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24 Beverage Dynamics • September/October 2014 www.beveragedynamics.com

This year marks the 30th anniversary of this magazine’s Adver-tising & Promotion Awards, which celebrate and reward the diverse range of product promotions, packaging, branding and customer engagement developed by brands throughout the bev-erage alcohol industry. The awards are judged by the editorial staff of The Beverage Information Group, Beverage Dynamics’ parent company.

The winners include beer, wine and spirits brands that cre-ated marketing and advertising campaigns reaching consumers from April 2013 through July 2014. You’ll fi nd more information about the brands and teams behind those campaigns on the following pages.

This year marks a major change for the awards, as we adjusted the entry categories to refl ect where brands are spending their marketing and advertising budgets. For the fi rst time, we included categories for social media and mobile campaigns — and also increased the number of digital media categories overall.

If you’re a marketer or ad buyer in the beverage alcohol industry and don’t see your brand represented, be sure to check the March/April 2015 issue of Beverage Dynamics for more information on how to enter the 31st edition of the Advertising & Promotion Awards. We’ll continue to adjust the categories to refl ect the latest trends — and if there’s a category you’d like to see next year be sure to let us know.

Congratulations to all of the 2014 winners!

THE BEST ADVERTISING, PROMOTIONS, PACKAGING AND PROMOTIONAL

MATERIALS IN BEVERAGE ALCOHOL.

24 Beverage Dynamics • November/December 2014 www.beveragedynamics.com

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FIRST PLACEBrand: Circulo TequilaBrand Manager: Andres VillalobosAgency: Brandnew!

SECOND PLACEBrand: Rogue Ales & SpiritsCampaign: Grow Your Own

TIED THIRDBrand: Blackheart RumCompany: Heaven Hill DistilleriesMarketing Director: Kate LattsBrand Manager: Hannah VennoffAgency: 10over12 CreativeCreative Director: Keith RiosCopywriter: Keith RiosArt Director: Matthew Johnson

TIED THIRDBrand: Burnett’s Flavored VodkaCompany: Heaven Hill DistilleriesMarketing Director: Kate LattsBrand Manager: Reid HaferAgency: 10over12 CreativeCreative Director: Keith RiosCopywriter: Nick BankheadArt Director: Chris McGauran

www.beveragedynamics.com November/December 2014 • Beverage Dynamics 25

PRINT AD TRADE

FIRST PLACEBrand: Corona ExtraCompany: Constellation BrandsBrand Manager: Logan BarlowAgency: UpshotCopywriter: Derek HalpernArt Director: Dennis SulitAccount Director: Erin Bergey

SECOND PLACEBrand: Parker’s HeritageCollectionCompany: Heaven Hill DistilleriesMarketing Director: Kate LattsBrand Manager: Susan WahlAgency: 10over12 CreativeCreative Director: Keith RiosCopywriter: Keith RiosArt Director: Krista Nix

CONSUMER CAMPAIGN TRADE CAMPAIGN

SECOND PLACEBrand: Early TimesCompany: Brown-FormanBrand Manager: Therese McGuireAgency: PriceWeberCreative Director: Erich StefanovichCopywriter: Mel BryantAccount Director: Robert Trinkle

FIRST PLACEBrand: Korbel California ChampagneBrand Manager: Todd KennedyAgency: PriceWeberCreative Director: Erich StefanovichCopywriter: Rich TerryArt Director: Carolyn MosesAccount Director: Robert Trinkle

FIRST PLACECompany: Libbey FoodserviceMarketing Director: Susan DountasAgency: R/P Marketing Public RelationsCreative Director: Susan GdowikCopywriter: Dan TischlerArt Director: Jessica Lashley

SPECIAL VIDEO

FIRST PLACEBrand: Master Distillers’ Unity BottlingCompany: Heaven Hill DistilleriesMarketing Director: Kate LattsBrand Manager: Susan Wahl

SECOND PLACEBrand: Burnett’s VodkaCompany: Heaven Hill DistilleriesMarketing Director: Kate Latts

THIRD PLACEBrand: Circulo TequilaBrand Manager: AndresVillalobosAgency: Brandnew!

