principles of visual design lcc 2720 instructor: brian schrank drp-r... · design is a plan for...
TRANSCRIPT
![Page 1: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/1.jpg)
Principles of Visual Design 2720
Principles of Visual Design LCC 2720Instructor: Brian Schrank
Design Theory, Gestalt and Composition
![Page 2: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/2.jpg)
Principles of Visual Design 2720
100 Thumbnail Compositions Assignment
You will be graded on how consistently you can create various and interesting compositions. The compositions will be abstract representations of topics. You can convey a lot through form, so explore as much as you can. Here are some examples...
![Page 3: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/3.jpg)
Principles of Visual Design 2720
Rhythm
![Page 4: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/4.jpg)
Principles of Visual Design 2720
Direction
![Page 5: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/5.jpg)
Principles of Visual Design 2720
Unity
![Page 6: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/6.jpg)
Principles of Visual Design 2720
Conformity
![Page 7: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/7.jpg)
Principles of Visual Design 2720
Tension
![Page 8: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/8.jpg)
Principles of Visual Design 2720
... looseness... ...vastness... ...peace...
![Page 9: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/9.jpg)
Principles of Visual Design 2720
Scale
![Page 10: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/10.jpg)
Principles of Visual Design 2720
What do these seem to represent?
![Page 11: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/11.jpg)
Principles of Visual Design 2720
![Page 12: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/12.jpg)
Principles of Visual Design 2720
and these?
![Page 13: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/13.jpg)
Principles of Visual Design 2720
![Page 14: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/14.jpg)
Principles of Visual Design 2720
and these?
![Page 15: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/15.jpg)
Principles of Visual Design 2720
![Page 16: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/16.jpg)
Principles of Visual Design 2720
and these?
![Page 17: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/17.jpg)
Principles of Visual Design 2720
![Page 18: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/18.jpg)
Principles of Visual Design 2720
Introduction to Design Lecture
![Page 19: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/19.jpg)
Principles of Visual Design 2720
Grey is every theory and eternally green is the golden tree of life-Goethe
![Page 20: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/20.jpg)
Principles of Visual Design 2720
![Page 21: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/21.jpg)
Principles of Visual Design 2720
![Page 22: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/22.jpg)
Principles of Visual Design 2720
Design is a plan for arranging elements in such a way as to accomplish a particular purpose.
-Charles Eames
What is Design?
![Page 23: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/23.jpg)
Principles of Visual Design 2720
Architectural Design
![Page 24: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/24.jpg)
Principles of Visual Design 2720
Book Illustration and Design
![Page 25: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/25.jpg)
Principles of Visual Design 2720
Design is like Beauty
Beauty- the adjustment of all parts proportionately so that one cannot add, subtract or change them without impairing the harmony of the whole.
-Leon Battista Alberti
![Page 26: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/26.jpg)
Principles of Visual Design 2720
Soooo... is design like art, then?
![Page 27: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/27.jpg)
Principles of Visual Design 2720
Absolutely Not!
![Page 28: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/28.jpg)
Principles of Visual Design 2720
Art is whatever the artist says it is, with or without purpose or beauty...
Absolutely Not!
![Page 29: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/29.jpg)
Principles of Visual Design 2720
Art is whatever the artist says it is, with or without purpose or beauty... and since we're all artists, art can be anything.
Absolutely Not!
![Page 30: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/30.jpg)
Principles of Visual Design 2720
Soooo... art is, um, crap?
![Page 31: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/31.jpg)
Principles of Visual Design 2720
Absolutely Not!
Art is not what you see, but what you make other's see.
-Edgar Degas
But this is by William Blake
![Page 32: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/32.jpg)
Principles of Visual Design 2720
Blake was a sloppy designer with awkward compositions and distracting choices of cropping and framing...
But he was a brilliant artist in his ability to transcribe his vision.
![Page 33: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/33.jpg)
Principles of Visual Design 2720
Blake was a sloppy designer with awkward compositions and distracting choices of cropping and framing...
But he was a brilliant artist in his ability to transcribe his vision.
![Page 34: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/34.jpg)
Principles of Visual Design 2720
![Page 35: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/35.jpg)
Principles of Visual Design 2720
D e s i g n i s 1 0 0 %about clearly leading the audience toward a well-articulated, predetermined
c o n c l u s i o n .
