principles of microeconomics - costs of production

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    The Costs of Production

    Dr. Katherine Sauer

    Principles of Microeconomics

    ECO 2020

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    Basic economic assumption:

    firms attempt to maximize profits

    It is possible for firm owners to have different goals.

    The one motive that makes the most accuratepredictionabout how firm managers behave is the assumption of

    profit maximization.

    Analogy: What is the goal of most automobiledrivers?

    - to get from point A to point B in the shortest

    amount of time

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    I. Profit

    The goal of a firm is to maximize profit.

    Profit = Total Revenue Total Cost

    = TR TC

    Total Revenue = price x quantity

    Total Cost = market value of all inputs used inproduction

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    To an economist, the costs of producing an item must

    include all of the opportunity costs of inputs used in

    production.

    Costs include both implicit and explicit costs.

    explicit costs: input costs that require an outlay of moneyby the firm

    ex: wages, electricity, raw materials

    implicit costs: input costs that do not require an outlay of

    money by the firm

    ex: forgone interest earned on money spent

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    Ex: Caroline uses $300,000 of her savings to start her

    firm. It was in a savings account paying 5% interest.

    When she takes the money out of savings, she no

    longer earns interest on it.

    ($300,000)(0.05) = $15,000 forgone interest

    Because Caroline could have earned $15,000 per year

    on this savings, we should include this in her total

    cost.

    $15,000 is an implicit cost

    $300,000 is an explicit cost

    $315,000 is the total cost

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    If Caroline had instead borrowed $200,000 from a bank

    at 7% interest and used $100,000 from her savings:

    Implicit cost = ($100,000)(0.05) = 5,000 forgone interest

    Explicit cost = $100,000 from savings

    + $200,000 borrowed+ ($200,000)(0.07) = $14,000 interest

    Payments =

    $314,000

    Total cost =

    $319,000

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    The inclusion of all opportunity costs in calculating profits

    is the major way in which accountants and economists

    differin analyzing the performance of a business.

    Accountants focus on explicit costs.

    Economists examine both explicit and implicit costs.

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    Economic Profit vs Accounting Profit

    A = total revenue explicit costs

    E = total revenue explicit costs implicit costs

    Accounting profit will always exceed economic profit.

    (as long as there are implicit costs)

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    Ex: Wages $10,000

    Supplies $20,000

    Forgone interest $1,500

    Utilities $2,000

    Price of Product $33

    Quantity sold 1000

    Calculate Accounting profit and Economic profit.Total Revenue =

    33,000

    Explicit Costs =

    32,000

    Implicit Costs =1,500

    A = 33,000 32,000 = $1,000

    E

    = 33,000 32,000 1,500 = -$500

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    II. Production and Costs in the Short Run

    Short Run = one or more inputs are fixed

    Long Run = all inputs are variable

    A. Production

    Production function = the relationshipbetween the quantity

    ofinputs used and the quantity ofoutput that results

    Total Product = TP = Output = Q

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    Ex: Lets grow some rice.

    Outside Guilin, China May 2008

    - volunteers: 8 farmers to grow rice

    - fixed lot of land

    - one water buffalo

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    Number

    of

    Workers

    Amount

    Produced

    Average amount

    produced per

    worker

    (average product)

    Additional amount

    produced from

    each extra worker

    (marginal product)

    0

    1

    2

    3

    4

    5

    6

    7

    8

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    Trends we notice:

    As the number of workers rises, what happens to total output?

    As the number of workers rises, what happens to average

    product?

    As the number of workers rises, what happens to marginalproduct?

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    Graph the resultingproduction function:

    #workers

    totalrice

    produced

    0 1 2 3 4 5 6 7 8 9

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    Graph the resulting output per workercurves:

    #workers

    riceproduced

    per

    worker

    0 1 2 3 4 5 6 7 8 9

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    Recap:

    Total Product (TP) is the amount produced.

    aka output, quantity(Q)

    Average Product of Labor = total output = AP# workers

    Marginal Product of Labor = change in output = MP

    change in labor

    In general, marginal product is the increase in output that arises

    from an additional unit of input.

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    As the amount of labor used increases, the marginal product of

    labor falls.