Brand Manager: Reid HaferAgency: XenoPsi, LLCCreative Director: Shaun Samson


Advertising & Promotion Awards

NEW PRODUCTS

TIED FIRSTBrand: Apothic RoseCompany: E & J Gallo WineryCreative Director: Scott EliaArt Director: Emil SandmanDesigner: Emil Sandman

TIED FIRSTBrand: Circulo TequilaBrand Manager: Andres VillalobosAgency: Brandnew!

SECOND PLACEBrand: New AmsterdamCompany: E & J Gallo WineryCreative Director: Liza ButlerArt Director: Daniel ListonDesigner: Daniel Liston

TIED THIRDBrand: Voodoo Pretzel Raspberry Chocolate AleCompany: Rogue Ales & Spirits

REDESIGNED LABEL

FIRST PLACEBrand: Rittenhouse Rye WhiskeyCompany: Heaven Hill DistilleriesMarketing Director: Kate LattsBrand Manager: Susan WahlAgency: 10over12 CreativeCreative Director: Keith RiosArt Director: Matthew Johnson

before after

before after

THIRD PLACEBrand: Bernheim Wheat WhiskeyCompany: Heaven Hill DistilleriesMarketing Director: Kate LattsBrand Manager: Susan WahlAgency: 10over12 CreativeCreative Director: Keith RiosArt Director: Adam Siemers

before after

SECOND PLACEBrand: Columbia WineryCompany: E & J Gallo WineryCreative Director: Scott EliaArt Director: Emil SandmanDesigner: Kiro Mann & Solvita Marriott

MOTION DISPLAY

FIRST PLACEBrand: Jack Daniel’s Tennessee HoneyCompany: Brown-FormanBrand Manager: Casey NelsonAgency: FCB ChicagoCreative Director: Quanah Humphreys, Mandi Bright

TIED THIRDBrand: Rosefest AleCompany: Rogue Ales & Spirits


SHELF TALKER

SECOND PLACEBrand: Jack Daniel’s Tennessee WhiskeyCompany: Brown-FormanBrand Manager: Jesus Ostos, Bryan SmithAgency: FCB ChicagoCreative Director: Quanah Humphreys, Mandi Bright

FIRST PLACEBrand: Jack Daniel’s Tennessee WhiskeyCompany: Brown-FormanBrand Manager: Jennifer Powell, Alejandro Solario, Bryan SmithAgency: FCB Chicago

Creative Director: Stephen Breit, Martin Serra, Quanah HumphreysCopywriter: Eduardo VeaArt Director: Mandi Bright

BANNER OR STREAMER

FIRST PLACEBrand: Dead GuyCompany: Rogue Ales & Spirits

SECOND PLACEBrand: Jack Daniel’s Tennes-see WhiskeyCompany: Brown-FormanBrand Manager: Jennifer Powell, Alejandro Solario, Bryan Smith

Agency: FCB ChicagoCreative Director: Stephen Breit, Mandi Bright, Quanah HumphreysCopywriter: Eduardo VeaArt Director: Mandi Bright

THIRD PLACEBrand: Jack Daniel’s Tennessee HoneyCompany: Brown-FormanBrand Manager: Casey NelsonAgency: FCB ChicagoCreative Director: Quanah Humphreys, Mandi Bright

MOBILE CAMPAIGN

FIRST PLACEBrand: Jack Daniel’s Tennessee HoneyCompany: Brown-FormanBrand Manager: Casey NelsonAgency: FCB Chicago, VibesCreative Director: Quanah Humphreys, Mandi BrightOther: Alicia Johnson, Jennifer Hobbs