![Page 36: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/36.jpg)
Principles of Visual Design 2720
Design is a Cyclical Process of
On one hand you must understand how other people will See, Interpret, Use and Understand the message of a design or function of an interactive design the way you intend.Vicarious Perception
and
Subjective Execution On the other hand you must focus your attention to the moment of creation. You must not be distracted by the uncertainty as to how others will perceive your work. Concentrate...
![Page 37: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/37.jpg)
Principles of Visual Design 2720
How does Design Work?
Design purposefully manipulates the guest through his/her:
•Visual Intelligence•Gestalt Psychology
•Signs, Appropriation of Meanings•Indexical•Symbolic•Iconic
•Expectations•Past experience
•Maslow's Hierarchy of Needs•Fear•Pain•Desire
![Page 38: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/38.jpg)
Principles of Visual Design 2720
What is Visual Intelligence?
The application of knowledge and experience of the physical world to abstracted phenomena to derive meaning- usually in accordance to established norms of our species.
![Page 39: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/39.jpg)
Principles of Visual Design 2720
In other words...
We organize pieces into patterns,
construct wholes out of parts,
and find meaning where there was none before...
![Page 40: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/40.jpg)
Principles of Visual Design 2720
What is a Gestalt?
'Gestalt' means 'pattern' in German.A gestalt is a configuration, pattern, or organized field having specific properties that cannot be derived from the summation of its component parts.
A gestalt is a unified whole.
![Page 41: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/41.jpg)
Principles of Visual Design 2720
Gestalt Psychology is the theory or doctrine that physiological or psychological phenomena do not occur through the summation of individual elements, as reflexes or sensations, but through gestalts functioning separately or interrelatedly.
What is Gestalt Psychology?
![Page 42: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/42.jpg)
Principles of Visual Design 2720
What is your gestalt of the images above? What is the meaning beyond random circles?
What is Gestalt Psychology?
![Page 43: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/43.jpg)
Principles of Visual Design 2720
What is Gestalt Psychology?
Although we may not be aware of it consciously, because we tend to relate what we see to our own bodily reactions to situations in space, shapes appear to fall or be pulled by gravitational forces, appear to lean over, to fly, to move fast or slow, to be trapped or be free.
-Sausmarez
![Page 44: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/44.jpg)
Principles of Visual Design 2720
Gestalts are Constructed from Nature and Nurture
Architecture and our rectangular world has had a dramatic Influence on our Interpretation of Lines.
![Page 45: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/45.jpg)
Principles of Visual Design 2720
Gestalts are Constructed from Nature and Nurture
Even more physically wired Gestalts are prevalent, such as how we tend to naturally 'fill in' lacunas...
![Page 46: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/46.jpg)
Principles of Visual Design 2720
Gestalts are Constructed from Nature and Nurture
Even more foundational Gestalts are prevalent, such as how we tend to naturally 'fill in' lacunas.
![Page 47: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/47.jpg)
Principles of Visual Design 2720
Gestalt is also subtle...
![Page 48: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/48.jpg)
Principles of Visual Design 2720
Do you feel the quiet desire for the cube to be complete and neat?
![Page 49: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/49.jpg)
Principles of Visual Design 2720
Some examples of Visual Gestalt
• Equivocation• Continuance• Closure• Common Fate• Constancy
![Page 50: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/50.jpg)
Principles of Visual Design 2720
Equivocation
Equivocation is perceptual ambiguity.
For example,Do you see the parts?(The radial of arrows)
Or the whole?(The spiked wheel or sun)
![Page 51: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/51.jpg)
Principles of Visual Design 2720
Equivocation in the Necker Cube oscillates the closest plane between the two planes facing the viewer.
![Page 52: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/52.jpg)
Principles of Visual Design 2720
Equivocation in the Necker Cube oscillates the closest plane between the two planes facing the viewer.
![Page 53: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/53.jpg)
Principles of Visual Design 2720
Continuance
We tend to connect similar phenomena, psychologically constructing a timeline through them as a sequence...
![Page 54: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/54.jpg)
Principles of Visual Design 2720
Continuance
![Page 55: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/55.jpg)
Principles of Visual Design 2720
Continuance
![Page 56: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/56.jpg)
Principles of Visual Design 2720
Continuance... Is it the same circle?
