princípios do marketing
TRANSCRIPT
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MARKETING
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SOBRE Jéssica de S. Carneiro
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Apresentação da disciplina
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O que é Marketing?
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Marketing não é…
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Definições de
Marketing
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Marketing é…
2000
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Marketing é…
2005
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Marketing é…
2007
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Marketing é…
2010
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Mas afinal, qual a diferença?
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A mercadoria
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Pirâmide de Maslow
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Necessidade x Desejo
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Os 4P’s do Marketing Produto Preço
Praça Promoção