Submitted By:İpek GüzelceBüşra ŞahinYaşar Aycan

Hakkı Can Turacı

Submitted to: Assoc. Prof. Pınar Mızrak Özfırat

Overview

Our Survey Results

Our Recommendations

• For our loyal customers

• For sometimes consumers

• For consumers that they don’t prefer us

• For consumers that they prefer or not prefer us

References

Questions

Our Survey Results

• 65% of surveyers like pringles.

• Our main products are Original and Cheese&Onion.

• New York Street Cheese Dog and Parmesan Garlic are new tastes for Turkey.

• Our customer is loyal.

• We are not bad. But we have to prove that result.

0% 10% 20% 30% 40% 50%

Coca Cola

Ice Tea

Sprite

Alcohol

What do you like to drink when you are eating chips?

Coca Cola 41% 0,41 7

Ice Tea 29% 0,29 5

Sprite 18% 0,18 3

Alcohol 12% 0,12 2

Total 17

Our RecommendationsFor loyal customers;

• According to survey result we have to produce some new two tastes (New York Street Cheese Dog and Parmesan Garlic ) in Turkey and we promote the new products.

• Our promotion style is if our customer buys our main product and a new product free with them. That cause customers taste the new products and our products. Moreover our product range is rise.

For sometimes consume our products;

• Consumers will don’t know campaign day. Each week will be determined on a different day. Campaign is that someday if you buy less selling product any product is free.

• We will try to minimize the calories and fat without compromising our taste and quality.

• If customer buys chips they can join our draw and if they won the draw we give gifts like cinema tickets, special Coca-Cola bottles.

• We place a long strip of placing for eating chips more relaxed way.

For consumers that they don’t prefer us;

• We organize like Red Bull girls organization to promotion our products in universities, cafes and bars.

For consumers that they prefer or not prefer us;

• We write names on our chip box like Coca-Cola.

Questions?