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FORBES THAILAND is the Thai Edition of Forbes magazine that maintains the editorial

thrust of FORBES and FORBES Asia.

Written and edited specifically for Thailand’s top management, business owners,

entrepreneurs and those aspiring to high ranking of corporate leaders, In each issue,

FORBES Thailand gives a minimum of 60% weighting to original local content, 20% Asia

specific articles and 20% for the best of FORBES from the rest of the world.

On the cover, we either pick the star of industries or business owners whom we consider to

be a game changer or have made a difference. Occasionally, we drill into industries or

entities that are exclusive, secretive or controversial to try and uncover how they have

become wealthy and powerful.

In every issue, we feature a Wealth Lists, which is synonymous with FORBES magazine

worldwide. In other columns, we highlight successful business people, regardless of age and

gender to share their visions, achievements and experience.

FORBES THAILAND produces two supplements annually.

June – Wealth Management & Investing

November – Luxury Property

Forbes Thailand

Launch date : June 2013

Circulation: 40,000 Copies

Subscribers : 25,000 copies

Newsstand : 15,000 copies

Target Readership : 150,000 Readers

Publication : Monthly in Thai Language

with two supplements Cover Price : Baht 180

Who are FORBES THAILAND

target readers? Affluent Individuals

C - Suite*

Senior Business Leaders

Key Decision Makers

Savvy Investors

Business Owners and Entrepreneurs

Who also……….

Live the Good Life *In Forbes language ,

C – Suite = CEO , President/Chairman,

CFO, COO, CIO, CMO and

other chief officer

Readers’ Profile Gender : Male 70%, Female 30%

Average Age : 30 years old and upwards

Average Monthly personal Income :

In excess of Baht 100,000

Average Household Income :

In excess of Baht 225,000

Education : 98% University Graduate

Occupation : Senior management, Business owners, or

Shareholder, Equity market investor, Aspiring professionals.

*Reader Survey by ACORN

Lifestyle:

Affluent enough to enjoy shopping, dining out and

spending money

Vehicle owner, frequently high end

Travels overseas on business and vacations

Children at private schools/overseas

Owns luxury watches and branded accessories

Home and condominium owners, often with second

homes

Members of premium clubs across the country

Forbes Thailand connects advertisers

with key decision makers, affluent class,

C-suite* elites, investors, business

owners and entrepreneurs.

Advertisers associate our readership

profile with demand for :

Banking, Private banking and Financial

services.

Credit cards.

Homes and Condominiums, Holiday homes

and Overseas property

Airlines and travel

Hotels (Dining and Accommodation)

Luxurious brands (Watches and Jewellery)

Brandname clothing and accessories

Automobiles

Private education ( Domestic and Overseas)

IT Service Providers

Forbes Thailand delivers the

same distinctive, predictive and

preemptive editorial style that

has been the trademark of

Forbes.

Each Forbes Thailand edition

features original local business

features and commentaries

along with select editorial from

Forbes globally.

Forbes Thailand editorial gives

a minimum of 60% weighting to

local content including Forbes

Life lifestyle section.

Written and edited specially for Thailand’s top management,

business owners, and entrepreneurs and those aspiring to

positions of corporate leadership, every issue of Forbes

Thailand gives a minimum of 60% weighting to original local

contents, 20% Asia Specific articles and 20% for the best of

Forbes from the rest of the world.

Wealth List : The Forbes Wealth list needs no introduction. It is a column that is

synonymous with FORBES magazine worldwide. The Thai edition

will feature monthly rankings of the world’s richest billionaires OR

the list of individual country’s wealthiest. For 2016, the Thai rich list

will be published in June.

Thriving Thirties : Forbes Thailand and profiles the most dynamic entrepreneurs,

business owners and executives in their thirties.

Fabulous Forties/Fifties : In the same vein as the Thriving Thirties column, the Fabulous

Forties is a monthly feature celebrating the success of

entrepreneurs, business owners and executives in their forties and

fifties.

Power Women: Forbes Thailand features the achievements and influence of women

in business.

The Entrepreneur : In this column, Forbes Thailand looks to unearth hidden gems and

highlight thriving businesses outside of the capital and the

entrepreneurs that are the driving force behind them.

Investment : This column provides insights into investment options from

conventional debt and equities to alternative investments such as

property , precious gems and other collectables.

