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caroline burdett

repetition

balance

proximity

simplicity

contrast

Ex. 1

Menu

balance in both the vertical and horizontal symmetry of the graphic

this is a good example of

balance is the overall use of composition, weight, and visual space

the principle of

other examplesof good balance

proximity because thetwo arrangements of dots suggestdifferent and distinct relationships

this is a good example of

proximity is the grouping and arrangement of related items and info

the principle of

other examplesof good proximity

Ex. 1

Menu

contrast because of the light backgroundwith dark foreground, and thin with thick lines

this is a good example of

contrast is the use of color, images, fonts, and sizes to create interest

the principle of

other examplesof good contrast

Ex. 1

Menu

simplicity becausethe background elementsdo not distract from themain focus on the cowboy

this is a good example of

simplicity is the intentional selection and placement of visual elements

the principle of

other examplesof good simplicity

Ex. 1

Menu

repetition is the consistent use of color, style, format, and layout

the principle of

repetition because of the repeated use of rectangular shapes

this is a good example of

other examplesof good repetition

Ex. 1

Menu

Ex. 2

balance

the principle of

other examplesof good balance

Menu

balance in both the vertical and horizontal symmetry of the furniture arrangement

this is a good example of

Ex. 3

balance

the principle of

other examplesof good balance

Menu

balance because the heavier horizontal line is stabilized by the weight of the two vertical lines

this is a good example of

balance

the principle of

Menu

balance in the symmetry of the butterfly’s wings and the weight of color placed next to the butterfly

this is a good example of

proximity

the principle of

other examplesof good proximity

Ex. 2

Menu

proximity because the cluster of colors on the left suggests a certain relationship, as opposed to the isolation of each color outside of the grouping

this is a good example of

proximity

the principle of

other examplesof good proximity

Ex. 3

Menu

proximity because the hexagonal shapes are grouped together by sharing one or more sides to indicate relationship

this is a good example of

proximity

the principle of

Menu

proximity because related information is grouped together on the page through columns and section headlines

this is a good example of

contrast

the principle of

other examplesof good contrast

Ex. 2

Menu

contrast because the black silhouette and the minimal use of white stand out against the bright background

this is a good example of

contrast

the principle of

other examplesof good contrast

Ex. 3

Menu

contrast with a white square placed directly against a black square, with an identical image placed within each

this is a good example of

contrast

the principle of

Menu

contrast with the use of of brown text against yellow background (left), and the use of yellow text against brown background (right)

this is a good example of

simplicity

the principle of

other examplesof good simplicity

Ex. 2

Menu

simplicity because theelements in the background are minimized by a lack of clarity and focus, as well their location within the image’s shadow

this is a good example of

simplicity

the principle of

other examplesof good simplicity

Ex. 3

Menu

simplicity in the minimal use of color against a white background, and an absence of graphics that may otherwise distract

this is a good example of

simplicity

the principle of

Menu

simplicity in the minimal use of text around one strong focal point on the page

this is a good example of

repetition

the principle of

other examplesof good repetition

Ex. 2

Menu

repetition with the consistentuse of rectangular shapes in columnsand rows across the page

this is a good example of

repetition

the principle of

other examplesof good repetition

Ex. 3

Menu

repetition because the color schemeused throughout gives varying effects to anotherwise identical image

this is a good example of

repetition

the principle of

Menu

repetition with the grid-like image in the background and the repeated use of shape and color woven throughout

this is a good example of