    Diminishing marginal product is the property whereby the

    marginal product of an input declines as the quantity of the input

    increases.

    - the more of an input used, output will increase by

    less and less

    - output increases at a decreasing rate

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    Ex: Consider the short-run production of a small firm that makes

    sweaters. These sweaters are made using a combination of labor

    and knitting machines. In the short run, the firm has signed alease to rent one machine. Therefore, in the short run, the firm

    cannot vary the amount of knitting machines it uses. However,

    the firm can vary the amount of labor it employs.

    Labor Total(#workers) output

    0 0

    1 4

    2 10

    3 134 15

    5 16

    Average MarginalProduct Product

    ---- ----4 / 1 = 4 (4-0) / (1-0) = 4

    10 / 2 = 5 (10-4) / (2-1) = 6

    13/ 3 = 4.33 (13-10)/ (3-2) = 315/ 4 = 3.75 (15-13)/ (4-3) = 2

    16/ 5 = 3.2 (16-15)/ (5-4) = 1

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    Trends we notice:

    As the number of workers rises, what happens to total output?

    As the number of workers rises, what happens to average

    product?

    As the number of workers rises, what happens to marginalproduct?

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    Here are the shapes of typical Total Product, Average Product, and

    Marginal Product curves:

    Total

    Product(output)

    Average

    product

    Marginalproduct

    output output per

    input

    input input

    Marginal Product

    intersectsAverage Product at

    Average Products

    maximum

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    Average

    product

    Marginal

    product

    output perinput

    input

    MP = AP

    The Average-MarginalRule:

    If MP > AP then AP is

    rising.

    If MP < AP then AP is

    falling.

    If MP = AP then AP is at

    its maximum.

    AP

    MP

    AP

    MP

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    Example:

    Suppose triplets are enrolled in Principles of Microeconomics.

    They each had a B average (GPA = 3.0) before taking the class.

    Triplet One gets a C in the course. What happens to herGPA?

    Triplet Two gets an A in the class. What happens to herGPA?

    Triplet Three gets a B in the class. What happens to herGPA?

    When the additional grade (marginal grade) is higher the

    overall GPA (average grade) goes up.

    When the additional grade (marginal grade) is lower the overall

    GPA (average grade) falls.

    When the additional grade (marginal grade) is the same the

    overall GPA (average grade) doesnt change.

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    B. Costs

    Inputs are not free. The more output a firm produces, the

    more inputs it needs to acquire.

    Intuitively, we understand that as total output rises, so do

    total costs of production.

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    There are two types of costs:1. fixed costs: costs that do not vary with the

    quantity of output produced.

    ex: warehouse lease, payments on a loan

    2. variable costs: costs that do vary with the

    quantity of output produced.

    ex: raw materials, electricity

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    Consider the sweater manufacturer again. Suppose the

    firm is currently renting one machine for $25 per day.

    Each worker is also paid $25 per day.

    Labor Total(#workers) output

    0 0

    1 4

    2 10

    3 13

    4 155 16

    Fixed Variable TotalCost Cost Cost

    0 2525 50

    50 75

    75 100

    100 125125 150

    25

    25

    25

    25

    2525

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    Trends we notice:

    What happens to fixed costs as output increases?

    What happens to variable costs as output increases?

    What happens to total cost as output increases?

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    total cost = fixed costs + variable costs.

    TC = FC + VC

    Total Cost

    Output

    Fixed Cost

    Because fixed costs

    dont vary with the

    amount produced, the

    fixed cost curve is ahorizontal line at the

    value of the fixed cost.

    Even if the firmproduces nothing, it will

    incur the fixed cost.

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    Total Cost

    Output

    Fixed Cost

    Variable costs increase

    as output increases, so

    the variable cost curve

    is upward sloping.

    If the firm produces

    nothing, then it incurs

    no variable cost.- curve starts at

    zero

    Variable Cost

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    Cost

    Output

    Fixed Cost

    Since total cost is the

    sum of fixed cost and

    variable cost, it slopes

    up and has an interceptequal to the value of

    fixed cost.

