print buyer university january 2011

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1 enPublishing Information

Printed in: 05/08Photographs: Heidelberger Druckmaschinen AGPlatemaking: SuprasetterPrinting: SpeedmasterFinishing: StahlfolderFonts: HeidelbergGothicMl, HeidelbergAntiquaMl, HeidelbergGothicCapsMlPrinted in Germany

Trademarks Heidelberg, the Heidelberg logotype, Speedmaster, Stahlfolder and Suprasetter are registered trademarks of Heidelberger Druckmaschinen AG in the U.S. and other countries. All other trademarks are property of their respective owners. Subject to technical modifications and other changes.

Heidelberger Druckmaschinen AGPrint Media Academy Kurfuersten-Anlage 526069115 Heidelberg, GermanyPhone +49 6221 92-00 Fax +49 6221 92-4929www.print-media-academy.com

Print Media Academy

Print Buyer University

dates

For information on dates, please see the

attached fax reply form or visit our website at

www.print-media-academy.de.

venue

Heidelberg, Germany

fee

EUR 1,550 plus value-added tax. This price includes

all documentation, lunch, beverages, the Print

Buyer University Certificate, the Special Appli cation

Book, the Handbook of Print Media by Prof.

Kipphan, and the DVD World of Print Media. (Travel

costs, accommodation and per sonal expenses are

not included in the price.)

accommodations

For hotel reservations please check: www.hrs.de.

travel information

The Heidelberg Print Media Academy is located in

the middle of Heidelberg close to the main railway

station. It is easy to reach from Frankfurt Inter-

national Airport by car, shuttle or train. For detailed

instructions on how to get to Heidelberg and the

Print Media Academy, please consult our website at:

www.print-media-academy.com

(under How to find us).

contact and enrollment

If you have any questions or require more informa-

tion, please contact Silvia Becker at the Heidelberg

Print Media Academy or a local Heidelberg re-

presentative.

Silvia Becker:

Tel.: +49 6221 92-5011

Fax: +49 6221 92-4929

E-mail: [email protected]

Online registration: www.print-media-academy.com

print buyer university

Organizational Details

The City of Heidelberg and the Print Media AcademyThe Print Media Academy building is one of the

citys most prominent architectural sights: modern

and open to change. Let yourself be inspired by this

light-flooded glass cube and experience forward-

looking seminars in a futuristic building. Break free

of your familiar surroundings and spend time in

the impressive Print Media Academy quenching your

thirst for knowledge. Nestled on the banks of the

Neckar, Heidelberg fascinates its visitors with a unique

and harmonious mix of traditional and modern,

old and new. The world-famous castle, Heidelbergs

best-known landmark, looms majestically some

80 meters above the Neckar River where it affords a

spectacular view of the his toric Old Town.

Heidelberg is also a modern center of research and

science and a city brimming with culture hosting

myriad activities including international conventions

and various music, art and theater festivals.

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Are you involved in managing offset print pro

jects from the customer side? Do you want to take

your competence to a higher level? The Print

Media Academy of Heidelberger Druckmaschinen,

the worlds leading manu facturer of sheetfed offset

press es and equipment, has designed a training

pro gram for just this purpose: the Print Buyer Uni

versity. It gives professional marketers, creatives

and purchasers like you the skills you need to com

municate better with printers and to work with

them for a more efficient production process.


Take Your Offset Print Projects to a New Level.

Whether you handle print projects for your own

company or a client, youll benefit enormously

from this intensive fourday program of informa

tionpacked seminars and workshops with a

strong practical emphasis. You receive exactly the

specialized knowledge you need to manage com

plex, highvalue offset print pro jects and to

achieve top quality ideally supplementing the

expertise you already have in areas such as

design, marketing or purchasing.

objectives

As a brand professional you know that the more

prestigious a print product is, the more important

it becomes to ensure consistent, highquality

results. Packaging, annual reports and corpor ate

communications, for example, have to con form

to your organizations standards worldwide.

Youll learn at Heidelbergs Print Buyer Univer sity:

How to make sure that a job printed at different

times and/or at multiple locations around the

world results in interchangeable high quality.

Innovative techniques for making your offset

printed piece stand out.

International standards for offset print

production.

How to tell whether an offset printer meets

your organizations environmental

requirements.