![Page 57: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/57.jpg)
Principles of Visual Design 2720
Continuance... Is it the same circle?
![Page 58: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/58.jpg)
Principles of Visual Design 2720
Continuance...
![Page 59: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/59.jpg)
Principles of Visual Design 2720
Continuance... Is that circle approaching us?
![Page 60: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/60.jpg)
Principles of Visual Design 2720
Continuance... Is that circle approaching us?
![Page 61: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/61.jpg)
Principles of Visual Design 2720
Continuance... Is that circle approaching us?
![Page 62: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/62.jpg)
Principles of Visual Design 2720
Continuance... Is that circle approaching us?
![Page 63: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/63.jpg)
Principles of Visual Design 2720
Continuance... Is that circle approaching us?
![Page 64: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/64.jpg)
Principles of Visual Design 2720
Continuance... Is that circle approaching us?
![Page 65: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/65.jpg)
Principles of Visual Design 2720
Continuance... Is that circle approaching us?
![Page 66: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/66.jpg)
Principles of Visual Design 2720
Continuance (cont'd)
What do you see?
![Page 67: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/67.jpg)
Principles of Visual Design 2720
Continuance of Line
This looks like two overlapping lines...
![Page 68: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/68.jpg)
Principles of Visual Design 2720
Not two curved triangles touching points...
![Page 69: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/69.jpg)
Principles of Visual Design 2720
Beware of Unintended Continuance
![Page 70: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/70.jpg)
Principles of Visual Design 2720
Beware of Unintended Continuance
![Page 71: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/71.jpg)
Principles of Visual Design 2720
However, blending images through continuance can be beautiful...
![Page 72: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/72.jpg)
Principles of Visual Design 2720
![Page 73: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/73.jpg)
Principles of Visual Design 2720
![Page 74: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/74.jpg)
Principles of Visual Design 2720
Closure
Closure is the tendency to psychologically complete an incomplete picture or element.
![Page 75: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/75.jpg)
Principles of Visual Design 2720
Closure is most effective with recognizable shapes and images.
![Page 76: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/76.jpg)
Principles of Visual Design 2720
Closure is most effective with recognizable shapes and images.
![Page 77: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/77.jpg)
Principles of Visual Design 2720
Closure is most effective with recognizable shapes and images.
![Page 78: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/78.jpg)
Principles of Visual Design 2720
Closure is most effective with recognizable shapes and images.
![Page 79: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/79.jpg)
Principles of Visual Design 2720
Closure isn't foolproof. However, any guess at all is better than no guess when it comes down to survival.
![Page 80: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/80.jpg)
Principles of Visual Design 2720
![Page 81: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/81.jpg)
Principles of Visual Design 2720
![Page 82: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/82.jpg)
Principles of Visual Design 2720
![Page 83: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/83.jpg)
Principles of Visual Design 2720
Grouping
We ascribe a group relationship to elements in a visual field based on various attributes they have in common.
![Page 84: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/84.jpg)
Principles of Visual Design 2720
Grouping through Orientation
![Page 85: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/85.jpg)
Principles of Visual Design 2720
Grouping by color can outweigh alignment:
![Page 86: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/86.jpg)
Principles of Visual Design 2720
Common Fate
Parts of the visual field exhibiting the same motion are grouped together.
![Page 87: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/87.jpg)
Principles of Visual Design 2720
Common Fate
![Page 88: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/88.jpg)
Principles of Visual Design 2720
Common Fate
![Page 89: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/89.jpg)
Principles of Visual Design 2720
Common Fate
Strong Common Fate
Weak Common FateDifferent Colors and ShapePatternized Spacing
![Page 90: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/90.jpg)
Principles of Visual Design 2720
A form tends to preserve its proper shape, size and color... An object is perceived correctly as to the size or intensity within a wide range of actual stimulus variations. An automobile seen at a distance of 100 yards does not appear smaller than one seen at 20 yards even though there is a greater disparity in the size of the retinal image.
-Fryer
Scale Constancy
![Page 91: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/91.jpg)
Principles of Visual Design 2720
Scale Constancy
A form tends to preserve its proper shape, size and color... An object is perceived correctly as to the size or intensity within a wide range of actual stimulus variations. An automobile seen at a distance of 100 yards does not appear smaller than one seen at 20 yards even though there is a greater disparity in the size of the retinal image.