    Variable Cost

    Total Cost

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    In addition to total costs, firms are interested in the cost

    per unit of output produced:

    average total cost: total cost divided by the quantity of

    output

    ATC = TC

    Q

    average fixed cost: fixed costs divided by the quantity of

    output

    AFC = TFCQ

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    average variable cost: variable costs divided by thequantity of output

    AVC = TVC

    Q

    marginal cost: the increase in total cost that arises from

    an extra unit of production

    MC = change in TC = change in TVC

    change in Q change in Q

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    Labor Total(#workers) output

    0 0

    1 4

    2 10

    3 134 15

    5 16

    Fixed Variable TotalCost Cost Cost

    0 2525 50

    50 75

    75 100100 125

    125 150

    25

    25

    25

    2525

    25

    Average Average Average

    Fixed Variable Total Marginal

    Cost Cost Cost Cost---

    6.25

    2.50

    1.921.67

    1.56

    ---

    6.25

    5.00

    5.776.67

    7.81

    ---

    12.50

    7.50

    7.698.33

    9.38

    ---

    6.25

    4.17

    8.3312.50

    25.00

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    Trends we notice:

    What happens to Average Fixed Cost as output increases?

    What happens to Average Variable Cost as output increases?

    What happens to Average Total Cost as output increases?

    What happens to Marginal Cost as output increases?

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    Here are the shapes of typical average fixed cost, average

    variable cost, average total cost, and marginal cost curves.

    Average Total Cost

    Marginal

    Cost

    cost perinput

    output

    Average Variable Cost

    Average Fixed Cost

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    Focus for a moment on the relationship between average

    cost and marginal cost:

    Marginal

    Cost

    cost perinput

    output

    Average Cost

    The Average-MarginalRule applies here:

    If MC > AC then AC

    rising.

    If MC < AC then AC

    falling.

    If MC = AC then AC is at

    its minimum.

    MC = AC

    AC

    MC

    AC

    MC

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    Marginal

    Cost

    cost perinput

    output

    Average Total

    Cost

    The quantity that

    corresponds to the

    minimum of AverageTotal Cost has a

    special name:

    efficient scale

    qE

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    Note the relationship between marginal product and

    marginal cost:

    Marginal

    Cost

    cost perinput

    output

    Marginal

    product

    output perinput

    input

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    III. Production and Cost in the Long Run

    A. Production

    In the long run, all inputs are variable.

    B. Costs

    In the long run, there are no fixed costs.

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    The Long Run Average Cost Curve is found by tracing out

    the minimums of all of the Short Run Average Total Cost

    curves.

    output

    Average

    Cost

    ATC for firm

    of size 1ATC for firm

    of size 5

    LRAC

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    For a given firm, its LRAC is usually a flat u-shape.- range of output where average costs are falling as output rises

    - range of output where average costs are rising as output rises

    output

    Average

    Cost

    LRAC

    Economies of Scale Diseconomies of Scale

    qE

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    Economies of Scale often occur when a firm has high

    overhead and large fixed costs.

    - automobile manufacturer needs to make a highvolume of vehicles to make up for the factory

    costs

    Diseconomies of Scale often occur when a firm is so bigthat it is experiencing coordination and communication

    issues.

    - different branches of Sony have sued each other

    not realizing they were both part of Sony

    Constant Returns to Scale = average costs stay constant

    as output increases.

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    Chapter Summary:

    The goal of firms is to maximize profit (total revenue

    minus total cost).

    When calculating profits, it is important to include all

    the opportunity costs of production.

    A firms costs reflect its production process.- diminishing marginal product

    - total-cost curve gets steeper as the quantity

    rises

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    A firms total costs can be divided between fixed costs

    and variable costs.

    - Fixed costs are costs that do not change whenthe firm alters the quantity of output produced.

    - Variable costs are costs that do change when the

    firm alters the quantity of output produced.

    Average total cost is total cost divided by the quantity

    of output.

    Marginal cost is the amount by which total cost rises if

    output increases by one unit.

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    For a typical firm, marginal cost rises with the quantity

    of output.

    Average total cost first falls as output increases and then

    rises as output increases further.

    The marginal-cost curve always crosses the average

    total cost curve at the minimum of average total cost.

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    A firms costs often depend on the time horizon being

    considered.

    - many costs are fixed in the short run but

    variable in the long run