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Toungporn Klinpong 55030075 Sec: 1 Copy Platform Ad subject: Apinya Beauty&Salon Key fact: Fewer customers Ad problem: There are many salons in this area. Product characteristics: Clean, comfortable like home Located on the street, noticeable and convenient parking Surrounded with many street food shops Providing hairdo, makeup, facial, manicure and pedicure Providing professional hair stylists Advertising objectives: Let the target markets know that this salon has completed beauty range service and have professional hair stylists who can give them an advice and can design the most perfectly suitable hair style for customers. Target market: Women ages 18-50, particularly teenager and workingwomen Competition: Most of the salon in the areas doesn’t do one stop beauty service, and they have no skilled enough to choose the hairstyle that matches customers’ request. Statement of benefit or appeal: Completed beauty range service Hair design by professional hair stylists. Creative theme: All beauty in one Supportive selling point: 1. One stop beauty service 2. Hair design service

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Page 1: Print ad

Toungporn Klinpong 55030075 Sec: 1

Copy Platform Ad subject: Apinya Beauty&Salon Key fact: Fewer customers Ad problem: There are many salons in this area. Product characteristics:

Clean, comfortable like home

Located on the street, noticeable and convenient parking

Surrounded with many street food shops

Providing hairdo, makeup, facial, manicure and pedicure

Providing professional hair stylists Advertising objectives: Let the target markets know that this salon has completed beauty range service and have professional hair stylists who can give them an advice and can design the most perfectly suitable hair style for customers. Target market: Women ages 18-50, particularly teenager and workingwomen Competition: Most of the salon in the areas doesn’t do one stop beauty service, and they have no skilled enough to choose the hairstyle that matches customers’ request. Statement of benefit or appeal:

Completed beauty range service

Hair design by professional hair stylists. Creative theme: All beauty in one Supportive selling point: 1. One stop beauty service 2. Hair design service

Page 2: Print ad

Toungporn Klinpong 55030075 Sec: 1

Copy Sheet for Print Ad Product: Apinya Beauty&Salon Medium: Newspaper Client: Apinya Beauty&Salon Writer: Toungporn Klinpong Headline: Gorgeous Like Star Body copy:

We are the completed beauty range service – Apinya Beauty&Salon, where you are able to change yourself from head to toe. Get some manicure and pedicure, and do some beauty treatments. Facial massage is provided. Release yourself with a comfortable massage. Do not forget to change your hair to the new perfectly suitable hairstyle designed by our professional hair stylist. We will make you gorgeous like star.

Come here and go back with a beautiful new you. Come today! Open daily 8.00 a.m. - 21.00 p.m. Call us now 083-8834644

Subhead or slogan: All beauty in one Signature: Apinya Beauty&Salon, Panya Rd., Bangchun, Klongsamwa, (083-8834644)