SECOND PLACEBrand: Evan Williams Black Label BourbonCompany: Heaven Hill DistilleriesMarketing Director: Kate LattsBrand Manager: Susan WahlAgency: XenoPsi, LLCCreative Director: Shaun Samson

THIRD PLACEBrand: Jack Daniel’s Tennessee WhiskeyCompany: Brown-FormanBrand Manager: Alejandro Solario, Bryan SmithAgency: FCB ChicagoOther: Michael Carrow, Jen Hobbs, Jeff Harrington, Sonal Patel, Eric Farlas



MULTI-CASE DISPLAY

SECOND PLACEBrand: Southern ComfortCompany: Brown-FormanMarketing Director: Marianne KoinzanBrand Manager: Delana GoodsonAgency: ImageSeller

TIED THIRDBrand: Admiral Nelson’s RumCompany: Heaven Hill DistilleriesMarketing Director: Kate LattsBrand Manager: Hannah Venhoff

TIED THIRDBrand: Jack Daniel’s Tennessee WhiskeyCompany: Brown-FormanBrand Manager: Jennifer Powell, Jesus Ostos, Bryan SmithAgency: FCB ChicagoCreative Director: Stephen Breit, Mandi Bright, Quanah Humphreys

TIED FIRSTBrand: New AmsterdamCompany: E & J Gallo WineryCreative Director: Liza ButlerArt Director: Daniel ListonDesigner: Daniel Liston

CASE CARD (CONTINUED ON NEXT PAGE)

FIRST PLACEBrand: Apothic WhiteCompany: E & J Gallo WineryCreative Director: Scott EliaArt Director: Emil Sandman

TIED SECONDBrand: Apothic RedCompany: E & J Gallo WineryCreative Director: Scott EliaArt Director: Emil SandmanDesigner: Emil Sandman

TIED SECONDBrand: CarnivorCompany: E & J Gallo WineryCreative Director: Scott EliaArt Director: Kiro MannDesigner: Kiro Mann

TIED FIRSTBrand: Apothic RedCompany: E & J Gallo WineryCreative Director: Scott EliaArt Director: Emil SandmanDesigner: Solvita Marriott


POSTER

FIRST PLACEBrand: Jack Daniel’s Tennessee WhiskeyCompany: Brown-FormanMarketing Director: Phil EppsBrand Manager: Laura PetryAgency: DVL Public Relations & AdvertisingCreative Director: Nelson EddyCopywriter: Mike FergusonArt Director: Sean Williams


FLOOR BIN OR RACK

FIRST PLACEBrand: ChambordCompany: Brown-FormanMarketing Director: Brooke BraunBrand Manager: Sean WachsmanAgency: ImageSeller


THIRD PLACEBrand: Chambord and KorbelCompany: Brown-FormanMarketing Director: Kristy Erwin, Brooke BraunBrand Manager: Sean Wachsman, Colton PayneAgency: ImageSeller

CASE CARD (CONTINUED)

TIED THIRDBrand: ApothicCompany: E & J Gallo WineryCreative Director: Scott EliaArt Director: Emil SandmanDesigner: Solvita Marriott

TIED THIRDBrand: Apothic RoseCompany: E & J Gallo WineryCreative Director: Scott EliaArt Director: Emil SandmanDesigner: Aaron Vickery

THIRD PLACEBrand: Jack Daniel’s Tennessee WhiskeyCompany: Brown-FormanBrand Manager: Jennifer Powell, Jesus Ostos, Bryan SmithAgency: FCB ChicagoCreative Director: Stephen Breit, Mandi Bright, Quanah Humphreys



BRANDED WEARABLES


TIED SECONDBrand: Gentleman JackCompany: Brown-FormanMarketing Director: Katie WhiteBrand Manager: Matt BlevinsAgency: ImageSeller

TIED SECONDBrand: Southern ComfortCompany: Brown-FormanMarketing Director: Marianne KoinzanBrand Manager: Carla BellamyAgency: ImageSeller