The focus is on ushering a job through the pro

curement and pro duction process, on determining

when a job is ready for printing, and on success

fully working with your print service provider to

make this decision. You gain an understanding

of print in all its complexity, straight from the best

possible source: the worlds largest offset press

manufacturer. You learn how to ensure the consis

tency, quality and efficiency of print production,

regardless of where and when a job is printed. You

receive guidance in applying international stan

d ards for drawing up job specifications, selecting

providers and managing projects. You acquire a

repertoire of guidelines, tools and tips for judging

print quality.

Youll interact with prominent experts and profes

sionals with ex tensive experience in the print

media industry. Our trainers and seminar leaders

have firsthand familiarity with the print buyer

per spective. The groups are kept small to ensure

effective learning. Heidelbergs outstanding

technical facilities are available for prac tical exer

cises involving actual pressruns.

print media advisor

At the end of the program, you are certified as a

Print Media Advisor to document your ability to

manage complex offset print projects. Youll be

able to make press pass decisions with confidence

as well as communicate much better with your

offset print service providers.

Schedule

Day 1 World of Print Media

9.009.30 a.m. Introduction

9.3010.45 a.m. Printing Technologies & Applications

Break

10.45 a.m.12.30 p.m. Offset Printing & Digital Workflow

Lunch

1.303.00 p.m. Printing Demonstration & Special Effects

Break

3.005.30 p.m. Prepress Demo, Finishing Demo

Day 2 How to Judge Print Quality

9.009.10 a.m. Review/Overview

9.1010.45 a.m. Color Reproduction

Break

10.45 a.m.12.30 p.m. Process Standardization

Lunch

1.303.00 p.m. Process Control and Measurement(Heidelberg, PMA)

Break

3.005.30 p.m. Job Specification

Evening Event

Day 3 OK to Print


9.3010.45 a.m. Judging Print Quality Part I (Eppelheim, Educ@te Center)

Break

10.45 a.m.12.30 p.m. Judging Print Quality Part II(Eppelheim, Educ@te Center)

Lunch

1.303.00 p.m. Judging Print Quality Part III(Eppelheim, Educ@te Center)

Break

3.005.30 p.m. Judging Print Quality Part IV(Eppelheim, Educ@te Center)

Day 4 Premium Printing


8.4010.15 a.m. Special Effects in Printing & Finishing(Wiesloch/Walldorf factory)

Break

10.15 a.m.12.30 p.m. Special Applications(Wiesloch/Walldorf factory)

Lunch

1.302.30 p.m. Green Printing

2.303.00 p.m. Wrap-Up

End of Program

for more information, please contact [email protected] phone +49 6221 92-5011 fax +49 6221 92-4929

2 3 4


Are you involved in managing offset print pro

jects from the customer side? Do you want to take

your competence to a higher level? The Print

Media Academy of Heidelberger Druckmaschinen,

the worlds leading manu facturer of sheetfed offset

press es and equipment, has designed a training

pro gram for just this purpose: the Print Buyer Uni

versity. It gives professional marketers, creatives

and purchasers like you the skills you need to com

municate better with printers and to work with

them for a more efficient production process.


Take Your Offset Print Projects to a New Level.

Whether you handle print projects for your own

company or a client, youll benefit enormously

from this intensive fourday program of informa

tionpacked seminars and workshops with a

strong practical emphasis. You receive exactly the

specialized knowledge you need to manage com

plex, highvalue offset print pro jects and to

achieve top quality ideally supplementing the

expertise you already have in areas such as

design, marketing or purchasing.

objectives

As a brand professional you know that the more

prestigious a print product is, the more important

it becomes to ensure consistent, highquality

results. Packaging, annual reports and corpor ate

communications, for example, have to con form

to your organizations standards worldwide.

Youll learn at Heidelbergs Print Buyer Univer sity:

How to make sure that a job printed at different

times and/or at multiple locations around the

world results in interchangeable high quality.

Innovative techniques for making your offset

printed piece stand out.

International standards for offset print

production.

How to tell whether an offset printer meets

your organizations environmental

requirements.

