OUGD504  DESIGN  PRODUCTION    

(Print)  

Form/Func=on/Produc=on  

“[Graphic  Design  is]  An  ongoing  examina=on/conversa=on  between  the  

dynamics  of    personal  explora=on  and  professional  

prac=ce”    –  MaS  Owens,  Volumeone.    

 

• Appropriateness  of  response  

• Quality  of  resolu=on  

• Mee=ng  the  deadline  

Appropriateness  of  response  

•  What  is  the  problem    

•  Who  is  the  audience    •  What  is  the  context    •  What  is  the  method  of    delivery   ?  

PROBLEM  

What  is  a  

?  

Are  you  being  asked  to…  

Do  you  want  to….  tor  

     Persuade,  inform,  promote,  educate,  entertain,  explain,  clarify,  organise,  confuse,  engage  ……….?  

Ask  a  ques=on,  make  a  statement,  give  an  order,  deliver  an  instruc=on,  

make  someone  laugh/cry…..?    

What is your

RATIONALE  ?    

What is your

RATIONALE  ?    

What  are  you  doing  and  why?  

 

What is your

RATIONALE  ?    

concept  idea  

research  

What is your

RATIONALE  ?    

audience  context  media  

What is your

RATIONALE  ?    

crea=ve  ethical  

commercial  

What is your

RATIONALE  ?    

handmade  digital  

lens  based  

What is your

RATIONALE  ?    

2  -­‐  dimensional  3  –  dimensonal  4  -­‐  dimensional  

is  the    

MEDIA    the    

MESSAGE  

?  

TONE    OF  

VOICE  

• Try  it  • Test  it  • Make  it  beSer  

Mee=ng  the      

DEADLINE  

 MESSAGE,    COMMUNICATION,    

CLARITY,  CONTEXT    

+  CREATIVITY  CONCEPT  IDEAS  

X    SKILLS,  

ORGANISATION,  DISCIPLINE,    

COMMITMENT  

BOUNDARIES,  LIMITATIONS,  

RULES,    TIME.  

 EFFECTIVE  GRAPHIC  DESIGN  

Content  &  

Catagorisa=on  

Form    &    

Format  

Product  &  Range  

Media  &  Process  

Audience  &  Interac=on  

Form  &  Func=on  

Scale  &  Context  

Context  ,  Func=on,  Prac=ce  

•  PUBLISHING  &  EDITORIAL  •  BRANDING  &  IDENTITY  •  PACKAGING  &  PROMOTION  •  INFORMATION  &  WAYFINDING  

GET  BUSY  GET  EXCITED  

GET  ON  WITH  IT