THIRD PLACEBrand: Jack Daniel’s Tennessee WhiskeyCompany: Brown-FormanBrand Manager: Jennifer Powell, Alejandro Solario, Bryan SmithAgency: FCB ChicagoCreative Director: Stephen Breit, Martin Sema, Quanah HumphreysCopywriter: Eduardo VeaArt Director: Mandi Bright

RECIPE BOOK


SECOND PLACEBrand: Jack Daniel’s Tennessee WhiskeyCompany: Brown-FormanBrand Manager: Jesus Ostos, Bryan SmithAgency: FCB ChicagoCreative Director: Stephen Breit, Mandi Bright, Quanah Humphreys

THIRD PLACEBrand: Jack Daniel’s Tennessee WhiskeyCompany: Brown-FormanBrand Manager: Jesus Ostos, Bryan Smith Agency: FCB ChicagoCreative Director: Quanah Humphreys, Mandi BrightArt Director: Nathan Grundhauser


PROMOTIONAL GLASSWARE

FIRST PLACEBrand: MorimotoCompany: Rogue Ales & Spirits

SECOND PLACEBrand: SpiegelauCompany: Rogue Ales & Spirits

THIRD PLACEBrand: TuacaCompany: Brown-FormanMarketing Director: Marianne KoinzanBrand Manager: Tracey JohnsonAgency: ImageSeller

TABLE TENT SALES BROCHURE

FIRST PLACEBrand: Corona ExtraCompany: Constellation BrandsMarketing Director: Kevin KramnicBrand Manager: Kevin EnosAgency: UpshotArt Director: Eric BaskauskasAccount Director: Erin Bergey

FIRST PLACECompany: Libbey FoodserviceMarketing Director: Susan DountasAgency: R/P Marketing Public RelationsCreative Director: Susan GdowikCopywriter: Dan TischlerArt Director: Jessica Lashley

SECOND PLACEBrand: Jack Daniel’s Tennessee WhiskeyCompany: Brown-FormanBrand Manager: Jennifer Powell, Alejandro Solario, Bryan SmithAgency: FCB ChicagoCreative Director: Stephen Breit, Martin Serra, Quanah HumphreysCopywriter: Eduardo VeaArt Director: Mandi Bright

DRINK MENU

FIRST PLACEBrand: Rogue Ales & Spirits

GIFT CARTON

FIRST PLACEBrand: Rogue Ales & Spirits

TRANSIT CAMPAIGN

FIRST PLACEBrand: Pabst Blue RibbonCompany: PabstMarketing Director: Dan McHughAgency: Boxing CleverCreative Director: Jake Houvenagle



TAP HANDLE

SECOND PLACEBrand: Yellow Snow IPACompany: Rogue Ales & Spirits

FIRST PLACEBrand: Rogue XSCompany: Rogue Ales & Spirits

BACKBAR GLORIFIER

FIRST PLACEBrand: HerraduraCompany: Brown-FormanMarketing Director: Kristy ErwinBrand Manager: Jennifer SimmondsAgency: ImageSeller

OTHER PREMIUM ITEMS

SECOND PLACEBrand: Early TimesCompany: Brown-FormanMarketing Director: Brooke BraunBrand Manager: Therese McGuireAgency: ImageSeller

THIRD PLACEBrand: Jack Daniel’sCompany: Brown-FormanMarketing Director: Katie WhiteBrand Manager: Jesus (Chuey) OstosAgency: ImageSeller


OUTDOOR TRANSIT

FIRST PLACEBrand: Corona LightCompany: Constellation BrandsBrand Manager: Ryan AndersonAgency: Upshot

Creative Director: David NighCopywriter: Brett WilkesArt Director: Eric BaskauskasAccount Director: Erin Bergey