The focus is on ushering a job through the pro

curement and pro duction process, on determining

when a job is ready for printing, and on success

fully working with your print service provider to

make this decision. You gain an understanding

of print in all its complexity, straight from the best

possible source: the worlds largest offset press

manufacturer. You learn how to ensure the consis

tency, quality and efficiency of print production,

regardless of where and when a job is printed. You

receive guidance in applying international stan

d ards for drawing up job specifications, selecting

providers and managing projects. You acquire a

repertoire of guidelines, tools and tips for judging

print quality.

Youll interact with prominent experts and profes

sionals with ex tensive experience in the print

media industry. Our trainers and seminar leaders

have firsthand familiarity with the print buyer

per spective. The groups are kept small to ensure

effective learning. Heidelbergs outstanding

technical facilities are available for prac tical exer

cises involving actual pressruns.

print media advisor

At the end of the program, you are certified as a

Print Media Advisor to document your ability to

manage complex offset print projects. Youll be

able to make press pass decisions with confidence

as well as communicate much better with your

offset print service providers.

Schedule

Day 1 World of Print Media

9.009.30 a.m. Introduction

9.3010.45 a.m. Printing Technologies & Applications

Break

10.45 a.m.12.30 p.m. Offset Printing & Digital Workflow

Lunch

1.303.00 p.m. Printing Demonstration & Special Effects

Break

3.005.30 p.m. Prepress Demo, Finishing Demo

Day 2 How to Judge Print Quality


9.1010.45 a.m. Color Reproduction

Break

10.45 a.m.12.30 p.m. Process Standardization

Lunch

1.303.00 p.m. Process Control and Measurement(Heidelberg, PMA)

Break

3.005.30 p.m. Job Specification

Day 3 OK to Print


9.3010.45 a.m. Judging Print Quality Part I

Break

10.45 a.m.12.30 p.m. Judging Print Quality Part II

Lunch

1.303.00 p.m. Judging Print Quality Part III

Break

3.005.30 p.m. Judging Print Quality Part IV

Day 4 Premium Printing


8.4010.15 a.m. Special Effects in Printing & Finishing(Wiesloch/Walldorf factory)

Break

10.15 a.m.12.30 p.m. Special Applications(Wiesloch/Walldorf factory)

Lunch

1.302.30 p.m. Green Printing

2.303.00 p.m. Wrap-Up

End of Program

for more information, please contact [email protected] phone +49 6221 92-5011 fax +49 6221 92-4929

500.

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Print Media Academy


dates



www.print-media-academy.com.

venue

Heidelberg, Germany

fee








accommodations

For hotel reservations please check: www.hrs.com.

travel information













presentative.

Silvia Becker:

Tel.: +49 6221 92-5011

Fax: +49 6221 92-4929























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Print Media Academy

Registration FormPlease fax back to +49 6221 92-4929

participant person to receive confirmation and invoice, if different from participant

Last name, first name

Company

Street address

ZIP/post code and city

Country

Phone

Fax

E-mail

Last name, first name

Company

Street address

ZIP/post code and city

Country

Phone

Fax

E-mail

cancellation policyNo fee will be payable for cancellations received by January 10, 2011.

The entire course fee will be payable for any cancellations received after January 10, 2011.

The General Terms and Conditions of the Print Media Academy apply. You can find these at www.print-media-academy.com

I consent to receiving information about new offerings from the Print Media Academy by e-mail or letter.

Date Signature

name of the event


dates (from/to)

January 25-28, 2011

price

EUR 1,550

(excluding 19% VAT, flights, accommodation and personal expenses)

event venue

Heidelberg, Germany

language of event

English

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993.

022

0/0





Print Media Academy


dates



www.print-media-academy.de.

venue

Heidelberg, Germany

fee








accommodations

For hotel reservations please check: www.hrs.de.

travel information













presentative.

Silvia Becker:

Tel.: +49 6221 92-5011

Fax: +49 6221 92-4929























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print_buyer_university_October 2009.pdfPrint Buyer University_Januar 2009.pdfRZ_PrintBuyerUni_Fax#365304

registration_print_buyer_university_October 2009-2Print Buyer University_Januar 2009.pdfRZ_PrintBuyerUni_Fax#365304

print buyer university january 2011

Documents

impressive print media

print media academy

handbook of print media

dvd world of print media

germanytrademarks heidelberg

heidelberg logotype

print buyer universityare

offset print projects