What is the position of your brand versus its competitors? ‣ What are the subjects people talk about in relation to your brand? ‣ Where do people talk about your brand, what are the important social hotspots? ‣ Who are the key influencers?‣ What is the amount of buzz at this time? The Brand Scan is your basis and starting point for a long-term social marketing strategy. The outcome provides guidance and after the start of campaigns or program, measure the impact of the various actions taken. It will also give insight into how many resources are needed to monitor and respond.

02/ BrandMonitoring

03/ Social Respond

05/ Social Search

04/ Seeding

Page 11: PRIMITIVI Services

01/ Brand Scan

Keep track of what matters

Brand & Buzz Monitoring: continuous monitoring of what is being said online. Together with our partners we’ll keep track of what is happening around your brand.

We combine proprietary conversational analytics with industry-leading audience targeting data to maximize performance - and provide contextual insight to define your strategy and boost results.

We can offer a Social Monitor Dashboard that will help you keep on top of things.

02/ BrandMonitoring

03/ Social Respond

05/ Social Search

04/ Seeding

Page 12: PRIMITIVI Services

01/ Brand Scan

Respond the right way

Brandmonitoring insights are used to respond and interact with your audience. If needed we are able to provide resources to respond to what is happening online.

We are able to answer on behalf of your brand, or react to what is being said online. Together we determine tone of voice.

02/ BrandMonitoring

03/ Social Respond

05/ Social Search

04/ Seeding