printable type

��

�� !"�"��

FOURIN Asia Automotive Intelligence

Light Commercials, MPV and EV Debuts

Show Shift Towards a Diversified Product Lineup

India’s automotive showcase event,

the 10th

Auto Expo, was held in New

Delhi’s Pragati Maidan international

exhibition hall from January 5 to 11,

2010. Being the tenth edition, the show

attracted over 2,100 exhibiting

enterprises from both India and abroad,

culminating in the biggest event to date.

Among the more than 100 four-wheel

vehicles on display, ten world premieres

were held, including Maruti Suzuki’s

Concept rIII (compact MPV) and Eeco

(light van), Tata Motors’ Aria (MPV),

emphasized their stance focusing on

new small vehicles, on the other hand,

Maruti Suzuki and Tata Motors

delivered MPVs, indicating aims to

meet a wide cross-section of demand

projected to become more diverse as the

market expands. Moreover, automakers

also detailed sales plans and

development progress for respective

electric vehicles (EV) and hybrid

electric vehicles (HEV), appealing

undertakings to reduce environmental

impact.

Venture (light van) and Magic Iris

(small public transport vehicle),

Mahindra & Mahindra’s Maxximo

(light-duty truck), Toyota’s Etios (small

passenger car) and Honda’s New Small

Concept (small passenger car). In

addition, GM and VW displayed small

passenger cars which they respectively

look to position as strategic models to

expand share in India, while Renault,

Škoda and BMW announced plans for

business in India. Overall, while

latecomers to India’s market

(Compiled by FOURIN)

Maruti rIII Concept Maruti rIII Concept (instrument panel)

Honda New Small Concept Honda New Small Concept Tata Motors Aria unveiling

Toyota Etios (hatchback) Toyota Etios (hatchback)

Auto Expo 2010 entrance

Toyota Etios (sedan)

��

�� !"�"��


Diversifying product lines; focus on

cost competitiveness

The New Delhi Auto Expo 2010, a

complete automotive show exhibiting

both vehicles and automotive parts,

attracted the participation of more than

2,100 domestic and foreign automakers,

motorcycle and parts manufacturing

companies. The number of exhibiting

enterprises, according to the Society of

Indian Automobile Manufacturers

(SIAM), ranks third behind global

automotive shows in Frankfurt and

Shanghai, highlighting the recent surge

within India’s vehicle market.

At Auto Expo 2010, next-generation

concepts and new models, along with

existing vehicle types were presented and

displayed. Among them, expecting further

growth from rapid expansion in the small

passenger car market, leading Japanese,

US and European automakers came out

with successive models in the 1.0L to

1.2L class range, while Maruti Suzuki and

India: Outline of Main Models Unveiled at Auto Expo 2010

Model Photo Details

Maruti Suzuki

Concept rIII

(World Premiere)

�

�Outline: Compact MPV concept. 3-row 6-seater Designed and developed by Maruti

Suzuki’s R&D division. Development concept of ‘togetherness,’ aiming to meet the

needs of large families. Adopts an extended version of the SX4 platform.

Development period of slightly under nine months.

�Launch date: Expected to launch a new MPV based on the rIII concept into the

Indian market late 2011-early 2012, yet no details announced.

�Length: 4,255mm.

Maruti Suzuki

Eeco

(World Premiere)

�

�Outline: Small multipurpose van. 5-door, 5/7-seater. Versa successor model,

developed by Maruti Suzuki based on the Versa platform. Development over more

than two years, costing 600 million INR.

�Launch date: Jan. 2010 (in India).

�LxWxH/wheelbase: 3,675×1,475×1,800/2,350 (mm).

�Engine: 1,196cc gasoline (max. output 73bhp/max. torque 101Nm), Bharat Stage 4-

compliant, fuel economy 15.1km/L.

�Price range: 259,000-289,000 INR (at launch, New Delhi/Ex-showroom).

�Electric vehicle concept version Eeco Charge fitted with a 50kW motor and 24kWh

lithium-ion battery. Capable of driving approximately 100km, with a top speed of

100km/h.

Tata Motors

Aria

(World Premiere)

�

�Outline: Multipurpose utility vehicle. 3-row, 7-seater. Tata Motors positions the Aria

between MPV and SUV. Developed based on the Xover concept unveiled at the

Geneva Motor Show in 2005. Development code: X2.

�Launch date: 2010 2Q (in India).

�Engine: 2.2L DICOR diesel (max. output 140ps/max. torque 320Nm), Bharat Stage

4-compliant.

�Main features: Six airbags, ESP (Electronic Stability Program to prevent side slip),

GPS/infotainment system, cruise control system.

�Price range: Expected to be 700,000-1 million INR00.

Tata Motors

Venture

(World Premiere)

�

�Outline: Small multipurpose van. 3-row, 5/7/8-seater.

�Launch date: Around Jul. 2010 (in India).

�LxWxH: 3.9×1.5×1.8 (m)

�Engine: 1,405cc turbo-diesel (max. output 70ps/max. torque 135Nm).

�Price range: Expected to be 400,000-500,000 INR.

Tata Motors

Magic Iris

(World Premiere)

�

�Outline: Small public transport vehicle. 5-seater (driver plus four passengers). Aims

to replace three-wheelers which are widely used in India as taxis.

�Launch date: H2 2010 (in India).

�Engine: 1-cylinder 611cc water-cooled diesel (max. output 11.3ps/max. torque

31Nm).

�Price: Expected to be around 250,000 INR.

��

�� !"�"��


Model Photo Details

Mahindra &

Mahindra

Maxximo

(World Premiere)

�

�Outline: Light-duty truck. Max. payload 850kg, top speed of 70km/h. Also exhibited

the Maxximo electric model.

�Launch date: Late Jan. 2010 (in India).

�LxWxH: 3,800×1,540×1,900 (mm).

�Cargo tray size: 2,280×1,540×330 (mm).

�Engine: 2-cylinder 909cc 4-valve DOHC diesel (C2 CRDe, max. output 25hp/max.

torque 55Nm), Bharat Stage 3-compliant, fuel economy 20km/L.

�Price: No announcement.

�Maxximo electric planned to be launched in Oct. 2010. Capable of travelling 90km,

requiring charging for eight hours. Max. payload of 600kg is smaller than the diesel

model.

Honda

New Small Car

Concept

(World Premiere)

�

�Outline: Next-generation small car concept. 5-seater hatchback. Developed in Japan

for the Asian market, particularly India. Development code: 2CV.

�Launch date: 2011 (India, Thailand).

�Engine: Expected to be in the 1.0L-1.2L class.

�Price: Believed to be aiming for a minimum price of under 500,000 INR. According

to local media, it is expected to be in the 480,000-600,000 INR range.

Toyota Etios

(World Premiere)

�

�Outline: Small sedan/hatchback for emerging countries. Developed over four years

from 2006 by more than 2,000 engineers in India and Japan. Code name EFC.

�Launch date: Beg. 2011 (India).

�Engine: 1.2L gasoline (hatchback), 1.5L gasoline (sedan).

�Price: According to local media, the hatchback expected to have a minimum price of

around 500,000 INR, with the sedan at 600,000-700,000 INR.

�Production to begin in India at the end of 2010, with launch into the local market,

yet plans to export the model in the future. Considering launch in Russia and South

America, yet no details released.

Chevrolet Beat �

�Outline: Small hatchback. Developed by GM Daewoo based on the all-new Matiz/Spark

over a period of 27 months. Matiz/Spark is a strategic world car sold in 150 countries.

�Launch date: Jan. 2010.

�LxWxH/wheelbase: 3,640×1,595×1,520/2,375 (mm).

�Engine: 4-cylinder 1,199cc gasoline (Smart-TEC II 1.2L, max. output 80.5ps/max.

torque 108Nm), Bharat Stage 4-compliant, fuel economy 18.6km/L.

�Transmission: 5-speed MT.

�Price range: 334,990-394,990 INR (New Delhi/Ex-showroom).

�Local content: 60% at production start (beg. 2010), however, aims to be lifted to

90% with one year.

�Sales target: 5,000 units per month.

VW Polo �

�Outline: Small hatchback. Went on sale in Europe in 2009.

�Launch date: Mar. 2010 (in India).

�Engine: 3-cylinder 1.2L gasoline (max. output 75hp/max. torque 110Nm), 1.2L

diesel (75hp/180Nm).

�Transmission: 5-speed MT.

�Main features: Dual airbags, ABS (upper grade only).

�Price: According to local media, expected to have a minimum price of around

450,000 INR.

�Local content: Approx. 50% at production start (2010), however, plans to increase to

70% levels within three years.

(Compiled using company PR materials, FOURIN local research and various media sources)

Tata Motors delivered new MPVs and

light vans which indicated response to

meet diversifying demand in a growing

market. Forecasting a rise in the number

of products and vehicle types in India

once again confirmed that cost

competition is the biggest focal point

within the market.

Maruti Suzuki: Next-gen. MPV and light

van unveiled

Maruti Suzuki, which commands an over

50% share in India’s passenger car

market, made world debuts of the

Concept rIII MPV and the Eeco light van.

The automaker also displayed models

such as the SX4 Hybrid, SX4 hatchback,

and the Kizashi D-segment sedan

scheduled for launch at the end of 2010.

Exhibiting seven existing models slotted

in the A2 Compact segment - length

4,000mm or less and which make up 75%

of India’s passenger car market - it is

believed that Maruti Suzuki’s addition of

an MPV to its lineup looks to secure a

India: Outline of Main Models Unveiled at Auto Expo 2010 (cont.)

��

�� !"�"��


698

594

490

481

420

400

400

390

359

346

345

342

336

335

332

320

313

312

266

264

224

185

113

0 100 200 300 400 500 600 700 800

Tata Nano

Maruti Suzuki 800

Maruti Suzuki Alto

Hyundai Santro Xing

Tata Indica Xeta

Maruti Suzuki Estilo

Maruti Suzuki Wagon-R

Chevrolet Spark

Hyundai i10

Chevrolet Beat

Fiat Palio Stilo

Tata Indica V2

Maruti Suzuki A-Star

Tata Indica Vista

Hyundai Getz Prime

Maruti Suzuki Ritz

Chevrolet Aveo U-VA

Maruti Suzuki Swift

Ford Figo

Fiat Grande Punto

Nissan Micra

VW Polo

Honda New Small

Hyundai i20

Toyota Etios (hatchback)

Škoda Fabia

Ford Fusion

Honda Jazz

new customer base, while at the same

time, aims to bolster share by expanding

into light vans and executive sedans.

The Concept rIII is a three-row six-

seater compact MPV which Maruti

Suzuki’s engineers took nine months to

design and develop. The rIII has a length

of 4,255mm, with development based on

the SX4 platform. Although a launch date

or model specifications were not released,

it is speculated that production and sales

of a new MPV based on the rIII will begin

in India from late 2011 or 2012.

The Eeco, fitted with a 1.2L gasoline

engine, replaces the Versa from which it

was developed in India. Containing

development costs to 600 million INR,

the Eeco realized an introductory price

range of 259,000-289,000 INR (New

Delhi, Ex-showroom) went it was

launched in January 2010.

Despite no stand-out displays of small

passenger cars by Maruti Suzuki at Auto

Expo 2010, the automaker indicated that

it once again looks to maintain its 50%

share of the passenger car market. Prior to

the introduction of Bharat Stage 4

emission regulations in April 2010, the

Alto and Wagon R are planned to receive

improvements, through which the

company’s complete lineup of small

passenger cars with the exclusion of the

Maruti 800 will have been upgraded. With

the entry of global automakers fueling

tougher competition in India, Maruti

Suzuki is to boost its lineup of low-cost

passenger cars with minimum price tags

of no more than 400,000 INR in its aim to

secure 50% market share.

Tata Motors: Launch of MPV shifts to

complete lineup

Tata Motors unveiled the new Aria MPV,

the new Venture light van and new Magic

Iris public transport vehicle. Aiming for

growth by boasting a full lineup of

vehicle types, Tata Motors has added an

MPV to its product range. At the same

(Compiled by FOURIN using company PR materials)

Note: Prices are New Delhi ex-showroom as of mid-Jan. 2010. Dotted price range models are yet to be released, therefore prices are estimates.

(1,000 INR)

India: Price Comparison of Main Small Passenger Cars

��

�� !"�"��


Toyota Innova (2.0L GE/2.5L DE, 780,000-1.15 million INR)

� Mahindra Xylo (2.5L DE, 630,000-770,000 INR)

� Mahindra Scorpio Gateway (2.6L DE, approx. 900,000 INR)

� �

� Tata Xenon XT (2.2L DE, 760,000-860,000 INR)

Tata Aria (2.2L DE, 700,000-800,000 INR)

� � Tata 407 Pickup (480,000 INR)

Maruti Suzuki rIII � Tata Winger (2.0L DE, 470,000 INR)

� Tata Venture (1.4L DE, 400,000-500,000 INR)

�

Mahindra Maxx Pickup (2.5L DE, approx. 400,000 INR)

� Tata Super Ace (0.7L DE, 360,000 INR)

�

Maruti Suzuki Eeco (1.2L GE, 250,000-280,000 INR) � � Tata Ace EX (0.7L DE, approx. 300,000 INR)

�� Mahindra Maxximo (0.9L DE, 250,000-300,000 INR)

Tata Magic (0.7L DE, 260,000 INR)

Maruti Suzuki Omni (0.8L GE, 190,000-250,000 INR) � Tata Ace (0.7L DE, 230,000 INR)

Tata Magic Iris (0.6L DE, 200,000 INR-250,000 INR) �

Mahindra Gio (0.4L, 160,000 INR)

Three-wheelers

Low

Passenger Use Utility Commercial Use

(MPV) (Van) (Truck)

High

Price

time, the automaker aims to boost

in-demand low-cost commercial vehicles,

yet provided few details of new products

for the competitive small passenger car

segment.

The Aria is a three-row seven-seater MPV

powered by a 2.2L diesel engine. Tata

Motors is planning to launch the Aria -

positioned as a crossover MPV/SUV - in

India in the second quarter of 2010.

Featuring six airbags, Electronic Stability

Program (ESP), a cruise control system,

etc. the Aria is forecast to be priced at

700,000-1 million INR, slightly higher than

rival model the Mahindra Xylo.

The Venture is a multipurpose van fitted

with a 1.4L turbo-diesel engine, and is

scheduled for launch in India around July

2010 with a price speculated to be in the

vicinity of 400,000-500,000 INR. The

Magic Iris, a five-seater light commercial

vehicle which aims to replace the

three-wheelers (auto rickshaws) that have

become commonplace throughout India as

a mode of public transport, has a

one-cylinder 611cc water-cooled diesel

engine and is to go on sale in the second

half of 2010.

While Maruti Suzuki and global

automakers step up launches of new small

passenger car models, Tata Motors did not

deliver a specific growth strategy for this

segment. Although development for a

0.8-1.2L model smaller than the Indica is

supposedly in progress, no official

announcement was made at the show. For

the time being, it is believed the company

is looking to improve production capacity

for the ultra low-cost Nano, however,

with underperforming sales of the Indica

and Indigo, Tata Motors’ position as third

largest brand could be at stake.

Toyota: Debut of the new Etios small

car; attention drawn to price setting

Toyota provided the world’s first viewing

of the newly-developed Etios small car

which targets emerging markets, especially

India: Model Comparison of Main Utility/Light Commercial Vehicles

(Compiled by FOURIN)

Note: Bold type indicates models launched in or after 2009. Engine type and price shown in ( ). Prices for yet-to-be-launched models are estimates. GE: Gasoline engine. DE: Diesel engine.�

��

�� !"�"��


media. The Etios is available in two types -

a hatchback and sedan. Although

specifications have not been released, an

overall length of or under 4,000mm for the

1.2L gasoline-powered hatchback model

will enable it to receive preferential excise

tax. On the other hand, the sedan version

adopts a larger 1.5L engine.

The Etios is to be manufactured at

Toyota’s second plant in India (Bangalore,

Karnataka) which is to become operational

at the end of 2010, with sales commencing

locally from the beginning of 2011. While

a price has not been announced, it is

forecast that the hatchback model will have

a minimum price in the vicinity of 500,000

INR. Mass market 1.2L models in India are

priced between 300,000 INR to 500,000

INR, making sales growth difficult should

the price exceed this range. Toyota has set

production and sales levels in the model’s

first year on the market at 70,000 units,

however, future exports are on the cards

with a gradual expansion in production

levels.

Toyota began development for the Etios

in 2006 as part of its EFC project.

Developed over four years, more than

2,000 engineers in both Japan and India

have contributed to the model. To be cost

competitive, equipment and functions not

required by users in the main target

market of India were eliminated, while

increased local content of parts aimed to

reduce costs. Moreover, parts design and

structures were readdressed, allowing

rationalized low-cost production.

Examples of reduced features include

giving the model only one front

windscreen wiper and simplified

instrument panel. All-in-one headrest

seats on the driver and passenger side are

a means to cut back on the manufacturing

process. In addition, aims to heavily

reduce costs by increasing procurement

from local Indian suppliers established

new ties with more than 20 firms, such as

procurement of steel sheets from Tata

India: Main Models Unveiled/Exhibited at Auto Expo 2010

(Compiled using company PR materials, FOURIN local research and various media sources)Note:� �: World Premiere. EV: Electric vehicle. HEV: Hybrid electric vehicle.�

Model � Outline

Maruti Suzuki rIII �� Next-generation compact MPV concept. Plan for mass-market model based on the rIII to be launched in 2011-2012.

Maruti Suzuki SX4 Hybrid �� Parallel-type HEV concept based on the SX4. No decision made on mass production.

Maruti Suzuki Kizashi � � D-segment sedan. Plan to begin sales in India at the end of 2010.

Maruti Suzuki SX4 hatchback � � Fitted with a 2.0L engine. SX4 sedan produced and sold in India, however, hatchback yet to be launched.

Maruti Suzuki Eeco �� Versa successor small van. Sales began in Jan. 2010. Eeco Charge (EV) version also displayed, yet not launched into market.

Tata Motors Aria �� New multipurpose vehicle. Tata Motors positions it between its MPV and SUV models. Plan for launch mid-2010.

Tata Motors Venture �� Multipurpose van. Fitted with a 1.4L diesel engine. Plan for launch in India in H1 2010.

Tata Motors Magic Iris �� Utility vehicle for public transportation. Fitted with 611cc engine. Plan for launch in India in H2 2010.

Tata Motors Indica Vista EV � � EV based on the Indica Vista. Norway’s Miljo Grenland in charge of development /production. European launch in 2010.

Tata Motors Prima � � Heavy-duty truck series. Launched in Nov. 2009.

Mahindra Maxximo �� New light-duty truck. Launch mid-Jan. 2010. EV model to be launched in Oct. 2010.

Hyundai i10 electric � � EV based on the i10. Plan for launch in Korea in 2010. No decision on Indian market launch.

Hyundai Genesis Coupe � � Luxury coupe. No decision on Indian market launch.

Hyundai i-Mode � � 6-seater MPV concept. No decision on Indian market launch.

Toyota Etios �� Small sedan/hatchback. Development code: EFC. Plan to begin production in India at the end of 2010.

Toyota Prius � � HEV. Plan for launch in India in Mar. 2010. Annual sales target of 200 units.

Honda New Small Concept �� Next-generation small passenger car concept. Plan to begin production in India and Thailand in 2011.

Honda CR-Z � � Sports hybrid concept. No decision on Indian market launch.

Chevrolet Beat � � Small hatchback based on the all-new GM Daewoo Matiz/Chevrolet Spark. Launched in India in Jan. 2010.

Chevrolet e-Spark �� EV based on the Spark. Technology tie-up with India’s Reva Electric Car. To be launched in India in Oct. 2010.

VW Polo � � Small hatchback. Plan for launch in India in Mar. 2010. To be manufactured at the Chakan plant.

Škoda Yeti � � SUV. Plan for launch in India in H2 2010.Plan for CKD assembly to be undertaken at the Aurangabad plant.

Audi Sportback Concept � � Premium sports sedan concept.

Fiat 500 Diesel � � Additional diesel engine (1.2L/1.3L/1.4L) model to be launched in 2010.

Fiat Linea � � Small sedan. Launched in Jan. 2009. Plan for additional Dualogic Transmission and T-jet (gasoline engine) version in 2010.

Fiat Grande Punto � � Small hatchback. Launched in Jun. 2009.

Renault Fluence � � Medium sedan. To begin production and sales in India in 2011.

Renault Koleos � � Crossover model. To begin production and sales in India in 2011.

Renault Twizy � � Next-generation EV concept small passenger car. Possible market launch in India in or after 2014.

BMW X1 � � Compact SUV. Plan to begin CKD assembly and sales in India by the end of 2010.

BMW Gran Turismo � � Sports sedan. Priced at 6.3 million INR.

Mercedes-Benz S 500L � � Premium sedan. CKD assembly at the Pune plant. Priced at 9.5 million INR.

Mercedes-Benz GL 350CDI � � Premium SUV. Imported as CBU. Priced at 6.49 million INR.

Jaguar XJ � � Premium sedan. Began taking orders in the Indian market in Jan. 2010, with delivery scheduled to begin in Jun..

Premier Auto Rio � � Compact SUV. Manufactured under license from a Chinese automaker.

��

�� !"�"��


Steel. Nonetheless, with local content

expected to be confined at around 70% as

transmissions are imported from countries

such as Japan, the automaker will need to

gear towards higher rates at an early stage.

European, US and Japanese

automakers accelerate launches of

small passenger cars

Honda unveiled the New Small Concept,

a next-generation small concept car.

While specification details including the

powertrain were not revealed, a new small

car based on the concept model is to begin

sales in India in 2011, with an aim to set

the minimum price below the 500,000

INR level.

GM announced and began sales of the

new Beat which is powered by a 1.2L

gasoline engine and priced at

335,000-395,000 INR. A sales target of

5,000 units per month aims to help

expand the automaker’s vehicle sales in

India during 2010 by 40% on the previous

year to more than 100,000 units.

VW, which is aiming to lift its share in

India’s passenger car market to 10% by

2016, is to launch the all-new Polo in

March 2010, with a monthly target of

7,500 units. VW Group brand Škoda is to

introduce the new Yeti SUV in the latter

half of 2010.

Renault displayed models such as the

Fluence mid-size sedan and Koleos

compact SUV, announcing sales are to

commence in 2011. For this purpose,

halted investment plans for a new plant in

Chennai have been revived as it

apparently looks to lift production levels.

Of other automakers, second-placed

passenger car brand Hyundai Motor

unveiled the i10 electric. Fiat focused its

display on existing models such as the

Linea and Grande Punto. Ford and Nissan

plan to launch respective small passenger

cars in 2010, yet were not on display at

the show.

(Toru NAKATA)

India: Business Plans/Developments of Main Vehicle Manufacturers

(Compiled using company PR materials and various media sources)

Manufacturer Development

Maruti Suzuki

With aims to maintain 50% share in the passenger car market, the company is to promote upgrading its existing small passenger cars and is expected

to launch a new compact MPV based on the rIII concept in 2011-2012. Also progressing with HEV and EV development. To meet increasing

domestic demand, production capacity at the Manesar plant (Haryana) is to be lifted to 600,000 units by 2012, with a decision to be finalized in Jan.

2010. According to news reports, aims to establish operations capable of producing 1.5 million units by 2015.

Tata Motors

Looking to accelerate growth as a manufacturer with a full line-up of vehicles. To launch the Aria, Venture and Magic Iris in 2010, expanding its

product line with an MPV, utility vehicle and light commercial vehicle. Expected to launch a new model in or after 2010 in the competitive

0.8L-1.2L class up against rivals Maruti Suzuki, Hyundai Motor, Toyota, Honda and VW, etc.

Hyundai Motor To lift sales, plans to expand its dealer network from 286 locations at the beginning of 2010 to 320 by the end of 2010.

Mahindra &

Mahindra

While strengthening the company’s own development of utility vehicles and light commercial vehicles, at the same time there are plans to work

towards the launch of medium and large commercial vehicles by Mahindra Navistar from 2010. The Maxximo light-duty truck launched in Jan.

2010 and medium/large commercial vehicles manufactured at the new Chakan plant (Maharashtra) which became operational at the end of 2009.

Honda

Plan to launch a new small passenger car based on the New Small Concept in 2011. Looking to expand sales through the launch of new small cars,

with plans to increase the number of dealers from 114 at the beginning of 2010 to 125 by the end of the year, rising to 150 by the end of 2012.

Toyota

Aims to capture a 10% share of the passenger car market by 2015-2016. To achieve this target, planning to begin sales of the new Etios small car

which it looks to position as a core model. For this purpose, its dealer network is to be strengthened, increasing from 96 locations as of Dec. 2009 to

150 by the end of 2010. Sales target in 2010 of around 70,000 units, up 20% on the previous year, and aims for 140,000 units in 2011.

Nissan

Aims to swiftly capture a 5.5% share of the passenger car market. For this purpose, the company looks to gradually introduce new products from 2010,

with plans to expand its line-up to nine types, of which five locally-produced models and four imported. Plans to begin sales of the all-new Micra in Jul.

2010 and a sedan based on the Micra in or after 2011. Also, to introduce a light commercial vehicle in cooperation with Ashok Leyland.

GM

Aims to expand sales with the all-new Beat launched in Jan. 2010. Sales target for 2010 of over 100,000 units - up 40% on the previous year - of

which projects Beat sales to account for 50,000-60,000 units. Plan for the Beat to be exported to Europe and Asia, and looks to ship 20% of

production overseas.

Ford

Sales target for 2010 apparently set at 90,000 units, a three-fold rise on the previous year. The new Figo small car scheduled for launch mid-2010

expected to contribute to sales expansion.

Fiat

Sales target for 2010 of 46,000 units - a 50% rise on the previous year. Plans to launch a new small passenger car, currently under development, in India

around 2012. Development for the new small car undertaken in Italy, however, aims to increase local content through stronger ties with Tata Motors.

VW

Plans to lift share in the passenger car market to 8%-10% by 2016. For this purpose, the all-new Polo small passenger car is to be launched in Mar.

2010, with aims to reach monthly sales of 7,500.

Škoda

Plans to begin sales of the new Yeti SUV in H2 2010, with aims to capture 20% share of the SUV market. Also to increase the number of dealers

from 65 as at the beginning of 2010 to 75 by the end of the year.

Audi Sales target in 2010 of 2,300 units. Actual sales in 2009 of 1,658 units.

Renault

Plan to launch the Fluence medium sedan and Koleos crossover in H2 2011. For this purpose, in Jan. 2010 announced that shelved investment plans

for business in India would be reactivated, with efforts to be made to build up production at the new Chennai plant (Tamil Nadu).

Mercedes-Benz Targets double-digit sales growth in 2010. Actual sales in 2009 down 10.4% year-on-year to 3,247 units.

BMW Actual sales in 2009 of 3,619 units. Surpassed Mercedes-Benz, capturing top share among luxury car brands.

Ashok Leyland

Plans to launch a new truck series (based on the newly-developed U-Truck platform) by Mar. 2010 to gradually replace its existing vehicles.

U-Truck to be manufactured at the new Pantnagar plant (Uttarakhand, scheduled to be operational in Mar. 2010) and at the Hosur plant (Tamil

Nadu). Also plans to begin sales of a new small truck by mid-2011, jointly developed with Nissan.

Eicher Motors

VECV, a joint commercial vehicle company set up between Eicher Motors and Volvo, plans to increase annual production capacity from 48,000

units as of 2010 to 100,000 by 2015.

��

�� !"�"��


Change of Competitive Environment

with Hyundai Steel’s Entry into Blast Furnace Business

0

100

200

300

400

500

600

1980 1981 1982 1983 1984 1985 1986 1987 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008

(Million tons)

� 15

� 10

� 5

0

5

10

15

20

25

30

1981 1982 1983 1984 1985 1986 1987 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008

(%)

Although Korea boasts the third largest

crude steel production in Asia after China

and Japan, the country’s 2008 production

volume was 53.48 million tons,

approximately half that of Japan and one

ninth that of China. However, looking at

Korea’s 1980 crude steel production of

8.55 million tons, the East Asian nation

boosted production by 6.3 times in less

than 30 years. Production only dropped

once directly after the Asian currency crisis

in 1998. In comparison to Japan’s

production level which leveled out between

1980 and 2008, Korea’s steel production

has a uniform tone of increase.

The company which has been supporting

business and is believed to undertake an

important role in the future procurement

strategy of Hyundai Motor and Kia Motors

as member of the Hyundai-Kia Automotive

Group (HKAG). Although the impact of

Hyundai Steel’s new blast furnace business

is believed to be small in the short term, its

long-term effect cannot be ignored. For this

reason, POSCO is constructing new

processing facilities and improving

customer response capability worldwide in

order to expand sales routes to non-Korean

automakers as well. The steelmaker is

building blast furnaces in India and

Indonesia, developing its crude steel

supply system on a global scale.

the development of Korea’s steel industry

is POSCO. As Korea’s sole integrated

steelmaker with blast furnace capacity,

POSCO has been contributing to the

development of the country’s automotive,

shipbuilding, and household appliance

industries. To put it the other way around,

it may be said that POSCO has no

domestic rival and has monopoly over

Korea’s steel demand. The change which is

imposed to the current situation is Hyundai

Steel’s new blast furnace which

commenced operation in January 2010.

With the introduction of ThyssenKrupp

technology, Hyundai Steel is enhancing

Korea’s high-end automotive steel sheet

Korea/Japan/China: Crude Steel Production and YOY Change (1980-2008)

(Compiled using data from World Steel Association)

Korea

China

Japan

China

Korea

Japan

��

�� !"�"��


Hyundai Steel commences crude steel

production with blast furnace

In January 2010, Hyundai Steel

completed construction of an integrated

steel plant’s first blast furnace and

commenced operation in Dangjin County

in South Chungcheong Province. As a

Korean steel maker, Hyundai Steel is the

second company after POSCO to produce

steel by blast furnace. This move enables

Hyundai Steel to enter the high-end

automotive steel sheet business which has

been monopolized by POSCO. Since it

requires time to attain stable quality

which is needed for automotive steel

sheets after launching production, it is

believed that there will be little change to

POSCO-dominated supply system in the

short term. However, as Hyundai Steel’s

production gets on track, POSCO’s two

major customers Hyundai Motor and Kia

Motors will go on to procure from their

common group company Hyundai Steel.

As Hyundai Steel’s No.1 blast furnace

went on stream in January 2010, the

construction of a second plant was

underway which is scheduled to be

operational by January 2011. Taking into

consideration trend in demand, a third

blast furnace is planned to be constructed.

Completion date of the No.3 blast furnace

is planned to be 2015 and the three units’

combined capacity is planned to reach 12

million tons. POSCO’s annual production

capacity in Korea exceeds 30 million tons

at its Pohang and Gwangyang steel plants

which are overwhelming compared to

Hyundai Steel’s supply capacity.

However, Hyundai Steel’s aim is to

satisfy steel demand of group members

and out of its planned capacity of 8

million tons of crude steel production in

2011, 6.5 million tons will be supplied to

the automotive sector. If 1 ton of steel is

calculated to be used for manufacturing 1

vehicle, then Hyundai Steel will be

capable of supplying steel for 6.5 million

vehicles. The HKAG’s production volume

was 5.01 million vehicles in 2008 and is

planned to reach 6.5 million in 2013. In

other words, Hyundai Steel will be

capable of fully satisfying the HKAG’s

automotive steel sheet demand. For

Hyundai Motor, procuring steel from a

group member will possibly translate into

further enhancement of cost

competitiveness.

·Jan. 2010: Hyundai Steel completed construction of an integrated steel plant’s

first blast furnace and commenced operation in Korea’s Dangjin County in

South Chungcheong Province. As a Korean steel maker, Hyundai Steel is the

second company after POSCO to produce steel by using a blast furnace.

-The annual production capacity of the No.1 blast furnace is 4 million tons

and plans to process automotive steel sheets as well as steel for household

appliances, construction, and shipbuilding. Automotive steel sheets will be

primarily supplied to Hyundai Motor and Kia Motors.

-The construction of the second blast furnace is underway and scheduled to

be completed in Jan. 2011. The annual production capacity of the No.2

blast furnace will be 4 million tons. The combined capacity of the first and

second blast furnaces is 8 million tons, of which automotive steel sheet

production is planned to be raised to 6.5 million tons.

-Total investment of the first and second blast furnaces is 5.84 trillion KRW.

-Taking into consideration trend in demand, a third blast furnace is planned

to be constructed. Completion date of the No.3 blast furnace is planned to

be 2015 and it will have an annual production capacity of 4 million tons.

Hyundai Steel’s annual production capacity of blast furnace steel is planned

to reach 12 million tons in 2015 and together with electric furnace steel, the

company’s total capacity is expected to reach 20 million tons.

-As opposed to electric furnaces which use scrap steel as raw material, blast

furnaces use iron ore. As a result, they are fit to produce high-quality steel.

However, blast furnaces require higher investment, therefore, POSCO had

been the only company in Korea which owned a blast furnace until now.

-In connection with crude steel production by an integrated steel plant,

Hyundai Steel concluded a technical cooperation agreement with

ThyssenKrupp in 2007. ThyssenKrupp provided licensed technology for

eight processes which are required for an integrated steel plant from

pretreatment of raw materials to steelmaking, hot stretching, etc.

(Compiled using company PR materials and media sources)

Hyundai Steel: Operation of No.1 Blast Furnace

0

1

2

3

4

5

6

7

8

9

2000 2001 2002 2003 2004 2005 2006 2007 2008

(Million tons)

Hyundai Steel: Steel Production (2000-2008)

(Compiled using Hyundai Steel's financial documents)

Hyundai Group: Overview of Vehicle Steel Supply

(Compiled using Hyundai Steel's financial documents)

Base Products APC

Incheon plant (Korea)

H type steel, reinforced steel, cast and forged

steel, cold-rolled stainless steel, etc.

4.26 million tons

Pohang plant (Korea) H type steel, rail steel, reinforced steel, etc. 3.25 million tons

Dangjin plant (Korea) Reinforced steel, hot-rolled coil 6.06 million tons

Qingdao plant

(China)

Assembly parts for excavators and road

rollers

15,000 sets

APC: Annual production capacity. (Compiled using Hyundai Steel's PR materials)

Hyundai Steel: Outline of Production Bases

Hyundai Motor/Kia Motors vehicle plants

(Vehicle production)

Hyundai Steel (Kia Motors 21.29%, Chung Mong-Koo, chairman of Hyundai Kia Automotive Group 12.52%)

(Arc furnace/blast furnace)

Hyundai Motor/Kia Motors

vehicle recycle center

Hyundai HYSCO (Hyundai Motor 26.13%, Kia Motors 13.91%)

(Cold-rolled steel sheet production)

Steel scrap

supply

Scrapped vehicle

supply

High-quality hot-rolled

steel sheet supply

Vehicle steel sheet

supply

��

�� !"�"��


POSCO aims for 50 million tons annual

capacity and to become one of three

largest global steelmakers by 2018

POSCO was established in 1968 under

the name of Pohang Integrated Steelworks

and it had been Korea’s only modern

steelmaker with a blast furnace until 2010.

