Print and beyond insights

Does it pay to be Green ?

Roger Christiansen

Jan 2013

Agenda

Necessary evil or opportunity ? Getting started Turning Green into a competitive advantage Customer examples Ricoh Solutions Summary

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Necessary evil or opportunity ?

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• Corporate Mandates: Need a credible Sustainability Programme to bid for work

• Industry: continuous pressure to reduce greenhouse gases and water usage

• Constant pressure on costs • Economic conditions• More competition• Price increases

Environment Costs

Getting started

Carbon footprint reduction begins with calculating the emission factors associated with each process in production.

This can be a complex task which requires specialist expertise. Ricoh, as one of the ‘Global 100 Most Sustainable Corporations in the World’

for eight years running, has a wealth of expertise in this area.

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CO2

Calculate baseline CO2 footprint

1. Analyse1. Analyse 2. Optimise2. Optimise

CO2

Balance remaining, unavoidable CO2

3. Neutralise3. Neutralise

CO2

Create optimisation plan to reduce CO2

Turning Green into a competitive advantage

Green = Lean = Cost-savings

Carbon neutral operation is an effective way companies can truly monitor and control their emissions

Lean manufacturing good practice

Example: Ricoh’s factory in Telford has even turned their waste department from a cost-center to a profit center – by recycling their waste materials.

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Turning Green into a competitive advantage

Green Initiatives = competitive edge

Many organisations will claim to be green …

Certification helps you stand out from the crowd

Certifications such as ISO 14001, FSC and PEFC help to underpin the credibility of your Green initiatives, and confirm your long-term commitments.

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Turning Green into a competitive advantage

Deploy your own Green technologies and expertise to help your clients

Printing on Demand is another approach to reduce waste and energy. With this approach full colour items are printed in colour onto white paper without the need for pre-printed stationery, effectively printing just-in-time.

As a result there is no need to hold onto large stocks of printed material, which can quickly become out of date and surplus to requirements.

Print Service Providers can literally save their clients millions by eliminating pre-printed forms and reducing waste

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Customer examples

• Nextprint• Multicopy• Ricoh at major events

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Nextprint Netherlands

Challenges Focus on efficiency and productivity Growing demand for short-run printing

Solution Ricoh Digital Colour production print Carbon Balanced Printing Programme

Results Reducing energy consumption and using raw materials more

efficiently has helped Nextprint save money Calculates the CO2 emissions of individual print jobs, and

provide evidence to clients that the CO2 emissions have been neutralised.

Nextprint differentiates itself from competition

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“We provide print on demand, encouraging clients to save money and reduce waste by printing only the materials that they require. Ricoh’s Carbon Balanced Printing takes it a step further. We are able to demonstratethat the print we produce for clients is carbon neutral.”

Multicopy Netherlands

Challenges Extend their carbon neutral printing offer to digital print

Solution Carbon Balanced Printing Programme for both colour and mono

digital production devices

Results optimised its print infrastructure, minimising carbon dioxide

emissions Differentiating itself from other, less environmentally concerned

suppliers, Multicopy Leeuwarden is now able to offer its clients carbon balanced print services – from Offset to digital

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“Government authorities and large organisations take a keeninterest in Corporate Social Responsibility, actively seeking services which minimise their environmental impact. Smaller businesses are not perhaps so advanced, but that will change.Ricoh’s Carbon Balanced Printing Programme is helping us take a lead.”

Ricoh at major events

Challenges In line with Ricoh’s commitment to Environment, we want to ensure we

are Carbon Neutral at all major events drupa 2012 –was a significant challenge !

How ? use 100% recycled media with a low carbon footprint wherever possible showcase other media including a non-tree based paper from Favini that

has been qualified on our colour printers All Ricoh’s printing activity would be analysed and the carbon emission

calculated based on the number of sheets run through the printers Track all electrical energy usage for non printing activity Offset the carbon generated from unavoidable carbon emissions on the

stand Any paper waste generated at the show would be sent directly to a pulp

and paper mill for immediate recycling after the event

Results• When we calculated the total amount of C0₂generated from our own

printing activity and energy usage on the stand, we found that we were only 2.5% over our original estimate.

• Lessons learnt used to reduce our impact (and our costs) at future events

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Ricoh at drupa

• 2000m² stand• 14 print engines• 100m² LED wall• 100 staff

Ricoh solutions for Environment

Ricoh Carbon Balanced Printing Programme

Sustainability Optimisation Programme

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Summary

Green is a great opportunity

Carbon balanced printing as a unique way to reduce environmental impact, attract new customers, and add more value to existing ones.

Ricoh-europe.com/printandbeyond

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Thank you

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