-Fryer
![Page 92: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/92.jpg)
Principles of Visual Design 2720
Reversing scale constancy to retain context. The figures are actually the same measurement.
![Page 93: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/93.jpg)
Principles of Visual Design 2720
Color Constancy
A lawn is seen as the same shade of green, even though part of it lies in bright sunshine and part in shadow.
-Fryer
![Page 94: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/94.jpg)
Principles of Visual Design 2720
The impressionists tried to reverse this gestalt and paint what they see before their mind makes sense of it, stripping away the richness of reality (of course, squinting helps).
![Page 95: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/95.jpg)
Principles of Visual Design 2720
a Composition is a combination of elements to make a unified whole.
![Page 96: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/96.jpg)
Principles of Visual Design 2720
A Starter Collection of Compositional ElementsSpace
BalanceDirection
WeightUnityScale
BeautyVisual Tension
Positive/Negative SpaceAlignment
Figure/GroundDirectional DynamicsNature of the Frame
Elementary FormsRhythm
LineContourContrast
DepthPatternTexture
ProportionPerspectiveChiaroscuroForegroundMidground
BackgroundGrouping
![Page 97: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/97.jpg)
Principles of Visual Design 2720
Figure/Ground
A form tends to be a figure set upon the ground, and a figure-ground dichotomy is fundamental to all perception.
-Fryer
![Page 98: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/98.jpg)
Principles of Visual Design 2720
Figure/Ground
Attributes such as sharpness, contrast and contour can effect the perceived figure/ground relationship.
![Page 99: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/99.jpg)
Principles of Visual Design 2720
Figure/Ground Grouping
In these examples, the middle divisions become grouped with the elements of the same sharpness.
Foreground Foreground
![Page 100: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/100.jpg)
Principles of Visual Design 2720
Figure-Ground Equivocation
![Page 101: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/101.jpg)
Principles of Visual Design 2720
As the figures grow in size the figure-ground relationship begins to equivocate as well...
![Page 102: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/102.jpg)
Principles of Visual Design 2720
![Page 103: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/103.jpg)
Principles of Visual Design 2720
![Page 104: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/104.jpg)
Principles of Visual Design 2720
![Page 105: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/105.jpg)
Principles of Visual Design 2720
Again...
![Page 106: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/106.jpg)
Principles of Visual Design 2720
![Page 107: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/107.jpg)
Principles of Visual Design 2720
![Page 108: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/108.jpg)
Principles of Visual Design 2720
![Page 109: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/109.jpg)
Principles of Visual Design 2720
![Page 110: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/110.jpg)
Principles of Visual Design 2720
![Page 111: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/111.jpg)
Principles of Visual Design 2720
More complex and ambiguous forms are less conducive to figure/ground equivocation due to the readability of their contours...
![Page 112: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/112.jpg)
Principles of Visual Design 2720
![Page 113: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/113.jpg)
Principles of Visual Design 2720
![Page 114: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/114.jpg)
Principles of Visual Design 2720
![Page 115: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/115.jpg)
Principles of Visual Design 2720
Negative/Positive Space
Negative space is defined by the edge of the figure to the ground.
![Page 116: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/116.jpg)
Principles of Visual Design 2720
Negative/Positive Space
Negative space is defined by the edge of the figure to the ground.
![Page 117: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/117.jpg)
Principles of Visual Design 2720
Space
To take possession of space is the first gesture of living, men and beasts, plants and clouds, the fundamental manifestation of equilibrium and permanence. The first proof of existence is to occupy space.
-Le Corbusier
![Page 118: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/118.jpg)
Principles of Visual Design 2720
Space
We psychologically map out 2D designs as if they are physical space, applying all the same connotations.
![Page 119: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/119.jpg)
Principles of Visual Design 2720Minimal negative space can feel claustrophobic. Minimal negative space can feel claustrophobic.
Minimal negative space can feel claustrophobic. Minimal negative space can feel claustrophobic.Minimal negative space can feel claustrophobic. Minimal negative space can feel claustrophobic.Minimal negative space can feel claustrophobic. Minimal negative space can feel claustrophobic.Minimal negative space can feel claustrophobic. Minimal negative space can feel claustrophobic.