Forbes Life : Articles in this column are all about leading and living the good life.

All very much a part of the Forbes DNA. Forbes Life is a regular

feature in the monthly Thai Edition within an expanded version in

the free quarterly supplement. Forbes Life takes a look at luxurious

destinations, fine dining, driving and collectables as well as life’s

worldly pleasure.

ASEAN BIZ : A successful story of either a Thai who has a large cross border

business presence in ASEAN or a profile of a business person in

ASEAN whom Thai business community must know.

Dine With the Boss : A less formal discussion over a meal with the top boss of multi-

billion-baht enterprise ranging from personal taste and passion to

vision for the business and what gives them sleepless nights.

Next Tycoons : A profile of the heir-apparent of the family-run business empire and

how they have been groomed to one day take over the helm.

April -

Special section

June –

Wealth Management &

Investing

September – Special section

November - Luxury Property & Travel

Supplement

Month Local Content Foreign Content/List Forbes

Supplements/Special

Sections

Ad Close Editorial

Closing date

On Sale

January King of Consumer Goods -Businessman of the year

-FinTech 50

7 Dec 2 Dec 2 Dec

February Most Powerful People of the

Year 2016

-List: Most Powerful People of the

year 2016 (US)

6 Jan 13 Jan 2 Feb

March Infrastructure King -30 Under 30 (2017) (US) 7 Feb 10 Feb 2 Mar

April The Richest Musician Forbes-Life (Special Section) 7 Mar 13 Mar 6 Apr

May The Next Tycoon -World Billionaires (US) 7 Apr 7 Apr 4 May

June Self-Made Billionaires/

Innovations

-Thailand’s Rich List

-30 Under 30 (Asia)

Forbes-Wealth Building

(Supplement)

5 May 12 May 1 Jun

July Heroes of Philanthropy/ Green

Business

-Best Small Companies (US)

-Self-Made Women (US)

7 Jun 12 Jun 6 Jul

August Power Women -Singapore’s Rich List (Asia)

7 Jul 14 Jul 3 Aug

September Timeless Businesses

(100-years-old companies)

-Best Under A Billion (Asia) Forbes-Life (Special Section) 7 Aug 15 Aug 7 Sep

October Startup Stars/Young Blood -Most Innovative Companies (US)

-Fabulous 50 Companies (Asia)

7 Sep 12 Sep 5 Oct

November 40 Under 40 -Next Billion Dollar Startups (US)

-Asia’s 50 Richest Families (Asia)

Forbes-Offshore Property

Investment – (Supplement)

7 Oct 13 Oct 3 Nov

December Plastic Surgery Forbes 400 (US) 7 Nov 10 Nov 7 Dec

Forbes Thailand Editorial Calendar 2017

Remark: All themes/topics are subject to change

Position Price Outside back cover FC/4C THB 100,000 USD 3,300

1st double page (IFC) FC/4C THB 210,000 USD 6,900

2nd - 5th double page FC/4C THB 190,000 USD 6,200

Inter-column double page FC/4C THB 150,000 USD 4,900

Opposite Masthead/ EDITOR's NOTE FC/4C THB 80,000 USD 2,600

Opposite CONTENTS / Thought Leader / Insights FC/4C THB 80,000 USD 2,600

Fix Position FC/4C THB 71,000 USD 2,400

R.O.P FC/4C THB 68,000 USD 2,300

Inside back cover/ ปกหลงัใน FC/4C THB 85,000 USD 2,800

Gate Fold / ปกพับนอก FC/4C THB 270,000 USD 8,200

Specification

Size 204 x 267 mm. ขนาด 204 x 267 มิลลิเมตร

Circulation 40,000 Copies / Month ยอดพมิพ์ 40,000 เล่ม

Readership 150,000 Readers ยอดคนอ่าน 150,000 คน

Distribution Nationwide จัดจ าหน่าย ทั่วประเทศ

On Newsstand First Thursday of every Month

วางจ าหน่าย ทุกวันพฤหัสแรกของเดือน

Ad Closing Date The 30th of Previous Month ปิดจองโฆษณา ทุกวันท่ี 30 ของเดือน

Artwork Deadline The 7th of Previous Month ปิดรับอาร์ตเวิร์ก ทุกวันท่ี 7 ของเดือน

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