SECOND PLACEBrand: Early TimesCompany: Brown-FormanBrand Manager: Therese McGuireAgency: PriceWeberCreative Director: Erich StefanovichCopywriter: Mel BryantAccount Director: Robert Trinkle


SINGLE PIECE DIRECT MAIL

FIRST PLACEBrand: 100 %Company: Rogue Ales & Spirits

SECOND PLACEBrand: Jack Daniel’s Tennessee WhiskeyCompany: Brown-FormanMarketing Director: Phil EppsBrand Manager: Laura PetryAgency: DVL Public Relations & AdvertisingCreative Director: Nelson EddyCopywriter: Nelson EddyArt Director: Jennifer Rundberg

THIRD PLACEBrand: Rogue Ales & Spirits

ON-PREMISE SIGNAGE

FIRST PLACEBrand: TuacaCompany: Brown-FormanMarketing Director: Marianne KoinzanBrand Manager: Delana GoodsonAgency: ImageSeller

SECOND PLACEBrand: Pacifi co ClaraCompany: Constellation BrandsMarketing Director: Santiago GalloBrand Manager: Nate MicklosAgency: UpshotArt Director: Don Dunn

THIRD PLACEBrand: FinlandiaCompany: Brown-FormanMarketing Director: Brooke BraunBrand Manager: Chris DoyleAgency: ImageSeller



PR SINGLE EVENT

FIRST PLACEBrand: Jack Daniel’s Tennessee WhiskeyCompany: Brown-FormanMarketing Director: Phil EppsBrand Manager: Laura PetryAgency: DVL Public Relations & Advertising

SECOND PLACEBrand: Jack Daniel’s Tennessee WhiskeyCompany: Brown-FormanMarketing Director: Phil EppsBrand Manager: Laura PetryAgency: DVL Public Relations & Advertising

TIED THIRDBrand: Pama Pomegranate LiqueurCompany: Heaven Hill DistilleriesMarketing Director: Kate Shapira LattsBrand Manager: Brittany CapitoAgency: Hanna Lee CommunicationsPresident: Hanna Lee

TIED THIRDBrand: Honey KolschCompany: Rogue Ales & Spirits

TIED THIRDBrand: Dead Guy GlowCompany: Rogue Ales & Spirits

WEB / MOBILE APPLICATIONS

FIRST PLACEBrand: Burnett’s VodkaCompany: Heaven Hill DistilleriesMarketing Director: Kate LattsBrand Manager: Reid HaferAgency: XenoPsi Media, LLCCreative Director: Shaun Samson

SECOND PLACEBrand: Hpnotiq LiqueurCompany: Heaven Hill DistilleriesMarketing Director: Kate LattsBrand Manager: Brittany CapitoAgency: XenoPsi Media, LLCCreative Director: Shaun SamsonArt Director: Ryan Downie


PR CAMPAIGN

FIRST PLACEBrand: Jack Daniel’s Tennessee WhiskeyCompany: Brown-FormanMarketing Director: Phil EppsBrand Manager: Laura PetryAgency: DVL Public Relations & Advertising

SECOND PLACEBrand: Jack Daniel’s Tennessee WhiskeyCompany: Brown-FormanBrand Manager: Alejandro Solario, Bryan SmithAgency: FCB ChicagoCreative Director: Martin Serra, Quanah Humphreys, Mandi Bright

TIED THIRDBrand: HpnotiqCompany: Heaven Hill DistilleriesMarketing Director: Kate LattsBrand Manager: Brittany CapitoAgency: Community PR, Likeable Media, Attack! Marketing, Brand Activate, XenoPsi Media

TIED THIRDCompany: Rogue Ales & Spirits

SOCIAL MEDIA

FIRST PLACEBrand: Cinerator Hot Cinnamon Flavored WhiskeyCompany: Heaven Hill DistilleriesMarketing Director: Kate LattsBrand Manager: Hannah VenhoffAgency: XenoPsi, LLCCreative Director: Shaun SamsonArt Director: Ryan Downie