Initially, the company received technology

from Yawata Iron & Steel and Fuji Iron &

Steel (the two merged in 1970 and formed

today’s Nippon Steel) and it was

established as Pohang Iron & Steel, an

integrated steelmaker equipped with blast

furnace. Subsequently, the company set up

the Gwangyang steel plant in 1985 and

became a privately-owned company in

2000. In 2008, POSCO was the sixth largest

global crude steel producer with 31.7

million tons.

POSCO announced “POSCO Vision

2018” its ten-year business plan for the

2009 to 2018 period. By 2018, the plan

aims for 100 trillion KRW sales revenue, 70

trillion KRW from steel business and 30

trillion from other activities, and to become

one of the three largest steelmakers of the

world. In order to realize its target, POSCO

has formulated the so called 3S Strategy.

The strategy focuses on business expansion,

raising domestic annual production capacity

to 41 million tons and in turn boosting

global capacity (domestic and overseas) to

50 million tons. In order to expand capacity,

the strategy considers nearly all regions of

the world as strategic region namely India,

Vietnam, the Middle East, North America,

South America, and Europe.

Without a domestic rival, POSCO had

been able to secure stable demand.

However, since Hyundai Steel has

established its own blast furnace and

entered the automotive steel sheet business,

POSCO is facing the task to boost sales to

non-Korean automakers and expand

business overseas.

0

5

10

15

20

25

30

35

40

2004 2005 2006 2007 2008

(Trillion KRW)

0

5

10

15

20

25

30

35

40

(Million tons)

0

1

2

3

4

5

6

7

8

9

10

2004 2005 2006 2007 2008

(Trillion KRW)

0.0

2.5

5.0

7.5

10.0

12.5

15.0

17.5

20.0

22.5

25.0

(%)

POSCO: Steel Business Operating Profit and Ratio

(2004-2008)

POSCO: Sales Revenue of Steel Business and

Crude Steel Production (2004-2008)

(Compiled using POSCO’s financial documents) (Compiled using POSCO’s financial documents)

Company Outline

·Korea’s largest blast furnace steel maker. The world’s sixth largest crude

steel producer in 2008 with 31.7 million tons.

-Location of headquarters: Pohang, North Gyeongsang Province

-Established: 1968

·Pohang Steelworks

-Location: Pohang, North Gyeongsang Province

-Employees: 6,482

-Annual production capacity: 13.65 million tons of crude steel

-Products: Hot rolled, thick plate, wire rod, cold rolled, electric sheet, and

stainless steel products.

·Gwangyang Steelworks

-Location: Gwangyang, South Jeolla Province

-Employees: 6,137

-Annual production capacity: 17.4 million tons of crude steel

-Products: Hot rolled and cold rolled steel products. Manufactures high

value-added products such as automotive steel.

·Automotive steel production volume: Approx. 6.5 million tons/year

·2008 consolidated sales revenue: 41.7 trillion KRW (approx. 33.08 billion

USD)

·2008 consolidated operating profit: 7.2 trillion KRW (approx. 5.68 billion

USD)

·Consolidated subsidiaries: 25 domestic, 48 overseas (end of Dec. 2008)�

POSCO Vision 2018

·Medium term plan for the 2009 to 2018 ten-year period

·Vision: Creating another success story

·Strategic target: Become a global leader targeting global top 3 position

·Consolidated sales revenue target: 100 trillion KRW (approx. 8.2 trillion

USD) by 2018

-Steel industry: 70 trillion KRW, energy/construction/IT industries: 30 trillion

KRW

·3S Strategy:

-Size Up: Growth strategy

Raise annual production capacity of global steel plate

production to 50 million tons, including 41 million tons of

domestic capacity by 2018.

Focus on strategic markets by establishing production bases in

India, Vietnam, the Middle East, North America, South

America, and Europe by 2018.

-Speed Up: Competitiveness enhancing strategy

Strengthen administrative organization.

Respond quickly to changes in business environment by

setting up a new business model.

-Synergy Up: Group management strategy

Maximize group value by enhancing competitiveness of

subsidiaries.

Gain new growth opportunities by enhancing local core

business.

(Compiled using POSCO’s financial documents and World Steel Association materials)

POSCO: Outline of Company and POSCO Vision 2018 Medium Term Plan

Crude Steel Production (right scale) Operating Profit Ratio (right scale)

Sales Revenue

(left scale)

Operating Profit

(left scale)

��

�� !"�"��


Company Ownership Activities Notes

POSCO Specialty Steel

Co., Ltd.

POSCO 100%

Manufacture and sale of

special steel plates, high-end

steel plates, steel bars,

seamless pipes

�POSCO has acquired SAMMI steel’s steel bar and seamless pipe businesses.

�APC: 963,000 tons of crude steel

�2008 sales revenue: 1.7 trillion KRW

�2008 net profit: 77.32 billion KRW

�2012 sales revenue target: 2.2 trillion KRW

POSCO Coated & Color

Steel Co., Ltd.

POSCO 56.87%,

Dongkuk Steel 9.8%

Manufacture and sale of

color-coated steel plates,

galvanized steel sheets,

aluminum-plated steel plates,

etc.

�APC: 600,000 tons of galvanized steel sheets, 600,000 tons of aluminum-plated

steel plates, 370,000 tons of color-coated steel plates.

�Supplies products for automotive fuel tanks, muffler parts, etc.

�2008 sales revenue: 956.38 billion KRW

�2008 net loss: 48.48 billion KRW

APC: Annual production capacity.

POSCO accelerates plant construction

at home and abroad

Since POSCO is aiming to realize 50

million tons of annual capacity and become

one of the three largest global steelmakers

by 2018, the steelmaker has been actively

setting up plants at home and abroad.

In Korea, POSCO completed the

upgrade of the Gwangyang Steelworks’

No.4 blast furnace in July 2009, raising its

annual production capacity from 3.1

million tons to 5 million tons. Although 5

million tons of steel is enough to

manufacture approximately 5 million

vehicles, Korea’s vehicle output was 4.08

million units in 2007 and 3.82 million in

2008. Therefore, a single blast furnace

unit of POSCO holds enough capacity to

produce crude steel for the Korean

automotive industry’s annual demand.

In September 2009, POSCO established

a high-purity ferro-manganese production

joint venture POS-HiMetal with Dongbu

Steel. High-purity ferro-manganese is

required for high-manganese steel

production for automobiles. POS-HiMetal

is established in the vicinity of POSCO’s

Gwangyang Steelworks and supplies high-

purity ferro-manganese to the facility.

Elsewhere, in July 2009 POSCO acquired

a 65.1% stake in Korea’s stainless

cold-rolled steel processor Daehan Steel,

raising its ownership to 85% in the venture.

In November 2009, POSCO completed

equipment construction of POSCO-Nippon

Steel RHF Joint Venture Co., Ltd. for

reduced iron production and dry-dust

recycling in cooperation with Nippon Steel.

In the same month, POSCO decided to

build Korea’s first magnesium refining

facility in Gangwon Province, indicating

that the company is advancing

development of its domestic production

system.

Outside of Korea, POSCO is speeding

POSCO: Outline of Automotive-Related Subsidiaries in Korea

(Compiled using POSCO’s PR materials and media sources)

Subject Country Business Trends

China

�Jun. 2009: Completed construction of an automotive steel plate processing center POSCO CEPC with APC 180,000 tons in Wuhu, Anhui

Province. The center processes steel coil products made by Gwangyang Ironworks for customized orders. It also has logistical functions.

-Wuhu is the home base of Chery Automobile.

�Nov. 2009: Commenced construction of a steel processing center in Shenyang, Liaoning Province. The center applies plating and coloring to

cold-rolled steel coils imported from Korea to be used exclusively for vehicles. The facility is scheduled to be completed in Jun. 2010 with APC

of 170,000 tons.

-In Shenyang, BMW, VW, GM, FAW, and other automakers operate production bases.

India

�Apr. 2009: Completed construction of the second plant of POSCO India Pune Steel Processing Centre with APC of 120,000 tons in Pune,

Maharashtra State. The first plant, completed in 2006, specializes in electric steel plate processing.

-In Pune, Tata Motors, GM India, VW India, Mercedes-Benz India and other automakers operate production bases.

Thailand

�Apr. 2009: Completed construction of the third plant of POSCO Thailand Bangkok Processing Center with APC of 120,000 tons at the

Wellgrow Industrial Park in Chachoengsao County. Supplies Japanese automakers and Korean household appliance makers.

Malaysia �Jun. 2009: Completed construction of the second plant of POSCO-MKPC with APC of apparently 120,000 tons.

Turkey

�Nov. 2009: Commenced construction of a steel processing center with APC of 170,000 tons at the Hasanaga Industrial Park in Nilüfer District,

Bursa Province. Scheduled to commence operation in Jun. 2010. Plans to supply the Turkish bases of Ford, Renault, Fiat, Toyota, Honda, and

Hyundai Motor.

Mexico

�Apr. 2009: Completed construction of the second plant of POSCO-MPC with APC of 170,000 tons in San Luis Potosí State. Supplies processed

steel sheets to a continuous galvanizing line factory which was completed in Aug. 2009.

US

�Dec. 2009: Decided to establish an automotive steel plate processing center in Alabama State. Intends to supply steel sheets to Hyundai Motor’s

Alabama plant and Kia Motors’ Georgia plant. Also plans to supply automakers in the southern part of the US such as Honda and GM.

Construction

of processing

center

Japan

�Sep. 2009: Commenced operation of the second plant of POSCO-JNPC with APC of 150,000 tons in Yokkaichi, Mie Prefecture. The first

processing plant went on stream in 2006 with APC of 220,000 tons in Toyohashi, Aichi Prefecture. Supplies steel sheets to Suzuki, Mitsubishi

Motors, and others.

Collapse of

purchase

negotiations

Thailand

�Dec. 2009: Negotiations collapsed over the purchase of Thainox Stainless which is 15% owned by POSCO. Apparently POSCO planned to

invest as much as 430 million USD to acquire the rest of the 85% of Thainox Stainless.

Supply to

Toyota

Japan

�Feb. 2009: Commenced supply of inner sheets for internal vehicle body to Toyota. The automaker combines procurement from POSCO with that of

from major Japanese steelmakers. Apparently POSCO has set the price of steel several percent lower compared to major Japanese steelmakers.

Moreover, thanks to the weak Korean currency, POSCO has the upper hand in price competitiveness compared to its Japanese rivals.

-Before using POSCO-made steel sheets in Japan, Toyota has already procured steel sheets from POSCO for vehicles made in Thailand and intended

for emerging countries. Apparently, Toyota is considering procuring steel sheets from POSCO’s Mexican operation in North America.

Development

of new

products

Korea

�Oct. 2009: Completed development of 980MPa class ultra high-strength steel sheets. The new products are DP (duplex) steel and FB

(ferrite-bainite) steel. While DP steel is used for torsion beam axles, the latter one is used for wheel discs and other products. Through EVI

(Early vendor involvement) with automakers, POSCO plans the practical application of the newly developed products.

-In 2007, POSCO completed development of 780MPa class ultra high-strength steel sheets which are primarily supplied to compact vehicles.

�Oct. 2009: Completed development of 590MPa class aluminum alloy-plated steel sheets, which are 70% stronger than the previous 340MPa class products.

Entry into

new sector

Korea

�2010: Apparently, POSCO plans to invest 15 billion KRW to extract lithium from seawater. Plans to supply lithium for lithium-ion batteries of

electric and hybrid vehicles. Considers the construction of a plant with APC 200,000 tons by investing 1 trillion-2 trillion KRW, promoting the

project on commercial basis around 2014.


POSCO: Principal Business Trends

(Compiled using POSCO’s PR materials and media sources)

��

�� !"�"��


up business expansion in Indonesia and

Vietnam. In December 2009, POSCO

decided to build an integrated blast

furnace steel plant with Indonesia’s

state-owned Krakatau Steel. The facility

will be 70% owned by POSCO and 30%

by Krakatau Steel. The steelworks is

planned to be built on a site owned by

Krakatau Steel in Cilegon, northwest

Java. Although the planned construction

site already has running water, electric

power, and a port facility, thus initial

investment can be kept down, the total

investment will still reach a whopping 5

billion-6 billion USD.

In relation to blast furnace construction,

although POSCO signed a memorandum

of understanding to set up a blast furnace

steel plant in India’s Orissa State in 2005,

construction site acquisition had not

moved forward yet as of January 2010.

Even so, POSCO has indicated to begin

blast furnace construction in India in

2010. If all planned blast furnaces will be

completed and go on stream, POSCO’s

combined production capacity of blast

furnaces in Korea, Indonesia, and India

will reach 49.05 million tons.

In September 2009, POSCO-Vietnam

Co., Ltd. commenced operation, a joint

venture between POSCO and Nippon

Steel. The annual production capacity of

the facility is 1.2 million tons of acid

pickling and cold-rolled steel sheets of

which 700,000 tons are supplied for

automobile and motorcycle production.

Although supply mostly goes to the

domestic market, the facility considers

exporting to the entire Southeast Asian

region through processing bases in

Thailand, Malaysia, Indonesia, and the

Philippines. Also in Vietnam, in

December 2009, POSCO commenced

construction of second stainless steel

processing plant of POSCO-VHPC.

POSCO has also decided to build a plant

with annual production capacity of 3

million tons of rolled steel and set up a

Hyundai Mobis: Outline of Overseas Production Bases

POSCO: Outline of Major Overseas Production Bases

(Compiled using POSCO’s financial documents)

(Compiled using POSCO’s financial documents) *Including indirectly owned share. APC: Annual processing capacity.

Note: Raw material processing plants are omitted. *Including indirectly owned share. APC: Annual production capacity.

Country Production Base Activities/Products APC Ownership Financial Information (2008)

US USS-POSCO Industries Cold-rolled steel sheets

1.52 million

tons

50%* N.A.

Mexico POSCO-Mexico Co., Ltd. Cold-rolled steel sheets N.A. 100%* Net loss: 23.6 billion KRW

Dalian POSCO-CFM�

Coated Steel Co., Ltd.

Zinc-plated steel sheets,

surface-treated steel sheets

250,000 tons 85%*

Sales revenue: 136.08 billion KRW

Net profit: 600 million KRW

Bx Steel POSCO Cold Rolled Sheet Co., Ltd. Cold-rolled steel sheets 1.8 million tons 25% N.A.

Zinc-plated steel sheets 120,000 tons

Stainless steel sheets 280,000 tons

Stainless steel sheets 600,000 tons

Qingdao Pohang Stainless Steel Co., Ltd. Stainless steel sheets 150,000 tons 100%*


Net loss: 21.35 billion KRW

POSCO (Guangdong) Steel Co., Ltd. Plated steel sheets N.A. 96.98%*



POSCO-Austem Suzhou Automotive Co., Ltd. Vehicle parts etc. N.A. 19.8%* N.A.

Suzhou POSCORE Technology Co., Ltd. Manufacture and sale of parts N.A. 100%*


Net loss: 15 million KRW

Thailand The Siam United Steel (1995) Co., Ltd. Cold-rolled steel sheets 1 million tons 12.3% N.A.

POSVINA Co., Ltd. Surface-treated steel sheets N.A. 50% N.A.

POSCO-Vietnam Co., Ltd. Cold-rolled steel sheets N.A. 100% Net loss: 5.18 billion KRW

VSC POSCO Steel Corporation Steel pipes 200,000 tons 40%*


Net profit: 1.75 billion KRW

Myanmar Myanmar-POSCO Steel Co., Ltd. Surface-treated steel sheets 30,000 tons 70%*


Net profit: 420 million KRW

Vietnam

China

Zhangjiagang Pohang Stainless Steel Co., Ltd. 82.48%*

Sales revenue: 2.2 trillion KRW


Country Steel Processing Center APC Ownership Sales Revenue (2008) Net Profit/Loss (2008)

Mexico POS-MPC S.A. de C.V. 400,000 tons 61%* 152.14 billion KRW �8.14 billion KRW

Poland POSCO Poland Wroclaw Steel Processing Center Co., Ltd. 140,000 tons 30% N.A. N.A.

Slovakia POSCO-Samsung Slovakia Steel Processing Center Co., Ltd. N.A. 30% N.A. N.A.

POS Tianjin Coil Center Co., Ltd. 160,000 tons 70%* 107.48 billion KRW 600 million KRW

POSCO (Suzhou) Automotive Steel Processing Center Co., Ltd. 200,000 tons 100%* 184.3 billion KRW 2.9 billion KRW

Guangdong Xingpu Steel Center Co., Ltd. N.A. 21%* N.A. N.A.

POS-Qingdao Coil Center Co., Ltd. N.A. 100%* 112 billion KRW 120 million KRW

POSCO-Foshan Steel Processing Center Co., Ltd. N.A. 100%* 379.23 billion KRW 3.6 billion KRW

POSCO (Chongqing) Automotive Processing Center Co., Ltd. N.A. 100%* 26.91 billion KRW 75 million KRW

POSCO (Wuhu) Automotive Processing Center Co., Ltd. N.A. 100%* - �420 million KRW

POSCO-SK Steel Pinghu Processing Center Co., Ltd. N.A. 20% N.A. N.A.

POSCO-JNPC Co., Ltd. 170,000 tons 90%* 110.64 billion KRW 1.35 billion KRW

POSMETAL Co., Ltd. N.A. 95%* 57.94 billion KRW 290 million KRW

POSCO-JYPC Co., Ltd. 100,000 tons 64.39%* 16.64 billion KRW �2.2 billion KRW

POSCO-JOPC Co., Ltd. N.A. 56.84%* 53.69 billion KRW �270 million KRW

Thailand POSCO Thailand Bangkok Processing Center Co., Ltd. 240,000 tons 100%* 216.69 billion KRW �10.47 billion KRW

Indonesia PT. POSMI Steel Indonesia 84,000 tons 37.87%* N.A. N.A.

POSCO-MKPC Sdn. Bhd. 150,000 tons 70%* 122.62 billion KRW 5.71 billion KRW

POSCO Malaysia Sdn. Bhd. N.A. 60% 50.45 billion KRW �18.22 billion KRW

Vietnam POSCO Vietnam Processing Center Co., Ltd. N.A. 80% 32.32 billion KRW 890 million KRW

POSCO-India Pvt. Ltd. N.A. 100% - -

POSS-India Delhi Steel Processing Centre Pvt. Ltd. N.A. 76.4%* 40.41 billion KRW �6.16 billion KRW

POS-India Pune Steel Processing Centre Pvt. Ltd. N.A. 65%* 97.73 billion KRW �1.39 billion KRW

POS-Hyundai Steel Manufacturing India Private Ltd. 100,000 tons 29.5%* N.A. N.A.

India

China

Japan

Malaysia

��

�� !"�"��


continuous galvanizing line with annual

production capacity of 400,000 tons in

2012 and after in Vietnam, actively

building up its production system in the

Southeast Asian country. Elsewhere, in

August 2009, POSCO completed

construction of a continuous galvanizing

line with annual production capacity of

400,000 tons in Mexico. The facility plans

to supply automakers in Mexico as well

as in the rest of the Americas,

strengthening its presence in the region.

In response to demand from customers,

POSCO is setting up processing centers

one after another for crude and

zinc-plated steel sheet processing.

According to POSCO’s announcement, the

establishment of nine processing centers

could be confirmed in 2009, out of which

six were in Asia, two in the Americas

(Mexico and US), and one in Turkey. The

company has established processing

centers in Wuhu, home base of Chery

Automobile, and in Shenyang where

BMW, VW, GM, and FAW operate

production bases. In India’s Pune,

Maharashtra State, POSCO completed a

processing center in April 2009. In the

same month, the company finished

construction of the third plant of POSCO

Thailand Bangkok Processing Center to

supply Japanese automakers and Korean

household appliance makers. In June, a

new processing center was built by

POSCO in Malaysia as well. Elsewhere, in

response to customer demand, the Korean

steelmaker has also built new processing

centers in Mexico, the US, and Japan.

This way, in order to fulfill its 2018

target, POSCO is advancing the

development of its global production

system to meet demand of local

automakers. As a result, in 2009, Toyota

began to procure POSCO-made steel to be

used even in Japan and the Korean

steelmaker is exploring additional sales

channels to non-Korean automakers.

(Jun NOKUO)

�

�

Overseas Trends

�Construction of blast furnace steel plant in Indonesia

·Dec. 2009: POSCO decided to build an integrated blast furnace steel plant with

Indonesia’s state-owned Krakatau Steel

-Equity stakes: POSCO 70%, Krakatau Steel 30%.

-Investment: 5 billion-6 billion USD (plan)

-APC: 6 million tons. First phase of construction to start in H2 2011 and

scheduled to be completed at the end of 2013 with APC of 3 million tons.

Second phase is to be completed in 2016.

-POSCO’s combined APC of the Pohang and Gwangyang steelworks in Korea

is 31.05 million tons. After the completion of the second phase of the

Indonesian project the company’s global APC of blast furnace steel will

reach 37.05 million tons.

-The steelworks is planned to be built on a site owned by Krakatau Steel in

Cilegon, northwest Java. Since the planned construction site already has running

water, electric power, and a port facility, initial investment can be kept down.

-Elsewhere, POSCO has planned to set up a blast furnace steel plant in India’s

Orissa State. Construction is seen to begin in 2010. According to POSCO’s

medium term business plan “POSCO Vision 2018,” the company’s APC of

blast furnace steel is aimed to reach 50 million tons by 2018.

�Purchase of stainless cold-rolled steel processing plant in Vietnam

·Jul. 2009: Purchased ASC, a stainless cold-rolled steel processing plant in

Vietnam for approx. 50 million USD. ASC’s APC is 30,000 tons which is

planned to be increased to 85,000 tons by 2010.

-According to POSCO, Vietnam’s stainless steel demand was 110,000 tons in

2008, while the country’s supply capacity stood at approx. 28,000 tons.

�Operation of cold-rolled steel plant in Vietnam

·Sep. 2009: Commenced operation of POSCO-Vietnam Co., Ltd., a joint venture

between POSCO and Nippon Steel.

-Equity stakes: POSCO 85%, Nippon Steel 15%

-APC: 1.2 million tons of acid pickling and cold-rolled steel sheets (of which

700,000 tons are supplied for automobile and motorcycle production and

500,000 tons are for construction) and 700,000 tons of continuously-annealed

steel. Although supply mostly goes to the domestic market, the facility

considers exporting to the entire Southeast Asian region through processing

bases in Thailand, Malaysia, Indonesia, and the Philippines.

�Start of construction of second stainless steel processing plant in Vietnam

·Dec. 2009: Commenced construction of second stainless steel processing plant

of POSCO-VHPC. The first one is located in the suburb of Ho Chi Minh City

with APC of 100,000 tons. The second plant is being built in Vung Tau City

with APC of 50,000 tons. Scheduled to be completed in Jun. 2010.

�Vietnam Base Plan

·Although POSCO has decided to build a plant with APC of 3 million tons of

rolled steel and set up a continuous galvanizing line with APC of 400,000 tons

in 2012 and after, there is no additional word on these plans.

�Construction of zinc-plated steel sheet plant in India

·Jul. 2009: Decided to construct a galvanized steel sheet plant in Maharashtra

State. Construction is scheduled to begin in Sep. 2010 and completed in May

2012. Construction site has been already acquired.

�Completion of continuous galvanizing line in Mexico

·Aug. 2009: Completed construction of a continuous galvanizing line with APC of

400,000 tons in the suburb of Altamira, Tamaulipas State. Plans to supply

automakers in Mexico as well as in the rest of the Americas. In addition to

zinc-plated steel sheets, the facility also produces zinc-alloy steel sheets.

·Raw materials for zinc-plated steel sheets are planned to be supplied from

POSCO’s steel processing centers in San Luis Potosí and Puebla States.

Combined APC of the steel processing centers is 170,000 tons.

-POSCO estimates that as a result of increased vehicle production in Mexico,

2 million tons of zinc-plated steel sheets will be insufficient by 2015.

Domestic Trends

�Expansion of existing blast furnaces in Korea

·Jul. 2009: After upgrading the No.4 blast furnace of Gwangyang Steelworks, the

facility resumed operation. The plant’s APC was boosted with the upgrade starting in

Feb. 2009 from 3.1 million tons to 5 million tons. According to POSCO, 5 million tons

of steel is equivalent with the steel used the Korea’s automotive industry in one year.

�Raising stake in Daehan Steel

·Jul. 2009: Acquired a 65.1% stake in stainless cold-rolled steel processor Daehan

Steel, raising its ownership to 85% in the venture. Established in 2007, Daehan

Steel supplies 150,000 tons of stainless cold-rolled steel to POSCO’s household

appliance operation.

�Establishment of high-purity ferro-manganese production company

·Sep. 2009: Established a high-purity ferro-manganese production joint venture

POS-HiMetal with Dongbu Steel. High-purity ferro-manganese is used as

sub-material in the production of high-manganese steel for automobiles.

POS-HiMetal is established in the vicinity of POSCO’s Gwangyang Steelworks

and supplies high purity ferro-manganese to the facility.

-Construction is scheduled to start in Apr. 2010 and completed in Sep. 2011.

APC is set at 75,000 tons and construction cost is calculated to be 220 billion

KRW. For initial production startup, Dongbu Steel’s patents and production

technology will be used.

-Equity stake: POSCO 65%, Dongbu Steel 35%.

�Completion of reduced iron production plant

·Nov. 2009: Completed equipment construction for reduced iron production and

dry-dust recycling in cooperation with Nippon Steel. The plant’s name is

POSCO-Nippon Steel RHF Joint Venture Co., Ltd. (PNR)

-Equity stake: POSCO 70%, Nippon Steel 30%

-PNR has set up one rotary hearth furnaces (RHF) each at POSCO’s Pohang

and Gwangyang plants with annual dust treatment capacity of 200,000 tons.

Using dust occurring at both plants which includes iron oxide and zinc oxide,

PNR recycles them into reduced iron. The Nippon Steel technology-based

RHFs of the Pohang and Gwangyang plants commenced operation in Sep.

and Nov. 2009 respectively.

�Construction of magnesium refining plant

·Nov. 2009: Decided to build Korea’s first magnesium refining facility in

Gangwon Province. Apparently the plant’s APC is planned to be set at 10,000

tons. No additional details are available.


(Compiled using PR materials of POSCO and Nippon Steel and media sources)

POSCO: Stepping Up Expansion of Production System at Home and Abroad

��

�� !"�"��


Global Market Falls 8.3% in 2009 to 62 Mn Units;

Majority of Markets Forecast to Recover in 2010

(Unit: Vehicles)

Region 2007 YOY Change 2008 YOY Change 2009 Outlook YOY Change 2010 Forecast YOY Change

North America 19,402,424 ▼3.1% 16,331,411 ▼15.8% 12,792,600 ▼21.7% 13,879,300 8.5%

South America 4,212,841 28.1% 4,496,172 6.7% 4,166,500 ▼7.3% 4,493,900 7.9%

Western Europe 17,255,988 0.9% 15,773,031 ▼8.6% 14,488,500 ▼8.1% 13,223,200 ▼7.4%

Central & Eastern Europe 5,707,486 21.2% 6,021,323 5.5% 3,247,500 ▼46.1% 3,381,300 4.1%

Asia & Pacific 20,954,052 8.6% 21,251,615 1.4% 24,442,400 15.0% 25,871,400 5.8%

Middle East 2,513,314 14.9% 2,864,263 14.0% 2,209,400 ▼22.9% 2,275,100 3.0%

Africa 1,275,028 10.9% 1,217,527 ▼4.5% 987,300 ▼18.9% 1,044,900 5.8%

Total 71,321,133 5.3% 67,955,342 ▼4.7% 62,334,200 ▼8.3% 64,169,100 2.9%

0

10

20

30

40

50

60

70

80

2004 2005 2006 2007 2008 2009 Outlook 2010 Projection

(Million units)

In 2009, vehicle sales outlook for 77

countries (refers to countries and regions

covered by FOURIN) around the world

fell 8.3 % to 62,334,200 units compared

to a year earlier. Due to the economic

slowdown since 2008, vehicle demand

has drastically dropped, especially in the

US and Western Europe where many

countries have registered double-digit

decline. In addition, in some Central and

Eastern European countries and in

oil-producing Middle Eastern countries,

there are nations with 50% or larger drop

in demand. In contrast, in some emerging

Regarding 2010’s vehicle market, the

markets of emerging countries are

expected to continue to expand and

moderate recovery is anticipated to take

place in many countries which saw

declining sales in 2009. Global sales are

expected to rise 2.9% YOY to 64,169,100

units. At the same time, in many Western

European countries where new vehicle

purchase incentives were introduced in

anticipation of replacement demand, as

incentives end, the market is expected to

shrink even more in 2010 than in 2009.

countries, although vehicle demand

temporarily stagnated, growth was back

on a track to recovery by the first half of

2009. China is heading the list with an

anticipated year-on-year (YOY) increase

of 38% or 3.6 million vehicles followed

by India with 13% and Brazil with 5%,

having a part in propping up the declining

global market. As a characteristic seen in

2009, it is pointed out in some countries

that due to demand stimulating policies,

such as new vehicle purchase incentives

and reduced taxes, there was a major

change in demand trend.

World (77 Countries): Vehicle Sales by Region (2004-2010)

World (77 Countries): Vehicle Sales by Region (2007-2010)

�Actual results for 2007-2008 are gathered from automotive manufacturer associations in each nation and prepared data. Outlook for 2009 and forecast for 2010 by FOURIN. Brunei is newly added.

�North America (four countries): USA, Canada, Mexico, Puerto Rico

�South America (10 countries): Brazil, Argentina, Venezuela, Colombia, Chile, Ecuador, Peru, Uruguay, Paraguay, Bolivia

�Western Europe (18 countries): Germany, UK, France, Italy, Spain, Netherlands, Belgium, Luxembourg, Sweden, Denmark, Finland, Ireland, Austria, Portugal, Greece, Switzerland, Norway, Iceland

�Central & Eastern Europe (16 countries): Poland, Hungary, Czech Republic, Slovakia, Slovenia, Bulgaria, Romania, Cyprus, Estonia, Latvia, Lithuania, Croatia, Serbia, Turkey, Russia, Ukraine

�Asia & Oceania (15 countries): Japan, Korea, China, Taiwan, Thailand, Indonesia, Malaysia, Philippines, Singapore, Vietnam, India, Pakistan, Brunei, Australia, New Zealand

�Middle East (eight countries): Iran, Saudi Arabia, UAE, Kuwait, Qatar, Oman, Bahrain, Israel

�Africa (six countries): South Africa, Egypt, Morocco, Algeria, Tunisia, Kenya� � � � � � � � � � � � � � � � � � � � � � � � � � � � � �

Global Vehicle Sales Incl./Excl. China (2004-2010)

(FOURIN)

0

10

20

30

40

50

60

70

80

2004 2005 2006 2007 2008 2009 Outlook 2010 Forecast

�20%

�15%

�10%

�5%

0%

5%

10%

15%

20%

Global sales volume incl. China

Global sales volume excl. China

YOY change excl. China

YOY change incl. China

(Million vehicles)

Bar graph: left scale. Line graph: right scale. (Compiled using data from automotive manufacturer associations)

(FOURIN)

North America

South America

Western

Europe

Central & Eastern

Europe

Asia & Pacific

Middle East

Africa

��

�� !"�"��


(Unit: Vehicles)

Country 2007 YOY Change 2008 YOY Change 2009 Outlook YOY Change 2010 Forecast YOY Change

US 16,460,315 ▼3.5% 13,492,987 ▼18.0% 10,500,000 ▼22.2% 11,500,000 9.5%

Canada 1,690,345 1.5% 1,673,871 ▼1.0% 1,470,000 ▼12.2% 1,525,000 3.7%

Mexico 1,149,182 ▼3.0% 1,073,869 ▼6.6% 752,000 ▼30.0% 777,000 3.3%

Puerto Rico 102,582 ▼12.9% 90,684 ▼11.6% 70,600 ▼22.1% 77,300 9.5%

Four Countries Total 19,402,424 ▼3.1% 16,331,411 ▼15.8% 12,792,600 ▼21.7% 13,879,300 8.5%

0

2

4

6

8

10

12

14

16

18

Jan. Feb. Mar. Apr. May Jun. Jul. Aug. Sep. Oct. Nov. Dec. Jan. Feb. Mar. Apr. May Jun. Jul. Aug. Sep. Oct. Nov.

2008 2009

(Million vehicles)

�50%

�40%

�30%

�20%

�10%

0%

10%

20%

J F M A M J J A S O N D J F M A M J J A S O

2008 2009

Canada

Mexico

US

Despite successive demand stimulating

policies in 2009, concerns over a backlash

as policies end in 2010

In 2008, due to the global economic

downturn which can be traced back to the

US-born financial crisis, vehicle demand

drastically dropped throughout the world in

the second half of the year. As a result, out

of concern that dull vehicle sales would

have a negative impact on the entire

automotive industry, primarily in Europe,

governments in over 20 countries

throughout the world implemented demand

stimulating policies in 2009, such as

replacement incentives and reduced taxes.

Key countries, such as Brazil, Germany,

France, China, and Korea, were able to

cover sluggish demand or even raise sales

with these measures. In contrast, the US

with its small-scale incentive budget which

covered 250,000 vehicles as opposed to its

10 million-unit market was able to realize

temporary rise in demand, but was unable

to achieve general improvement.

In the meantime, a backlash is

anticipated after the end of these demand

stimulating measures. For instance, the

German Association of the Automotive

Industry or VDA (abbreviation in German)

forecast that Germany, which supported the

replacement of 1.4 million vehicles with

incentives, will see a YOY 20% or 800,000

unit drop in 2010. In Western Europe,

which was especially active in introducing

incentives, although the economy is

expected to gain traction, there are many

countries where vehicle demand is seen to

cool down due to the end of stimulating

measures in the beginning of 2010.

Consequently, it is highly possible that

negative growth of vehicle sales in the 18

Western European countries is expected to

continue in 2010.

�

Increasing demand shift to China where

annual sales are forecast to reach 13

million in 2009 and 14 million in 2010

Vehicle sales in China doubled from

4.52 million units in 2003 to 9.38 million

in 2008. In 2009, YOY growth of China is

forecast to reach 38.6% to 13 million units,

surpassing the US and becoming the

world’s largest market. In China, domestic

demand increased on the back of rapid

economic growth, moreover, the market

was only mildly impacted by the economic

downturn starting in 2008 and the

government’s demand stimulating policies

contributed to the expansion of vehicle

demand.