Minimal negative space can feel claustrophobic. Minimal negative space can feel claustrophobic. Minimal negative space can feel claustrophobic. Minimal negative
Minimal negative space can feel claustrophobic. Minimal negative space can feel claustrophobic.Minimal negative space can feel claustrophobic. Minimal negative space can feel claustrophobic.Minimal negative space can feel claustrophobic. Minimal negative
space can feel claustrophobic.Minimal negative space can feel claustrophobic. Minimal negative space can feel claustrophobic.Minimal negative space can feel
claustrophobic. Minimal negative space can feel claustrophobic.Minimal negative space can feel claustrophobic. Minimal negative space can feel claustrophobic. Minimal negative space can feel claustrophobic. Minimal negative
![Page 120: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/120.jpg)
Principles of Visual Design 2720
Ample negat ive space a l lows us to breathe.
![Page 121: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/121.jpg)
Principles of Visual Design 2720
Ample negat ive space a l lows us to breathe.
Figure/Ground
![Page 122: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/122.jpg)
Principles of Visual Design 2720
Ample negat ive space a l lows us to breathe.
Figure/Ground
![Page 123: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/123.jpg)
Principles of Visual Design 2720
An excess of negative space usually feels luxurious -as it does when we have a lot of personal space to spare.
Vast Negative Space
![Page 124: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/124.jpg)
Principles of Visual Design 2720
![Page 125: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/125.jpg)
Principles of Visual Design 2720
Vast Negative Space
Conversely, a lack of negative space usually feels uncomfortable -as it does when our personal space is invaded or cramped...
![Page 126: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/126.jpg)
Principles of Visual Design 2720
![Page 127: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/127.jpg)
Principles of Visual Design 2720
![Page 128: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/128.jpg)
Principles of Visual Design 2720
Where's the subliminal message in the logo?
![Page 129: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/129.jpg)
Principles of Visual Design 2720
Purposeful Equivocation of Negative Space
![Page 130: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/130.jpg)
Principles of Visual Design 2720
Inactive Space
Inactive space seems impenetrable and solid.
![Page 131: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/131.jpg)
Principles of Visual Design 2720This is why rigidly dictated compositions may be unappealing, as they seem to represent inescapable conformity...
![Page 132: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/132.jpg)
Principles of Visual Design 2720
By breaking up the composition thespace becomes activated.
![Page 133: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/133.jpg)
Principles of Visual Design 2720
Active vs. Inactive Space
This is static spaceThis is a static space. This is a static space. This is a static space. This is a static space. This is a static space. This is a static is a static space. This is a static space. This is a static space. this is a stat
![Page 134: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/134.jpg)
Principles of Visual Design 2720
Active vs. Inactive Space
This is static spaceThis is a static space. This is a static space. This is a static space. This is a static space. This is a static space. This is a static is a static space. This is a static space. This is a static space. this is a stat
This is an active space. This is an active space. This is an active space. This is an active space. This is an active space. This is an active space. This is an active space. This is an active space.
This is active space
![Page 135: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/135.jpg)
Principles of Visual Design 2720
Active vs. Inactive Space
This is static space
![Page 136: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/136.jpg)
Principles of Visual Design 2720
Active vs. Inactive Space
This is static space This is active space
![Page 137: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/137.jpg)
Principles of Visual Design 2720
![Page 138: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/138.jpg)
Principles of Visual Design 2720
Active Space
(Somewhat) Inactive Space
![Page 139: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/139.jpg)
Principles of Visual Design 2720
![Page 140: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/140.jpg)
Principles of Visual Design 2720
The bull's apparent intent fully activates this space.
![Page 141: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/141.jpg)
Principles of Visual Design 2720
Balance
![Page 142: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/142.jpg)
Principles of Visual Design 2720
Balance
Our judgment of balance is based largely on mechanical laws. A composition must appear to be stable; that is, a large component such as a tower must not be situated so far from what we take as a center of gravity as to appear capable of tipping the remainder of the structure.
![Page 143: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/143.jpg)
Principles of Visual Design 2720
Balance
Our judgment of balance is based largely on mechanical laws. A composition must appear to be stable; that is, a large component such as a tower must not be situated so far from what we take as a center of gravity as to appear capable of tipping the remainder of the structure. In physics we would apply the term 'moment'. Each mass must be multiplied by its distance from the center of gravity, thus determining it's moment.