SECOND PLACEBrand: Jack Daniel’s Tennessee WhiskeyCompany: Brown-FormanBrand Manager: Bryan Smith, Cordell LawrenceAgency: FCB ChicagoCreative Director: Stephen Breit, Mandi Bright, Quanah HumphreysCopywriter: Will SharpeArt Director: Nathan Grundhauser, Alex Tarrant

TELEVISION AD




WEB BANNER

FIRST PLACEBrand: Jack Daniel’s Tennessee HoneyCompany: Brown-FormanBrand Manager: Casey NelsonAgency: FCB ChicagoCreative Director: Quanah Humphreys, Mandi BrightArt Director: Katie BrennOther: Alicia Johnson

SECOND PLACEBrand: Jack Daniel’s Tennessee WhiskeyCompany: Brown-FormanBrand Manager: Jennifer Powell, Alejandro Solario, Bryan SmithAgency: FCB ChicagoCreative Director: Quanah Humphreys, Mandi BrightArt Director: Katie BrennOther: Alicia Johnson

THIRD PLACEBrand: Modelo EspecialCompany: Constellation BrandsMarketing Director: Raul RuizBrand Manager: Katie HerrmannAgency: UpshotCreative Director: David NighCopywriter: Derek HalpernArt Director: Don Dunn, Eric Baskauskas Account Director: Erin Bergey

WEB SITE

FIRST PLACEBrand: Jack Daniel’s Tennessee WhiskeyCompany: Brown-FormanBrand Manager: Casey NelsonAgency: FCB ChicagoCreative Director: Quanah Humphreys, Mandi Bright

TIED THIRDCompany: Rogue Ales & Spirits

SECOND PLACEBrand: Corona ExtraCompany: Constellation BrandsMarketing Director: John AlvaradoBrand Manager: Matt EscalanteAgency: Upshot

Creative Director: David Nigh Art Director: Eric BaskaukasAccount Director: Erin Bergey

TIED THIRDBrand: Burnett’s VodkaCompany: Heaven Hill DistilleriesMarketing Director: Kate Latts

Brand Manager: Reid HaferAgency: XenoPsi, LLCCreative Director: Shaun SamsonArt Director: Patrick Winfi eld


WEB VIDEO

FIRST PLACEBrand: Circulo TequilaBrand Manager: Andres VillalobosAgency: Brandnew!

SECOND PLACEBrand: Corona ExtraCompany: Constellation BrandsMarketing Director: Kevin KramnicBrand Manager: Kevin Enos, Matt EscalanteAgency: UpshotCreative Director: Bill FogartyCopywriter: Brett WilkesArt Director: Eric BaskauskasAccount Director: Erin Bergey

THIRD PLACEBrand: New AmsterdamCompany: E & J Gallo WineryMarketing Director: Gerald ThoukisBrand Manager: Justin LewAgency: Muh-Tay-Zik | Hof-FerCreative Director: John MatejczykCopywriter: Josh BogdanArt Director: Diko Daghlian

GAMES AND CONTESTS

FIRST PLACEBrand: TuacaCompany: Brown-FormanBrand Manager: Tracey JohnsonAgency: Boxing CleverCreative Director: Jeff RifkinCopywriter: Sarah RockwellDigital Project Manager: Monica Castello

SECOND PLACEBrand: Canadian MistCompany: Brown-FormanBrand Manager: Pedro BerruecoAgency: PriceWeberCreative Director: Erich StefanovichCopywriter: Rich TerryArt Director: Mark SteiblingAccount Director: Robert Trinkle

THIRD PLACEBrand: Jack Daniel’s Tennessee HoneyCompany: Brown-FormanBrand Manager: Casey NelsonAgency: FCB ChicagoCreative Director: Quanah Humphreys, Mandi BrightArt Director: Katie BrennOther: Alicia Johnson

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