US: Compact Vehicle SAAR (Jan. 2008-Nov. 2009)

(Compiled using data from Bureau of Economic Analysis of U.S. Department of Commerce)

(Compiled using data from automotive manufacturer associations)

North America: YOY Change of Vehicle Sales in Selected Countries

(Jan. 2008-Oct. 2009)

(Compiled using data from automotive manufacturer associations, government documents, and media sources)

North America (Four Countries): Vehicle Sales (2007-2010)


North America: Vehicle Sales in Selected Countries (2004-2010)

Note: SAAR: Seasonally Adjusted Annual Rate.

0

2

4

6

8

10

12

14

16

18

20

2004 2005 2006 2007 2008 2009

Outlook

2010

Forecast

US

Canada

Mexico

(Million units)

��

�� !"�"��


(Unit: Vehicles)


Brazil 2,486,147 28.6% 2,867,565 15.3% 3,000,000 4.6% 3,300,000 10.0%

Argentina 564,926 22.7% 611,770 8.3% 480,000 ▼21.5% 487,200 1.5%

Venezuela 491,899 43.3% 271,622 ▼44.8% 120,000 ▼55.8% 120,000 0.0%

Colombia 254,582 28.5% 219,479 ▼13.8% 170,000 ▼22.5% 174,300 2.5%

Ecuador 87,478 ▼1.7% 118,758 35.8% 78,000 ▼34.3% 79,200 1.5%

Chili 240,477 18.2% 252,690 5.1% 172,000 ▼31.9% 179,000 4.1%

Peru 52,020 55.1% 100,108 92.4% 101,600 1.5% 107,500 5.8%

Uruguay 20,791 27.9% 28,521 37.2% 20,000 ▼29.9% 20,700 3.5%

Bolivia 2,623 ▼2.4% 5,393 105.6% 5,500 2.0% 5,800 5.5%

Paraguay 11,898 41.4% 20,266 70.3% 19,400 ▼4.3% 20,200 4.1%

10 Countries Total 4,212,841 28.1% 4,496,172 6.7% 4,166,500 ▼7.3% 4,493,900 7.9%

�80%

�60%

�40%

�20%

0%

20%

40%

60%


2008 2009

Argentina

Venezuela

Brazil

China’s vehicle sales growth rate has

been exceeding that of the global average

for the past few years. Especially in 2009,

China’s growth rate was even prominent

among key countries, while global vehicle

sales are forecast to shrink 8.3% in 2009,

they are estimated to have dropped to

15.8% if China is excluded from the

calculation. In China, vehicle demand is

forecast to expand in 2010 and after and it

is highly likely that China’s share of the

global market will increase. It is believed

that global vehicle demand will depend

more and more on Chinese growth.

North America: Financial crisis impact

continues decline in H1 2009; positive

growth expected in NAFTA countries in

2010

In 2009, four countries in North

America, which includes the three NAFTA

members and Puerto Rico, all saw

double-digit decline, especially the US and

Mexico where sales dropped over 20% and

30% respectively, sustaining an overall

decrease of YOY 21.7% to 12,792,600

units. Looking at YOY monthly change,

although a major decline continues to

persist due to the financial downturn and

the ensuing economic slump, the decrease

bottomed out in the first half of 2009 and

signs of recovery have started to show.

With an outlook of positive economic

growth for each country in 2010, vehicle

demand is expected to moderately recover

and the four countries see an increase of

8.5% to 13,879,300 units for the entire year.

In the US, dull demand which started in

2008 summer continued in 2009 as well,

and compact vehicle Seasonally Adjusted

Annual Rate or SAAR approached the 10

million-unit range without reaching it in

the first half of 2009. Thanks to the US

replacement incentive program Car

Allowance Rebate System or CARS,

SAAR exceeded 10 million units in July

and August, but dropped below 10 million

in September due to an apparent fallout in

demand, however, it went back above 10

million in October and November.

Full-year vehicle sales (incl. medium and

large commercial vehicles) are forecast to

have dropped 22.2% to 10.5 million units.

It looks likely that vehicle demand in 2010

will slowly recover, reaching

approximately 11.5 million units

Canada’s 2009 vehicle sales saw a

shrinking drop in the second half of the

year and year-round decline is expected to

have reached 12.2% to 1.47 million units.

In 2010, a mild increase is forecast,

exceeding the 1.5 million-unit level.

Regardless of replacement incentives

introduced by the government, 2009

vehicle market of Mexico, which saw a

more drastic drop of the economy

compared to the US and Canada, had

registered 20% and higher monthly decline

until September 2009. Mexico’s 2009

vehicle sales are expected to have fallen by

30% to 752,000 units and along with

economic recovery they are forecast to

slightly increase to 777,000 units in 2010.

South America: After slight decrease in

2009, growth expected back on track in

2010 powered by Brazil

In 2009, while many South American

South America (10 Countries): Vehicle Sales (2007-2010)

South America: YOY Change of Vehicle Sales in Selected Countries

(Jan. 2008-Oct. 2009)

South America: Vehicle Sales in Selected Countries (2004-2010)

(Compiled using data from automotive manufacturer associations)(Compiled using data from automotive manufacturer associations, government documents, and media sources)


0.0

0.5

1.0

1.5

2.0

2.5

3.0

3.5

2004 2005 2006 2007 2008 2009

Outlook

2010

Forecast

Brazil

VenezuelaColombia Argentina

Chile

(Million vehicles)

��

�� !"�"��


0.0

0.5

1.0

1.5

2.0

2.5

3.0

3.5

4.0

2004 2005 2006 2007 2008 2009

Outlook

2010

Projection

Germany

Spain

France

Belgium

UK

Italy

Netherlands

(Million vehicles)

(Unit: Vehicles)


Germany 3,482,279 ▼7.7% 3,425,039 ▼1.6% 3,734,000 9.0% 2,934,000 ▼21.4%

UK 2,796,488 2.4% 2,483,179 ▼11.2% 2,155,000 ▼13.2% 2,011,000 ▼6.7%

Italy 2,783,698 7.0% 2,425,483 ▼12.9% 2,244,300 ▼7.5% 2,200,000 ▼2.0%

France 2,584,035 3.4% 2,573,715 ▼0.4% 2,493,000 ▼3.1% 2,393,000 ▼4.0%

Spain 1,939,296 ▼0.7% 1,362,543 ▼29.7% 1,070,000 ▼21.5% 877,000 ▼18.0%

Belgium 603,460 1.4% 613,898 1.7% 525,000 ▼14.5% 565,000 7.6%

Netherlands 602,810 6.0% 604,138 0.2% 453,000 ▼25.0% 456,000 0.7%

Austria 339,691 ▼2.2% 336,000 ▼1.1% 336,000 0.0% 330,000 ▼1.8%

Sweden 358,722 8.7% 301,459 ▼16.0% 240,000 ▼20.4% 243,000 1.3%

Greece 306,852 4.3% 292,842 ▼4.6% 267,000 ▼8.8% 250,000 ▼6.4%

Portugal 276,607 4.3% 275,034 ▼0.6% 197,000 ▼28.4% 190,000 ▼3.6%

Ireland 236,374 4.7% 185,660 ▼21.5% 90,000 ▼51.5% 87,800 ▼2.4%

Denmark 226,203 ▼0.1% 191,163 ▼15.5% 124,000 ▼35.1% 125,000 0.8%

Finland 147,842 ▼11.3% 160,976 8.9% 105,000 ▼34.8% 106,000 1.0%

Luxembourg 54,710 ▼0.9% 56,744 3.7% 52,000 ▼8.4% 50,000 ▼3.8%

Switzerland 315,402 5.6% 321,326 1.9% 284,600 ▼11.4% 285,000 0.1%

Norway 182,203 15.0% 153,247 ▼15.9% 116,000 ▼24.3% 118,000 1.7%

Iceland 19,316 ▼4.4% 10,585 ▼45.2% 2,600 ▼75.4% 2,400 ▼7.7%

18 Countries Total 17,255,988 0.9% 15,773,031 ▼8.6% 14,488,500 ▼8.1% 13,223,200 ▼8.7%

�60%

�50%

�40%

�30%

�20%

�10%

0%

10%

20%

30%

40%


2008 2009

France

Spain

UK

Italy

Germany

countries saw a double-digit decline in

their respective vehicle markets, the

region’s largest market Brazil is forecast to

have maintained positive growth. Overall,

the ten countries are expected to have

sustained a 7.3% decrease to 4,166,500

units. In 2010, Brazil is expected to realize

10% growth, while sales are expected to

bottom out in other countries and turn to

recovery, seeing a 7.9% overall growth of

the region to 4,493,900 units, on par with

the 2008 level.

As for Brazil’s 2009 vehicle market,

although some months saw negative

growth in the first half of 2009, the

government gradually recovered demand

with its tax relief plan which was

implemented in January 2009. Year-round

vehicle sales are forecast to have reached 3

million units in 2009, setting a historic

high. Since the government hammered out

a plan to stop the tax cut program in

September 2009 and implement reduced

tax cut afterwards, there was concern over

a backlash after the extension period ends

in 2010, however, the government

announced in November 2009 that the tax

cut measure would continue in the first

quarter of 2010. In addition to the demand

rising effect of the extended plan, along

with economic growth actual demand is

forecast to increase, anticipating further

market growth to 3.3 million units in 2010.

Western Europe: Contraction despite

incentives in 2009; further decline

expected in 2010 after the end of stimuli

In Western Europe, vehicle demand has

dropped since the second half of 2008, as a

result of which national governments

concerned over dull sales introduced

replacement incentives at the end of 2008

and in 2009. The ten countries which

implemented such measures were

Germany, the UK, Italy, France, Spain, the

Netherlands, Austria, Greece, Portugal, and

Luxembourg. Although in many countries

incentives have brought about the

bottoming out of passenger car demand,

Germany is the only one country which is

expected to have surpassed vehicle sales of

the previous year. In the 18 Western

European countries, total sales in 2009 are

forecast to have dropped 8.1%, coming

close to 15 million units with 14,488,500

units. Although the economy is expected to

gain traction in 2010, vehicle sales are

expected to see a backlash as incentives in

key countries end and there is a strong

probability that the decline will lead 2010

sales below the 14 million-unit level.

In Europe’s largest market Germany, the

government introduced replacement

incentives at the end of January 2009. The

5 billion EUR incentive program was used

for 1.4 million vehicle purchases until the

end of the measure in September 2009,

greatly contributing to arousing domestic

demand. In 2009, German vehicle sales are

expected to have increased 9% YOY to

3,734,000 units. In the meantime,

Germany’s VDA sees that a certain drop in

sales is unavoidable after the ending of

incentives and expects 2010 sales to be

between 2.7 million and 3 million units.

In the UK, replacement incentives were

introduced in May 2009, yet although

monthly vehicle sales returned to the black

Western Europe (18 Countries): Vehicle Sales (2007-2010)

Western Europe: YOY Change of Vehicle Sales in Selected Countries

(Jan. 2008-Oct. 2009)

Western Europe: Vehicle Sales in Selected Countries (2004-2010)



��

�� !"�"��


0.0

0.5

1.0

1.5

2.0

2.5

3.0

3.5

2004 2005 2006 2007 2008 2009

Outlook

2010

Projection

(Million vehicles)

Russia

Turkey

Romania

Poland

Ukraine

Czech Rep.

(Unit: Vehicles)


Poland 370,363 33.3% 400,126 8.0% 376,000 ▼6.0% 384,000 2.1%

Hungary 208,302 ▼3.6% 189,065 ▼9.2% 85,100 ▼55.0% 84,300 ▼0.9%

Czech Republic 207,116 12.3% 215,419 4.0% 183,000 ▼15.0% 185,000 1.1%

Slovakia 89,094 6.7% 102,378 14.9% 94,200 ▼8.0% 94,000 ▼0.2%

Romania 366,819 23.4% 324,080 ▼11.7% 157,500 ▼51.4% 158,000 0.3%

Slovenia 73,315 13.4% 79,727 8.7% 59,000 ▼26.0% 59,300 0.5%

Bulgaria 55,336 22.2% 57,927 4.7% 31,800 ▼45.1% 31,000 ▼2.5%

Cyprus 29,746 23.5% 29,505 ▼0.8% 20,600 ▼30.2% 20,800 1.0%

Latvia 39,167 28.5% 23,191 ▼40.8% 5,800 ▼75.0% 5,600 ▼3.4%

Estonia 37,517 21.5% 28,470 ▼24.1% 10,500 ▼63.1% 10,300 ▼1.9%

Lithuania 31,089 42.9% 28,885 ▼7.1% 8,400 ▼70.9% 8,100 ▼3.6%

Croatia 82,664 4.9% 88,265 6.8% 68,800 ▼22.1% 70,900 3.1%

Serbia 15,159 38.8% 10,322 ▼31.9% 10,800 4.6% 11,000 1.9%

Ukraine 594,817 37.8% 686,650 15.4% 206,000 ▼70.0% 235,000 14.1%

Russia 2,884,784 28.1% 3,229,671 12.0% 1,400,000 ▼56.7% 1,600,000 14.3%

Turkey 622,198 ▼5.7% 527,642 ▼15.2% 530,000 0.4% 424,000 ▼20.0%

16 Countries Total 5,707,486 21.2% 6,021,323 5.5% 3,247,500 ▼46.1% 3,381,300 4.1%

�80%

�60%

�40%

�20%

0%

20%

40%

60%

80%


2008 2009

Czech Rep.

Romania

Russia

Turkey

Poland

in the second half of the year, they were

not able to cover negative growth in the

first half. In 2009, UK vehicle sales are

expected to have decreased 13.2% YOY to

2,155,000 units. Since incentives will end

in February 2010, 2010 sales are forecast to

see continued fall.

In Italy, replacement incentives

implemented in February 2009 succeeded

in reviving demand and in turn the country

avoided a major drop in sales. In 2009,

Italian vehicle sales are expected to have

decreased 7.5% YOY to 2,244,300 units.

Since incentives will be terminated in

March 2010, similarly to the UK, it is

highly likely that 2010 sales will see

continued decline.

France which introduced the

“bonus/malus” scheme in December 2007

escaped serious market shrinkage in 2008.

The country continued to actively intervene

in arousing demand by adding replacement

incentives in December 2008. In 2009, the

implementation of replacement incentives

succeeded, producing positive growth of

the passenger car market. Vehicle sales

including commercial vehicles are forecast

to have fell a mere 3.1% YOY to 2,493,000

units. In addition, the French government

plans to continue incentives in 2010 as

well. While the incentive amount was

1,000 EUR in 2009 and is planned to

gradually shrink from 700 EUR in the first

half of 2010 to 500 EUR in the second half

of the year, it is believed that support of

passenger car demand will bring about a

certain result.

Vehicle sales in Spain fell 29.7% in 2008

and are expected to have dropped 21.5% to

1.07 million units in 2009. The Spanish

government introduced the Plan 2000E

replacement incentive program in May

2009, after the implementation of the Plan

VIVE low-rate financing mechanism for

green vehicles. As a result, there were signs

that decline in demand stopped in the

second half of 2009. However, due to the

economic stagnation, unemployment rate

has reached 20% and it is difficult to see

the recovery of the real economic activity.

In 2010, it is likely that the Plan 2000E will

end and there is a strong probability that

vehicle sales will fall below 1 million units

after six years of consecutive decline since

2005.

Although in countries like Austria,

Greece, and Luxembourg replacement

incentives reduced the scale of sales

decrease, a backlash is expected as these

programs end in 2010. In the meantime, it

is highly possible that in Belgium, Sweden,

and Switzerland, which have postponed the

introduction of incentives, but have

suffered large-scale market shrinkage, will

move from sales decline to expansion in

2010.

Central & Eastern Europe: Sales slide in

Russia and Baltic states on deepening

economic slump; slight rise in 2010

As for Central and Eastern Europe

where the market nearly doubled reaching

6 million units between 2003 and 2008,

vehicle sales drastically fell in Russia,

Ukraine, the three Baltic states, Hungary,

Romania, and Bulgaria after a strong

economic slowdown. There were many

countries which showed no signs of

Central & Eastern Europe (16 Countries): Vehicle Sales (2007-2010)

Central & Eastern Europe: YOY Change of Vehicle Sales

in Selected Countries (Jan. 2008-Oct. 2009)

Central & Eastern Europe: Vehicle Sales in Selected Countries

(2004-2010)



��

�� !"�"��


�40%

�20%

0%

20%

40%

60%

80%

100%


2008 2009

Japan

Australia

India

China

Korea

recovery in vehicle demand even in the

second half of 2009. For this reason, the 16

Central and Eastern European countries are

forecast to have sustained a 46.1% drop to

3.247,500 units in 2009, falling back to

their 2003 level. In addition, since in some

countries the economy is expected to

remain sluggish, it is hard to see any

recovery in demand, therefore the

expansion of the vehicle market is

expected to be minimal in 2010.

Looking at EU-member Central and

Eastern European countries, the degree of

repercussions of the economic downturn

varies greatly from country to country.

While vehicle sales are expected to have

dropped 0%-20% in Poland, the Czech

Republic, and Slovakia where the

economic slump remained at a relatively

low level, led by the three Baltic states

which saw double-digit decline and are in a

serious situation, countries namely

Hungary, Romania, and Bulgaria are seeing

over 5% negative growth. There is every

likelihood that in these countries vehicle

sales have dropped to half or below.

In Russia, although vehicle sales

reached a historic high of 3.23 million

units in 2008, 2009 vehicle demand is

expected to have drastically fallen by

56.7% YOY to 1.4 million units due to dull

economy. In 2010, prompted by incentives

replacement demand is expected and it

looks likely that the economy is somewhat

picking up, thus demand is anticipated to

rise 14.3% YOY to the 1.6 million-unit

level.

In addition, Turkey’s 2009 vehicle

market is forecast to have slightly

increased to 530,000 units thanks to the

country’s tax relief plan implemented in the

first half of 2009. In contrast, in 2010

without any government support measures

the market is expected to shrink

approximately 20%.

Asia & Pacific: Double-digit growth

forecast for 2009 powered by China,

India; China is to expand to 14 million

units in 2010

Vehicle sales of the Asia and Pacific

region are expected to have increased

14.7% to 24,442,400 units in 2009.

Regardless of tax relief on green vehicles

and subsidies, the Japanese market is

forecast to have dropped nearly 10%, while

countries like Thailand, Indonesia, and

Australia are expected to have seen a

double-digit decline. In the meantime,

China and India with high economic

growth are forecast to have realized

double-digit growth. Korea which

introduced tax relief measures is expected

to have seen growth.

Although China’s January 2009 vehicle

sales result fell below that of a year earlier,

in February and after the country realized

double-digit growth in nearly every month

thanks to the success of the tax cut

program for 1,600 cc and smaller

passenger cars. In September, vehicle sales

exceeded 1.3 million units for the first

time, expecting year-round sales to have

reached 13 million units in 2009. On the

other hand, as the tax cut program ends in

2010, it is possible that actual demand will

drop due to a backlash from the first half of

the year. However, since it is anticipated

Asia & Pacific (15 Countries): Vehicle Sales (2007-2010)

Asia & Pacific: YOY Change of Vehicle Sales in Selected Countries

(Jan. 2008-Oct. 2009)

Asia & Pacific: Vehicle Sales in Selected Countries (2004-2010)



0

2

4

6

8

10

12

14

16

2004 2005 2006 2007 2008 2009

Outlook

2010

Projection

China

Japan

KoreaIndia

Australia

(Million vehicles)

(Unit: Vehicles)


Japan 5,353,642 ▼6.7% 5,082,235 ▼5.1% 4,588,000 ▼9.7% 4,441,000 ▼3.2%

China 8,791,528 21.8% 9,380,502 6.7% 13,000,000 38.6% 14,000,000 7.7%

Taiwan 326,299 ▼10.8% 229,020 ▼29.8% 270,000 17.9% 280,000 3.7%

Korea 1,272,725 5.6% 1,216,131 ▼4.4% 1,440,000 18.4% 1,480,000 2.8%

Thailand 631,251 ▼7.5% 615,270 ▼2.5% 520,000 ▼15.5% 600,000 15.4%

Indonesia 433,341 35.9% 603,774 39.3% 480,000 ▼20.5% 550,000 14.6%

Malaysia 487,176 ▼0.7% 548,115 12.5% 520,000 ▼5.1% 550,000 5.8%

Philippines 117,903 18.4% 124,449 5.6% 127,000 2.0% 135,000 6.3%

Singapore 93,163 ▼19.2% 80,921 ▼13.1% 60,000 ▼25.9% 52,000 ▼13.3%

Vietnam 81,056 96.8% 110,186 35.9% 116,000 5.3% 120,000 3.4%

India 1,993,563 13.9% 1,979,970 ▼0.7% 2,230,000 12.6% 2,500,000 12.1%

Pakistan 205,958 3.1% 157,182 ▼23.7% 110,000 ▼30.0% 130,000 18.2%

Brunei 14,349 ( - ) 14,731 2.7% 13,500 ▼8.4% 14,000 3.7%

Australia 1,049,982 9.1% 1,012,164 ▼3.6% 900,000 ▼11.1% 950,000 5.6%

New Zealand 102,116 2.5% 96,965 ▼5.0% 67,900 ▼30.0% 69,400 2.2%

15 Countries Total 20,954,052 8.6% 21,251,615 1.4% 24,442,400 15.0% 25,871,400 5.8%

��

�� !"�"��


�100%

�80%

�60%

�40%

�20%

0%

20%

40%

60%

80%

100%


2008 2009

Saudi Arabia

UAE

Kuwait

Oman

that the government will introduce some

form of market expanding program to

stimulate vehicle demand, the market is

expected to grow to 14 million units in

2010.

In India, which was only slightly

impacted by the financial crisis, economic

growth is supporting bullish actual

demand. The country’s vehicle sales are

expected to have increased 12.6% to 2.23

million units in 2009. Moreover, in

anticipation of economic growth in 2010 as

well, vehicle sales are forecast to reach 2.5

million units.

Although Korea’s vehicle market was in

the red until April 2009, the country’s tax

relief plan aroused demand to the black

starting from May when the measure was

implemented. Although in 2009, vehicle

sales are expected to have increased by

18.4% to 1.44 million units, since the tax

relief plan ended at the end of 2009, only

minor growth is forecast for 2010.

Although Southeast Asian vehicle sales

are forecast to have leveled out or

decreased in 2009, along with the

improvement of the economy, apart from

Singapore, vehicle demand is expected to

revive in the region. Especially in Thailand

and Indonesia, which sustained major

drops in 2009, double-digit growth is

forecast for 2010.

While in the beginning of 2009, the

Japanese market saw around 20% decline,

as a result of tax breaks and subsidies on

green vehicles implemented in April 2009,

the market returned to positive growth in

September and after. Full-year vehicle sales

are forecast to have reached 4,588,000

units in 2009.

Middle East and Africa: Major drop follows

global economic slowdown in 2009,

moderate recovery expected in 2010

The oil producing Gulf states of Saudi

Arabia and UAE saw a major slowdown

in vehicle demand in 2009. Vehicle sales

of the eight Middle Eastern countries are

expected to have fallen 22.9% to

2,209,400 units in 2009. In these

countries, where along with economic

growth, vehicle sales rapidly rose in 2008,

economic growth has slowed down due to

the global economic downturn and drastic

drop in crude oil prices. In 2009, apart

from Saudi Arabia, monthly vehicle

imports from Japan fell to 50% or below in

2009. Compared to 2009, 2010’s economic

condition is expected to improve and

although vehicle demand is forecast to

increase, there is a strong probability that it

will be nowhere near the 2008 level.

As for Africa’s 2009 vehicle market,

sales in the two key countries of South

Africa and Egypt are forecast to have

declined by nearly 30% and all six

African countries’ vehicle sales are

expected to have dropped 18.9% in 2009

to 987,300 units, just below the 1

million-unit level. In 2010, South Africa

is seen to improve sales by 8.9% to

417,000 units and as the economy gets

back on track demand is forecast to

expand in other countries as well,

realizing an overall increase of 5.8% in

the six African countries to 1,044,900

units.�

(Ryo NIITA, Yachiyo TANAKA)

Middle East (Eight Countries): Vehicle Sales (2007-2010)

Middle East: YOY Change of Vehicle Exports from Japan

to Selected Countries (Jan. 2008-Oct. 2009)

Middle East & Africa: Vehicle Sales in Selected Countries (2004-2010)


Africa (Six Countries): Vehicle Sales (2007-2010)



0.0

0.2

0.4

0.6

0.8

1.0

1.2

1.4

1.6

2004 2005 2006 2007 2008 2009

Outlook

2010

Projection

(Million vehicles)

Iran

South Africa

Saudi Arabia

UAE

Egypt

(Unit: Vehicles)


Iran 1,146,705 (4.1%) 1,300,993 (13.5%) 1,431,000 (10.0%) 1,462,000 (2.2%)

Saudi Arabia 482,094 (15.2%) 533,324 (10.6%) 373,000 (▼30.1%) 388,000 (4.0%)

UAE 302,078 (33.4%) 367,061 (21.5%) 110,000 (▼70.0%) 116,000 (5.5%)

Kuwait 129,122 (26.0%) 135,954 (5.3%) 47,600 (▼65.0%) 49,200 (3.4%)

Israel 191,213 (46.7%) 192,610 (0.7%) 100,000 (▼48.1%) 102,400 (2.4%)

Oman 150,951 (36.3%) 204,745 (35.6%) 102,400 (▼50.0%) 106,300 (3.8%)

Qatar 68,413 (6.1%) 77,887 (13.8%) 27,300 (▼64.9%) 32,400 (18.7%)

Bahrain 42,738 (30.1%) 51,689 (20.9%) 18,100 (▼65.0%) 18,800 (3.9%)

Eight Countries Total 2,513,314 (14.9%) 2,864,263 (14.0%) 2,209,400 (▼22.9%) 2,275,100 (3.0%)

(Unit: Vehicles)


South Africa 676,098 (▼5.4%) 533,387 (▼21.1%) 383,000 (▼28.2%) 417,000 (8.9%)

Egypt 227,500 (33.3%) 261,112 (14.8%) 183,000 (▼29.9%) 191,000 (4.4%)

Morocco 103,597 (22.9%) 121,441 (17.2%) 113,000 (▼7.0%) 117,000 (3.5%)

Algeria 215,000 (59.3%) 247,409 (15.1%) 258,000 (4.3%) 268,000 (3.9%)

Tunisia 39,818 (11.5%) 41,043 (3.1%) 40,000 (▼2.5%) 41,200 (3.0%)

Kenya 13,015 (29.5%) 13,135 (0.9%) 10,300 (▼21.6%) 10,700 (3.9%)

Six Countries Total 1,275,028 (10.9%) 1,217,527 (▼4.5%) 987,300 (▼18.9%) 1,044,900 (5.8%)

��

�� !"�"��


Population Vehicle Ownership per 1,000 Persons Nominal GDP per Person

(Million persons in 2008) (As of Jan. 1, 2009) (USD in 2008) 2008 2009 2010 2008 Average 2009

US 304.42 829 47,440 0.4% ▼2.7% 1.5% 5.8% 10.2% (Oct.)

Canada 33.26 616 45,085 0.4% ▼2.5% 2.1% 6.1% 8.6% (Oct.)

Mexico 106.68 253 10,200 1.3% ▼7.3% 3.3% 4.0% 6.4% (Sep.)

Puerto Rico*1 3.97 325 N.A. ▼2.5% N.A. N.A. 11.0% N.A.

Brazil 189.61 143 8,295 5.1% ▼0.7% 3.5% 7.9% 7.7% (Sep.)

Argentina 39.75 213 8,171 6.8% ▼2.5% 1.5% 7.9% 9.1% (Q3)

Venezuela 28.05 122 11,388 4.8% ▼2.0% ▼0.4% 7.4% 7.9% (Sep.)

Colombia 48.27 61 4,989 2.5% ▼0.2% 2.5% 11.3% 12.2% (Sep.)

Ecuador 13.92 63 3,928 6.5% ▼1.0% 1.5% 6.9% 8.3% (Q2)

Chile 16.75 157 10,117 3.2% ▼1.7% 4.0% 7.8% 10.8% (Aug.)

Peru*2 28.66 45 4,448 9.8% 1.5% 5.8% 8.1% 8.8% (Aug.)

Uruguay 3.33 209 9,654 8.9% 0.6% 3.5% 7.6% N.A.

Bolivia 10.03 48 1,656 6.1% 2.8% 3.4% 7.5% N.A.

Paraguay 6.15 71 2,601 5.8% ▼4.5% 3.9% 5.4% N.A.

Germany 82.12 538 44,729 1.2% ▼5.3% 0.3% 7.8% 7.5% (Oct.)

UK 61.28 580 43,734 0.7% ▼4.4% 0.9% 5.7% 7.8% (Oct.)

Italy 59.34 689 38,996 ▼1.0% ▼5.1% 0.2% 6.8% 8.0% (Oct.)

France 62.27 602 46,037 0.3% ▼2.4% 0.9% 7.4% 10.1% (Oct.)

Spain 45.62 623 35,117 0.9% ▼3.8% 0.7% 11.3% 19.3% (Oct.)

Belgium 10.7 546 47,289 1.0% ▼3.2% 0.0% 7.0% 8.0% (Oct.)

Netherlands 16.7 543 52,500 2.0% ▼4.2% 0.7% 1.9% 3.7% (Oct.)

Austria 8.29 560 50,039 2.0% ▼3.8% 0.3% 3.9% 4.7% (Oct.)

Sweden 9.18 519 52,181 ▼0.2% ▼4.8% 1.2% 6.2% 8.8% (Oct.)

Greece 11.14 552 32,105 2.9% ▼0.8% ▼0.1% 7.7% 9.0% (Aug.)

Portugal 10.62 542 23,041 0.0% ▼3.0% 0.4% 7.6% 10.2% (Oct.)

Ireland 4.42 512 60,510 ▼3.0% ▼7.5% ▼2.5% 6.0% 12.8% (Oct.)

Denmark 5.48 484 62,097 ▼1.2% ▼2.4% 0.9% 1.8% 6.9% (Oct.)

Finland 5.27 587 51,588 1.0% ▼6.4% 0.9% 7.6% 8.7% (Oct.)

Luxembourg 0.49 760 113,044 0.7% ▼4.8% ▼0.2% 4.4% 6.6% (Oct.)

Switzerland 7.31 597 68,433 2.4% ▼2.0% 0.5% 2.6% 3.9% (Sep.)

Norway 4.79 579 94,387 2.1% ▼1.9% 1.3% 2.6% 3.2% (Aug.)

Iceland 0.32 750 53,058 1.3% ▼8.5% ▼2.0% 1.6% 7.1% (Q3)

Poland 38.12 501 13,846 4.9% 1.0% 2.2% 7.2% 8.4% (Oct.)

Hungary 10.05 348 15,523 0.6% ▼6.7% ▼0.9% 7.8% 9.9% (Oct.)

Czech Rep. 10.42 501 20,760 2.7% ▼4.3% 1.3% 5.4% 7.1% (Oct.)

Slovakia 5.41 333 17,646 6.4% ▼4.7% 3.7% 7.7% 12.2% (Oct.)

Romania 21.49 219 9,310 7.1% ▼8.5% 0.5% 4.0% 6.4% (Q2)

Slovenia 2.01 557 27,149 3.5% ▼4.7% 0.6% 6.7% 6.2% (Oct.)

Bulgaria 7.61 349 6,561 6.0% ▼6.5% ▼2.5% 5.7% 7.9% (Oct.)

Cyprus 0.76 786 32,745 3.6% ▼0.5% 0.8% 3.7% 6.0% (Oct.)

Latvia 2.27 461 14,964 ▼4.6% ▼18.0% ▼4.0% 5.3% 20.9% (Oct.)

Estonia 1.34 513 17,532 ▼3.6% ▼14.0% ▼2.6% 5.5% 15.2% (Q3)

Lithuania 3.36 491 14,086 3.0% ▼18.5% ▼4.0% 5.8% 13.8% (Q2)

Croatia 4.44 386 15,634 2.4% ▼5.2% 0.4% 13.4% 9.6% (Sep.)

Serbia 7.38 227 6,782 5.4% ▼4.0% 1.5% 14.7% 16.4% (Apr.)

Ukraine 45.94 193 3,910 2.1% ▼14.0% 2.7% 6.4% N.A.

Russia 142 270 11,807 5.6% ▼7.5% 1.5% 6.2% 8.1% (Aug.)

Turkey 69.66 143 10,479 0.9% ▼6.5% 3.7% 10.6% 13.2% (Q2)

Japan 127.69 581 38,457 ▼0.7% ▼5.4% 1.7% 4.0% 5.3% (Sep.)

China 1,327.66 37 3,259 9.0% 8.5% 9.0% 4.0% 4.3% (Q2)

Taiwan 23.04 291 16,988 0.1% ▼4.1% 3.7% 4.1% N.A.

Korea 48.55 345 19,136 2.2% ▼1.0% 3.6% 3.2% 3.6% (Sep.)

Thailand 66.40 147 4,116 2.6% ▼3.5% 3.7% 1.4% 2.4% (Jan.)

Indonesia 228.58 50 2,239 6.1% 4.0% 4.8% 8.4% N.A.

Malaysia 27.30 317 8,118 4.6% ▼3.6% 2.5% 3.3% 4.0% (Q1)

Philippines 90.46 31 1,845 3.8% 1.0% 3.2% 7.4% 7.5% (Apr.)

Singapore 4.67 137 38,972 1.1% ▼3.3% 4.1% 3.2% 3.3% (Jun.)

Vietnam 86.18 7 1,042 6.2% 4.6% 5.3% 4.7% N.A.

India 1,186.31 16 1,017 7.3% 5.4% 6.4% 9.1% N.A.

Pakistan 160.97 13 1,022 2.0% 2.0% 3.0% 13.6% N.A.

Brunei 0.39 424 37,053 ▼1.5% 0.2% 0.6% 3.7% N.A.

Australia 21.64 687 46,824 2.4% 0.7% 2.0% 4.2% 5.8% (Oct.)

New Zealand 4.28 664 30,030 0.2% ▼2.2% 2.2% 4.2% 6.5% (Q3)

Iran 72.87 56 4,600 2.5% 1.5% 2.2% 12.5% N.A.

Saudi Arabia 24.9 158 18,855 4.4% ▼0.9% 4.0% 11.8% N.A.

UAE 4.76 337 55,028 7.4% ▼0.2% 2.4% N.A. N.A.

