PRINCIPLES OF MANAGEMENT

PRESENTED BY

• BHAVIN GUPTA-011136• ALBIN JOHN-011137• ANKITHA

MOHANKUMAR-011135• VISHAL MASSEY-011130• SWAPNALI PATIL-011139• GANESH KASHID-011156• SACHIN MULIK-011134

INTRODUCTION

• Telecom in the real sense means transfer of information between two distant points in space.

• Telecom stands as one of the most essentials elements of the business world in terms of “Connecting the world”.

• Telecom is a huge and varied fastness of technologies, companies, services and politics that is truly global in nature.

HISTORY

• Pink is now Red as Hutch is now Vodafone from 21stSept,2007 officially announced in Mumbai.

• Successfully rebranded ‘HUTCH’ as ‘VODAFONE’ in 2007.

• Rebranding includes- “Change in good…”• Baseline- “Hutch is now Vodafone”• Pink is now Red as Hutch is now Vodafone in

PLAYERS OF TELECOM INDUSTRY

• Vodafone• Airtel• Reliance• BSNL• Idea

FUNCTIONS

• Planning

• Organizing

• Staffing

• Leading

• Controlling

PLANNING

• Planning implies our goals and actions in advance and decide, What to do? and How to do?

• Planning is based on a logical or systematic manner.

• Long term plans is for five to ten years .• Medium term plans is for two to three years.

MAKING OF ZOO ZOO

• Prakash Verma of Nirvana Films.• Filmed in South Africa with local crew.• Movement, Talk, Gestures, Emotion, Costume Designs &

artwork.• Advertisement characters promoted by Vodafone during

IPL 2.• Campaign to communicate the VAS offered b the company• The ads were created under executive by Ogilvy & Mather,

and agency under executive Creative Director, Rajiv Rao, South Asia.

THIS IS HOW ZOOZOO WAS MADE

• 2 Design were considered• Fat potato head• Slim version with bigger face.• Egg head version finalized.• Characterization: Leads simple lines, emotes like

humans.• Talk rubbish.• Simple, Silly, Funny, Adorable.• Hearty laughs.

ZOO DESIGN

ORGANIZING

• More planning will not help in achieving objectives.

• It is establishing the internal organizational structure.

• The focus is division, coordination, and control of tasks and flow of information.

CAMPAIGN ADS

• Campaigns penetrated both in the media as well as in social networking sites.

• Representation of a common man depicted as a cartoon character Zoo zoo.

• Wide media coverage, more precisely through video.

• Easy & cheap moving picture leading to low production cost.

• No celebrity endorser - No associated risks & costs.

• Zoo zoos dominating social networking sites.• Created strong Association.• Wallpapers, ringtones, videos, contests,

pictures, stories etc of zoo zoos.• Videos had 3 million hits in 3 weeks.• Most watched video Most watched brand in

breaks.

SUCCESS OF ZOO ZOO’S

CONTROLLING

• Characteristics of the Control Process.

• Management Control Strategies .

• Designing Effective Control Systems .

• Dysfunctional Consequences of Control .

LEADING

• Influence is the power to affect others.

• Goal is the end one strives to attain.

• Interpersonal means between persons. Thus, a leader has more than one person (group) to lead.

• Transformational Leadership

LEADING:TELECOM BATTLE

• Airtel & Idea are biggest competitors.• Airtel launched ‘My Airtel My offer’ with

Madhavan and Vidya Balan.• Idea launched ‘Walk when you talk’ with

Abhishek Bachan

STAFFING / HUMAN RELATIONS

• Recruiting

• Selecting

• Hiring

• Training of employees

STAFFING / HUMAN RELATIONS

• Reviewing and developing procedures to promote efficient, effective human resources operations.

• Reviewing forms and making recommendations for improvement.

• Reviewing the Human resources handbook annually;• Identifying process that should be automated; and • Assisting in developing appropriate planning

parameters.

COMPANY MARKET SHARE IN 08’Operator Subscribers Nov(2008) Share %Aircel 10,002,810 4.1%

BPL Mobile 1,294,760 0.5%

BSNL 36,209,960 15.0%

Bharti 61,984,730 25.6%

Dish net Wireless 607,620 0.3%

Hutchison 30,751,710 12.7%

Idea 24,001,580 9.9%

MTNL 3,241,850 1.3%

Reliance Comm. 39,035,470 16.1%

Spice Telecom 4,210,670 1.7%

Tata Teleservices 17,421,400 7.2%

Vodafone Essar 44,126,260 24.2%

SWOT ANALYSIS

• STRENGTH1. The company is very focused on Telecom.2. It has Leadership in fast growing cellular segment.3. The only Indian Operator, other than VSNL, that has an international submarine

cable.4. Advertisement strategy of the company.

• WEAKNESS1. The fast-expanding IPLC market.2. Latest technology and low cost advantage.3. Huge market4. Competition from other cellular and mobile operators.5. Saturation point in basic telephony service.6. Poor network coverage in the rural areas.7. Low penetration Rural market.

• OPPORTUNITIES1. The fast extending IPLC market2. Latest technology and low cost advantage3. Huge market

• THREATS1. Competition from other cellular operators like BSNL, Airtel, Idea etc.2. TRAI interference and regulation may reduce growth potential.

The 14 Management Principles from Henri Fayol

• Division of Work• Authority• Discipline• Unity of Command• Unity of Direction• Subordination of individual interest• Remuneration

• Centralization• Scalar chain• Order• Equity• Stability of Tenure of Personnel• Initiative• Esprit de Corps

CONCLUSION

• “Mobile is always at the heart of what the company do, but now they are moving into integrated mobile and PC communication services”-Vodafone Essar

BIBLIOGRAPHY

• www.vodafone.com• www.trai.govt.in

THANK YOU