![Page 144: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/144.jpg)
Principles of Visual Design 2720
Balance
Our judgment of balance is based largely on mechanical laws. A composition must appear to be stable; that is, a large component such as a tower must not be situated so far from what we take as a center of gravity as to appear capable of tipping the remainder of the structure. In physics we would apply the term 'moment'. Each mass must be multiplied by its distance from the center of gravity, thus determining it's moment. For a building or other composition to appear stable the sum of these moments must zero; that is, those tending to turn the figure in one direction must be counterbalanced by those tending to turn it in another direction.
-Forrest Wilson
![Page 145: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/145.jpg)
Principles of Visual Design 2720
![Page 146: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/146.jpg)
Principles of Visual Design 2720
Since every visual element has a virtual weight, it will also have a center of gravity.
![Page 147: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/147.jpg)
Principles of Visual Design 2720
Centers of Gravity
![Page 148: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/148.jpg)
Principles of Visual Design 2720
The center of gravity for entire compositions are often in the center (unless it serves the purpose of the design not to do so).
![Page 149: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/149.jpg)
Principles of Visual Design 2720
![Page 150: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/150.jpg)
Principles of Visual Design 2720 Compositional Imbalance
![Page 151: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/151.jpg)
Principles of Visual Design 2720
![Page 152: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/152.jpg)
Principles of Visual Design 2720
Imbalance might be the goal of your design, but if it's not...
![Page 153: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/153.jpg)
Principles of Visual Design 2720
![Page 154: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/154.jpg)
Principles of Visual Design 2720 Asymmetrical Compositional balance
![Page 155: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/155.jpg)
Principles of Visual Design 2720
![Page 156: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/156.jpg)
Principles of Visual Design 2720
This is a better design for 'Resist' anyway because the center of the frame is the strongest position...
![Page 157: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/157.jpg)
Principles of Visual Design 2720
The Frame
![Page 158: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/158.jpg)
Principles of Visual Design 2720
Virtual Gravity
The Virtual weight of an element depends on its location within the frame. An element nearer the top of the frame will appear 'heavier' than a lower one.
![Page 159: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/159.jpg)
Principles of Visual Design 2720
Virtual Distance
![Page 160: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/160.jpg)
Principles of Visual Design 2720
There's more than just virtual gravity and distance at work...
The edges, corners and center of the frame each seem to pull and push on elements causing tension. For example, an element lying on the edge seems stuck to it, which draws more attention to the edge itself than the element.
![Page 161: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/161.jpg)
Principles of Visual Design 2720
While the element is still free-floating the frame is less apparent so we tend to see through it like a window and not think about it.
![Page 162: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/162.jpg)
Principles of Visual Design 2720
If the frame sufficiently crops the element, the frame is less apparent as well, but not as invisible as when the element was floating.
![Page 163: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/163.jpg)
Principles of Visual Design 2720
In this example, is the element supposed to be touching the edge or not?
If the element is simply near the edge but not touching it, it may seem as if the edge is pulling on it with great force, but for some reason the element is resisting it. It's an ambiguous placement that may cause us to question what the designer intended.
![Page 164: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/164.jpg)
Principles of Visual Design 2720
The same is true with the center of the frame. If the element isonly a little bit off it can cause ambiguous perceptions which can be distracting.
![Page 165: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/165.jpg)
Principles of Visual Design 2720
The same is true with the corner of the frame.
![Page 166: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/166.jpg)
Principles of Visual Design 2720
Left to Right Balancing
Elements on the left will appear closer and less heavy than those on the right because we feel psychologically closer to the left.
![Page 167: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/167.jpg)
Principles of Visual Design 2720
Left to Right Balancing
Objects on the right feel farther away and much heavier.
![Page 168: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/168.jpg)
Principles of Visual Design 2720
Compare the balance of these two compositions.
![Page 169: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/169.jpg)
Principles of Visual Design 2720
This figure pulls the composition down dramaticallywhen he's on the right but not on when he's on the left.
![Page 170: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/170.jpg)
Principles of Visual Design 2720
Left to Right Balancing
Our fulcrum of vision may lie somewhere around here.
![Page 171: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/171.jpg)
Principles of Visual Design 2720
Left to Right Balancing
So to balance the design we could lessen the impact of the right-most element.
![Page 172: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/172.jpg)
Principles of Visual Design 2720
There is a Rule That Says...