Kuwait 3.44 422 45,920 6.3% ▼1.5% 3.3% N.A. N.A.

Israel 7.11 290 28,409 4.0% ▼0.1% 2.4% 6.2% N.A.

Oman 2.77 154 21,646 7.8% 4.1% 3.8% N.A. N.A.

Qatar 1.1 457 93,204 16.4% 11.5% 18.5% 0.4% N.A.

Bahrain 0.78 395 27,248 6.1% 3.0% 3.7% N.A. N.A.

South Africa 48.69 157 5,685 3.1% ▼2.2% 1.7% 22.9% 23.6% (Q2)

Egypt 75.2 36 2,162 7.2% 4.7% 4.5% 8.7% N.A.

Morocco 31.44 52 2,827 5.6% 5.0% 3.2% 9.6% 8.0% (Q2)

Algeria 34.8 94 4,588 3.0% 2.1% 3.7% 12.8% N.A.

Tunisia 10.33 96 3,955 4.6% 3.0% 4.0% 14.1% N.A.

Kenya 35.27 18 838 1.7% 2.5% 4.0% 40.0% N.A.

Unemployment

Region

North

Am

erica

(fo

ur

co

un

tries)

Country

Real GDP Growth Rate (Actual/Outlook)

Midd

le E

ast

(eig

ht co

untries)

Africa

(six cou

ntries)

So

uth

A

merica

(ten

co

un

tries)

Western E

urop

e (18

co

un

tries)

Cen

tral &

E

astern

E

urop

e (1

6 cou

ntries)

Asia &

P

acific (15

co

untries)

World (77 Countries): Major Economic and Social Indicators by Region and Country

(Compiled using data from international organizations, government agencies, and VDA)

GDP growth rate is based on forecast by the IMF in Nov. 2009, however, there is the possibility for future revision.

Notes for North America: Vehicle ownership data are from VDA. Unemployment data are from IMF, CIA, OECD, Eurostat, government agencies, etc.

*1 Population as of Jul. 2009. Vehicle ownership as of Jan. 1, 2007. GDP growth rate for 2008 is estimate based on CIA data.

Notes for South America: Vehicle ownership data are from VDA. Vehicle ownership data of Brazil and Argentina are as of Jan. 1, 2009. Unemployment data are from IMF, CIA, OECD, Eurostat, government agencies, etc.

*2 Unemployment rate is of capital region.

Notes for Western Europe: Vehicle ownership data are from VDA. Unemployment data are from IMF, CIA, OECD, Eurostat, government agencies, etc.

Notes for Central & Eastern Europe: Vehicle ownership data are from VDA. Vehicle ownership data of Latvia, Estonia, and Lithuania are as of Jan. 1, 2007. Unemployment data are from IMF, CIA, OECD, Eurostat,

government agencies, etc.

Notes for Asia & Pacific: Vehicle ownership data are from VDA. Vehicle ownership data of the Philippines, Singapore, Pakistan, and Brunei are as of Jan. 1, 2007. Unemployment data are from IMF, CIA, OECD,

Eurostat, government agencies, etc.

Notes for Middle East: Vehicle ownership data are from VDA. Unemployment data are from IMF, CIA, OECD, Eurostat, government agencies, etc.

Notes for Africa: Vehicle ownership data are from VDA. Vehicle ownership data of South Africa are as of Jan. 1, 2009. Unemployment data are from IMF, CIA, OECD, Eurostat, government agencies, etc.

��

�� !"�"��


Japanese Maker’s Powertrain Investment

Focuses on Engine Development for Small Vehicles

Japanese vehicle manufacturers are

making progress towards development of

powertrains to meet tightening emission

regulations around the globe, while at the

same time are aligning powertrain

production operations in optimal locations

in aims to avoid currency fluctuations and

reduce distribution costs. In the area of

HEV/EV technologies, Japanese

manufacturers are moving forward with

development of zero-emission electric

vehicles. On the other hand, with the

vehicle market forecast to continue geared

primarily toward products fitted with

internal combustion engines in the

medium and long-terms, manufacturers

autumn 2008, manufacturers have been

carrying out only selective powertrain

business investments in Japan, while

aiming to hedge against foreign currency

fluctuations by planning to shift

operations abroad. In Japan, each

manufacturer has been undertaking

restructuring to achieve optimum

production systems which aim to

rationalize group-wide production, such

as consolidating product lineups including

those of respective subsidiaries. For

overseas business, Honda, Suzuki and

Mitsubishi Motors look to strengthen

local engine production operations in the

US, India and China respectively.

are working to reduce emissions and

improve fuel economy of gasoline and

diesel engines. Mazda and Daihatsu aim

to improve fuel economy of their

respective existing internal combustion

engines to levels rivaling hybrid vehicles,

while Honda and Mitsubishi Motors are

promoting development of small engines

to be fitted in strategic small cars

scheduled for launch in and after 2010.

Toyota, aiming to further improve fuel

economy of its hybrid vehicles, has

started into development of a new engine.

Meanwhile, with the pressing issue of

looking to secure profits in the wake of

the global slump in vehicle demand from


Toyota

Nissan

Honda

Mitsubishi Motors

Fuji Heavy Industries

Mazda

Suzuki

Daihatsu

Hino

Isuzu

Mitsubishi Fuso

Nissan Diesel

Daimler

AB Volvo

Ford

Renault

PSA

Fiat

85.0%

Large engine supply

Light com

mercial vehicle D

E supp

ly (sub

sidiary)�

100.0%

Mid-size engine supply

15.0%

44.3%

Passenger car DE supply

Engine production consignment

Small engine supply

Mutual engine supply

51.3%

CNG engine supply

Mid-size engine supply

(to end in the future)

Capital ties Supply ties

Passenger car D

E su

pp

ly

Passenger car D

E su

pp

ly


50.1%

Passenger car GE supply


5.9%

Joint passenger

car develop

ment

13.8%

Chrysler

Hyundai MotorEngine JV

(dissolved Oct. 2009)

16.5%

VW


(termination at end of 2010)�

Other

GM

Engine supply

19.9%

(No powertrain supply relationships)�

(No powertrain supply relationships)

DE: diesel engine GE: gasoline engine

Japanese Vehicle Manufacturers: Powertrain Alliances and Supply Relationships

��

�� !"�"��


Promoting development of small car

powertrains to improve fuel economy

and reduce emissions

Japanese vehicle manufacturers are

aiming to deliver products which comply

with future tightened emission regulations

around the world through progress in

development of next-generation

powertrains such as electric vehicles, along

with improvements to existing versions.

Development of clean diesel engines which

are in high demand in Europe was making

ground, with plans to release the products

into other markets such as North America

and Japan. Nonetheless, rising diesel prices

in Europe has seen demand for

diesel-powered vehicles plateau in the

region, while the economic recession from

autumn 2008 has brought a global shift in

demand to fuel-efficient compact vehicles,

centering new development on engines for

small cars. Mitsubishi Motors has designed

a new1.1L gasoline engine which is to be

installed in the company’s global strategic

A-segment model due to be launched in or

after 2010. Honda is promoting

development of both gasoline and diesel

engines similarly for an A-segment global

strategic small model which it plans to

release in or after 2011.

In efforts to reduce fuel consumption of

existing gasoline engines, measures such as

improvements to combustion rates and

reductions in mechanical loss are being

worked on, while in addition, progress is

underway to develop more compact

engines through the use of turbochargers.

At the 41st

Tokyo Motor Show in 2009,

Daihatsu announced an eco-engine for its

next-generation of mini-vehicles which

combines a turbocharger to supplement

engine power, allowing the small

displacement engine to achieve high fuel

economy. Nissan, meanwhile, has plans to

introduce a small engine housing a

turbocharger into its small car lineup in

2010 such as the Tiida.

Furthermore, Japanese vehicle

manufacturers are promoting development

of transmissions which also aim to reduce

fuel consumption. In July 2009, Nissan

announced it had developed a

next-generation CVT with auxiliary

gearbox in partnership with JATCO.

Positioning CVTs as vital technology to

improve fuel efficiency, Nissan has plans

to expand installation of such

next-generation CVTs on a global scale.

Review of investment plans in Japan;

shift to local production overseas to

hedge FOREX risk

Hit by the global economic downturn

from autumn 2008, Japanese vehicle

manufacturers have been reviewing

investment activities and looking to

Japanese Vehicle Manufacturers: Recent Powertrain Development Business Activities�

Manufacturer Outline Details

Development of new diesel

engine

The Avensis, fitted with an AD 2.0L/2.2L diesel engine jointly developed with Toyota Industries Corp., went on sale in

Europe in Jan. 2009.

�Adoption of 2,000bar common rail system and Piezo injectors, friction loss reduction and downsizing/lightweighting

achieved a 10% improvement in fuel consumption over previous AD engine. Toyota

Start of HV-oriented

engine development

Plan to start installing hybrid vehicle (HV) oriented gasoline engines from the early 2010s.

�Toyota currently mounts an Atkinson-cycle engine in its HVs, however, considering also adopting HCCI

(Homogenous-Charge Compression-Ignition) in its new engines to produce higher fuel efficiency.

Toyota Isuzu

Small diesel engine

development project

dropped

According to news reports in Jul. 2009, Toyota is looking to discontinue a project with Isuzu for joint small diesel engine

development for the European market.

�Initial plans in Nov. 2006 aimed to jointly develop a 1.6L small diesel engine and start production at a new plant in

Hokkaido from 2012. However, plans were put on hold in Dec. 2008 due to the sharp downturn in the global vehicle

market from autumn.

Development of next-gen.

CVT

Announcement in Jul. 2009 of joint development with affiliate supplier JATCO of a next-generation CVT with auxiliary

gearbox.

�Nissan sees CVTs as vital technology for improving fuel efficiency, and aims to adopt the next-generation CVT into its

global lineup in the near future.

�The configuration of a belt-operated CVT and auxiliary transmission shortened the overall length by 10% and reduced

weight by 13% compared to conventional CVTs in the same class, while also reducing friction.

Development of dual

injectors

Announcement in Jul. 2009 of a Dual Injector system designed to improve fuel efficiency in gasoline engines, which is

scheduled to be introduced into Nissan’s small vehicles from early FY2010.

�Conventional injectors utilize one injector per cylinder, however, the new system doubles the number of injectors per

cylinder, reducing the number of fuel droplets by 60% and resulting in more stable combustion.

�Continuous valve timing control is also added to the exhaust, improving fuel efficiency by 4%.

Nissan

Downsizing of gasoline

engines by adopting

turbochargers

Small engines designed to have smaller displacement by utilizing turbochargers are planned to be mounted in models

such as the Tiida in 2010.

�Also in 2010, fuel efficiency technology such as an idling stop system is to be adopted, bringing plans for the launch of

model with possible fuel economy of 3L per 100km.

Honda

Development of

A-segment car diesel

engine

An A-segment car diesel engine currently under development and which is scheduled for launch in 2011-2012, is being

designed for future compliance to Euro 6 emission regulations in Europe.

�While development progress of a global strategic A-segment car is underway for emerging countries, there are also

plans to launch the model in Europe. Planned gasoline engine expected to be 1.0L.

�Plan to reduce costs through mixed production of the new diesel engines with gasoline engine.

Mitsubishi

Motors

Development of

A-segment car gasoline

engine

Plan to develop a 1.1L 3-cylinder gasoline engine for A-segment cars scheduled for launch in FY2010.

�To meet anticipated stricter emission regulations in Japan and Europe, rather than using existing 1.0L engines, a new

unit is to be developed which looks to improve fuel economy and lower emissions. Targets per liter CO� emission of less

than 100g.

Mazda

Development of next-gen.

SKY-D gasoline engine

Announcement of the next-generation SKY-G gasoline engine at the 2009 Tokyo Motor Show in Oct. The SKY-G aims

for greater fuel efficiency and reduced pump loss.

�Plan to begin installation of the SKY-G in Japan in 2011, positioning it as Mazda’s core engine.

�SKY-G achieves a 15% improvement in fuel efficiency over convention 2.0L gasoline engines, and approximately 15%

higher torque.

�Other companies also look to adopt the engine, while Mazda is considering release dates and details.


��

�� !"�"��


rationalize production, while on the other

hand, carrying out investment of plans in

areas forecast to witness future demand

such setting up new plants to manufacture

engines for small cars.

At home in Japan, manufacturers have

been undertaking reviews of investment

plans and progressing rationalization

measures in efforts to reduce production

costs. In December 2008, Toyota

postponed a plan by subsidiary Toyota

Motor Tohoku to set up a new engine plant.

However, as there are plans to supply

Central Motor, which is to relocate to

Tohoku in 2010, and the Iwate plant of

Kanto Auto Works with 3-cylinder 1.3L

gasoline engines slated to be manufactured

at the plant, it is not believed that

construction of the plant will be scrapped.

Moreover, although Honda has pushed

back the start of operation at the Yorii plant

to 2012, engine production came on stream

at the Saitama Factory’s new Ogawa plant

in September 2009. Initially, diesel engine

parts for Europe are to be produced,

however, there are plans to begin engine

assembly following a pickup in demand.

Daihatsu has boosted its production

operations in Kyushu by establishing a

plant at subsidiary Akashi-Kikai Industry

in Fukuoka in July 2009 to supply CVTs to

Daihatsu Motor Kyushu’s second Oita

(Nakatsu) plant which came on stream in

December 2007 and the Fukuoka

(Kurume) plant which began supplying

engines from August 2008.

Of overseas business meanwhile, a

rapidly appreciating Japanese currency

since autumn 2008 has seen Japanese

vehicle manufacturers accelerate moves to

set up local gasoline engine manufacturing

operations. With plans by manufacturers to

boost local supply of inline 4-cylinder

engines which are witnessing growing

demand in North America, Toyota’s

Alabama plant in the US is to begin local

production of inline 4-cylinder engines

from 2011 which previously were imported

from Japan, while Honda is to construct a

new plant in Canada. Similarly, buoyant

sales in Europe of the Qashqai and

Qashqai+2 has seen Nissan look to reduce

the risk of currency exchange fluctuations

by switching production to 2.0L engines

for the models to its UK operation. Suzuki

and Mitsubishi Motors are both

undertaking measures to strengthen local

supply systems in India and China

respectively.� � � �

(Kenji ENDO)

Japanese Vehicle Manufacturers: Recent Powertrain Development Business Activities (cont.)�


Development of

next-gen. SKY-D diesel

engine

Announcement of the next-generation SKY-D diesel engine at the 2009 Tokyo Motor Show in Oct. The SKY-D aims for

enhanced fuel efficiency improvements and lower friction resistance.

�Plan to start installing the SKY-D into vehicles in Japan in 2012.

�Achieves 20% greater fuel economy over the MZR-CD2.2 launched in Europe from Jan. 2009. Mazda

(cont.)

Next-gen. SKY-Drive

transmission

Announcement of the next-generation SKY-Drive transmission at the 2009 Tokyo Motor Show in Oct. The SKY-Drive

realizes reduced power loss and an improved direct feel.

�Plan to start installing the SKY-Drive into vehicles in Japan in 2012.

�Achieves 5% greater fuel economy over current automatic transmissions.

DCT application

engineering launch

To add DCTs (dual clutch transmission) to its transmission lineup, supplier selection and development of compatible

vehicles began at the beginning of 2009.

Suzuki

Reduction in number of

engine types

Plans to reduce engines from the current 12 types to four by 2013 as part of plans to lower R&D and production costs.

�Separate development for mini and compact cars, yet to strengthen mutual ties, looks to promote integration of parts

including not only engines, but also transmissions.

Development of

next-gen. CVT

The fully redesigned Legacy which went on sale in May 2009 fitted with the world’s first mass produced AWD passenger

car-use chain-type, the LineartronicTM

.

�LineartronicTM

employs smaller pulley cores, making the unit more compact. Utilizing a chain-type rather than metal belt

improved torque delivery by 3%-5%.

�With the new system expected to improve fuel economy by around 10% over 4-speed automatic transmissions, it is

planned to be fitted into more models.

�With development to popularize CVTs gaining ground, progress is being made for adaption with 1.5L-2.0L engines,

with plans for launch in FY2010.

Fuji Heavy

Industries

Development of

next-gen.

horizontal opposed

gasoline engine

Plan to begin installing next-generation horizontally-opposed engines in 2010.

�By reducing friction, the engines are expected to improve fuel economy by 6% over current engines. Combined with

LineartronicTM

improvement of around 10% is expected.

Development of

next-gen. 3-cylinder

engine

KF-type engine for minicars unveiled at the Tokyo Motor Show in Oct. 2009.

�Adoption of world�s first i-EGR system reduces pumping loss by detecting ions within the combustion chamber and

allowing precision control of the exhaust gas recirculation (EGR) volume.

�Combined with CVT and idling stop, achieves over 10% greater fuel economy compared to conventional 3-cylinder

engines.

�Planned to be installed in the new e:S mini-vehicle to be launched in 2011-2012. Daihatsu

Next-gen. eco-engine

development

A 2-cylinder engine unveiled at the Tokyo Motor Show in Oct. 2009 as Daihatsu’s next-generation eco-engine for

mini-vehicles.

�Shift to 2-cylinder engine and extra-high volume EGR cut losses to achieve improvements to fuel economy of 30%

compared to conventional type engines.

�Combination of a turbocharger delivers smoother driving.

Mitsubishi

Fuso

AMT development

Plan to begin installing the downsized next-generation AMT (automated manual transmission) in 2011.

�Mitsubishi Fuso developed AMT as INOMAT in 1996 (then Mitsubishi Motors) and was primarily fitted in large

vehicles, however, looks to make the newly-developed next-generation AMT more compact to enable installation in light

and medium-size vehicles.

�Also considering technology licensing to parent company Daimler.


��

�� !"�"��


Japanese Vehicle Manufacturers: Powertrain Production Business in Japan (2009 and after)�

Japanese Vehicle Manufacturers: Overseas Powertrain Production Business (2009 and after)�

Manufacturer Country Production Base Product Developments

US

Toyota Motor

Manufacturing,

Alabama, Inc.

GE

From summer 2011, in addition to currently produced V-6 and V-8 engines, Toyota plans to begin production

of 2.5L and 2.7L inline 4-cylinder engines.

�Investment including that for an engine parts plant of approximately 16 billion JPY, with planned annual

output of 216,000 units. Overall plant annual capacity maintained at 361,000 units.

UK

Toyota Motor Mfg.

(UK) Ltd.

1.3L

GE

Toyota announced in Dec. 2008 that operation of a new engine production line at its UK plant scheduled for the end

of 2009 would be deferred.

�Planned to begin production of new 1.3L engines, however, the slump in vehicle demand saw investment

postponed. No details on period of postponement.

Toyota

Thailand

Siam Toyota Mfg. Co.,

Ltd.

DE

Received approval in Dec. 2008 from Thailand’s Board of Investment for plans to increase production of

common rail diesel engines to be fitted in 1-ton pickup trucks, however, put on hold due to the global slump in

vehicle sales.

Nissan UK

Nissan Motor

Manufacturing (UK)

Ltd.

GE

Plan to begin production of a new 2.0L gasoline engine at Nissan’s UK plant in May 2010.

�Spent approximately 2.37 billion JPY to expand production facilities, setting 2.0L gasoline engine annual

capacity at 65,000 units.

�Engines to be fitted in the Qashqai and Qashqai+2. Previously manufactured at Nissan’s Yokohama plant in

Japan, however, plans to shift to local production to hedge against currency fluctuation.

Honda US

Honda of America Mfg.,

Inc.

GE

V-6 production line at the Anna Engine Plant of Honda of America Mfg., Inc. (HAM) planned to switch to a

mixed production line also manufacturing 4-cylinder engines during 2009.

�Previously, line one at the plant manufactured 4-cylinder engines, line two dedicated for V-6 engines, and line

three a mixed line for both types. However, the second line to be upgraded to also carry out mixed production.

Suzuki India

Suzuki Powertrain India

Limited

DE

Through investment of 25 billion INR, Suzuki plans to lift annual diesel engine production capacity to 300,000

units by 2010. The plant is to produce 1.3L diesel engines under license from Fiat.

�To be fitted in the Swift, Swift Dzire and Ritz.

Harbin Dongan

Automotive Engine

Manufacturing Co., Ltd.

AT

Signed a technology licensing agreement with its powertrain joint venture enterprise in China Harbin Dongan

Automotive Engine Manufacturing Co., Ltd. in Jun. 2008 for 4- and 5-speed automatic transmissions.

Production at the local plant is scheduled to commence in Apr. 2010.

�Construction of a new plant began from Apr. 2008, with planned automatic transmission annual production

capacity planned of 150,000 units, and 50,000 units in the first fiscal year.

Mitsubishi

Motors

China

Shenyang Aerospace

Mitsubishi Motors

Engine Manufacturing

Co., Ltd.

GE

Full-scale mass production of 4A9 series small engines (1.3L-1.6L) began in Jul.

�Although annual production capacity of the engine series set at 100,000 units, there are plans to increase

capacity to 300,000 units in 2010 on the back of forecast demand growth for small engines in China.

GE: Gasoline engine. DE: Diesel engine. (Compiled using company PR materials and various media sources)

Manufacturer Production Base Outline Developments

Toyota Motor Tohoku

Co., Ltd.

Postponement to

engine plant plan

Plan for a new small engine plant scheduled to be set up within an industrial park in Sendai at the end of 2010

postponed in Dec. 2008.

�Plant construction to be undertaken, however, startup date unspecified.

Kamigo Plant

(Toyota, Aichi)

Production

review

By mid-2009, apparently three of the 11 engine production suspended operations.

�Production cutbacks particularly of engines for medium and large vehicles, bringing plans to rationalize

production at the plant through consolidation of production lines. No details on suspension duration.

Toyota

Miyoshi Plant

(Miyoshi, Aichi)

Consolidation of

VVT production

VVT (variable valve timing control) parts production carried out at the Shimoyama (Miyoshi, Aichi) and

Kamigo (Toyota, Aichi) plants to be consolidated at the Miyoshi plant by 2010 to increase rationalization of

engine parts production.

Hamamatsu Factory

(Hamamatsu, Shizuoka)

New plant

Announcement in Nov. 2008 of a new plant for four-wheeler use automatic transmissions and CVTs to be built

at the Hamamatsu Factory, with aims to become operational during 2010.

�New 14 billion JPY transmission plant to be built, increasing annual production capacity from 700,000 units

to 1.1 million units.

Honda

Saitama Factory

Ogawa Plant

Start of engine

plant operation

Began production of diesel engine parts for Europe at the Saitama Factory’s Ogawa engine plant in Sep. 2009.

�Aims to set up a new engine assembly line on the back of demand recovery.

Powertrain Plant -

Kyoto

Start of new

engine production

Plan to manufacture engines for A-segment cars during FY2010.

�Plans to install 1.1L 3-cylinder gasoline engines into its global strategic A-segment small cars, and looks to

begin production following upgrades to existing lines and utilizing surplus plant space. Mitsubishi

Motors

Powertrain Plant -

Mizushima

TC-SST in-house

manufacturing

According to news reports, the company has plans to switch to its own TC-SST (twin clutch sports shift

transmission) production of in 2010.

�TC-SST for the Lancer Evolution X currently supplied by Germany’s Getrag.

Mazda

Head Office Ujina Plant

(Hiroshima)

Mixed production

for engine line

Plans to formulate a flexible system capable of mixed production of all engines including diesel engines, yet

excluding rotary engines, by 2015.

�Forming a flexible system looks to strengthen against demand fluctuations, along with aiming to reduce costs

usually required to startup production for new products.

Isezaki Plant

(Isezaki, Gumma)

Consolidation of

MT production

Production of 5-speed manual transmissions previously carried out at the Oizumi plant transferred to the

Isezaki plant from 2009.

�5-speed manual transmission production at the Isezaki plant on consignment to subsidiary Fuji Machine

MFG. Co., Ltd. Fuji Machine carries out 6-speed transmission production in Maebashi, Gunma, with FHI

consolidating manual transmission production at Fuji Machine.

Fuji Heavy

Industries

(FHI)

Oizumi Plant

(Oizumi, Gumma)

New engine plant

New passenger car engine plant built within the Gunma Oizumi Plant in 2009, with plans to begin production

of next-generation horizontally-opposed engines with improved fuel economy from 2010.

Daihatsu

Akashi-Kikai Industry

Co., Ltd.

Kyushu Plant

New CVT plant

Daihatsu subsidiary Akashi-Kikai Industry Co., Ltd. completed construction of a new CVT plant in Jul. 2009.

�Second CVT production facility after the Ryuo plant in Shiga, doubling CVT annual production capacity

from 216,000 units to 432,000 units. Plan to increase the number of models fitted with CVT to boost

competitiveness of its products.

Tochigi Plant

(Ohira,Tochigi)

Transfer of

engine parts

production

According to news reports, aluminum transmission gear cases produced at the Tochigi plant until summer 2009

was transferred to subsidiary Isuzu Engine Manufacturing Hokkaido Corporation.

Isuzu

Fujisawa Plant

(Fujisawa, Kanagawa),

Tochigi Plant

Engine

production line

efficiency

Plan to carry out large-scale improvements to engine production lines in Japan by FY2011.

�Engine assembly lines at the Fujisawa and Tochigi plants to be automated with the introduction of 400

automatic sub-processing devices, and plans to introduce laborsaving measures to 25 processes for

sub-assembly, along with quality improvements.

(Compiled using various media sources)

��

�� !"�"��


0

200

400

600

800

1,000

1,200

1,400

1,600

Jan. Feb. Mar. Apr. May Jun. Jul. Aug. Sep. Oct. Nov. Dec.

� 50

� 40

� 30

� 20

� 10

0

10

20

30

(units) (%)

0

100

200

300

400

500

600

700

800

900


�100

�80

�60

�40

�20

0

20

40

60

80

(units) (%)

0

100

200

300

400

500

600

700

800

900

1000


� 60

� 40

� 20

0

20

40

60

80

100

120

140

(units) (%)

(Unit: Vehicles)

Brand 2003 2004 2005 2006 2007 2008 2009 Change (YOY) Share Share Change

BMW 5,438 5,509 5,786 6,101 7,618 8,396 9,652 15.0% 15.8% +2.2 points

Mercedes-Benz 3,124 3,188 4,012 5,026 5,533 7,230 8,915 23.3% 14.6% +2.9 points

Audi 886 807 2,698 3,987 4,780 4,754 6,664 40.2% 10.9% +3.2 points

Volkswagen 1,048 929 1,635 3,649 3,977 5,136 6,511 26.8% 10.7% +2.3 points

Lexus 3,774 5,362 5,840 6,581 7,520 6,065 5,053 ▼ 16.7% 8.3% ▼ 1.6 points

Honda - 1,475 2,709 3,912 7,109 12,356 4,905 ▼ 60.3% 8.0% ▼ 12.0 points

Ford 1,580 1,388 1,353 1,688 2,022 2,543 2,957 16.3% 4.8% +0.7 points

Chrysler 1,341 1,736 2,158 2,606 3,901 3,860 2,717 ▼ 29.6% 4.5% ▼ 1.8 points

Infiniti - - 531 1,712 3,004 3,230 2,569 ▼ 20.5% 4.2% ▼ 1.0 points

Toyota - - - - - - 2,019 (��) 3.3% +3.3 points

Nissan - - - - - 196 1,998 919.4% 3.3% +3.0 points

Volvo 1,024 1,148 1,260 1,751 2,207 2,135 1,724 ▼ 19.3% 2.8% ▼ 0.6 points

MINI - - 761 667 933 1,134 1,419 25.1% 2.3% +0.5 points

Peugeot 156 528 922 1,496 2,712 1,940 1,056 ▼ 45.6% 1.7% ▼ 1.4 points

Land Rover 255 258 222 223 632 665 702 5.6% 1.2% +0.1 points

Jaguar 126 143 218 440 464 562 564 0.4% 0.9% 0.0 points

Mitsubishi - - - - - 65 483 643.1% 0.8% +0.7 points

Cadillac 251 385 300 262 312 577 466 ▼ 19.2% 0.8% ▼ 0.2 points

Other European 478 489 496 429 666 804 619 ▼ 23.0% 1.0% ▼ 0.3 points

Total Import Registrations 19,481 23,345 30,901 40,530 53,390 61,648 60,993 ▼ 1.1% 100.0% 0.0 points

Japanese Brands 3,774 6,837 9,080 12,205 17,633 21,912 17,027 ▼ 22.3% 27.9% ▼ 7.6 points

� European Brands 12,535 12,999 18,010 23,769 29,522 32,756 37,826 15.5% 62.0% +8.9 points

�� US Brands 3,172 3,509 3,811 4,556 6,235 6,980 6,140 ▼ 12.0% 10.1% ▼ 1.3 points

Vehicle sales in Korea during 2009 by

Japanese vehicle manufacturers declined

by 22.3% on the previous year to 17,027

units, with share within the imported

vehicle market sliding 7.6 percentage

points to 27.9%. A strengthening JPY

against the Korean currency in the first

half of the year was the most significant

factor to erode market share. However,

prior to and following the Toyota brand’s

launch in October 2009, not only Toyota,

but other Japanese manufacturers also

posted a rebound to upbeat sales volume.

Japanese Vehicle Sales in Korea Becoming

core models such as the ES and IS

weighed heavy, reducing the brand by

16.7% year-on-year to 5,053 units.

Honda, which took top spot in the

imported vehicle market a year earlier,

fell by 60.3% to 4,605 units as sales of all

models halved, taking the heaviest slide

of all imported brands - not only among

Japanese manufacturers. Infiniti saw

growth in sales of the G37 sedan, yet this

was unable to make up for declines in

other models, with year-on-year falling by

20.5% to 2,569 units. As Mitsubishi and

Predicting Toyota brand models to go on

sale at comparatively lower prices,

Honda, Nissan and Mitsubishi Motors

implemented incentives such as reducing

prices and offering discounts on

respective models ahead of Toyota’s

entry. Through such measures, it appears

that a certain degree of demand was

captured from Korean manufacturers.

Sales volume in 2009 by brand show

that while the Lexus gained ground

through the IS250C and RX350/450h new

models and the GS450h, reduced sales of

(Ref.) Top Five Imported Models in Korea (Oct.-Dec. 2009)

Note: Bold font indicates Japanese brands.

(Compiled using data from KAIDA)Note: As the Nissan brand was introduced in Nov. 2008, YOY change only shown for Nov.-Dec.

Mitsubishi Motors entered Korea in Oct. 2008, yet omitted as annual sales below 500 units.

Korea: Registrations of Imported Vehicles by Brand (2003-2009)

Toyota Honda

Nissan

Japanese Vehicle Manufacturers: Sales in Korea by Brand (2009)

(Compiled using data from KAIDA)

Note: Bold font indicates Japanese brands.

YOY Change

(Lexus only; right scale)

YOY Change

(right scale)

YOY Change

(Infiniti+Nissan; right scale)

YOY Change

(Nissan; right scale)

YOY Change

(Infiniti; right scale)

Toyota

Lexus

Nissan

Infiniti

(Unit: Vehicles)

1st

Mercedes-Benz

E300

317

Toyota

Camry

451

Honda

Accord 3.5

412

2nd

VW

Golf 2.0TDI

301

Mercedes-Benz

E300

361

Toyota

Camry

408

3rd

BMW

528

296

BMW

528

211

Mercedes-Benz

E300

399

4th

Toyota

Camry

289

Honda

CR-V

196

Lexus

ES350

297

5th

Lexus

ES350

189

Toyota

RAV4

188

Honda

CR-V

244

Dec.Nov.Oct.

Korea

��

�� !"�"��


Upbeat Following Toyota’s Entry in October 2009

Nissan’s entry into the Korean market was

in October and November of 2008

respectively, each brand showed increased

sales in 2009.

The Toyota brand, which entered Korea

in October 2009, posted sales of 2,019

units in the less than three months to the

end of the year, claiming tenth position

among imported brands in terms of

vehicle registrations. Moreover, as of the

end of December 2009, the brand has

back orders for deliveries until June 2010,

raising the possibility of battling it out for

top market position in 2010. In particular,

demand has been buoyant for the Camry -

it ranked fourth among all imported

models in its first month on sale in

October 2009, claimed top spot in

November, and settled at number two in

December - firmly establishing itself as a

top-selling model.

Favorable sales of the Toyota brand

provided a positive spin-off for sales by

other Japanese brands, however, growth

came at a significant cost to Japanese

manufacturers in terms of price reductions,

discounts and incentives such as paying

registration and acquisition taxes for

customers. Meanwhile, domestic Korean

brands such as Hyundai and Kia annually

increase the prices of their vehicles at time

of respective upgrades, abating the

imported vehicles’ expensive image

year-by-year. Furthermore, with fuel

economy regulations on domestically-built

vehicles forecast to be tightened in 2012,

the chances are also there for the positive

performance of Japanese vehicles to

continue. (Masahiro FUKUDA)

Toyota

�Toyota brand launch

�Oct. 2009: Launch of the Toyota brand into the Korea market.

�Four types went on sale - the Camry, Camry HV, RAV4 and Prius.

�Monthly sales target in 2009 set at 500 units, yet surpassed in Oct., Nov. and

Dec.

�Camry performed particularly well, becoming the top-selling imported model

in Nov. 2009 with sales of 451 units. Took second place behind the Honda

Accord in Dec. with sales of 408 units.

�As of Dec. 2009: Back orders for Toyota vehicles reached approximately 5,000

units, with deliveries forecast in or after Jun. 2010 (source: Toyota Korea).

�Toyota Korea has set monthly targets of 700 units for 2010 and after.

�Possible monthly sales of 2,000 units depending on supply, however, it is

believed Toyota Korea is limiting import volume to offer satisfactory customer

service levels.

�Reduction in Lexus ES sales following launch of Camry

�Following entry of the Toyota brand in Oct. 2009, the Lexus ES has lost

customer base to the Camry.

�Sharing the same body construction and engine, the Camry has taken demand

from the 70% more expensive ES.

�Incentives

�Dec. 2009: Fuel vouchers to the value of 1 million KRW offered to customers

replacing their vehicle to the Lexus ES350.

�Expansion of product lineup

�Feb. 2009: Lexus RX350 went on sale.

�Price range: 73.7 million-77.7 million KRW.

�Apr. 2009: RX450h went on sale.

�Price range: 87.4 million-94.8 million KRW.

�Jun. 2009: Lexus ISC went on sale.

�Price: 62.5 million KRW.

�Oct. 2009: IS250F�Sport went on sale.

�Features: Mesh-type sport-style radiator grille, rear spoiler, leather-trimmed

sports seats (support aggressive driving by keeping the driver firmly in place

during cornering).

�Price range: Premium type 48.9 million KRW, F�Sport type 52.5 million KRW.

