prince sultan library marketing project
DESCRIPTION
Prince sultan library marketing project Aisha Alanizi , Budoor Al-Nghaimshi , Haya Altwailai , Jomana Al-Hamidi , lamia Alsubaie , Muneera AL-Nufaisi , Salma Asiri Supervised by: Dr. Sulieman Alshuhri Prince Sultan Library of Science and knowledge is a library affiliated with the University of Imam Muhammad bin Saud.TRANSCRIPT
Aisha Alanizi , Budoor Al-Nghaimshi , Haya Altwailai , Jomana Al-Hamidi , lamia Alsubaie , Muneera AL-Nufaisi , Salma Asiri
Supervised by:
Dr. Sulieman Alshuhri
• Prince Sultan Library of Science and knowledge is a library affiliated with the
University of Imam Muhammad bin Saud.
• The library subscribes to many online databases, e-journals and e-books, which
contain thousands of full-text materials. The online resources cover a wide range of
topics. They are accessible on and off campus.
1. Profiling The Information Industry :
2 .Segmentation Of The Institute Users :
o University students
o Faculty members
o University staff
o Students and researchers from outside the university
o Students of remote learning
o People with special needs
o Members of the community (Visitors)
3- Competitors and partners :
A - Competitors :
• Who are:
1. King Abdul-Aziz public library?
2. Prince salman library?
• What are they provide?
• What is prince sultan library characterized! And what are the competitors
characterized?
• How To Turn Your Competitors Into Partners!
B - Partners:
• The most important and the most prominent alliances in the Prince Sultan Library of Science and
knowledge :
1. Qatar National Library.
2. Saudi Digital Library .
4- PESTEL :
1. Political Factors:
• Adjust the development of information sources
• Ensure standard inhalers in the library
2. Economic Forces:
• Borrowing for students.
• The deduction of the amounts of fines and loss and damage
• Renewed of patron card
• Delayed.
3. Social Factors:
• Provide a variety of services for multiple categories of users and beneficiaries .
4- PESTEL – CONT.. :
4. Technological Factors:
• Internet
• Automatic indexing
• Video
• E-Scan
• Share with DBs
5. Environmental Factors:
• The competitors
• Economic, political and social factors
• Country laws and the deanship of library
6. Legal Factors:
• General Rules for the use of Library
• Loan service
• Borrowing service
• Intellectual property and copy rights
5- The Library Products and Services :
A- Information Products of Prince Sultan Library:
• Books .
• Multimedia .
• Periodicals .
• Manuscripts .
• University prints .
B- Information services of Prince Sultan Library :
• Manuscripts services:
• IT Services:
1.Printing and copying .
2.Respond to inquiries by phone or e-mail.
3.Assistance in the use of Arabic and English databases.
4.Computers and Internet access .
• Search services .
1.Information database .
2.Library catalog (Indexing services) .
• Access services .
B- Information services of Prince Sultan Library - Cont :
• Gifting and exchange.
• indexing and Classification .
• Ask the library .
• Electronic forms.
• New Arrivals .
• Multimedia .
• Loan services .
B- Information services of Prince Sultan Library - Cont :
• Loan services :
Beneficiary Number of books Loan period
Faculty members and
PhD students
25 Month renewable
maximum
Lecturers, Teaching
Assistants, and master
students
20
BSc students 15
University staff 10
Outside beneficiaries 5
6- The Product Life Cycle to information search services :
Thank You
Aisha Alanizi , Budoor Al-Nghaimshi , Haya Altwailai , Jomana Al-Hamidi , lamia Alsubaie , Muneera AL-Nufaisi , Salma Asiri
Supervised by:
Dr. Sulieman Alshuhri