Don't lead th
e eye to th
e corner b
ecause it will p
robably leave th
e frame.
![Page 173: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/173.jpg)
Principles of Visual Design 2720
![Page 174: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/174.jpg)
Principles of Visual Design 2720
Every rule is there to be broken. Because the rule is so forcefully broken here, it becomes the crucial dominant feature of an effective design.
![Page 175: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/175.jpg)
Principles of Visual Design 2720
Can we map out these hidden structural forces of the frame?
![Page 176: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/176.jpg)
Principles of Visual Design 2720
![Page 177: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/177.jpg)
Principles of Visual Design 2720
The center is the combination of all the forces. It has the highest degree of tension but also the highest degree of harmony.
![Page 178: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/178.jpg)
Principles of Visual Design 2720
An Old-Fashioned Test of the Designer...Which is the more 'beautiful' composition?
![Page 179: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/179.jpg)
Principles of Visual Design 2720
The answer lies in the elementaryconcept of difference and sameness...
![Page 180: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/180.jpg)
Principles of Visual Design 2720
Ambiguity in congruence is unappealing. The compositional elements on the left exhibit sufficient differences so we can tell them apart through size and
shape. In the composition on the right it is more difficult to do so.
![Page 181: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/181.jpg)
Principles of Visual Design 2720
Although this is a good lesson, if only design were this simplistic...
Beautiful! Ugly!
![Page 182: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/182.jpg)
Principles of Visual Design 2720
Which is more 'beautiful' and why?
![Page 183: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/183.jpg)
Principles of Visual Design 2720
Again, it is far from this simple...
Beautiful!Ugly!
![Page 184: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/184.jpg)
Principles of Visual Design 2720
![Page 185: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/185.jpg)
Principles of Visual Design 2720
Salience
Salience is an element's level of impact.
In the designs that were considered 'beautiful' each element had it's own distinct salience which adds up to a higher degree of salience in the design as a whole.
![Page 186: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/186.jpg)
Principles of Visual Design 2720
Salience
Internal as well as external factors effect the measure of salience...
For example, in these two compositions there is a similar black circle. However, on the right is has greater salience due to its uniqueness.
![Page 187: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/187.jpg)
Principles of Visual Design 2720
Salience through Exaggeration
![Page 188: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/188.jpg)
Principles of Visual Design 2720
Salience through Scale
![Page 189: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/189.jpg)
Principles of Visual Design 2720
Salience through Clarity of Contour
![Page 190: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/190.jpg)
Principles of Visual Design 2720
Salience through Strength of Form
![Page 191: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/191.jpg)
Principles of Visual Design 2720
The Dominant
Many designs have a dominant. It's simply the element the guest will probably look at first.
![Page 192: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/192.jpg)
Principles of Visual Design 2720
A Subdominant
It's the element the guest will probably look at next.
![Page 193: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/193.jpg)
Principles of Visual Design 2720
The Second Subdominant
It's the element the guest will probably look at after the subdominant.
![Page 194: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/194.jpg)
Principles of Visual Design 2720
The Rule of Thirds:Break up the composition into nine areas of equal size...
![Page 195: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/195.jpg)
Principles of Visual Design 2720
The Rule of Thirds:locate the four intersections of the dividing lines...
![Page 196: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/196.jpg)
Principles of Visual Design 2720
The Rule of Thirds:and put the dominant near one of the four intersections.
![Page 197: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/197.jpg)
Principles of Visual Design 2720
The Rule of Thirds:and put the dominant near one of the four intersections.
![Page 198: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/198.jpg)
Principles of Visual Design 2720
The Rule of Thirds
![Page 199: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/199.jpg)
Principles of Visual Design 2720
The Rule of Thirds doesn't always apply...
![Page 200: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/200.jpg)
Principles of Visual Design 2720
How to Build A Compositional Triangle
![Page 201: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/201.jpg)
Principles of Visual Design 2720
How to Build A Compositional Triangle
Create a Dominant
![Page 202: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/202.jpg)
Principles of Visual Design 2720
Building The Compositional Triangle
Create the Subdominants
![Page 203: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/203.jpg)
Principles of Visual Design 2720
1
23
Building The Compositional Triangle
Together, these determine the initial path the eye will follow when first exposed to the design.