Honda

�Price reductions

�Price of the Accord dropped by 10% ahead of the Toyota Camry going on sale in

Oct. 2009.

�2.4L model price reduced to 35.9 million KRW in response to the Camry’s

comparatively lower price setting of 34.9 million KRW for the 2.5L model.

�Assistance for registration and acquisition tax costs

�Dec. 2009: Honda offered to pay registration and acquisition taxes for customers

of the CR�V 2WD Urban and all Civic models.

�Special lease program

�Dec. 2009: Lease program set up for the Legend and Accord guaranteeing the

used vehicle price after three years from purchase to be 45% of the new vehicle

price.

�Consideration of Acura brand launch

�Oct. 2009: Honda Korea suggested it is considering introducing the luxury

Acura brand in two to three years.

�Initially giving priority to firming establishment of the Honda brand.

�Expansion of HV/small car product lineup

�Beg. 2010: Insight to be launched.

�Expected to be priced at 26 million KRW.

�Oct. 2009: Announced that the company is considering the launch of a small and

mini vehicle.

�Sales Network

�As of Oct. 2009: No plans to expand the current sales network in Korea of nine

locations, rather looks to maintain outlet numbers capable of securing

profitability.

Nissan

�Price reductions

�Dec. 2009: Altima price reduced by approximately 300 KRW in response to the

Toyota Camry going on sale in Oct. 2009.

�Altima 2.5L reduced to 33.9 million KRW. Altima 3.5L reduced to 36.9 million

KRW, lowering the price to 2 million KRW higher than the smaller Camry

2.5L. Fuel economy also improved by 10% compared to previous model.

�Free vehicle inspections

�For two weeks between Nov. 30-Dec. 22, 2009, provided free winter vehicle

inspections to all registered Nissan and Infiniti vehicles.

�During the campaign lowered the price of tire chains by 20%, along with a

10% discount on panel and paint work (excl. insurance repairs).


�Feb. 2009: Altima went on sale.

�Jul. 2009: GT�R went on sale.

�Fitted with a 3.8L V6 twin turbo engine (485HP). Fuel economy: 7.8km/L.

�Annual sales target: 35 units (27 sold in2009).

�Price: 149 million KRW.

�Aug. 2009: 370Z went on sale.

�Fitted with a 3.7L V6 engine (330HP) and 7-speed automatic transmission.

Fuel economy: 9.6km/L.


�Consideration of EV launch

�Aug. 2009: Announced the company is considering launching the Leaf electric

vehicle into the Korean market in or after 2012.

�Planning to adjust the future launch date depending on the date and scale of

support measures by the Korean government for establishment of charging

stations and tax reductions.

Mitsubishi Motors

�Expansion of sales network

�Sep. 2009: Opened showrooms in Incheon and Gwangju, bringing a total of four

in Korea. Seoul and Pusan showrooms opened in Feb. 2009.

�Showrooms set with special sales conditions such as offering no more than

10% discount on all vehicle types..


�Jan. 2009: Lancer went on sale.


�Jul. 2009: Korean premiere of the i�MiEV electric vehicle.

�Capable of driving 160km on one charge, with a top speed of 130km/h.

�Local testing resulted in fuel costs equivalent to a similar size gasoline vehicle

achieving 62km/L (calculated converting electric costs to gasoline prices over

30 days, travelling a distance of 4,800km).

Fuji Heavy Industries

�Consideration of entry into Korea market

�Spring 2010: Considering entering the Korea market.

�According to new reports, since Mar. 2009, the FHI has apparently been

progressing in talks with local enterprise KNetworks. Likely to launch the

Impreza and Forester, etc.


Japanese Vehicle Manufacturers: Recent Major Business Developments in Korea�

Country Reports

��

�� !"�"��


921.27

MRT

1.68

2.912.65

Buses

3.09

0.93 0.87

Taxis�0.78

2.52

3.11

Passenger

Cars/Vans

3.95

0.22

0.33

Motorcycles

0.35

0

2

4

6

8

10

12

1997 2004 2008

(million persons/day)

Type 2002 2003 2004 2005 2006 2007 2008

Passenger Cars 404,274 405,328 417,103 438,194 472,308 514,685 550,455

Taxis 19,106 19,384 20,407 22,383 23,334 24,446 24,300

Trucks 125,931 125,023 126,709 128,193 132,841 138,604 142,966

Buses 12,707 12,653 12,892 13,220 13,831 14,192 14,976

Motorcycles 131,437 134,767 136,122 138,588 141,881 143,482 145,288

Total Registrations 693,455 697,155 713,233 740,578 784,195 835,409 877,985

Of which four-wheelers 562,018 562,388 577,111 601,990 642,314 691,927 732,697

0

100

200

300

400

500

600

700

800

900

1,000

2002 2003 2004 2005 2006 2007 2008

(1,000 units)

The Singapore government,

predicting a 1.4-fold increase in demand

for land-based mobility from 2008

through to 2020, is aiming to develop

and establish a transportation system

with low impact on the environment.

For this purpose, promotion of public

transport services is underway, while on

Land Transport Policy: Aims for Registration

Singapore

will increase from approximately 10

million persons per day in 2008 to 14.3

million persons per day in 2020, while

during the same time, the policy looks

to lift public transportation utilization

rates in morning rush hours from 63%

in 2007 to 70% in 2020. Due to this,

infrastructure for public transport

the other hand, restrictions are being

implemented to limit growth of vehicle

registrations, along with endeavoring to

popularize alternative fuel vehicles.

The Land Transport Authority (LTA)

announced a long-term transport policy

in 2008 which predicts mobility demand

within Singapore (excluding walking)

Singapore: Vehicle Registrations by Type (2002-2008) Singapore: Registration Mix by Vehicle Age (as of Dec. 2008)�

(Compiled using data from the Singapore Land Transport Authority) (Compiled using data from the Singapore Land Transport Authority)

Singapore: Vehicle Demand by Transport Mode

(excl. walking, 1997/2004/2008)�

Singapore: Average Vehicle Speed During Peak Hours (2002-2008)�

Singapore: Vehicle Registrations by Type (2002-2008)

(Compiled using data from the Singapore Land Transport Authority) (Compiled using data from the Singapore Land Transport Authority)

(Compiled using data from the Singapore Land Transport Authority)

(Unit: Vehicles)

Taxis

Trucks

Motorcycles

Buses

Passenger Cars

10 or more years

4.3%

Less than

one year

17.6%

Five to less than 10 years

8.0%

Three to less

than four years

18.6%Two to less than

three years

21.2%

One to less than

two years

19.3%

Four to less than

five years 11.0%

66.7 65.4

62.7 63.0 61.6 62.463.3

24.8 24.3

26.1 27.2 27.1 26.9 26.7

0

10

20

30

40

50

60

70

80

2002 2003 2004 2005 2006 2007 2008

Expressways

Aterial Routes

(km/hour)

��

�� !"�"��


Country Reports

Controls and Promotion of Alternative Fuel Cars

networks such as the Rapid Transit

System (RTS) is to receive a boost,

while on the other hand, vehicle

registration growth which is planned to

be lowered to 1.5% per year between

2009 and 2012, is to be restricted

through reduced issuances of

Certificates of Entitlement (COE).

Furthermore, the government is

moving forward with efforts to improve

and establish infrastructure to encourage

a switch to low-impact electric, hybrid

and CNG vehicles. In terms of electric

vehicles, a taskforce was set up chaired

by the Energy Market Authority (EMA)

and LTA to shape the future of electric

transport, and had plans to carry out

test-bedding between 2010 and 2012.

Some 20 million SGD has been allocated

for the project, which sees Renault and

Nissan provide electric vehicles to the

market and Keppel Energy supplying

infrastructure for charging stations.

(Toru NAKATA)

Singapore: Vehicle and Land Transport Related Policies and Developments�

Outline Details

Land Transport Master

Plan

�The ‘Land Transport Master Plan 2008’ transport policy looking ahead to 2020 announced by Singapore’s Land Transport Authority (LTA) in

Mar. 2008 outlines aims to contain increases in vehicle registrations, promote the use of public transportation and protect the environment.

-From FY2009 (Apr. 2009-Mar. 2010) vehicle registration growth is to be limited to 1.5% per year, with a review after three years.

Previously the rate was set at 3% per year. Registrations controlled through limiting the issuance of Certificates of Entitlement (COE).

Issues were reduced from 110,354 in Quota Year (QY) 2008 (May 2008-Apr. 2009) to 83,789 in QY2009.

-Aims to improve the convenience, reliability and efficiency of buses, trains and taxis, as well as lift public transport usage rates during

morning peak hours from 63% in 2004 to 70% by 2020.

-Since Oct. 2006, all new diesel vehicles must comply with Euro 4 regulations. Moreover, all taxis and public buses (new/registered

vehicles) must comply with Euro 4 by 2014 and 2023 respectively. Of which, reviews are underway with concerned parties to bring the

compliance date for buses forward to 2020.

Test-bedding Program

for Electric Vehicles

�During 2010-2012, the Singapore government plans to carry out a test-bedding program to examine infrastructure requirements and new

business models to popularize electric vehicles (EV). For this purpose, a taskforce chaired by the Energy Market Authority (EMA) and LTA

has been set up, with investment for the program of 20 million SGD.

-In May 2009, Renault/Nissan signed a Memorandum of Understanding (MoU) with EMA, LTA and the Economic Development Board

(EBD) to form a zero-emission mobility partnership. The automakers are to take part in the government’s EV test-bedding initiative by

supplying vehicles to the local market and share EV knowledge to develop common standards.

-Keppel Energy Pte. Ltd. also signed an MoU which focuses on developing charging station infrastructure.

Green Vehicle Rebate

Program

�In the FY2009 (Apr. 2009-Mar. 2010) budget announced in Jan. 2009, a decision was reached to extend the Green Vehicle Rebate (GVR)

program through to Dec. 2011. The program is to be extended by a further ten years from original termination date of Dec. 2009.

-GVR aims to promote low-environmental green vehicles over conventional vehicles by implementing a preferential tax system in the form

of rebates on the Additional Registration Fee (ARF) levied at time of vehicle purchase. Following its introduction for EVs and hybrid

vehicles (HEV) in Jan. 2001, the program also extended coverage to include compressed natural gas (CNG) vehicles from Oct. 2001.

Currently as of 2009, EVs, HEVs, CNG-powered cars, and motorcycles are applicable.

-Rebates are based on the Open Market Value (OMV) of vehicles, which as of 2009 are 40% for passenger cars, 5% for commercial

vehicles, and 10% for motorcycles. In 2005 and prior, OMV on passenger cars was 20%.

Special Tax on CNG

Vehicles

�Within the FY2009 budget, a decision was made extending the exemption of special tax on registered CNG-powered vehicles by a further

two years until Dec. 2011. Road tax and special tax is levied on registered vehicles every six months, however, special tax on CNG vehicles

exempt. Plan to scrap the exemption in Jan. 2012.

Road Tax on Diesel

Passenger Cars

�Announcement in Feb. 2008 that road tax on Euro 4-compliant diesel-powered passenger cars would be amended to 1.25 SGD per 1cc of engine

displacement, with implementation from Jul. 2008. Until the amendment, tax four times higher than similar class gasoline models was levied.

Road Tax Exemption on

Green CVs

�As of 2009, road tax levied on commercial vehicles (trucks/buses) adopting electric, hybrid or CNG-driven powertrains set 20% lower than

diesel models, coming in line with that for gasoline vehicles.

Fuel Economy Labels �A system began in Apr. 2009 making it compulsory for all new passenger cars to display a label with per km fuel economy level.

ERP System

�Singapore’s Electronic Road Pricing (ERP) is a road pricing system which aims to alleviate traffic congestion by levying charges on vehicles

entering the inner-city area. The system came into operation in Mar. 1998.

-ERP uses a dedicated short-range radio communication system (2.45GHz) to deduct charges from smart-cards in units within the vehicle

when passing through gantries at certain locations.

-Rates varying depending on location, time of day and vehicle type. As of Dec. 2009, small passenger cars are charged up to 4 SGD; large

commercial vehicles up to 8 SGD; motorcycles up to 3 SGD.

-Gantries are positioned in approximately 80 locations as of Dec. 2009, an increase from 50 locations in 2007.

-As of 2009, 99% of vehicles in Singapore are fitted with ERP units.

-Mitsubishi Heavy Industries secured an order from the Singapore government in 1995 for the ERP system to supply gantries.

-From 2002, the Electronic Parking System (EPS) was developed as a parking fee collection system combined into the vehicle ERP unit.

Mitsubishi Heavy Industries has also been supplying and installing the EPS system.

Enhancement of

Off-Peak Car Scheme

�Announcement in Aug. 2009 of enhancements made to the Off-Peak Car (OPC) scheme.

-Electronic day license (e-Day License) to replace the paper supplementary licenses required when the OPC is used during restricted hours,

effective from Nov. 2009.

-By the end of Jan. 2010, the scheme is to allow unrestricted usage on Saturdays and the eves of five public holidays. However, the annual

road tax discount applicable to the OPC scheme will be reduced from 800 SGD to 500 SGD.

-The OPC scheme replaced the Weekend Car (WEC) which began in Oct. 1994. While usage of vehicles registered as OPC is restricted to

certain hours, registration tax and COE, etc. are lowered. Restricted usage times of OPC are 7am to7pm weekdays, and 7am to 3pm on

Saturdays (as of Aug. 2009). As of Dec. 2009, 47,000 vehicles are registered as OPC.

Travel Planning System

Utilizing Google Maps

�In Nov. 2009, the LTA announced the introduction of a comprehensive range and nation-wide coverage land travel planning tools developed

in collaboration with Google. The tools provide users with mapping, directions and route planning for various land transport modes,

including public transport and walking.

(Compiled using data from the Singapore Land Transport Authority, ONE.MOTORING and various media sources)

��

�� !"�"��


0

10

20

30

40

50

60

70

80

90

100

2004 2005 2006 2007 2008

0

5

10

15

20

25

30

35

40

45

50

0

10

20

30

40

50

2004 2005 2006 2007 2008

0

6

12

18

24

30

0

5

10

15

20

25

30

2004 2005 2006 2007 2008

0

1

2

3

4

5

6

0

2

4

6

8

10

2004 2005 2006 2007 2008

0

5

10

15

20

25

For Japanese commercial vehicle

manufacturers, the ASEAN market is a

vital one, in line with that of Japan. With

demand for commercial vehicles forecast

to expand due to development of

distribution systems in emerging countries,

each company is actively rationalizing their

ASEAN business operations, along with

boosting product lineups.

Mitsubishi Fuso has been making

progress in rationalizing its production in

ASEAN, with the decision to sell off its

Japanese CV Makers: Rationalization of ASEAN

ASEAN

consignment to Tan Chong International,

production of Mitsubishi Fuso products is

set to continue in Thailand.

Hino, meanwhile, brought a new

light-duty truck production line on stream

at PT. Hino Motors Manufacturing

Indonesia (HMMI) in December 2009.

Previously, Hino manufactured the Dyna

and Dutro light-duty trucks at PT. Toyota

Motor Manufacturing Indonesia, however,

consolidation of truck production at

HMMI is part of the Toyota Group’s plans

Thai plant in December 2009 to

Singapore’s Tan Chong International. The

Singaporean company is to begin

consignment production and sales of

models including the Canter from January

2010, with Mitsubishi Fuso’s Thai

operation to be liquidated during the year.

The withdrawal from Thailand is part of

the Japanese truck maker’s mid-term

business plan announced in May 2009

which looks to transfer production to other

countries in the region. Nonetheless, with

Hino Nissan Diese� Isuzu Mitsubishi Fuso

Japanese Commercial Vehicle Manufacturers: Vehicle Sales in ASEAN and Ratio by Manufacturer (2004-2008)

Japanese Commercial Vehicle Manufacturers: Vehicle Sales in Asia by Manufacturer and Country (2004-2008, YTD Nov. 2008/2009)

Registration figures used for Taiwan. Isuzu excludes 1-ton pickup trucks, SUV/AUVs, etc. (Compiled using data from automotive manufacturing associations in each country)

Note: ASEAN ratio (line graphs - right scale) indicates ratio of vehicle sales in ASEAN against global vehicle sales of each manufacturer. Bars indicate vehicle sales in ASEAN. Isuzu excludes 1-ton

pickup trucks and SUVs based on such models.

(%)

(Compiled using data from automotive manufacturing associations in each country)

(%)(1,000 units) (%) (%)(1,000 units) (1,000 units) (1,000 units)

Manufacturer Country 2004 2005 2006 2007 2008 YTD Nov. 2008 YTD Nov. 2009 YOY Change

Indonesia 42,023 37,528 23,639 32,558 45,261 42,716 28,242 ▼33.9%

Taiwan 14,137 13,756 12,031 8,896 7,278 6,922 5,461 ▼21.1%

Malaysia 829 717 1,150 1,346 1,692 1,388 1,243 ▼10.4%

Thailand 1,601 2,237 1,808 2,318 1,536 1,429 1,180 ▼17.4%

Singapore 1,988 1,944 2,499 1,186 1,992 1,862 1,154 ▼38.0%

Vietnam 897 1,066 1,335 3,189 1,752 1,721 1,068 ▼37.9%

Philippines 487 364 561 623 606 559 656 17.4%

61,962 57,612 43,023 50,116 60,117 56,597 39,004 ▼31.1%

Indonesia 6,401 6,145 4,193 8,224 14,227 13,151 10,076 ▼23.4%

Thailand 9,889 8,650 7,790 8,064 7,157 6,522 6,189 ▼5.1%

Malaysia 1,902 2,141 2,024 2,262 3,003 2,796 2,660 ▼4.9%

Taiwan 3,611 3,541 3,172 2,483 2,590 2,359 2,301 ▼2.5%

Vietnam 386 541 613 1,125 2,690 2,429 1,925 ▼20.7%

Philippines 242 259 246 235 398 354 370 4.5%

Singapore - - 22 281 294 275 102 ▼62.9%

22,431 21,277 18,060 22,674 30,359 27,886 23,623 ▼15.3%

Thailand 10,165 11,136 11,299 10,444 7,530 6,979 6,531 ▼6.4%

Indonesia 6,366 5,381 4,485 5,364 9,283 8,931 6,231 ▼30.2%

Vietnam 1,132 1,039 1,701 3,695 2,278 2,542 1,964 ▼22.7%

Philippines 781 1,149 1,167 1,362 1,228 1,139 1,080 ▼5.2%

Taiwan 1,648 4,389 4,800 2,969 2,523 2,184 988 ▼54.8%

Singapore 929 977 1,548 1,476 1,046 980 528 ▼46.1%

Malaysia 300 350 192 256 233 213 149 ▼30.0%

21,321 24,421 25,192 25,566 24,121 22,968 17,471 ▼23.9%

Malaysia 920 942 2,350 2,262 2,331 2,183 1,679 ▼23.1%

Indonesia 1,692 1,867 1,380 2,115 2,391 2,305 1,142 ▼50.5%

Thailand 1,211 1,266 1,029 1,301 921 883 544 ▼38.4%

Philippines 201 250 251 318 342 310 324 4.5%

Taiwan 168 241 360 262 232 211 219 3.8%

Singapore 427 462 430 526 268 251 61 ▼75.7%

4,619 5,028 5,800 6,784 6,485 6,143 3,969 ▼35.4%

Nissan Diesel

Mitsubishi Fuso

Hino

Isuzu

(Unit: Vehicles)

��

�� !"�"��


Country Reports

Business Ongoing; Boost Lineup of Products

to rationalize operations in the region.

Furthermore, Hino is also aiming to hedge

currency fluctuation risks by increasing

local content rates. At the Conghua plant

of Guangqi Hino in Guangzhou, China

which became operational in September

2009, local content rates for almost all

parts except engines of around 80% were

apparently achieved. The same

undertakings are planned to be adopted in

Indonesia and Thailand where local

content rates are confined to 30% to 40%.

In 2009, Isuzu began and plans to

expand a telematics service in Thailand

which offers vehicle driving support

through use of the Mimamorikun system

introduced in Japan from 2004. Moreover,

the company appears to be moving

forward with development of a low-cost

light-duty truck for emerging markets

with a price tag of around 1 million JPY.

Sales are scheduled to begin in Southeast

Asian markets such as Indonesia near

2011. Previous efforts by Isuzu to target

emerging markets saw it sell regionally

modified versions of the Elf designed for

the Japanese market, yet often the

specifications and price settings exceeded

market requirements. Of light-duty trucks

for emerging markets, while reining in

production costs through reduction in the

number of parts and consolidating

purchasing in emerging countries to

realize low prices, there are plans to

introduce products matching the needs of

each market. (Jun NOKUO)

Japanese Commercial Vehicle Manufacturers: Outline of Vehicle Production Bases in ASEAN�


Japanese Commercial Vehicle Manufacturers: Major Business Developments in ASEAN�



Closure of

Thailand plant

�Plant of Mitsubishi Fuso Truck (Thailand) sold off to Singapore’s Tan Chonag International in Dec. 2009. Tan Chong International

to carry out production and sales of the Canter and Super Great on consignment from Mitsubishi Fuso from Jan. 2010.

�Withdrawal from local production in Thailand part of Mitsubishi Fuso’s mid-term business plan outlined in May 2009. Switch

from own business development to outsourcing aims to rationalize operations such as through reducing fixed expenditure.�Mitsubishi

Fuso

Vietnam orders

�Began delivery of 630 Canter trucks to the Vietnam government in Sep. 2009.

�Mitsubishi Fuso started local production and sales of the all-new Canter in Apr. 2008.�

New light-duty

truck facilities at

Indonesia plant

�Newly installed light-duty truck production line at PT. Hino Motors Manufacturing Indonesia (HMMI) became operational in Dec.

2009, manufacturing the Dyna (Toyota brand)/Dutro (Hino brand). Light-duty truck production capacity of 25,000 units per year,

lifting HMMI’s total annual capacity to 35,000 units.

�Previously Dyna/Dutro production was carried out at PT. Toyota Motor Manufacturing Indonesia, however, transferred to

HMMI. Consolidation of commercial vehicle production at Hino bases part of the Toyota Group’s restructuring of its

manufacturing operations.�

Local content

increase

�Plan to increase local content rates as of 2009 at bases in Indonesia and Thailand by 30%-50% from in or after 2010.

�China’s Guangqi Hino plant in Conghua, Guangzhou, which began production in Sep. 2009, has apparently achieved a local

content rate of 80% for all parts, with the exclusion of those for which production is difficult to transfer such as engines. Once

stable quality levels are achieved in China, plan to introduce similar systems in Indonesia and Thailand.�

Hino

Dealer

business support

�Tighter credit conditions reduced the ability of dealers and consumers in Vietnam and Indonesia to secure financing from May

2008. As a result, Hino has been assisting dealers with financial support in Indonesia through cooperation with Sumitomo

Corporation. Plan to expand such measures into Thailand.�

Sales of telematics

equipment

�Plan to begin sales of telematics equipment in Thailand during 2009, with an annual sales target of 5,000 units. Completed viability

study in Thailand by Sep. 2009.

�Upgraded version of the Mimamorikun operations diagnostic system sold in Japan from 2004. Possible to transmit information

from the vehicle including location, travelling speed and acceleration. Utilizing GPS, companies can confirm vehicle locations to

avoid traffic congestion, along with the communication of driving directions offering improvements to fuel economy.�Isuzu

Development of

products for

emerging countries

�Promoting development of strategic light-duty trucks for emerging countries planned for launch in and after 2011. Plan for prices

to be approximately 20% lower than the Elf sold in developed countries. To begin sales in Southeast Asian markets such as

Indonesia.

�According to news reports, vehicle type to be selected from the current lineup to two generations previous, with plans to reduce

costs carrying out consolidated parts procurement in China and Indonesia. Previously, regional changes were implemented to

models based on the Elf developed for the Japanese domestic market, however, it appears quality levels were excessive.�

APC: Annual production capacity

Manufacturer Country Base Plant/Location APC Products

Thailand Mitsubishi Fuso Truck (Thailand) Bangkok 6,000 units Light/medium/heavy-duty trucks

Indonesia PT. Krama Yudha Ratu Motor Jakarta 70,000 units Light/medium/heavy-duty trucks

Malaysia Mercedes-Benz Malaysia Kuala Lampur N.A. Light/medium/heavy-duty trucks

Philippines Mitsubishi Motors Philippines Manila 29,000 units Light/medium/heavy-duty trucks

Vietnam Vina Star Motors Binh Duong 5,000 units Light-duty trucks

Thailand Hino Motors Mfg. (Thailand) Bangpakong Plant 20,000 units Dutro, medium-duty trucks, buses

Indonesia PT. Hino Motors Indonesia Manufacturing Purwakarta 35,000 units Dutro/Dyna, medium-duty trucks, buses

Malaysia Assembly Services Sdn. Bhd. Selangor N.A. Dutro, medium-duty trucks, buses

Philippines Pilipinas Hino Inc. Calamba City 3,800 units Trucks, buses

Vietnam Hino Motors Vietnam Hanoi N.A. Trucks, buses

Taiwan Kuozui Motors Taoyuan N.A.

Dutro (from Apr. 2009), medium-duty trucks,

large buses

Samut Prakarn Plant

206,000

units

D-Max, MU-7, N Series, F Series

Gateway Plant 50,000 units KD parts etc.

Indonesia Isuzu Astra Motor Indonesia Jakarta 75,000 units N Series, F Series, Panther

Philippines Isuzu Philippines Corp. Laguna 15,000 units N Series, buses, diesel engines

Malaysia Isuzu Hicom Malaysia Pekan 12,000 units D-Max, F Series, medium/large buses

Vietnam Isuzu Vietnam Ho Chi Minh 5,000 units N Series

Indonesia PT. Astra Nissan Diesel Indonesia Jakarta N.A. Trucks,buses

Philippines Columbian Motors Parañaque N.A. Trucks, buses

Nissan Diesel

Isuzu Motors Co., (Thailand)Thailand

Mitsubisi

Fuso

Hino

Isuzu

��

�� !"�"��


Note: Black circles show location of production companies, with ‘V’ indicating VW and ‘S’ for Suzuki. Circles do not indicate number of plants. VW has several plants in China, while Suzuki has a

number of plants in Japan and India. APC shown for 2009 through 2010, with combined total from all plants. However, does not include APC at Suzuki’s Iwata plant which has not released figures. Sales

figures full-year results of 2008. APC: Annual production capacity.

On December 9, 2009, VW and Suzuki

agreed to enter into a comprehensive

business and capital alliance. The move

aims to tap into each other’s strengths to

deliver products to meet growing demand

for small cars and fuel efficient,

low-emission vehicles, while at the same

time, centering on low-priced vehicles for

emerging markets. Although other

undertakings as part of the tie-up have not

been announced, with VW only showing

competitive stronghold in China within its

Asia operations, joining forces with

Suzuki which is the largest automaker in

VW-Suzuki Alliance: Joint Dev’t of Products for

Vehicle Makers

projected that the level will soon reach 3

million units. Despite India poised to

follow China in attaining such high

growth, VW has made a slow start in the

country, with sales in 2008 limited to

some 16,000 units. It is believed that a

tie-up with Suzuki will make it possible

for VW to utilize business resources,

procurement networks and local business

development knowhow of Suzuki.

Another conceivable advantage for VW

from the alliance is gaining cooperation to

take part in Thailand’s Eco Car project.

Suzuki is scheduled to begin production

India brings expectations for significant

merit for the German marque in terms of

Asia business.

VW’s scale of production and sales in

China tops 1 million units, following only

behind GM. Nonetheless, the company’s

presence in other Asian nations is low,

therefore for VW which aims to surpass

sales of Toyota and become the largest

automaker in the world in 2018, the Asian

market is one which offers scope to

expand sales. In particular, India’s

automobile market is set to break the 2

million units mark in 2009, while it is

(Compiled using company PR materials and data from automotive manufacturers associations in each country)

VW / Suzuki: Outline of Four-Wheel Business in Asia

China

�VW

APC: 1.29 million units

-FAW-VW: 780,000 units

-Shanghai VW: 510,000 units

Sales: 989,040 units

- FAW-VW: 498,953 units

-Shanghai VW: 490,087 units

�

�

��

��

�

��

�

China

�Suzuki

APC: 400,000 units

-Chang’an Suzuki: 200,000 units

-Changhe Suzuki: 200,000 units

(plan to lift APC by 400,000 units)


-Chang’an Suzuki: 124,123 units

-Changhe Suzuki: 54,730 units

Japan

�Suzuki

APC: Over 1.3 million units

from four plants

Production: 1,218,235 units


Incl. minicars: 590,279 units

Pakistan

�Suzuki

APC: 170,000 units

Sales: 92,001 units

Taiwan

�VW

Sales: 4,940 units�

Taiwan

�Suzuki

APC: 24,000 units (Prince Motor)

Plan to halt assembly from 2010

Sales: 8,150 units

Japan

�VW

Sales: 61,997 units

Incl. VW brand 45,522 units

��

ASEAN

�VW

Thailand

Sales: 356 units

Indonesia

APC: several hundred units

Sales: 112 units (Audi brand)

Malaysia

Sales: 920 units

ASEAN

�Suzuki

Thailand

APC: 138,000 units

Sales: 7,251 units

Indonesia

APC: 100,000 units

Sales: 73,066 units

Philippines

Sales: 2,182 units

Singapore

Sales: 2,280 units

Malaysia

APC: N.A. (consignment)

Sales: 5,024 units

Vietnam

APC: 10,000 units

Sales: 2,943 units

Myanmar

Production: N.A.

Sales: N.A.

�

�

�

�

Philippines

Sales: 140 units (Audi brand)

Singapore

Sales: 2,590 units

-VW brand: 1,271 units

-Audi brand: 1,319 units

��

India

�Suzuki

APC: 1 million units

-Manesar plant: 300,000 units

-Gurgaon plant: 700,000units


�

�

�

VW Suzuki

Production 993,345 units in two countries 2,350,016 units in eight countries

Capacity 1.45 million units in three countries 3.142 million units in nine countries

Sales 1,076,283 units in ten countries 1,748,814 units in eleven countries

Sales: 4,754 units

Incl. VW brand 5,136 units

Korea

�VW

APC: 160,000 units

-ŠkodaAuto India: 50,000 units

-VW India: 110,000 units

Sales: 16,188 units (Škoda brand)

India

�VW

��

�� !"�"��


Industry Reports

Emerging Countries; Merit for VW to Enter India Business

of its Eco Car at a new plant from March

2012, however, although VW has

submitted Eco Car plans, it is still

awaiting approval, yet has not discarded

the plans. In addition to costly investment

for new CBU and engine plants for VW,

there is also the possibility that

preferential tax measures may be

introduced in Thailand for E85

compatible vehicles, lowering the appeal

of bringing out its own Eco Car.

Moreover, if VW can gain approval to

step into Suzuki’s Eco Car plan, the

alliance offers the chance for both

companies to further rationalize

development for Eco Car plans.

Meanwhile, it has been reported that

VW has returned to tie-up negotiations

with Malaysia’s Proton from September

2009. Nevertheless, due to the alliance

with Suzuki, it is difficult to believe that

joining forces with Proton would hold

significant merit for VW.

On the other hand, Suzuki is the largest

automaker in India. Its business in China

began in the 1990s with local production,

securing it a steady presence with

manufacturing and sales of over 150,000

units. Teaming with VW may be

advantageous for Suzuki in terms of lifting

operating rates through supplementary

production, however, expectations for

increased sales appear low. Nonetheless,

although Suzuki already has an existing

lineup of highly energy-efficient engines,

such as the Euro 5-compliant K10B

engine, it is starting to fall behind other

major automakers which are working

towards development of HEV/EV

technologies. In this respect, joining forces

with VW offers Suzuki a stepping stone to

foray into this field. (Jun NOKUO)

VW / Suzuki: Business Comparison


� � VW Suzuki

Net Revenues 113.8 billion EUR (approx. 15 trillion JPY) 3 trillion JPY

Asia Net Revenues 8.45 billion EUR (approx. 1.1 trillion JPY) 1.8 trillion JPY (Japan) 752.9 billion JPY (Asia)

Main Products Full lineup of passenger cars, commercial vehicles Mini/small passenger cars, motorcycles

Strategic Models for Emerging

Countries Fox, New Small Family, etc. Alto/A-Star, Splash/Ritz, next-gen. Maruti 800, etc.

HEV/EV-Related Technology

�Plan for commercial release of the e_Up! EV in 2013.

�Tie-up with Sanyo Electric for development of lithium-ion

batteries.

�Tie-up with Bosch for development of a parallel hybrid system.

�Tie-up with Toshiba for development of drive systems for

EV/HEVs.

�Tie-up with BYD for development of EV/HEVs.

�The BlueMotion series of products developed from 2006 adopting

features such as direct injection turbo diesel engine with

Start-Stop system, regenerative braking system and low-rolling

resistance tires.

�Downsizing of engines by combining single/twin chargers in

direct injection engines. Also, realized improvement in fuel

efficiency by adding AMT and DCT.

�Flex-fuel vehicles sold in Brazil.

�The Twin minicar which adopted a parallel hybrid system, went

on sale in 2003.

�Capital participation by specialized CVT and AT manufacturer

JATCO in Mar. 2007.

�Technology licensing for diesel engines from Fiat.

�Moving towards joint development of fuel cell and hybrid vehicles

with GM.

Japan Imported vehicle sales - 1st

Minicar sales - 2nd

, vehicle sales - 3rd

, vehicle production - 4th

Korea Imported vehicle sales - 2

nd

(total of VW and Audi. Stand alone

VW 5th

, Audi 6th

) -

China Production/sales - 2nd

Production/sales - 10th

Taiwan Sales - 10th

(total of VW and Audi. Stand alone VW 11th

, Audi 16th

) Production - 9th

, Sales 7th

Thailand Sales - 22nd

Sales - 9th

Indonesia Sales - 19th

Production - 2nd

, Sales 3rd

Malaysia Sales - 20th

Production - 11th

, Sales - 11th

Philippines Sales - 17th

Sales - 10th

Vietnam - Sales - 7th

Singapore Sales - 10th

(total of VW and Audi. Stand alone VW 15th

, Audi 14th

) Sales - 10th

India Sales - 12th

(Škoda brand) Production/sales - 1st

Positioning in

Asia by Country

Pakistan - Production/sales - 1st

Thailand

�Submitted Eco Car plan in Nov. 2007. Yet to gain approval by

Dec. 2009, however, negotiations with the Thailand Board of

Investment continuing. Apparently to make a decision based on

preferential measures to brought in for E85 compliant vehicles.

�Construction of a new plant with production capacity of 138,000

units, with production of its Eco Car (apparently based on the

Swift/Splash) from Mar. 2012.

