Print research document

CD/DVD Digipack Design ConventionsA digipack is a type of packaging for discs which folds out like a book rather than open like a conventional case. It is made from card rather than plastic and the disc is held on a thin transparent tray. It is most commonly used to package special edition CDs or DVDs due to the packaging being easily modified to hold multiple discs by being made from more panels that will simply fold away – this makes the packaging more suited for multiple disc special edition releases.Digipack is a registered trademark of AGI media who originally developed the packaging style; however the term digipack has come into common use for any similar style packaging. Even when produced by other companies or with varying materials.

DVD Templates

DVD Inlay

DVD Insert

DVD Digipak

Elements of a Digipack:Pictures Text DesignPhoto of artist Track list Relative toMusic industry logo Title GenreRecord company Director BarcodeLogo Record company Record LabelDVD logo Name BookletCD logo Credits Band logo

Content GatefoldBonus Features

CD/DVD Digipack Magazine Ad ConventionsOur advert will employ the conventions of a digipak magazine advert. So the image will be very important, the advert will include an image of the artist and it will be the main focus of the ad. The other typical conventions of a digipak magazine advertisement are:

The name of the Artist The name of the Album The release date Website and Myspace addresses Reviews and ratings of the album Record Label branding Pictures of the band members or relevant visual imagery to sell the Digipak

Brand IdentityThe magazine advert and the digipak will need to immediately attract attention and be eye-catching. So when someone is flicking through a magazine the advert needs to stand out on the page and catch the target audience’s attention. So the brand needs to be bold and make a clear statement about the artist and the genre of music. The genre being rap it needs to appeal to the audience by following certain conventions of the genre so the audience knows what the brand is all about. There will be a clear image of the artist so our artist will represent himself on the front cover. The colours that will be used are mainly red and blue as they are both bright and bold colours and the audience will become aware. The font used will be a bold vivid clearly stating the typical conventions of an advertisement or a CD and will follow the colour scheme. The presentation is very important and it needs to be clearly laid out so the layout needs to be simple but creative, it will focus on the image and the title.

Skills Development NotesWe learnt to use Photoshop and the various tools so we could edit and manipulate images that we can use for our product design. The main tools that we learnt to use were Marquee tool, Lasso tool, Quick selection tool, Crop tool, Brush tool, Clone stamp tool, Gradient tool and the Type tool. Some of the other tools were hidden in the tool box under some of the other icons. To open the menu you need to right click on the arrow in the lower right corner of the icon and the other options will appear.

I learnt that anything created on Photoshop should be on a new layer so you are able to select a certain image or text and manipulate it. When using the marquee tool I highlighted an image or a part of an image and configured it, the following image is an example of me using the marquee tool to select a part of an image.

I used Hue/Saturation to add some colour to the model. To find this

you need to go to Select part of the image then go on Image > Adjustments > Hue/Saturation then adjust the colour that you want that portion to be.

I learnt to use the Lasso Tool and selected the magnetic lasso tool by right clicking on the tool icon so the alternative tools.I went around the image to separate the car from the background and the copy and paste into a new document. I found this to be a very useful tool as I was able to separate an image from a background and get rid of the background.

Other useful tools that I used and screen shots that I took to show different examples are below.

Crop Tool Clone tool

Gradient Tool

Shape tool Text tool