![Page 204: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/204.jpg)
Principles of Visual Design 2720
Building The Compositional Triangle
![Page 205: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/205.jpg)
Principles of Visual Design 2720
Golden Rectangle (defined by Phi, the Golden Ratio)
Shapes defined by the golden ratio 1:618 have long been considered aesthetically pleasing in Western cultures, reflecting nature's balance between symmetry and asymmetry.
1.618
1
![Page 206: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/206.jpg)
Principles of Visual Design 2720
Golden Rectangle
To draw one use the diagonal of one half of a square applied as an arc to extend the square into a rectangle.
1
Golden Rectangle (using the Golden Ratio)
![Page 207: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/207.jpg)
Principles of Visual Design 2720
Golden Rectangle
To draw one use the diagonal of one half of a square applied as an arc to extend the square into a rectangle.
1
Golden Rectangle (using the Golden Ratio)
![Page 208: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/208.jpg)
Principles of Visual Design 2720
Golden Ratio in Mathematics
![Page 209: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/209.jpg)
Principles of Visual Design 2720
Golden Ratio in Nature
![Page 210: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/210.jpg)
Principles of Visual Design 2720
Golden Ratio in Nature
![Page 211: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/211.jpg)
Principles of Visual Design 2720
Golden Ratio in Nature
![Page 212: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/212.jpg)
Principles of Visual Design 2720
Golden Ratio in Nature
![Page 213: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/213.jpg)
Principles of Visual Design 2720
Golden Ratio in Nature
![Page 214: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/214.jpg)
Principles of Visual Design 2720
irony is a beautiful thing...
![Page 215: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/215.jpg)
Principles of Visual Design 2720
![Page 216: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/216.jpg)
Principles of Visual Design 2720
Connotation of a Horizontal Line
Cold Rest
![Page 217: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/217.jpg)
Principles of Visual Design 2720
Connotation of a Vertical Line
Hot Rest
![Page 218: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/218.jpg)
Principles of Visual Design 2720
A Diagonal Line to the Upper Right
Appealing Energy and Action
![Page 219: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/219.jpg)
Principles of Visual Design 2720
A Diagonal Line to the Upper Left
Unappealing Energy and Action
![Page 220: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/220.jpg)
Principles of Visual Design 2720
Connotation of a Circle
Purity and PotentialAlberti "Nature enjoys the round forms above all else."
![Page 221: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/221.jpg)
Principles of Visual Design 2720
Connotation of a Square
The icon of man's dominance over nature
![Page 222: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/222.jpg)
Principles of Visual Design 2720
Connotation of a Triangle
Unity, trust and permanence
![Page 223: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/223.jpg)
Principles of Visual Design 2720
Points often behave like gravity, attracting the eye with extreme force.
Connotation of a Point
![Page 224: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/224.jpg)
Principles of Visual Design 2720
Connotation of a Point
Points often behave like gravity, attracting the eye with extreme force.
![Page 225: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/225.jpg)
Principles of Visual Design 2720
Of course, they may seem to dance around like dust or insects when put into that context...
![Page 226: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/226.jpg)
Principles of Visual Design 2720
but they can also seem like an immobile axis for another element...
![Page 227: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/227.jpg)
Principles of Visual Design 2720
but they may also seem like an immobile axis for another element...
![Page 228: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/228.jpg)
Principles of Visual Design 2720
or immobile in another way, like they're embedded into another element.
![Page 229: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/229.jpg)
Principles of Visual Design 2720
Anything small enough will act like a point.
![Page 230: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/230.jpg)
Principles of Visual Design 2720
Symmetry
Symmetry is beauty of forms arising from balanced proportions.
[Symmetry] is a proper agreement between the members of a work itself, and relation between the different parts and whole general scheme in accordance with a certain part selected as a standard. Thus in the human body there is a kind of symmetrical harmony between forearm, foot, palm, finger and other parts; and so it is with perfect buildings...
-1st century BC, VitruviusWilson 138
![Page 231: Principles of Visual Design LCC 2720 Instructor: Brian Schrank DRP-R... · Design is a plan for arranging elements in such a way as to accomplish a particular purpose.-Charles Eames](https://reader035.vdocuments.net/reader035/viewer/2022062507/5fc5fcd5fffdca28b61a86b6/html5/thumbnails/231.jpg)
Principles of Visual Design 2720
Questions?