Indonesia �Began sales of the locally-built Touran in 2009. -

Malaysia

�Made progress in tie-up negotiations with Proton, however, talks

ended in Nov. 2007. News reports state that since Sep. 20�9, VW

appears to have resumed negotiations for investment into Proton.

�Capital participation into four-wheeler distributors in Mar. 2008.

India

�In Oct. 2009, VW India began production of the Škoda Fabia.

Sales of the Polo to begin in 2010, while there are plans to launch

a car smaller than the Polo in 2012.

�By 2011, to construct a new factory building within the Manesar

plant with production capacity for 250,000 units. Plan to transfer

production of 250,000 units from the Gurgaon plant. No change to

total production capacity of 1 million units.

�Plan for sale of the next generation Maruti 800 in 2010.

Business

Developments in

Asia by Country

China

�In 2018, FAW-VW and Shanghai VW are aiming for combined

sales of 2 million units. To focus sales expansion in southern

regions of China, namely Hainan, Guangdong, Jiangxi, Fujian,

Zhejiang and Guangxi.

�End of production of the Alto at Chang’an Suzuki in Jul. 2008.

Production of the all-new Alto began from Aug. 2009.

�In Aug. 2008, Chang’an Suzuki began exports of cylinder blocks

and crankshafts for M type engines to Maruti Suzuki, which are to

be fitted in the SX4.

��

�� !"�"��


Net Sales

Operating Income Ratio (right scale)

Ratio to Consolidated Net Sales

(right scale)

0

5

10

15

20

25

30

35

40

45

Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2

FY2007 FY2008 FY2009

(billion JPY)

0

2

4

6

8

10

12

14

16

18

(%)

0.0

0.2

0.4

0.6

0.8

1.0

1.2

1.4

FY2004 FY2005 FY2006 FY2007 FY2008 FY2008

H1

FY2009

H1

(trillion JPY)

0

2

4

6

8

10

12

14

(%)

Net

Sales

0

20

40

60

80

100

120

140

160

180

FY2004 FY2005 FY2006 FY2007 FY2008 FY2008

H1

FY2009

H1

(billion JPY)

0

2

4

6

8

10

12

14

16

18

(%)

JTEKT: Quarterly Earnings Summary in Asia/Oceania (Q1 FY2007-Q2 FY2009)

JTEKT Corporation (hereinafter

referred to as JTEKT) is a major supplier

of steering products, driveline

components, bearings and machine tools.

At the time of announcing financial

results at the end of fiscal 2009’s second

quarter (Jul.-Sep. 2009), future business

growth strategies were outlined, with the

company looking to place vital focus on

activities in emerging countries

including India and China. Particularly

in India, ASEAN and China where

majority shareholder Toyota is to

manufacture its low-cost small car EFC

JTEKT: Progressing Towards Increased Production in

Parts Makers

demand growth. Similarly in the

machine tools industry also, a joint

venture was formed in India in August

2008 with a local major grinding

company to undertake sales and

servicing of JTEKT products. The

company is looking to capture rising

local demand for machine tools primarily

supplying the automotive industry, while

also bolstering service levels to respond

to the needs of local users of its

products.

JTEKT’s net sales by region in Asia

and Oceania during fiscal 2008 tripled

(Entry Family Car) and other Japanese

automakers such as Nissan and Honda

are planning to manufacture respective

strategic small cars, JTEKT has plans to

strengthen its supply of steering products

in an aim to secure increased orders.

Moreover, with electric power steering

contributing to increased fuel economy

and thus greater adoption in mainly

small vehicles, and the production for

which is scheduled to get underway in

the Asian region, JTEKT is actively

boosting business in the field in

preparation for projected upcoming

JTEKT: Major Business Developments in Asia

�India�

�Aug. 2008: Formed Toyoda Micromatic Machinery India Limited as a joint

venture to undertake sales and servicing of machine tools.

�With sales mainly to Japanese automakers in India, JTEKT’s establishment

of the joint base aims to strengthen local sales and service.

�Micromatic Grinding Technologies, a leading local grinding company,

partners with JTEKT in the new operation. The firm had carried out sales

and service in India since 2002 under contract to JTEKT.

�Initial target at time of establishment to secure approximately 7 billion JPY

in orders in 2010.

�Received orders for manual steering components for the Tata Nano launched

in Mar. 2009.

�Equity-method affiliate Sona Koyo Steering System Ltd. undertakes

production and supply for JTEKT.

�Supply at low-costs made possible through manual steering systems

without power assist.

�Feb. 2010: Production of Electric Power Steering (EPS) scheduled to begin at

JTEKT Sona Automotive India Ltd., set up through a partnership with Sona

Koyo Steering System Ltd. in Jul. 2007.

�A new plant was built in the Bawal Industrial Park, Haryana.

�Plan at time of establishment for investment of approximately 3.5 billion

JPY and forecast net sales in 2010 of around 9 billion JPY.

�Contributing to improving vehicle fuel economy, EPS installation in small

vehicles is growing, with the company looking to set up another production

base in India to strengthen supply of column type EPS for small and

medium-size vehicles.

�According to news reports, the company is to also manufacture manual

steering components for Toyota’s EFC (Entry Family Car). Initially to

carry out mixed production with EPS, however, also considering setting up

a dedicated line should production of the EFC expand.

�Indonesia�

�From Oct. 2010, production of EPS and manual steering gears scheduled to

begin at PT. JTEKT Indonesia.

�Rebuilding of plant necessary for production planned for completion in

Mar. 2010.

�Aims to establish a supply system utilizing bases in ASEAN, and looks to

meet demand in the Indonesia market which is forecast to grow in the future.

(Compiled using JTEKT PR materials and various media sources)

(Compiled using JTEKT financial reports)

JTEKT: Asia/Oceania Operating Results

(FY2004-FY2008, H1 FY2008/FY2009)�

(Compiled using JTEKT financial reports)

JTEKT: Consolidated Net Sales Breakdown and Ratio of Asia/Oceania

(FY2004-FY2008, H1 FY2008/FY2009)�

(Compiled using JTEKT financial reports)Note: Asia/Oceania primarily covers Thailand, China, Singapore, Malaysia, Korea and Australia.

Operating Income

Ratio (right scale) Ratio of Asia/Oceania to

consolidated net sales

(right scale)

Consolidated

Net Sales

Asia/Oceania

Net Sales

��

�� !"�"��


Industry Reports

Emerging Countries; Aims to Capture Further Demand

from fiscal 2004 as a result of expanded

business in India and China. In fiscal

2008, performance worsened from the

second half of the year. However, while

operations in Japan, North America and

Europe in the fourth quarter of fiscal

2008 and first quarter of fiscal 2009

posted losses, the Asia and Oceania

region remained in the black.

In India, JTEKT secured the contract

to supply manual steering systems for

Tata Motors’ ultra low-cost Nano which

went on sale in March 2009, with supply

from Indian subsidiary Sona Koyo

Steering System Ltd. In addition, with

main customers, beginning with Toyota,

and other Japanese automakers gaining

ground in boosting small car production

in India, JTEKT plans to commence

manufacturing of electric power steering

systems in February 2010 at its newly set

up production base JTEKT Sona

Automotive India Ltd. According to

media reports, the base aims to also carry

out manufacturing of manual steering for

Toyota’s EFC, with indications that

mixed production with electric power

steering is likely. Meanwhile, in

Indonesia, where future market

expansion is projected, electric power

steering is scheduled to get underway

from October 2010.

To strengthen business activities in the

field of machine tools, in August 2008

JTEKT formed a joint company with

major Indian grinding firm Micromatic

Grinding Technologies which had been

selling and servicing products on

contract since 2002. Through forming

the joint company, however, JTEKT

looks to boost sales and service of

machine tools in India. (Kenji ENDO)

JTEKT: Outline of Main Group Companies in Asia

Country Company Name Shareholding Business Location Establishment Reg. Capital

Employees

(persons)

GKN DRIVELINE

TOYODA

MANUFACTURING

LTD.

49% (GKN

Driveline 51%)

Manufacture of CV

joints and forged parts

Amphur

Pluakdaeng,

Rayong

Aug. 2003

600 million

THB

157

JTEKT (THAILAND)

CO., LTD.

95.80%

Manufacture and sale

of steering products

and bearings

Amphur

Bangpakong,

Chachoengsao

2008

2.47 billion

THB

N.A.

JTEKT AUTOMOTIVE

(THAILAND) CO., LTD.

95.0%

(Toyota Tsusho

5%)


of power steering

pumps

Amphur

Pluakdaeng,

Rayong

May 1997 (start

of operation)

620 million

THB

684

KOYO JOINT

(THAILAND) CO., LTD.

38.2%

(Koyo Machine

Industries 61.8%)


of automotive products

(intermediate shafts)

Amphur

Bangpakong,

Chachoengsao

Feb. 2002 (start

of operation)

480 million

THB

331

GKN TOYODA

(THAILAND) LTD.

51% (GKN

Driveline 49%)

Constant velocity joint

sales and service,

vehicle design

integration, and quality

assurance

Amphur

Pluakdaeng,

Rayong

Aug. 2003

25 million

THB

1

Thailand

TOYODA MACHINERY

S.E. ASIA CO., LTD.

100%

Machine tool sales and

service

Bangkok Nov. 2002

10 million

THB

9

Indonesia PT.JTEKT INDONESIA � N.A.

Bearings, driveline

components, machine

tool sales and service

Cikarang Barat,

Bekasi

N.A. N.A. N.A.

Malaysia

JTEKT AUTOMOTIVE

(MALAYSIA) SDN.

BHD.

90%

(Toyota Tsusho

10%)

Manufacture of

steering products

Selangor Darul

Ehsan

Aug. 1992 (start

of operation)

36 million

MYR

422

Singapore

KOYO SINGAPORE

BEARING (PTE) LTD.

100% Sale of bearings Penjuru Lane Dec. 1979

1 million

SGD

45

KOYO

MANUFACTURING

(PHILIPPINES)

CORPORATION

100%

Manufacture of

bearings

Malvar, Batangas Sep. 1997

2.49 billion

PHP

383

Philippines

PHILIPPINE KOYO

BEARING CORP.

30% (local 70%)

Import and sales of

bearings

Makati City, Metro

Manila

Jul. 1975

8.19 million

PHP

14

KOYO JICO KOREA

CO., LTD.

60%

(local 40%)

Manufacture of water

pump bearings

Pyeongtaek,

Gyeonggi

Oct. 2003 (start

of operation)

2.5 billion

KRW

11

Korea

JTEKT KOREA CO.,

LTD.

100% Sale of bearings Gangnum, Seoul Jul. 2004

500 million

KRW

14

JTEKT SONA

AUTOMOTIVE INDIA

LTD.

51%

Manufacture of

steering products

Bawal, Haryana Jul. 2007

567 million

INR

N.A.

SONA KOYO

STEERING SYSTEM

LTD.

20.1%

(local 79.9%�

Manufacture and sales

of steering products

Gurgaon, Haryana Jun. 1984

190 million

INR

813

KOYO BEARINGS

INDIA PVT. LTD.

N.A. Sales of bearings

Bangalore,

Karnataka

Jul. 2009 N.A. N.A.

India

TOYODA

MICROMATIC

MACHINERY INDIA

LIMITED

75.5%

(local 24.5%�

Machine tool sales and

service

Gurgaon, Haryana Aug. 2008

24.8 million

INR

17

(Compiled using JTEKT PR materials and various media sources)

��

�� !"�"��


Keihin Corporation (hereinafter

referred to as Keihin), a Japanese supplier

of automotive components and systems,

has recently been placing a heavy focus

on next-generation green vehicles such as

hybrids (HEV) which saw a jump in

demand in 2009, and electric (EV) and

fuel cell (FCV) vehicles that are predicted

to grow in popularity in the coming years.

Faced with a harsh market environment,

capital investments have been

significantly scaled back, yet the company

is endeavoring to keep R&D expenses at

5% of net sales according to Keihin

president Mr. Kunimichi Odagaki in

January 2009, in an aim to strengthen

R&D in the field of EV drivetrains

beginning with electronic control units for

Keihin: In FY2009 Boosts Dev’t of ECU Parts and Promotes

Parts Makers

Honda-affiliate Keihin kept operating and

ordinary incomes in the black due to

steady demand for motorcycles. On the

other hand, net income fell into the red

with a loss of 5.6 billion JPY. The most

significant factor resulting in a loss came

from defective fuel pumps supplied to

Honda in September 2008 requiring a

recall of some 581,000 vehicles and

bringing an extraordinary loss of 5.9

billion JPY. To resolve the quality control

issue which was the main reason for not

achieving net income in the black, Keihin

installed a dedicated database during 2009

which plans to link quality control

information between all of the company’s

29 plants around the world.

Of financial results for fiscal 2009, at

HEVs. Furthermore, looking to expand

dealings with automakers other than

Honda which� accounts for roughly 90%

of consolidated net sales, initially Keihin

has increased supply to Toyota in its

sights, and as such is strengthening local

production business in Japan’s Tohoku

region. In the future, Keihin is hoping to

lift supply to automakers other than

Honda to around 30%.

On a consolidated basis, Keihin’s net

sales for fiscal 2008 were down 15.0% on

the previous year to 28.83 million JPY,

while operating income fell 51.6% to 11.6

billion JPY and ordinary income dropped

59.6% to 9.9 billion JPY. Compared to

Toyota-affiliated parts suppliers which

posted losses across the board,

�

�PDU Development for the Honda Insight

�Keihin teamed with Honda from the early stages of development for the

all-new Insight which went on sale in Feb. 2009 to design PDUs (Power Drive

Unit) in an effort to meet the costs and functions required by the automaker.

�PDU design was carried out with Honda to create parts easily manufactured

on Keihin’s production lines.

�Compared to the Civic HV, the number of required parts was reduced to 600,

enabling a more compact unit.

�Introduction of Cellular Manufacturing

�The company’s first cellular manufacturing system was introduced for PDU

production for the all-new Insight.

�For the all-new Insight, previous supply solely of electronic control units

(ECU) was switched to supply of assembled PDU modules.

�ECU production at the Kakuda No.3 plant (Miyagi), however, factoring in

distribution costs of PDUs for the Insight, assembly is carried out at a plant

near the Honda Insight plant in Suzuka, Mie.

�With the shift to the plant in Suzuka, cellular manufacturing was introduced

which requires less investment and enables easier adjustments to production

levels.

�Tier-two makers in Hokuriku and Kansai regions, which previously supplied

components to Kakuda No.3 plant, are also able to deliver parts directly to

the closer Suzuka plant.

�Through such measures, capital expenditures and distribution costs reduced

to one-sixth and one-eight respectively of previous levels.

�Business Restructuring

�Apr. 2009: Decision made to restructure business in Japan in order to

rationalize operations.

�Production function and all 295 employees at the Kawasaki plant

(Kanagawa) transferred to Kakuda, Miyagi in Aug. 2009. By Sep. 2010,

R&D function and all 80 engineers planned to be transferred/ integrated to

the Tochigi Research and Development Center, with the Tochigi plant closed.

�Production function and all 82 employees at the Iwate plant (Iwate) to be

transferred to Kakuda, Miyagi by Jan. 2010, with plans for the plant to be

closed.

�Consolidation of plants to Kakuda a measure to establish a production

system capable of swiftly responding to product and volume changes.

Locating plants adjacently simplifies personnel placement and equalizing

operating rates of production lines.

�The series of restructuring measures is forecast to reduce costs by 2 billion

JPY over the next three years.

�Review of Outsourcing (increase in in-house manufacturing)

�From FY2009: Undertaking review negotiations with external companies

contracted to carry out manufacturing, as a switch to in-house manufacturing

for possible processes gets underway.

�Increased in-house manufacturing aims to boost profitability.

�Increased Business with Toyota

�Dec. 2008: Keihin outlined plans to increase supply of parts to Toyota.

�Aiming to hedge risk against dependence solely on one customer. Until this

point, over 90% of Keihin’s automobile parts were supplied to Honda,

however, considering reducing this ratio to 70-80% in the future.

�It is believed that the consolidation in Kakuda (Miyagi) looks to utilize

proximity to Central Motor’s new plant and Kanto Auto Works’ Iwate plant.

Keihin: Recent Business Developments in Japan

�During 2009: Plan to integrate quality control information systems

between all 29 plants of the group’s global production and R&D bases.

�Information such as product defects is collected in a dedicated database,

helping to prevent reoccurrences, and leading to improved quality

control and development efficiency.

�The in-house created database, in addition to providing information

regarding the cause of problems at various stages, registers response and

prohibited items.

�At initial introduction, several hundred items are forecast to be

registered. As some items are classified, access is limited to employees

from quality control, production, development and purchasing division

only.

�In aims to rationalize development, linking to information collected in

the quality control database enables front-loading of design costs.

�In Sep. 2008, 581,000 vehicles fitted with Keihin fuel pumps were

recalled due to defects, bringing an extraordinary loss of 5.9 billion JPY

in the financial results of FY2008. Heavily affected by the slide to a net

loss brought the need to introduce tighter quality control.

Keihin: Integration of Quality Control Information in 2009

�FY2008 Summary

�Net sales down 15% to 28.83 million JPY. Operating/ordinary incomes

reduced by over 50%, yet remained in the black. Net loss posted.

�For motorcycle business, began supplying electronic fuel injection systems to

BMW. Also developed electronic fuel injection systems for motor cross

bikes, with supply to Honda. In other areas, an ethanol-mix compliant fuel

injection system was also developed and supplied to Honda.

�For automobile business, newly-developed electronic control units and

hydrogen control system�products for fuel-cell vehicles were installed in the

Honda FCX Clarity. An electronic control unit for the pop-up hood system in

the Honda Legend was also developed. Electronic control parts were also

developed for the Honda Insight.

�Target for FY2009

�Net sales of 242 billion JPY. Secure operating/ordinary profits. Forecasting a

net loss. Upward revision on projections made at 1Q results announcement.

�Although capital expenditure is to be reduced by 34.3% on the previous year

to 11.8 billion JPY, R&D expenses are to be increased by 3.1% to 14.9 billion

JPY �announced at time of 1Q results�.

�In addition to electronic fuel injection devices to improve fuel economy of

motorcycles, there are plans to strengthen R&D in the field of electric

drivelines, beginning with HV-use electronic control units.

Keihin: FY2008 Financial Summary and FY2009 Forecast

(Compiled using various media sources)(Compiled using various media sources)

(Compiled using PR materials of Keihin and various media sources)

��

�� !"�"��


(Unit: million JPY)

Beg. of period Release of 1Q Results

Net Sales 300,959 330,612 339,320 288,337 ▼ 15.0% 240,000 242,000

Operating Income 24,846 22,112 24,008 11,608 ▼ 51.6% 200 2,600

Ordinary Income 25,801 23,375 24,456 9,886 ▼ 59.6% 300 3,100

Net Income (Loss) 17,500 12,846 11,201 ▼5,625 Loss ▼6,200 ▼4,300

Research and Development Expenses 14,217 15,945 14,983 14,404 ▼ 3.9% 15,220 14,850

Capital Expenditures 16,805 22,538 19,129 17,974 ▼ 6.0% 11,800 11,800

Japan Net Sales (incl. intersegment transactions) 180,413 185,583 182,093 152,729 ▼ 16.1% 123,100 124,600

�Operating Profit/Loss 11,232 6,642 5,693 ▼990 Loss ▼9,600 ▼8,400

�Operating Profit/Loss Ratio 6.2% 3.6% 3.1% � �� Americas Net Sales (incl. intersegment transactions) 106,802 111,807 108,226 83,202 ▼ 23.1% 67,800 66,700

�Operating Profit/Loss 7,290 8,364 7,659 1,680 ▼ 78.1% 2,100 1,500

�Operating Profit/Loss Ratio 6.8% 7.5% 7.1% 2.0% ▼ 71.5% 3.1% 2.2%

Asia Net Sales (incl. intersegment transactions) 61,046 75,559 91,452 92,335 1.0% 83,500 86,500

�Operating Profit/Loss 8,164 9,111 10,306 11,181 8.5% 8,200 9,900

�Operating Profit/Loss Ratio 13.4% 12.1% 11.3% 12.1% 7.5% 9.8% 11.4%

Europe Net Sales (incl. intersegment transactions) 6,303 8,703 10,862 7,764 ▼ 28.5% 5,600 5,300

�Operating Profit/Loss 312 386 952 655 ▼ 31.2% 0 0

�Operating Profit/Loss Ratio 5.0% 4.4% 8.8% 8.4% ▼ 3.7% 0.0% 0.0%

Resu

lts b

y G

eo

grap

hical R

eg

io

n*

FY2009 Projection

Change (YOY)FY2008FY2007FY2006FY2005

Industry Reports

Large-scale Investment in India’s South Boosts Expansion

the beginning of the period Keihin

projected large-scale reductions in both

earnings and income, forecasting net sales

of 240 billion JPY (down 16.8%

year-on-year), operating income of 200

million JPY (down 98.3%) and ordinary

income of 300 million JPY (down

97.0%). Nonetheless, tax breaks on

designated green vehicles boosted sales of

the Honda Insight in Japan, while vehicle

demand in Asian markets recovered or

expanded. As a result, upward revisions to

projections were made at the time of

announcing first quarter results. With net

sales up on forecasts by 2 billion JPY,

projections for operating income and

ordinary income were lifted to 2.4 billion

JPY and 2.8 billion JPY respectively.

However, with Keihin estimating a

FOREX rate of 1 USD to 95.44 JPY at the

first quarter results announcement, a

continued appreciating Japanese currency

- 90.74 JPY as of Jan. 16, 2010 - brings

the possibility for those figures to be

revised downward.

In September 2009, Keihin president

Odagaki stated that there was some

disparity in business performance

between automakers and that of parts

makers, feeling little indication of

recovery and suggesting a rebound in

economic conditions may be two or more

years away. Under such circumstances,

Keihin has a two-pronged approach,

looking for future growth from (1)

strengthening development in electronic

parts and (2) increasing supply to

automakers other than Honda. Capital

expenditure in fiscal 2009 is to be reduced

by 34.3%, yet on the other hand,

investment in R&D is to be boosted by

3.1%, with spending for internal

combustion engine-related parts to be

reined in as much as possible while

concentrating on electronic-related parts.

Moreover, in an effort to increase supply to

other automakers, initially Keihin is aiming

to partake at a materials processing level

for Toyota affiliates Central Motor and

Kanto Auto Works Iwate plant, however,

there are also considerable obstacles

standing in the way of expanding supply to

Toyota itself which already has a strong

grip on technology. (Masahiro FUKUDA)

Keihin: Recent Overseas Business Developments

Country Outline Details

Name change for

North American

subsidiary

Apr. 2009: North American head business unit, Keihin Indiana Precision Technology, Inc., changed its corporate name to Keihin North

America, Inc.

�The renaming aims to clarify the subsidiary’s position of being in charge of North American operations.

US

Consolidation of US

procurement function

During FY2009: Plan to consolidate the current five procurement functions in the US to the head business unit.

�An integrated supply system is expected to reduce costs by 1 billion JPY. The measure aims to secure 2.1 billion JPY in operating

income from business in the Americas in FY2009.

�Also at the same time, looking to similarly unify distribution within the US.

�By Mar. 2009 in North America, approximately 20% or 400 employees from its entire workforce were retrenched through an early

retirement scheme. With difficult business conditions forecast to continue in FY2009, further rationalization measures were also

being considered.

Establishment of new

head unit for Asia

(excl. China)

Dec. 2009: Keihin Asia Bangkok Co., Ltd. established in Thailand as the head business unit in Asia, excluding China.

�Capital: 80 million JPY (30 million THB). 100% shareholding by Keihin Corporation.

�Head unit over eight companies in five countries (Thailand, the Philippines, Indonesia, India and Taiwan) within the growing

motorcycle/automobile market of Asia. Aims to unify strategic development function previously carried out by each company.

�Also considering common purchasing of parts for the numerous companies. Thailand

Start of local

production for fuel

control system parts

for automobiles

Mar. 2008: Keihin Auto Parts (Thailand) began production of intake manifolds and throttle bodies at a new factory.

�Costing 1.6 billion JPY, the factory was built in response to Honda’s second local plant coming on stream in H2 2008.

�Annual production capacity of 320,000 units respectively. Increased number of employees by 120 persons.

India

New plant for

four-wheeler parts

2010: Plans to construct a plant with the supplier park adjacent to Honda’s second local automobile plant.

�Aims to begin production of parts for fuel injection and air conditioning systems. Details currently under consideration.

�However, as Honda’s plan to construct a plant has been delayed to 2012, it is likely that Keihin’s plan will also be pushed back.

(Compiled using PR materials of Keihin and various media sources)

Keihin: Summary of Selected Consolidated Financial Results

(FY2005-FY2008, FY2009 Projection)

(Compiled using financial reports of Keihin)*Americas: US, Brazil. Asia: China, Taiwan, Thailand, Philippines, Indonesia, India. Europe: UK, Germany.

��

�� !"�"��


0.21

0.30

0.45

0.63

0.81

1.00

0.0

0.2

0.4

0.6

0.8

1.0

1.2

FY2005 FY2006 FY2007 FY2008 FY2009 FY2010

�billion USD�

India’s Varroc Group (hereinafter

referred to as Varroc) is a supplier of

automotive parts, with Varroc Engineering

Pvt. Ltd. (VEPL) and Varroc Polymers

Pvt. Ltd. (VPPL) its two core units

undertaking manufacturing of parts such

as engine valves and plastic injected

molded products. Varroc is aiming for net

revenues of 40 billion INR (1 billion

USD) in fiscal 2010, doubling the group’s

approximate 18 billion INR (451 million

USD) recorded in the fiscal year ended

Varroc Group: Aims for Net Revenues of 40 Bn INR in

Parts Makers

exporting 15% of total production in

India.

With growth in India’s four-wheeler

market, Varroc is stepping up supply of

products to automobile manufacturers -p

venturing into a new sector from its

original primary focus on two-wheeler

parts. To boost its competitiveness in the

four-wheeler business sector, Varroc has

entered into several partnership

agreements such as with India’s HOYT

Engineering Solutions Pvt. Ltd. in 2006

March 2008. For this purpose, in addition

to supplying two-wheeler manufacturers,

Varroc is looking to move into the

four-wheeler business sector, envisaging

entry into new product fields through

tie-ups with foreign enterprises.

Furthermore, positioning Europe and

China as focal overseas markets, there are

plans for business expansion by means

such as M&As. Varroc looks to lift share

of overseas business from 19.4% as of

fiscal 2007 to 25% by fiscal 2010,

Division

�Net Revenues� Main Products Developments

CDI (digital/analogue), regulators, regulator rectifier units

(RR)

�Partnership with Shindengen Electric from 1998 for CDI and RR.

AC generators (flywheel magnet) �Partnership with Mitsuba from 1998 for AC generators.

Starter motors, wiper motors �Partnership with Mitsuba from 1998 for starter motors.

Switch assemblies and handlebar assemblies for two-wheelers �Began production of switches in 2005.

Lamps for two-wheelers

�Set up lamp production base in 2001. Partnership with ECIE �Electric

Components and Instruments Europe�for two-wheeler-use lamps.

Electrical Division

�166.5 billion USD�

Electronic control units (ECU) �

Engine valves (two-wheelers)

�Began production in 1998. Manufactures engine valves in partnership with

Scarpa & Colombo. Annual production capacity: 25 million units.

Catalytic converters (two/three/four-wheeler use)

�Announced a partnership with Delphi in Jul. 2005 to manufacture catalytic

converters. As Delphi’s catalytic converter business was bought out by

Umicore in 2007, Varroc has a technology alliance with Umicore as of 2009.

Cold/hot forged parts (crankshafts, camshafts, steering

knuckles, connecting rods, gears)

�Began production of cold forged parts in 2003.

Metallic Division

�117 billion USD�

Crank pins (two-wheelers) �Began production in 2003. Annual production capacity: 1.8 million units.

Plastic injected molded interior parts (pillar trims, door panels,

floor consoles, etc.)

�Technology partnership for interior trims and door panel with Eurostyle and

Möllertech.

Plastic injected molded exterior parts (bumpers, fenders, etc.) �Exterior parts such as bumpers produced in partnership with Plastic Omnium.

Under body parts, HVAC parts �

Multi-layer co-extruded thermoplastic sheets �Began production in 1995.

Rubber products (dust covers, bellows/boots, suspension

shoes)

�

Polyurethane foam molding for pads and seat assemblies �

Rear view mirrors, mirror plates

�Began production of rear view mirrors in 2001. Annual mirror production: 12

million units.

Air cleaner assemblies

�Annual production: 1.2 million units. Supplies two-wheeler (100-250cc)

manufacturers.

Polymer Division

�166.5 billion USD�

Dies �

(Compiled using PR materials of the Varroc Group)

Varroc Group: Outline of Business Divisions

Note: Net revenues as of FY2007.

Establishment: 1990 �Varroc Engineering Pvt. Ltd.�

Headquarters: E-4, MIDC, Waluj, Aurangabad 431 136 Maharashtra

(Varroc Engineering)

Tel/Fax: +91(0) 240-2556227/+91(0) 240-2564540

Representative: Mr. Naresh Chandra �Chairman�

Employees: approx. 5,000 persons.

URL: www.varrocengg.com

Products: AC generators, CDI, motors, switches, handlebar assemblies, lamps,

engine valves, crank pins, forged parts, catalytic converters,

interior/exterior trims, rubber parts, mirrors, air cleaners, etc.

Main Customers: Bajaj Auto, Piaggio, Honda (two-wheelers), Yamaha, Royal

Enfield, Ducati, Mahindra & Mahindra, Fiat, Mahindra Renault, Audi,

Tata Motors, GM, Caterpillar, Iveco, Daimler, Visteon, Delphi, Lear,

Tata Toyo Radiator, Johnson Controls, etc.

Technology Partnerships: Shindengen Electric, Mitsuba, Umicore, Scarpa &

Colombo, Möller Tech, Plastic Omnium, etc.


Varroc Group: Net Revenues �FY2005-FY2010� Varroc Group: Company Outline

Note: Fiscal year from Apr. to Mar. of following year. Net revenues for 2008 and after are forecasts.


��

�� !"�"��


Industry Reports

FY2010; Looks to Secure Domestic, Overseas Presence

for the design of interior and exterior

parts on an OEM basis for the domestic

market, along with technology

cooperation with German company

Möller Group GmbH & Co. KG.

Moreover, Plastic Omnium Varroc Pvt.

Ltd. was jointly set up in 2007 with

France’s Plastic Omnium as a

manufacturing company for plastic

molded parts, with production for

automobile exterior parts such as bumpers

getting underway in 2008 at a

newly-constructed plant in Chakan.

Products from the company are supplied

to automakers such as Mahindra &

Mahindra and GM India.

Furthermore, Varroc has been

endeavoring to strengthen its overseas

business operations since 2005,

particularly in European markets. To meet

the need to increase export supply, a

specialized export plant was set up in

Aurangabad, Maharashtra in 2005,

supplying engine valves and hot/cold

forged parts to European bases of

automakers such as GM and

Mercedes-Benz. In addition, Varroc

acquired Italy’s IMES S.p.A and its Polish

subsidiary at the beginning of 2007,

securing Varroc a vital base in Europe.

While business expansion gains speed in

and after 2009 through corporate buy-outs

in Europe and China, the group aims to

establish a procurement unit in China to

utilize the country’s price

competitiveness. (Yoko YAMADA)

Varroc Group: Outline of Production Plants

Company Field Plant Name Location Details

VEPL-I

Aurangabad Waluj,

Maharashtra

�

VEPL-II

Aurangabad Waluj,

Maharashtra

�

VEPL-III Pune Chakan, Maharashtra �Established in 2005.

VEPL-IV

Aurangabad Waluj,

Maharashtra

�

Electrical division

VEPL-VI Pune, Maharashtra

�Established as Varroc Lighting Pvt. Ltd. in 2001. Technology

introduced from Italy’s ECIE, manufacturing automotive lamps.

N.A. VEPL-PN Pantnagar, Uttarakhand

�Established in 2006. Supplies products to Bajaj Auto’s Pantnagar

plant which became operational in Apr. 2007. Manufactures

injected molded parts and electrical components.

VEPL-V

Aurangabad Waluj,

Maharashtra

�Started production of two-wheeler use crank pins and cold/hot

forged parts in 2003.

Varroc Engineering Pvt.

Ltd.(VEPL)

VEPL-VII

Aurangabad Waluj,

Maharashtra

�Established in 2005 as export-oriented unit (EOU). Manufactures

engine valves and cold/hot forged parts, with exports primarily to

Europe. Main customers: GM, Mercedes-Benz, VW, Audi, Fiat,

etc.

Varroc Exhaust Systems

Pvt. Ltd. (VESPL)

VESPL Pune Chakan, Maharashtra

�Began technology partnership for catalytic converters with Delphi

in Jul. 2005. Started full production of catalytic converters in Feb.

2006 at the Chakan plant. Initial investment of 8 billion INR.

Mainly supplies Bajaj Auto with parts for two and three-wheelers.

Annual production capacity for engine valves as of 2008 of 9.5

million units.

Durovalves India Pvt. Ltd.

(DIPL)

DIPL

Aurangabad Waluj,

Maharashtra

�Started production of engine valves in 1998. Joint operation with

Italian company Scarpa � Colombo srl. Holds TS16949

certification.

IMES S.p.A. IMES Italy Varese, Italy

IMES Poland Sp.Zo.o.Plac

Metallic division

IMES Poland Warsaw, Poland

�Acquired Italian hot forged parts manufacturer IMES (including

subsidiary in Poland) at the beginning of 2007. Net revenues in

FY2007 of approximately 3.5 billion INR. Annual production

capacity for forged parts by the IMES Group of 110,000 tons.

VPPL-I Pune, Maharashtra �Manufactures plastic injected molded parts.

VPPL-II

Pune Ranjangaon,

Maharashtra

�Established in 2004. Manufactures plastic injected molded parts.

Supplies to Mahindra & Mahindra etc.

VPPL-III

Aurangabad Waluj,

Maharashtra

�

VPPL-IV Aurangabad, Maharashtra �

VPPL-GN Greater Noida, Uttar Pradesh

�Established in 2002. Initial investment of 115 million INR. Started

production of plastic injected molded parts in 2003. Supplies to

LG (electrical appliances), Bajaj Auto, Honda Motorcycle &

Scooter India, etc.

Varroc Polymers Pvt. Ltd.

(VPPL)

VPPL-BN Gurgaon, Haryana �Established in 2005. Manufactures plastic injected molded parts.

Varroc Elastomers Pvt. Ltd.

Polymer division

Varroc

Elastomers

Aurangabad, Maharashtra �Established in 2006.

Plastic Omnium Varroc

Pvt. Ltd.

Joint venture N.A. Pune Chakan, Maharashtra

�Plastic Omnium (PO) and Varroc jointly set up Plastic Omnium

Varroc in 2007. Shareholding: PO 51%, Varroc 49%. Constructed

a new 1.2 billion INR (approx. 20 million EUR) plant in Chakan.

Started production of plastic injected molded exterior parts, such

as bumpers, during 2008. Supplies to Mahindra & Mahindra, GM

India, etc.


��

�� !"�"��


As turbochargers provide improved

fuel efficiency and emissions control

through higher combustion rates, a global

shift towards vehicles with less

environmental impact has seen a rise in

the number adopted in passenger cars in

recent years. Previously, mainly European

automakers promoted fitting

diesel-powered passenger cars with

turbochargers, however, lately the likes of

VW also appear to be moving towards

combining turbochargers with direct

injection gasoline engines as they look to

develop smaller displacement gasoline

engines. In Asia also, emission

regulations equivalent to Euro 4 standards

Turbochargers: Active Investment to Lift Prod. for

Parts Makers

was made to establish a turbocharger

manufacturing company in Thailand in

January 2008, and which came on stream

in July 2009. In addition, capital

participation in Thai subsidiaries of

Nichidai and TBK was carried out in

October and December of 2008

respectively. With the slump in global

vehicle markets in the latter half of 2008

and resulting rapid slide in demand for

turbochargers, it is believed that the

motive behind the moves during the

downturn looked to bolster financial

performance of Nichidai and TBK, while

at the same time securing a stable parts

supply. Although the sharp contraction in

are to be introduced in India in 2010,

while Thailand’s Eco Car plan calls for

production of Euro 4-compliant small

displacement passenger cars. Such

developments are increasing business

opportunities as demand for turbochargers

rises, with investment to boost production

growing particularly in Thailand.

One company looking to expand

turbocharger business in Asia of late is

Mitsubishi Heavy Industries (MHI). MHI

has set a target to capture a 25% share of

the global turbocharger market in 2011,

and to do so is setting up business

operations spanning Japan, Europe and

Asia. As part of the process, a decision

Turbocharger Manufacturers: Major Business Developments in Asia


IHI

New plant

construction

postponed

�Construction of a third plant at IHI Turbo (Thailand) Co., Ltd. was planned to begin in H1 2009, however, contraction of the vehicle

market from H2 2008 has apparently delayed work until latter in 2009. With the new plant to be fitted for annual production capacity of

500,000 units, combined capacity with existing plants in Thailand to increase to 1.5 million units.

�IHI Turbo (Thailand) set up in 2002 as a joint venture with Toyota.

Hitachi/

Hitachi Metals

Renewed

entry into

turbocharger

business

�Plan to restart production for automobile turbochargers by 2010. To produce small turbochargers for use in engines with displacement of

2,000cc or less. Hitachi formed Hitachi Warner Turbo Systems Co., Ltd. with BorgWarner in 2001, however, the partnership was

dissolved in 2006.

BorgWarner

Thailand plant

construction

�Decision made in May 2008 to set up a new turbocharger production plant in Thailand.

�BorgWarner plans to invest a total of 125 million USD over five years from 2008 to increase turbocharger production capacity by over 3

million units worldwide. Thailand selected along with Mexico as sites for construction of new plants. New plant in Thailand to supply

turbochargers for gasoline and diesel engines for the domestic and ASEAN market. BorgWarner speculates an increase in turbocharger

production in Asia 48% by 2013, reaching 6.7 million units.

(Compiled using PR materials of each company and various media sources)

�Mitsubishi Heavy Industries (MHI) has been stepping up activities to increase global turbocharger production since 2008, with a focus on establishing Thailand as a hub

for production and parts procurement in Asia.

�Turbocharger Business Target

�Global market share in FY2011 of 25% - a four percentage points rise on

FY2008.

�Forecasting total passenger car demand in FY2011 of 58.5 million units, of

which turbochargers to be fitted in 26.5 million units. Mitsubishi Heavy

Industries plans to supply approximately 6.57 million turbochargers.

�Turbocharger Production Capacity Expansion

�Plan to increase turbocharger production capacity from 3.6 million units in

FY2007 to 6.9 million units by FY2011. To establish a swift customer response

system in its three major global markets of Japan, Europe and Asia, a new plant

is to be constructed in Thailand, along with expanding the Netherlands plant.

Total investment including land acquisition of 40 billion JPY.

�New Plant Construction/Operation in Thailand

�In Jul. 2009, wholly-owned subsidiary Mitsubishi Turbocharger Asia Co., Ltd.

(MTA) started turbocharger production. By Dec. 2009, turbine rotor and bearing

monthly output of 70,000 units. Although actual output is down on initial plans

due to the contracted vehicle market since H2 2008, Mitsubishi Heavy Industries

is projecting demand to pickup in or after 2010.

Outline of new plant

�Company Name: Mitsubishi Turbocharger Asia Co., Ltd.

�Establishment: Jan. 2008

�Location: Amata Nakorn Industrial Estate, Chonburi (80km southwest of Bangkok)

�Products (capacity): Cartridges (3 million units annually), turbochargers (annual

assembly capacity 500,000 units)

�Reference: MHI’s Sagamihara plant in Japan headquarters for general machinery

and special vehicle business, yet upon completion of the Thai plant, MTA will

also operate as a global supply base for cartridges. Also set up for materials

procurement, sales, technology and quality assurance functions.

�Capital/Business Partnership with TBK

�To secure stable supply of turbocharger parts, a capital and business agreement

was entered into in Dec. 2008 with TBK Co., Ltd. As part of the agreement

Mitsubishi Heavy Industries acquired 1,341,000 of the Company’s shares (4.6%

of all issued shares). At the same time, MTA acquired approx. 51,000 shares

(2.5%) in TBK’s Thai subsidiary TBKK (Thailand) Co., Ltd. TBK to carry out

production of compressors and turbine parts for turbochargers.

�In the three years to 2011, TBK is to gradually invest approx. 2 billion JPY into

TBKK. Branch plant set up within MTA’s plant site, manufacturing bearing

housings for MTA, with supply starting from 2009. Ultimate plan to introduce

eight production lines. Forecasts sales to MHI in 2011 of approx. 1.2 billion

JPY.

�Capital/Business Partnership with Nichidai

�In Oct. 2008, MTA acquired a 31.8% shareholding in Nichidai (Thailand) Co.,

Ltd., a subsidiary of Nichidai affiliate company Nichidia Precision Corp.

Nichidai (Thailand) to undertake priority delivery of turbocharger parts to MTA.

Value of share acquisition: 70 million THB.

�Nichidai supplies MHI with variable geometry turbochargers for diesel

engines. With construction of MTA’s new plant, Nichidai set up Nichidai

(Thailand) Ltd. Supplies MTA with nozzles capable of adjusting air intake

levels.

�Overseas Procurement Expansion

�Plans to lift overseas procurement of turbocharger parts to 70% in FY2011. As of

2009, overseas procurement rate of around 30%. Looking to increase overseas

supply of forged parts such as turbine and bearing housings.

(Compiled using PR materials of Mitsubishi Heavy Industries and various media sources)

Mitsubishi Heavy Industries: Efforts to Strengthen Turbocharger Business Operations in Asia

��

�� !"�"��


Industry Reports

Forecast Demand Growth from Energy/Emission Needs

the vehicle market saw operating rates at

its new Thai plant fall to around 30% of

capacity, MHI is projecting growth in

demand for turbochargers over the

long-term, therefore implementing its

plans without any significant changes.

Meanwhile in comparison, IHI carried

out a review of its turbocharger business

plan in the wake of the contracting market.

IHI initially had plans to begin construction

of a 1.5 million unit capacity third plant in

the first half of 2009 at its joint venture

with Toyota, IHI Turbo (Thailand).

However, it appears the date was pushed

back to start later in 2009. Of European

and North American manufacturers,

BorgWarner decided to construct a new

plant in Thailand. Over five years between

2008 and 2013, BorgWarner has plans to

increase its global turbocharger production

capacity to 3 million units annually

through investment of 125 million USD.

Along with building new plants in

Thailand and Mexico, the company is to

also move ahead with boosting capacity in

other regions. Elsewhere, Bosch and Mahle

formed a joint venture to undertake

turbocharger business, Bosch Mahle Turbo

Systems. Despite no official announcement

regarding business plans in Asia, both

companies are increasing production levels

in India, lending predictions of future

expansion in the country.

In India in 2010, emission levels

equivalent to Euro 3 are to be introduced

nationwide, while stricter Euro 4-level

regulations will be placed in large cities.

Meanwhile, the start of Thailand’s Eco

Car plan is expected to see a rise in

production for Euro 4-compliant small

passenger cars with engine displacement

up to 1.3L (1.4L for diesel engines). With

such trends, turbocharger manufactures

are expecting rising demand in Asia.

BorgWarner is estimating turbocharger

production output in Asia in 2013 should

reach 6.7 million units.

� (Jun NOKUO)

Major Global Turbocharger Manufacturers: Outline of Production Bases in Asia

Manufacturer Local Company Location Customers Reference

Honeywell Turbo

Technologies Ltd.

Pune, Maharashtra,

India

� � Honeywell

Turbo

Technologies Honeywell Korea Ansan, Korea

Hyundai Motor, GM Daewoo,

Ssangyong Motor, others

�

Turbo Energy Ltd.

Chennai, Tamil Nadu,

India

Ashok Leyland, Mahindra &

Mahindra, Tata Motors,

Hindustan Motors, Eicher

Motors, Swaraj Mazda, others

Established in 1982 as a joint venture with the TVS Group.

Possesses an R&D center in Chennai.

SeohanWarner Turbo

Systems Ltd.

Pyeongtaek, Korea

Hyundai Motor, Kia Motor,

others

Established in 2004 as a joint venture with Korea Flange

Co., Ltd. (KOFCO). BorgWarner 71%, KOFCO 29%.

BorgWarner

(Thailand base) Unspecified Unspecified �

Cummins

Turbo

Technologies

Cummins Turbo

Technologies Ltd.

Dewas, Madhya

Pradesh, India

Tata Cummins, Tata Motors,

Mahindra & Mahindra, Eicher

Motors, others

Former Tata Holset. Acquired by Cummins in Mar. 2007

and established as a subsidiary, changing to the current

name.

IHI

IHI Turbo (Thailand) Co.,

Ltd.

Chonburi, Thailand Toyota

Began construction of a third plant during 2009, with

combined production capacity at all plants when completed

of 1.5 million units.

Mitsubishi Turbocharger

Asia Co., Ltd.

Bangkok outskirts,

Thailand

�

Became operational in Jul. 2009. Annual production

capacity for turbocharger cartridges of 3 million units, and

annual assembly of 500,000 turbochargers

Mitsubishi

Heavy

Industries Keyyang Precision Co.,

Ltd.

Gimcheon, Korea

Hyundai Motor, Ssangyong

Motor, GM Daewoo, others

Established in 1994. Only technical support from

Mitsubishi Heavy Industries, with no capital participation.


Local Turbocharger/Parts Manufacturers in Asia: Outline of Companies by Country

Country Company Location Products Customers Reference

Hyundai Mobis Changwon Turbochargers �

Turbocharger production at former KASCO

(Korea Automotive Systems) facilities

Korea

Semyung

Industrial

Gyeongsan

Turbocharger

hoses

Hyundai Motor, Ssangyong Motor �

Indo Schottle Auto

Parts

Pune, Maharashtra

Turbocharger

bushes

Maruti Suzuki, Hero Honda Motors, Bajaj Auto,

Ashok Leyland, Hyundai Motor India, Tata Motors,

Escorts, Mahindra & Mahindra, Eicher Motors, others

�

CRP (India)

Chennai, Tamil

Nadu

Turbochargers Maruti Suzuki, other parts manufacturers �

JKM-Daerim

Automotive

Kachipuram, Tamil

Nadu

Turbocharger

housings

Hyundai Motor India, Tata Motors, Fiat India, GM

India, Hindustan Motors, Mahindra & Mahindra

�

Polybond India Pune, Maharashtra

Turbocharger

silicon hoses

Tata Motors, Mahindra & Mahindra, Tata Cummins,

Force Motors, Piaggio Vehicles, Volvo, Renault,

MAN, BMW, others

�

India

Rico Auto

Industries

Gurgaon, Haryana Turbocharger parts

Hero Honda, Maruti Suzuki, Honda Motorcycle &

Scooter India, GM India, Honda Siel Cars India, Fiat

India, Bajaj Auto, Ford, Jaguar, Land Rover, Volvo,

BMW, others

�

Thailand Taiho (Thailand) Thailand Turbocharger parts Toyota, others Taiho Kogyo 49% shareholding

(Compiled using company PR materials, automotive manufacturing associations of each country and various media sources)

��

�� !"�"��

Production Nov. 2009 The data below is of six nations in Asia, excluding Japan and China. Vehicle production includes assembly. Overview provides information two months after applicable month due to timing of data release from each country.

(Unit: Vehicles)

Nov. YOY YTD Nov. YOY

Hyundai Motor (Korea) 159,804 2.6% 1,445,617 ▼6.9%

Kia Motors (Korea) 126,448 16.9% 1,010,657 4.9%

Maruti Suzuki (India) 92,131 45.2% 881,154 22.1%

Hyundai Motor (India) 55,053 17.6% 501,909 9.0%

GM Daewoo (Korea) 49,958 ▼0.7% 475,136 ▼39.0%

Tata Motors (India) 48,800 84.8% 458,011 ▼8.3%

Toyota Motor (Thailand) 47,696 ▼0.6% 390,743 ▼27.7%

Renault Samsung (Korea) 21,089 122.0% 168,808 ▼5.7%

Isuzu Motor (Thailand) 19,451 14.7% 127,077 ▼42.7%

Mahindra (India) 18,986 111.7% 202,140 28.8%

Mitsubishi Motors (Thailand) 14,919 2.6% 85,752 ▼45.9%

Proton (Malaysia) 12,858 ▼13.0% 138,502 ▼8.7%

Perodua (Malaysia) 12,503 ▼23.8% 149,126 ▼9.0%

Honda Automobile (Thailand) 12,049 ▼23.8% 115,111 ▼23.3%

AutoAlliance (Thailand) 11,896 16.4% 83,884 ▼34.6%

(Unit: Vehicles)

Thailand Malaysia Korea Taiwan India Pakistan Six Asian Nations

Nov. YTD Change Nov. YTD Change Nov. YTD Change Nov. YTD Change Nov. YTD Change Nov. YTD Change Nov. YTD Change

- - 0.0% 327 6,664 ▼53.7% 286,252 2,456,274 ▼2.4% 666 4,467 8.6% 55,053 501,909 9.0% 121 1,628 ▼70.5% 342,419 2,970,942 ▼1.0%

- - 0.0% 401 3,095 ▼10.5% - - 0.0% - 1,631 ▼59.6% 92,131 881,154 22.1% 6,208 45,983 ▼46.9% 98,740 931,863 14.2%

49,100 397,578 ▼27.3% 18,309 212,699 ▼11.6% - - 0.0% 10,750 80,939 28.7% 5,637 46,899 ▼10.3% 3,829 40,342 ▼2.9% 87,625 778,457 ▼17.6%

1,472 7,969 ▼70.1% 15 83 ▼61.6% 49,958 475,136 ▼39.0% - 218 183.1% 7,040 57,836 ▼8.0% - - 0.0% 58,485 541,242 ▼37.7%

- - 0.0% 9 180 ▼16.3% 900 7,053 ▼29.4% - - 0.0% 48,800 458,011 ▼8.3% 68 772 ▼50.3% 49,777 466,016 ▼8.8%

10,892 61,763 ▼8.7% 2,908 21,215 ▼34.0% 21,089 168,808 ▼5.7% 3,203 22,971 0.8% 71 7,110 ▼64.0% - - 0.0% 38,163 281,867 ▼12.3%

12,049 115,111 ▼23.3% 3,022 31,686 5.0% - - 0.0% 2,590 20,527 ▼0.9% 5,710 55,270 11.0% 977 10,453 ▼13.3% 24,348 233,047 ▼11.3%

19,451 127,077 ▼42.7% 821 8,278 ▼15.9% - - 0.0% 12 417 ▼80.2% - - 0.0% 24 528 ▼36.5% 20,308 136,300 ▼41.9%

14,919 85,752 ▼45.9% - - 0.0% - - 0.0% 4,905 34,730 17.6% - - 0.0% - - 0.0% 19,824 120,482 ▼35.9%

- - 0.0% - - 0.0% - - 0.0% - - 0.0% 18,986 202,140 28.8% - - 0.0% 18,986 202,140 28.8%

11,897 83,979 ▼34.8% 24 258 ▼75.9% - - 0.0% 3,360 24,006 13.6% 3,713 36,996 ▼2.1% - - 0.0% 18,994 145,239 ▼23.1%

- - 0.0% 12,858 138,502 ▼8.7% - - 0.0% - - 0.0% - - 0.0% - - 0.0% 12,858 138,502 ▼8.7%

- - 0.0% - - 0.0% - - 0.0% - - 0.0% 6,351 40,645 ▼42.4% - - 0.0% 6,351 40,645 ▼42.4%

- - 0.0% - - 0.0% 4,750 29,590 ▼62.0% - - 0.0% - - 0.0% - - 0.0% 4,750 29,590 ▼62.2%

- - 0.0% - - 0.0% - - 0.0% 37 271 261.3% 2,475 23,773 436.8% - - 0.0% 2,532 24,044 433.8%

120,985 887,656 ▼32.2% 40,074 444,755 ▼10.8% 363,249 3,140,496 ▼12.0% 26,543 195,900 13.4% 254,034 2,381,898 7.0% 11,319 100,602 ▼32.8% 816,204 7,151,307 ▼9.6%

Hyundai Group: Hyundai/ Kia/ Inokom/ Naza; Toyota Group: Toyota/ Daihatsu/ Hino/ Perodua; GM: GM/ GM Daewoo; Tata Group: Tata/ Tata Daewoo/ Land Rover/ Jaguar; Renault/Nissan: Renault/ Renault Samsung/ Nissan; Ford Group: Ford/ Volvo Cars/ Mazda;

VW Group: VW/ Audi/Škoda; Daimler Group: Mercedes-Benz/ Fuso; Volvo Group: Volvo Trucks & Buses/ Nissan Diesel

Note: As well as the above six nations, production and assembly is also performed in Indonesia, the Philippines, Vietnam, Myanmar and Bangladesh. However, data are not included in the above charts and graphs as the information is not publicly released.

Automobile Production by Group and Country in Six Asian Nations

Top 15 Manufacturers by Production (Nov. 2009)

Manufacturer

Toyota Group

Renault/Nissan

Tata Group

GM

Suzuki

Monthly Statistics Overview

Ratio of Production by Country in Six Asian Nations

Ratio of Production by Manufacturer in Six Asian Nations

(Jan.-Nov. 2009)

(Jan.-Nov. 2009)

Hyundai Group

Group

Total (incl. others)

Isuzu

Honda

Fiat Group

Ssangyong

Ashok Leyland

Proton

Mahindra

Ford Group

Mitsubishi

Kia

14.2%

Suzuki

13.0%

Ford Gr.

2.0%

Renault Gr.

3.9%Hyundai Gr.

41.5%

GM Gr.

7.6%

Toyota Gr.

10.9%

Tata Gr.

6.5%

Isuzu 1.9%

Mitsubishi

1.7%

Mahindra

2.8%

Fiat Gr.

0.3%

Proton

1.9%

Others

2.5%

Ford 0.6%

Mazda 1.4%

Honda 3.3%

Daewoo

6.6%

GM

0.9%

Toyota

8.6%

Daihatsu

2.1%

Hino

0.2%

Tata

6.4%

Samsung

2.4%

Nissan 1.5%

Hyundai

27.4%

East Asia

46.7%

South Asia

34.7%

ASEAN

18.6%

Taiwan

2.7%

Korea

43.9%

Pakistan

1.4%

India

33.3%

Malaysia

6.2%

Thailand

12.4%

India

0

50

100

150

200

250

300

350

400

D J F M A M J J A S O N D J F M A M J J A S O N

2008 2009

(1,000 units)

�100%

�80%

�60%

�40%

�20%

0%

20%

40%

60%

Monthly Automobile Production in Six Asian Nations

(Thailand, Malaysia, India, Pakistan, Korea, Taiwan)

Automobile

Production

(left scale)

YOY % Change

(right scale)

0

100

200

300

400

500

600

700

800

900

1,000

1,100

1,200


2008 2009

(1,000 units)

�90%

�80%

�70%

�60%

�50%

�40%

�30%

�20%

�10%

0%

10%

20%

30%

Thailand

0

20

40

60

80

100

120

140

160

180


2007 2008 2009

(1,000 units)

��

��

��

��

��

��

��

��

��

��

Korea

0

50

100

150

200

250

300

350

400

450

500


2008 2009

(1,000 units)

�140%

�120%

�100%

�80%

�60%

�40%

�20%

0%

20%

40%

60%

Pakistan

0

5

10

15

20

25

30

35

40


2008 2009

(1,000 units)

�120%

�100%

�80%

�60%

�40%

�20%

0%

20%

40%

Malaysia

0

10

20

30

40

50

60

70

80

90

100


2008 2009

(1,000 units)

��

��

��

��

��

��

��

��

��

��

��

Taiwan

0

5

10

15

20

25

30

35

40

45

50

55

60

65


2008 2009

(1,000 units)

�100%

�80%

�60%

�40%

�20%

0%

20%

40%

60%

80%

100%

120%

140%

160%

Statistics-Data

Thailand rebounds to increased production

Vehicle production in six Asian countries during November 2009 rose by 20% year-on-year

to 816,204 units - the highest ever monthly total. Among the six countries, Malaysia was

alone in reducing output, while Thailand increased to 4.3% to record its first positive figures

in twelve months after posting the first year-on-year rise in passenger car and light

commercial vehicle production in 2009. Buoyant home market sales propped declining

exports to lift Korea to an increase of 10.6%. Pakistan maintained positive figures for the

third straight month. Significant growth was recorded in India and Taiwan, on 51.8% and

156.2% respectively. In particular, India broke through the 250,000 unit mark in a single

month mark for the first time.

Of manufacturers in Thailand which had continued to underscore year-on-year figures since

the beginning of the year, Isuzu recovered on the back of higher local sales, Mitsubishi

Motors rebounded on strong exports, while Ford/Mazda returned to the black figures due to

the positive effect of new vehicle launches. Toyota confined decrease margin in Thailand to

0.6%.

Conversely, there are few signs of recovery in Thailand for Honda which dropped by 23.8%.

��

�� !"�"��

Data printed here are based on preliminary figures. Some totals or year-to-date figures may reflect corrections of past data. Nov. 2009 Sales

(Unit: Vehicles)

Nov. Change YTD Change

Hyundai (incl. Inokom) 101,524 92.0% 935,710 16.5%

Suzuki (incl. Maruti� 88,481 52.4% 869,992 4.6%

Toyota (excl. Lexus) 79,967 23.4% 703,605 ▼6.6%

Tata 50,419 64.7% 492,677 4.1%

Kia 41,195 46.0% 389,782 22.5%

Honda (excl. Acura) 28,046 22.9% 274,978 ▼3.5%

Daihatsu (incl. Perodua) 22,033 20.7% 228,773 ▼6.4%

Mahindra 16,990 117.1% 195,680 30.5%

Isuzu 14,245 7.5% 128,179 ▼23.4%

Samsung 13,906 131.7% 117,690 26.8%

Mitsubishi 13,781 57.3% 111,237 ▼7.6%

Nissan (excl. Infiniti) 13,378 56.6% 113,903 ▼6.9%

Proton 12,806 21.0% 138,006 2.1%

Daewoo 12,065 165.5% 100,334 ▼9.5%

GM 10,446 72.1% 92,284 1.0%

(Unit: Vehicles)

Nov. YTD Change Nov. YTD Change Nov. YTD Change Nov. YTD Change Nov. YTD Change Nov. YTD Change Nov. YTD Change

Hyundai Group 179 1,734 52.1% 874 10,168 ▼56.0% 108,043 993,192 21.4% 833 6,390 ▼0.7% 28,162 267,611 16.5% 135 1,895 ▼65.1% 142,719 1,325,492 18.2%

Toyota Group 25,284 208,433 ▼14.1% 21,848 232,221 ▼9.5% 1,191 5,904 5.4% 11,912 96,335 26.9% 5,794 48,291 ▼5.0% 3,750 41,429 0.7% 104,806 962,532 ▼7.0%

Suzuki 212 2,152 ▼69.6% 400 4,489 ▼5.1% - - - 692 4,421 ▼42.8% 76,359 765,886 18.6% 5,410 46,185 ▼48.5% 88,481 869,992 4.6%

Tata Group 308 1,289 276.9% 6 115 ▼62.0% 580 5,963 ▼10.2% 22 256 ▼18.7% 50,114 491,408 4.0% 96 893 ▼42.5% 51,141 500,155 3.8%

Honda 9,550 81,556 1.9% 3,239 36,111 16.9% 550 4,056 ▼64.2% 2,777 22,611 22.6% 5,126 58,276 15.5% 754 10,963 ▼12.8% 28,046 274,978 ▼3.5%

Renault/Nissan 3,108 25,411 ▼11.6% 2,620 27,473 2.6% 14,367 121,803 27.0% 3,727 29,302 25.2% 304 6,269 ▼66.6% - - - 27,855 240,365 1.3%

GM 1,310 13,009 ▼36.4% 14 518 ▼28.6% 12,118 100,760 ▼9.7% 45 953 ▼17.2% 7,056 60,845 ▼1.3% - - - 22,578 193,598 ▼8.8%

Mahindra - - 0.0% - - 0.0% - - 0.0% - - 0.0% 16,990 195,680 30.5% - - 0.0% 16,990 195,680 30.5%

Isuzu 11,084 96,856 ▼20.6% 481 4,635 ▼2.1% - - - 61 988 ▼54.8% - - - 23 583 ▼30.2% 14,245 128,179 ▼23.4%

Mitsubishi 2,215 16,611 ▼22.7% 689 6,152 ▼9.7% 51 409 581.7% 4,465 35,819 23.0% - - - - - - 13,781 111,237 ▼7.6%

Proton 226 2,560 ▼12.3% 12,508 135,019 2.6% - - - 72 434 ▼26.9% - - - - - - 12,809 138,021 2.1%

Ford Group 2,537 17,217 ▼9.4% 385 3,506 16.9% 427 4,211 ▼5.9% 3,116 26,335 18.6% 3,216 35,160 1.8% - - - 12,257 110,062 0.6%

Daimler Group 357 4,918 ▼6.9% 524 5,041 ▼10.7% 990 7,764 15.4% 1,430 10,820 ▼13.5% 303 3,089 ▼10.6% - - - 8,056 69,674 ▼21.6%

Ashok Leyland - - 0.0% - - 0.0% - - 0.0% - - 0.0% 4,237 37,708 ▼39.1% - - - 4,237 37,708 ▼39.1%

VW Group 43 495 24.4% 121 810 0.1% 957 12,678 35.1% 791 6,233 14.5% 1,742 15,622 ▼2.0% - - - 3,920 39,279 13.4%

Total (incl. others) 57,031 476,784 ▼14.3% 45,200 488,901 ▼3.8% 143,376 1,291,749 14.9% 31,353 249,446 17.5% 207,500 2,065,994 10.7% 10,223 102,879 ▼32.8% 571,512 5,391,864 2.2%

Hyundai Group: Hyundai/ Kia; Toyota Group: Toyota/ Lexus/Daihatsu/ Hino/Perodua; Tata Group: Tata/ Tata Daewoo/ Land Rover/ Jaguar; Renault/Nissan: Renault/ Samsung/ Nissan/ Infiniti; Ford Group: Ford/ Volvo Cars/ Mazda; GM: GM/Cadillac/ GM Daewoo

Daimler Group: Mercedes-Benz/ Smart/ Fuso; VW Group: VW/ Audi/Škoda; BMW Group: BMW/ Mini/ Rolls-Royce

Note: Ten Asian Nations covers Thailand, Malaysia, Indonesia, the Philippines, Singapore, Vietnam, Korea, Taiwan, India and Pakistan.

Monthly Statistics Overview

Automobile Sales by Group and Major Country in Ten Asian Nations

Group

Brand

Ratio of Sales by Brand in Ten Asian Nations

Ratio of Sales by Region and Country in Ten Asian Nations

Top 15 Selling Brands in Ten Asian Nations (Nov. 2009)

YTD sales in ten Asian countries turns positive

Vehicle sales in ten Asian countries in November 2009 climbed by a significant 52.7% on the

previous year to 571,512 units. Year-to-date volume also rose, returning to positive figures with an

increase of 2.9%

ASEAN saw sales beat year-on-year levels for the second straight month. Indonesia rebounded to the

black for the first time since December 2008, while Vietnam continued rising at over 100% for the

third month in a row. Apart from Singapore, five ASEAN countries posted positive increases. Korea

rose by 84.5% with the continuing effect from the launch of new models, while India also recorded a

considerable rise of 72.0%.

Of the top 15 ranked brands, all posted year-on-year gains. Among them, Korean companies were

buoyant, propped by increased sales from all brands on the back of new model launches in the second

half of 2009. Indian brands maintained their upward trend in a buoyant market. Japanese brands which

concentrate in ASEAN countries rebounded to positive territory for the single month, yet year-to-date

totals could not follow suit.

Thailand

(Jan.-Nov. 2009)

Pakistan Ten Asian Nations

(Jan.-Nov. 2009)

Malaysia Korea Taiwan India

East Asia

28.6%

South Asia

40.2%

ASEAN

31.2%

Taiwan

4.6%

Korea

24.0%

Pakistan

1.9%

India

38.3%

Vietnam

1.9%

Singapore

1.0%

Philippines

2.2%

Malaysia

9.1%

Indonesia

8.1%

Thailand

8.8%

Hyundai Gr.

24.6%

Toyota Gr.

17.9%

Tata Gr.

9.3%

R/N Gr. 4.5%

GM Gr. 3.6%

Ford Gr.

2.0%

Others

6.3%

Proton

2.6%Mitsubishi

2.1%Isuzu 2.4%

Mahindra�3.6%

Mazda 0.6%

Ford�1.3%

Daewoo�1.8%

GM�1.7%

Samsung 2.2%

Nissan�2.1% Honda

5.1%

Tata

9.1%

Hino

0.5% Daihatsu

4.2%

Toyota

13.0%

Suzuki

16.1%

Kia

7.2%

Hyundai

17.4%

India

0

50

100

150

200

250

300

350

400


2007 2008 2009

(1,000 units)

�80%

�60%

�40%

�20%

0%

20%

40%

60%

80%

Monthly Automobile Sales in Ten Asian Nations

Automobile Sales

(left scale)

YOY % Change

(right scale)

0

100

200

300

400

500

600

700

800

900

1,000

1,100

1,200


2007 2008 2009

(1,000 units)

�60%

�50%

�40%

�30%

�20%

�10%

0%

10%

20%

30%

40%

50%

60%

Korea

0

20

40

60

80

100

120

140

160

180

200

220

240

260


2007 2008 2009

(1,000 units)

�160%

�140%

�120%

�100%

�80%

�60%

�40%

�20%

0%

20%

40%

60%

80%

100%

Pakistan

0

5

10

15

20

25

30

35

40

45

50

55

60


2007 2008 2009

(1,000 units)

�80%

�70%

�60%

�50%

�40%

�30%

�20%

�10%

0%

10%

20%

30%

40%

Indonesia

0

10

20

30

40

50

60

70

80

90

100


2007 2008 2009

(1,000 units)

�125%

�100%

�75%

�50%

�25%

0%

25%

50%

75%

100%

125%

Thailand

0

10

20

30

40

50

60

70

80

90

100

110


2007 2008 2009

(1,000 units)

�80%

�70%

�60%

�50%

�40%

�30%

�20%

�10%

0%

10%

20%

30%

Taiwan

0

5

10

15

20

25

30

35

40

45

50

55

60

65


2007 2008 2009

(1,000 units)

�100%

�80%

�60%

�40%

�20%

0%

20%

40%

60%

80%

100%

120%

140%

160%

Statistics-Data

��

�� !"�"��


Vehicle Production by Country, Type and Brand

Production

(Unit: Vehicles)

Jan. Feb. Mar. Apr. May Jun. Jul. Aug. Sep. Oct. Nov. Dec. Total 2009

Thailand 72,456 61,067 65,449 53,644 61,752 74,717 74,983 84,170 103,390 115,043 120,985 887,656

Malaysia 37,427 40,632 35,950 39,574 36,391 39,868 47,073 44,476 35,099 48,191 40,074 444,755

Korea 189,333 235,207 261,701 269,263 256,329 315,921 310,342 232,552 369,347 337,252 363,249 3,140,496

Taiwan 9,590 11,396 13,246 15,755 16,984 21,303 22,439 15,115 19,357 24,172 26,543 195,900

India 162,005 195,717 231,370 194,010 201,407 204,023 228,155 229,719 241,656 239,802 254,034 2,381,898

Pakistan 6,061 6,765 7,865 8,645 7,723 8,613 10,414 10,404 9,478 13,315 11,319 100,602

Total 476,872 550,784 615,581 580,891 580,586 664,445 693,406 616,436 778,327 777,775 816,204 7,151,307

▼38.0% ▼20.6% ▼24.1% ▼21.2% ▼22.5% ▼12.1% 4.9% 1.8% 20.6% ▼2.6% 20.1% ▼9.6%

1 Hyundai / Inokom 123,019 152,689 172,040 168,371 158,833 196,417 194,714 165,202 209,410 200,670 215,810 1,957,175

2 Kia 53,544 71,760 82,605 89,395 91,589 109,453 93,206 58,959 127,875 108,772 126,609 1,013,767

3 Suzuki / Maruti 67,730 80,638 88,845 78,996 88,839 71,747 92,271 84,771 86,766 92,520 98,740 931,863

4 Toyota 48,374 42,172 44,360 42,871 47,078 55,697 56,065 59,802 66,042 76,891 72,637 611,989

5 Daewoo 35,402 38,868 41,421 35,251 33,796 38,698 44,977 41,593 60,056 55,184 49,973 475,219

6 Tata 26,968 36,886 47,732 35,680 35,512 40,783 44,852 46,365 48,225 46,208 48,800 458,011

7 Honda 15,911 18,093 22,059 17,804 17,324 23,252 23,516 20,283 24,380 26,077 24,348 233,047

8 Mahindra 12,690 15,979 20,277 19,941 14,109 20,801 21,697 20,546 19,052 18,062 18,986 202,140

9 Samsung 12,608 11,580 10,383 10,513 12,125 17,294 18,775 13,693 20,624 20,124 21,089 168,808

10 Daihatsu / Perodua 10,914 12,983 12,028 13,239 12,249 12,747 17,692 17,045 14,070 16,886 12,790 152,643

11 Proton 10,280 13,166 10,947 12,289 11,614 14,501 13,941 13,466 10,020 15,420 12,858 138,502

12 Isuzu 8,588 8,888 9,309 7,975 10,382 11,220 13,219 10,672 16,340 19,399 20,308 136,300

13 Mitsubishi 12,840 8,479 8,985 6,323 6,320 7,696 9,572 10,683 12,799 16,961 19,824 120,482

14 Nissan 7,378 6,144 4,974 7,422 8,174 9,921 9,863 10,361 11,103 13,526 17,003 105,869

15 Mazda 9,291 6,802 8,104 6,147 7,802 8,254 8,568 9,309 10,510 10,969 13,379 99,135

16 GM 4,047 5,286 5,569 5,416 4,576 4,642 6,256 6,033 8,173 7,513 8,512 66,023

17 Ford 3,373 3,632 4,207 3,542 3,140 3,723 3,878 3,966 4,884 5,816 5,590 45,751

18 Ashok Leyland 1,170 2,028 3,558 2,956 2,657 2,077 3,675 4,685 5,477 6,011 6,351 40,645

19 Ssangyong 2,134 1,486 2,738 3,801 1,595 - - 2,363 5,798 4,925 4,750 29,590

20 Fiat 1,617 1,377 2,120 1,759 1,207 2,470 3,024 3,217 2,767 1,758 2,457 23,773

21 Force 673 1,446 1,891 1,701 1,961 2,103 1,949 2,559 2,376 2,195 2,380 21,234

22 Hino - - - - - 2,166 2,029 2,593 2,446 2,250 2,465 13,949

23 VECV 872 893 1,032 967 964 1,379 1,434 1,318 1,238 1,530 2,198 13,825

24 Mercedes-Benz (LV) 814 859 1,115 956 852 1,109 1,066 667 699 950 1,091 10,178

25 Naza 285 1,058 1,352 1,408 1,028 699 942 823 709 322 282 8,908

26 Hindustan 478 724 843 668 724 798 809 716 892 1,106 1,082 8,840

27 Renault 900 378 547 455 492 610 857 916 688 1,061 1,072 7,976

28 Škoda 614 1,148 1,156 512 470 425 405 785 965 639 71 7,190

Others 4,358 5,342 5,384 4,533 5,174 3,763 4,154 3,045 3,943 4,030 4,749 48,475

Total 476,872 550,784 615,581 580,891 580,586 664,445 693,406 616,436 778,327 777,775 816,204 7,151,307

1,200 cc�ED�1,500 cc 10,926 8,339 10,268 9,525 10,414 15,015 12,897 12,050 15,511 16,672 17,621 139,238

1,500 cc�ED�1,800 cc 4,807 5,298 6,914 5,952 6,159 8,152 7,118 7,487 9,461 9,516 11,917 82,781

1,800 cc�ED�2,000 cc 2,020 1,343 2,160 1,997 2,711 2,088 3,234 3,556 4,231 3,861 3,586 30,787

2,000 cc�ED�2,500 cc 1,075 823 858 1,150 1,836 1,848 2,819 3,312 3,660 3,711 3,170 24,262

2,500 cc�ED�3,000 cc 37 52 49 20 33 49 59 42 99 112 99 651

3,000 cc�ED 250 94 67 215 232 282 231 241 205 130 141 2,088

Subtotal 19,115 15,949 20,316 18,859 21,385 27,434 26,358 26,688 33,167 34,002 36,534 279,807

YOY % Change ▼31.8% ▼54.0% ▼48.2% ▼26.3% ▼41.4% ▼29.6% ▼27.1% ▼20.2% ▼6.6% ▼1.6% 7.5% ▼25.7%

Off-road - - - - - - - - - - - -

Pickup MPL � 1t - - - - - - - - - - - -

Pickup (S) MPL = 1t 14,703 12,409 15,956 14,416 17,080 21,539 20,405 22,891 29,257 30,999 30,098 229,753

Pickup (D) MPL = 1t 35,084 28,763 25,119 16,867 19,204 21,206 23,927 29,372 32,823 38,723 43,088 314,176

Pickup (PPV) MPL = 1t 2,393 2,780 2,901 2,672 3,207 3,336 3,063 4,120 6,705 9,600 9,555 50,332

Truck MPL � 5t 222 242 279 191 246 334 258 198 413 417 468 3,268

Subtotal 52,402 44,194 44,255 34,146 39,737 46,415 47,653 56,581 69,198 79,739 83,209 597,529

YOY % Change ▼33.5% ▼49.5% ▼52.6% ▼51.7% ▼54.8% ▼48.8% ▼43.5% ▼18.3% ▼20.9% ▼10.4% 2.8% ▼35.1%

5t � MPL � 10t 292 342 319 282 172 260 292 275 375 550 352 3,511

10t � MPL 588 553 520 345 452 599 659 596 609 692 825 6,438

10t � MPL�Bus 59 29 39 12 6 9 21 30 41 60 65 371

Subtotal 939 924 878 639 630 868 972 901 1,025 1,302 1,242 10,320

YOY % Change ▼23.3% ▼34.3% ▼32.8% ▼42.3% ▼42.5% ▼3.4% ▼18.7% ▼15.0% 13.9% 16.0% 10.5% ▼17.0%

Total 53,341 45,118 45,133 34,785 40,367 47,283 48,625 57,482 70,223 81,041 84,451 607,849

▼33.4% ▼49.3% ▼52.3% ▼51.6% ▼54.7% ▼48.4% ▼43.1% ▼18.2% ▼20.5% ▼10.1% 2.9% ▼34.8%

Total 72,456 61,067 65,449 53,644 61,752 74,717 74,983 84,170 103,390 115,043 120,985 887,656

▼33.0% ▼50.6% ▼51.1% ▼45.0% ▼50.8% ▼42.8% ▼38.4% ▼18.9% ▼16.5% ▼7.7% 4.3% ▼32.2%

1 Toyota 29,306 26,249 28,706 24,941 28,401 34,792 31,969 40,309 46,523 51,851 47,696 390,743

2 Isuzu 7,709 8,075 8,467 7,285 9,648 10,351 12,245 9,831 15,671 18,344 19,451 127,077

3 Honda 8,516 8,939 10,365 7,910 8,355 11,747 11,053 10,200 13,240 12,737 12,049 115,111

4 Mitsubishi 11,829 6,391 6,533 3,200 3,087 4,186 5,577 7,914 9,619 12,497 14,919 85,752

5 Mazda 8,522 6,100 6,926 4,991 6,300 6,388 6,730 7,565 8,999 9,467 11,896 83,884

6 Nissan 5,332 3,360 2,282 3,628 4,507 5,510 5,325 6,289 6,866 7,772 10,892 61,763

7 GM 98 708 741 718 411 273 560 860 1,306 822 1,472 7,969

8 Hino 424 438 565 419 384 638 664 588 578 733 1,404 6,835

9 Mercedes-Benz (LV) 331 383 473 327 347 542 503 313 278 392 530 4,419

10 BMW 136 124 118 48 150 98 175 174 221 223 197 1,664

11 Fuso 134 109 90 81 64 80 69 77 43 92 307 1,146

12 Nissan Diesel 42 88 90 77 92 93 74 8 - - - 564

13 Volvo 39 53 39 4 - 4 - 42 26 41 55 303

14 Scania 24 24 24 9 - 9 33 - 3 30 85 241

Others 14 26 30 6 6 6 6 - 17 42 32 185

Total 72,456 61,067 65,449 53,644 61,752 74,717 74,983 84,170 103,390 115,043 120,985 887,656

Thailand (*2)

Type

Brand

Passenger Car

Com

mercial V

ehicle

LCV

MHCV

YOY % Change

YOY % Change

Six A

sian N

ations (*1)

Cou

ntry

Brand

YOY % Change

Country/ Type/ Brand

��

�� !"�"��


Production

in Six Asian Nations (January to November 2009)

(Unit: Vehicles)


ED � 1,000 cc 2,177 2,748 3,140 3,077 2,703 2,919 3,505 3,133 2,778 3,096 2,397 31,673

1,000 cc�ED�1,300 cc 9,098 10,701 8,934 10,615 10,059 10,052 14,370 13,880 11,471 14,418 9,581 123,179

1,300 cc�ED�1,500 cc 11,763 12,636 11,199 10,830 9,030 10,165 11,558 10,158 8,381 11,453 11,249 118,422

1,500 cc�ED�1,800 cc 5,396 6,931 5,838 8,093 7,925 9,945 9,400 9,879 6,667 10,450 8,627 89,151

1.,800 cc�ED�2,000 cc 2,576 2,573 2,843 2,750 2,439 2,608 2,998 2,675 2,362 2,883 3,025 29,732

2,000 cc�ED�2,500 cc 882 1,016 609 893 1,094 785 1,095 697 490 794 761 9,116

2,500 cc�ED�3,000 cc 527 373 354 295 219 235 311 434 318 461 492 4,019

3,000 cc�ED 2 7 5 9 4 - 1 9 2 6 - 45

Subtotal 32,421 36,985 32,922 36,562 33,473 36,709 43,238 40,865 32,469 43,561 36,132 405,337

YOY % Change ▼24.9% ▼2.8% ▼16.9% ▼5.2% ▼14.7% ▼12.4% ▼7.4% ▼3.4% ▼16.8% 4.1% ▼18.4% ▼10.9%

Passenger Car 28,597 32,713 28,814 30,756 27,533 29,477 35,705 33,474 27,385 36,835 29,100 340,389

4WD / SUV 501 522 547 377 580 1,002 830 635 621 575 612 6,802

Van 490 496 412 452 440 426 500 615 424 581 593 5,429

MPV 2,833 3,254 3,149 4,977 4,920 5,804 6,203 6,141 4,039 5,570 5,827 52,717

GVW � 5t 1,125 1,075 1,043 839 782 781 830 841 686 1,113 1,040 10,155

5t � GVW � 11t 81 165 104 157 78 98 135 193 119 232 172 1,534

11t � GVW � 18t 39 46 58 38 55 26 68 63 47 65 49 554

18t � GVW � 25t 16 - - 24 6 38 46 18 6 26 24 204

25t � GVW 42 6 18 12 18 6 - - 6 6 6 120

Subtotal 1,303 1,292 1,223 1,070 939 949 1,079 1,115 864 1,442 1,291 12,567

YOY % Change ▼6.2% 4.9% ▼35.8% ▼17.1% ▼29.7% ▼33.1% ▼31.2% ▼25.8% ▼44.5% ▼6.7% ▼10.7% ▼22.4%

Semi-trailer 93 114 71 41 35 41 32 26 28 31 23 535

Bus 81 96 70 36 28 61 41 66 61 80 73 693

Panel Van 355 270 225 322 370 418 450 337 251 431 382 3,811

Pickup Truck 3,174 1,875 1,439 1,543 1,546 1,690 2,233 2,067 1,426 2,646 2,173 21,812

Total 3,703 2,355 1,805 1,942 1,979 2,210 2,756 2,496 1,766 3,188 2,651 26,851

93.1% ▼6.5% ▼38.5% ▼21.3% 0.3% ▼2.4% ▼16.2% ▼0.4% ▼13.6% 10.1% ▼2.1% ▼2.4%

Total 37,427 40,632 35,950 39,574 36,391 39,868 47,073 44,476 35,099 48,191 40,074 444,755

▼19.5% ▼2.8% ▼19.2% ▼6.5% ▼14.5% ▼12.5% ▼8.7% ▼4.0% ▼17.7% 4.1% ▼17.3% ▼10.8%


2 Proton 10,280 13,166 10,947 12,289 11,614 14,501 13,941 13,466 10,020 15,420 12,858 138,502

3 Toyota 8,587 5,662 4,782 5,491 4,978 4,577 6,306 5,408 3,782 5,966 5,446 60,985

4 Honda 2,749 2,921 2,938 2,829 2,567 3,023 3,275 2,698 2,328 3,336 3,022 31,686

5 Nissan 1,494 1,721 1,290 1,336 1,450 1,704 2,053 2,440 1,789 2,950 2,908 21,135

6 Naza 285 1,058 1,352 1,408 1,028 699 942 823 709 322 282 8,908

7 Isuzu 784 792 788 600 609 706 795 779 614 990 821 8,278

8 Hyundai / Inokom 177 386 275 634 319 119 35 147 676 620 166 3,554

9 Kia 512 531 236 293 261 309 276 160 107 264 161 3,110

10 Suzuki 126 272 287 296 225 225 366 359 227 311 401 3,095

11 Mercedes-Benz (LCV) 293 251 360 348 218 282 291 263 231 279 271 3,087

12 Hino 202 219 154 207 188 204 241 254 187 372 360 2,588

13 BMW 334 284 147 200 205 216 216 264 141 293 235 2,535

14 Peugeot 146 126 168 63 134 201 205 188 165 58 98 1,552

15 Nissan Diesel 143 160 127 135 116 134 134 143 92 130 134 1,448

16 Fuso 87 81 167 153 140 152 133 135 61 113 75 1,297

17 Volvo Cars 18 28 28 35 - - 40 31 31 23 24 258

18 Scania 40 36 29 7 8 19 21 25 15 24 22 246

19 Land Rover 21 26 8 11 7 55 11 11 9 12 9 180

20 Mercedes-Benz (MHCV) 22 27 8 8 4 15 9 10 16 22 11 152

21 Volvo 36 40 33 20 - - 1 - - - 2 132

Others 267 274 286 151 352 330 410 176 156 234 265 2,901

Total 37,427 40,632 35,950 39,574 36,391 39,868 47,073 44,476 35,099 48,191 40,074 444,755

Passenger Car 140,569 168,732 183,279 185,228 171,549 212,312 211,722 161,079 242,295 221,981 234,269 2,133,015

SUV 30,291 41,983 48,580 49,046 49,545 58,288 58,118 40,784 78,706 71,462 81,718 608,521

CDV (Van) 2,471 3,872 3,350 6,681 8,417 10,433 8,100 6,771 12,936 10,218 10,843 84,092

Subtotal 173,331 214,587 235,209 240,955 229,511 281,033 277,940 208,634 333,937 303,661 326,830 2,825,628

YOY % Change ▼48.1% ▼14.6% ▼28.6% ▼26.5% ▼26.2% ▼13.3% 18.9% ▼3.5% 41.3% ▼16.4% 11.7% ▼12.2%

Truck 10,701 12,952 15,919 18,056 18,649 23,984 21,909 15,462 23,844 22,356 24,521 208,353

Bus 4,715 6,614 9,366 9,195 7,151 9,737 9,933 7,634 10,579 10,250 10,890 96,064

SPV 586 1,054 1,207 1,057 1,018 1,167 560 822 987 985 1,008 10,451

Subtotal 16,002 20,620 26,492 28,308 26,818 34,888 32,402 23,918 35,410 33,591 36,419 314,868

YOY % Change ▼51.9% ▼27.9% ▼21.1% ▼20.7% ▼21.4% ▼0.9% 33.3% 1.3% 56.0% ▼18.4% 1.8% ▼9.5%

Total 189,333 235,207 261,701 269,263 256,329 315,921 310,342 232,552 369,347 337,252 363,249 3,140,496

▼48.4% ▼16.0% ▼27.9% ▼25.9% ▼25.7% ▼12.0% 20.3% ▼3.0% 42.6% ▼16.6% 10.6% ▼12.0%

1 Hyundai 85,562 111,376 123,976 129,735 116,463 149,443 152,476 115,262 154,097 147,423 159,804 1,445,617

2 Kia 53,032 71,229 82,369 89,102 91,328 109,144 92,930 58,799 127,768 108,508 126,448 1,010,657

3 Daewoo 35,381 38,850 41,415 35,228 33,796 38,698 44,977 41,593 60,056 55,184 49,958 475,136

4 Samsung 12,608 11,580 10,383 10,513 12,125 17,294 18,775 13,693 20,624 20,124 21,089 168,808

5 Ssangyong 2,134 1,486 2,738 3,801 1,595 - - 2,363 5,798 4,925 4,750 29,590

6 Tata Daewoo 379 357 445 622 643 916 750 539 726 776 900 7,053

Others 237 329 375 262 379 426 434 303 278 312 300 3,635

Total 189,333 235,207 261,701 269,263 256,329 315,921 310,342 232,552 369,347 337,252 363,249 3,140,496

YOY % Change

YOY % Change

YOY % Change

Ko

rea

Ty

pe

Passenger

Vehicle

Commercial

Vehicle

Bran

dBrand


Malay

sia (*

3)

Ty

pe

Passen

ger V

eh

icle

Engine

Type

Co

mm

ercial V

eh

icle

Truck

��

�� !"�"��


Vehicle Production by Country, Type and Brand in Six Asian Nations (January to November 2009)

Production

Reference� ED: Engine Displacement� GVW: Gross Vehicle Weight� MPL: Maximum Payload CV: Commercial Vehicle LV: Light Vehicle LCV: Light Commercial Vehicle MHCV: Medium/Heavy Duty Vehicle

CDV: Compact Derivative Van SPV: Special Purpose Vehicle such as ambulance or fire truck UV: Utility Vehicle

*1) Although figures are brand-based production volumes, some include production of other brands (refer to country notes).

*2) Isuzu includes Chevrolet brand 1-ton pickup trucks. GM excludes consignment production from Isuzu Thailand. Mercedes-Benz uses vehicle production figures of Thonburi Automotive Assembly Co., Ltd., and includes some figures

for the Hyundai Sonata.

*3) Hyundai includes Inokom Atos and Matrix.

*4) Vehicle production in India by Eicher and Volvo India included in the two companies' new joint venture VECV from June 2009. However, as production by Volvo Buses India is not included in VECV, figures sourced from SIAM data.

(Unit: Vehicles)


Passenger Vehicle 7,493 9,242 10,747 12,768 14,220 17,727 18,431 12,198 15,663 18,855 21,365 158,709

▼62.2% ▼3.4% ▼31.9% ▼12.9% ▼0.2% 30.8% 62.6% 117.2% 84.2% 90.5% 171.2% 21.3%

GVW � 3.5t (LCV) 1,893 1,964 2,305 2,778 2,484 3,165 3,489 2,528 3,175 4,896 4,752 33,429

3.5t � GVW (MHCV) 204 190 194 209 280 411 519 389 519 421 426 3,762

Subtotal 2,097 2,154 2,499 2,987 2,764 3,576 4,008 2,917 3,694 5,317 5,178 37,191

YOY % Change ▼64.1% ▼22.6% ▼48.2% ▼32.3% ▼22.7% ▼25.9% ▼5.8% 45.6% 14.6% 47.8% 108.5% ▼11.1%

Total 9,590 11,396 13,246 15,755 16,984 21,303 22,439 15,115 19,357 24,172 26,543 195,900

▼62.6% ▼7.7% ▼35.7% ▼17.4% ▼4.7% 15.9% 43.9% 98.4% 65.1% 79.1% 156.2% 13.4%

1 Toyota (Kuozui) 5,140 5,213 5,051 5,723 6,750 8,746 9,026 5,931 7,364 9,230 10,511 78,685

2 Mitsubishi (China) 1,011 2,088 2,452 3,123 3,233 3,510 3,995 2,769 3,180 4,464 4,905 34,730

3 Nissan (Yulon) 552 1,063 1,402 2,458 2,217 2,707 2,485 1,632 2,448 2,804 3,203 22,971

4 Honda (Taiwan Honda) - 750 1,770 1,820 1,990 2,460 2,745 1,490 2,275 2,637 2,590 20,527

5 Ford (Ford Lio Ho) 1,220 826 965 980 1,151 1,522 1,657 1,345 1,482 2,294 2,714 16,156

6 Mazda (Ford Lio Ho) 651 437 477 651 730 1,044 943 786 747 738 646 7,850

7 Fuso (China) 279 449 385 287 198 392 568 396 515 587 510 4,566

8 Hyundai (Sanyang) 229 304 295 380 405 463 497 257 482 489 666 4,467

9 Hino (Kuozui) 123 94 97 124 171 303 336 276 290 201 239 2,254

Others 385 172 352 209 139 156 187 233 574 728 559 3,694

Total 9,590 11,396 13,246 15,755 16,984 21,303 22,439 15,115 19,357 24,172 26,543 195,900

Passenger Car 120,286 137,782 157,355 127,219 141,406 133,660 150,534 152,356 160,104 162,522 174,230 1,617,454

Utility Vehicle 16,195 20,033 24,729 22,086 15,316 23,650 23,658 22,215 21,819 20,491 21,407 231,599

MPV 6,957 6,962 8,903 10,708 11,137 10,515 11,911 11,398 12,625 12,190 13,072 116,378

Subtotal 143,438 164,777 190,987 160,013 167,859 167,825 186,103 185,969 194,548 195,203 208,709 1,965,431

YOY % Change ▼9.3% ▼4.9% 7.2% ▼0.4% 5.3% 14.3% 13.7% 24.1% 23.9% 22.2% 41.9% 12.1%

Truck 11,769 16,229 20,477 17,672 17,122 18,611 21,470 21,775 24,253 22,019 22,108 213,505

Bus 998 2,398 2,853 3,326 3,405 3,251 3,583 3,156 2,493 1,954 1,795 29,212

Subtotal 12,767 18,627 23,330 20,998 20,527 21,862 25,053 24,931 26,746 23,973 23,903 242,717

YOY % Change ▼47.4% ▼16.8% 1.0% 14.8% 1.0% 12.6% 7.2% 6.1% 21.1% 17.7% 89.6% 5.7%

Truck 4,043 9,783 12,336 9,880 10,432 11,582 13,487 15,002 16,306 16,880 17,163 136,894

Bus 1,757 2,530 4,717 3,119 2,589 2,754 3,512 3,817 4,056 3,746 4,259 36,856

Subtotal 5,800 12,313 17,053 12,999 13,021 14,336 16,999 18,819 20,362 20,626 21,422 173,750

YOY % Change ▼78.2% ▼57.8% ▼49.2% ▼44.7% ▼49.4% ▼32.1% ▼16.7% ▼12.5% 23.5% 28.3% 178.2% ▼28.1%

Total 18,567 30,940 40,383 33,997 33,548 36,198 42,052 43,750 47,108 44,599 45,325 416,467

▼63.5% ▼40.0% ▼28.7% ▼18.7% ▼27.1% ▼10.7% ▼3.9% ▼2.8% 22.1% 22.4% 123.2% ▼11.7%

Other 162,005 195,717 231,370 194,010 201,407 204,023 228,155 229,719 241,656 239,802 254,034 2,381,898

▼22.5% ▼13.0% ▼1.4% ▼4.2% ▼2.0% 8.9% 10.0% 17.9% 23.5% 22.3% 51.8% 7.0%

1 Suzuki / Maruti 65,050 77,955 85,439 75,138 85,701 67,849 86,630 79,354 81,289 84,618 92,131 881,154

2 Hyundai 37,005 40,410 47,475 37,296 41,508 46,224 41,598 49,311 54,027 52,002 55,053 501,909

3 Tata 26,968 36,886 47,732 35,680 35,512 40,783 44,852 46,365 48,225 46,208 48,800 458,011

4 Mahindra 12,690 15,979 20,277 19,941 14,109 20,801 21,697 20,546 19,052 18,062 18,986 202,140

5 GM 3,933 4,538 4,808 4,678 4,165 4,351 5,674 5,109 6,849 6,691 7,040 57,836

6 Honda 3,917 4,441 5,621 4,305 3,579 5,355 5,663 4,785 5,547 6,347 5,710 55,270

7 Toyota 2,640 2,562 3,037 3,395 3,793 4,376 5,319 4,831 5,561 5,748 5,637 46,899

8 Ashok Leyland 1,170 2,028 3,558 2,956 2,657 2,077 3,675 4,685 5,477 6,011 6,351 40,645

9 Ford 2,153 2,806 3,242 2,562 1,989 2,201 2,221 2,621 3,402 3,522 2,876 29,595

10 Fiat 1,617 1,377 2,120 1,759 1,207 2,470 3,024 3,217 2,767 1,758 2,457 23,773

11 Force 673 1,446 1,891 1,701 1,961 2,103 1,949 2,559 2,376 2,195 2,380 21,234

12 VECV 604 1,169 1,331 1,087 1,258 1,072 1,053 1,454 1,705 1,028 1,149 12,910

13 Piaggio 492 637 718 602 723 873 927 937 1,110 988 1,200 9,207

14 Hindustan 478 724 843 668 724 798 809 716 892 1,106 1,082 8,840

Others 2,615 2,759 3,278 2,242 2,521 2,690 3,064 3,229 3,377 3,518 3,182 32,475

Total 162,005 195,717 231,370 194,010 201,407 204,023 228,155 229,719 241,656 239,802 254,034 2,381,898

ED�800 cc 1,293 1,465 1,696 1,881 2,104 2,085 3,015 2,710 2,257 3,818 3,082 25,406

800 cc�ED�1,300 cc 419 802 925 1,121 679 1,310 1,605 1,813 2,086 2,487 2,121 15,368

1,300 cc�ED�1,600 cc 3,310 3,466 4,167 4,152 3,861 3,842 4,113 4,356 3,767 5,054 4,309 44,397

Subtotal 5,022 5,733 6,788 7,154 6,644 7,237 8,733 8,879 8,110 11,359 9,512 85,171

YOY % Change ▼52.9% ▼56.8% ▼51.0% ▼53.6% ▼57.0% ▼39.1% 0.3% 8.7% 14.3% 9.9% 38.1% ▼30.0%

LCV 875 814 735 1,110 698 918 1,331 1,203 1,114 1,617 1,496 11,911

Truck 140 169 301 300 297 369 266 265 210 284 249 2,850

Bus 24 49 41 81 84 89 84 57 44 55 62 670

Subtotal 1,039 1,032 1,077 1,491 1,079 1,376 1,681 1,525 1,368 1,956 1,807 15,431

YOY % Change ▼60.0% ▼62.7% ▼55.6% ▼47.7% ▼58.9% ▼48.0% ▼37.5% ▼41.3% ▼41.1% ▼17.5% ▼16.3% ▼45.0%

Total 6,061 6,765 7,865 8,645 7,723 8,613 10,414 10,404 9,478 13,315 11,319 100,602

▼54.3% ▼57.8% ▼51.7% ▼52.7% ▼57.3% ▼40.8% ▼8.6% ▼3.4% 0.6% 4.8% 25.1% ▼32.8%

1 Suzuki 2,314 2,315 2,835 3,418 2,865 3,673 5,275 4,962 4,903 7,215 6,208 45,983

2 Toyota 2,701 2,486 2,784 3,321 3,156 3,206 3,445 3,323 2,812 4,096 3,347 34,677

3 Honda 729 1,042 1,365 940 833 667 780 1,110 990 1,020 977 10,453

4 Daihatsu 90 412 488 179 281 350 320 349 327 434 287 3,517

5 Hino 123 142 216 217 221 234 193 200 183 224 195 2,148

6 Hyundai 46 213 19 326 138 168 108 225 128 136 121 1,628

7 Land Rover 8 72 30 72 67 82 129 109 63 72 68 772

8 Isuzu 1 18 47 90 79 81 64 51 13 60 24 528

9 Nissan Diesel 16 32 50 44 50 84 60 43 35 24 60 498

Others 33 33 31 38 33 68 40 32 24 34 32 398

Total 6,061 6,765 7,865 8,645 7,723 8,613 10,414 10,404 9,478 13,315 11,319 100,602

YOY % Change

YOY % Change


Pak

istan

Ty

pe

Passenger Car

Commercial

Vehicle

Brand

YOY % Change

Ind

ia (*

4)

Ty

pe

Passenger

Vehicle

Co

mm

ercial V

eh

icle LCV

MHCV

Brand

YOY % Change

YOY % Change

Taiw

an

Typ

e

Commercial

Vehicle

Brand

��

�� !"�"��


Sales

Vehicle Sales by Country, Type and Brand in Ten Asian Nations (January to November 2009)

(Unit: Vehicles)


Thailand 32,083 34,361 41,328 39,713 40,539 43,402 43,156 43,251 48,649 53,271 57,031 476,784

Indonesia 31,624 34,506 34,127 34,604 35,818 39,567 41,910 48,105 37,209 52,226 48,424 438,120

Malaysia 37,801 36,675 44,205 41,135 46,065 45,198 51,928 48,538 46,069 46,087 45,200 488,901

Philippines 8,791 9,029 10,743 9,988 10,450 10,908 11,597 10,575 11,304 12,761 12,702 118,848

Singapore 5,522 6,290 7,336 4,849 5,262 5,374 4,553 4,069 3,946 4,042 3,439 54,682

Vietnam 3,961 6,682 11,068 7,765 8,793 9,699 10,839 10,555 11,071 11,764 12,264 104,461

Korea 77,634 91,566 100,195 99,292 129,793 150,222 123,314 95,079 144,254 137,024 143,376 1,291,749

Taiwan 21,541 15,516 19,330 19,238 18,226 26,150 28,822 23,303 20,138 25,829 31,353 249,446

India 160,441 176,088 206,797 165,539 171,623 176,436 185,266 192,724 212,975 210,605 207,500 2,065,994

Pakistan 7,899 6,493 7,405 8,309 8,674 9,613 10,234 11,308 10,148 12,573 10,223 102,879

387,297 417,206 482,534 430,432 475,243 516,569 511,619 487,507 545,763 566,182 571,512 5,391,864

▼23.8% ▼9.0% ▼15.6% ▼15.1% ▼6.9% 4.4% 6.6% 11.1% 15.8% 23.5% 52.7% 2.2%

1 Hyundai / Inokom 58,800 68,963 78,691 73,305 90,967 101,264 87,928 75,113 100,029 99,126 101,524 935,710

2 Suzuki / Maruti 76,048 76,765 80,085 72,920 79,231 70,837 77,993 81,582 81,596 84,454 88,481 869,992

3 Toyota 50,545 49,378 55,659 54,851 58,229 68,291 71,851 70,693 65,103 79,038 79,967 703,605

4 Tata 35,784 42,551 52,359 36,335 38,472 43,344 45,701 47,227 49,761 50,724 50,419 492,677

5 Kia 23,532 28,783 32,328 30,899 40,339 48,416 37,031 27,569 41,135 38,555 41,195 389,782

6 Honda 22,074 21,291 27,853 21,747 22,508 24,027 25,443 23,544 27,110 31,335 28,046 274,978


8 Mahindra 13,900 15,171 20,743 19,095 13,451 18,668 17,708 17,289 22,659 20,006 16,990 195,680

9 Proton 10,131 9,567 10,417 10,044 14,941 14,332 16,072 13,581 13,796 12,319 12,806 138,006

10 Isuzu 9,400 10,414 11,885 11,146 11,207 11,200 11,794 11,831 11,297 13,760 14,245 128,179

11 Samsung 8,022 7,694 7,883 8,003 11,555 10,455 13,656 10,726 13,228 12,562 13,906 117,690

12 Nissan 9,133 8,473 9,151 9,251 9,660 10,820 11,605 10,752 10,351 11,329 13,378 113,903

13 Mitsubishi 8,356 8,356 9,812 9,225 7,972 10,748 11,140 9,860 9,692 12,295 13,781 111,237

14 Daewoo 6,917 5,957 5,711 7,083 8,179 11,236 9,359 7,117 14,319 12,391 12,065 100,334

15 GM 5,699 6,806 7,950 7,370 8,043 7,746 7,917 8,820 10,839 10,648 10,446 92,284

16 Ford 4,990 6,160 6,717 4,798 5,268 5,590 6,255 7,846 7,857 8,881 7,699 72,061

17 Fuso 2,963 3,062 4,003 3,180 3,331 3,166 3,351 3,922 3,288 4,254 4,467 38,987

18 Ashok Leyland 2,026 2,669 4,441 1,615 1,697 3,483 3,560 4,233 4,813 4,934 4,237 37,708

19 Mazda 2,511 2,301 2,889 2,813 2,716 3,323 3,007 2,893 3,461 3,199 4,043 33,156

20 Mercedes-Benz (LV) 1,952 2,283 3,254 2,841 2,555 2,582 1,903 2,238 3,634 3,072 3,424 29,738

21 Hino 1,717 1,961 2,132 2,360 2,138 2,323 2,530 2,598 2,305 2,834 2,430 25,328

22 BMW 1,725 1,911 2,675 2,538 2,145 2,454 2,117 2,003 2,560 2,212 2,287 24,627

23 Fiat 1,616 1,349 1,831 1,248 1,216 2,520 2,717 2,820 2,605 2,250 2,019 22,191

24 Eicher 819 1,271 1,935 1,401 1,794 1,782 1,769 2,094 2,316 2,024 2,016 19,221

25 Ssangyong 1,212 1,642 2,165 2,446 2,309 251 120 970 2,514 2,816 2,709 19,154

26 VW 1,174 1,017 1,378 1,388 1,295 1,832 1,466 1,544 1,610 1,737 1,532 15,973

27 Škoda 574 702 1,311 1,048 1,062 1,145 1,165 1,464 1,830 1,741 1,425 13,467

28 Force 624 989 1,332 963 1,157 1,157 1,104 1,397 1,706 1,099 1,056 12,584

29 Naza 750 666 1,416 1,535 1,342 767 1,009 1,093 1,043 485 378 10,484

30 Audi 604 707 805 763 938 1,189 861 848 1,064 946 938 9,663

31 Hindustan 569 670 917 591 751 783 846 740 927 1,027 1,067 8,888

32 Renault 617 1,037 984 581 461 525 488 492 542 426 310 6,463

33 Lexus 344 276 472 437 614 500 394 280 526 487 515 4,845

34 Tata Daewoo 184 274 428 521 476 525 441 467 510 567 448 4,841

35 Volvo Cars 257 288 395 409 540 809 416 415 474 447 376 4,826

36 Nissan Diesel 377 379 320 347 376 444 417 456 445 479 460 4,500

37 Peugeot 268 245 421 210 213 317 242 139 218 234 221 2,728

38 Chrysler 129 203 227 153 228 303 312 310 275 383 199 2,722

39 Infiniti 163 192 173 175 210 307 235 184 212 197 261 2,309

40 Subaru 206 277 197 121 188 137 152 113 132 206 209 1,938

41 Volvo 167 195 164 124 96 165 168 259 204 171 220 1,933

42 Mini 117 95 152 143 150 230 183 174 188 193 205 1,830

43 Land Rover 154 128 117 163 147 286 165 206 120 134 204 1,824

44 Scania 82 68 144 121 127 247 162 131 143 121 274 1,620

Others 3,106 4,410 6,162 5,523 5,768 6,927 6,551 5,613 6,544 6,220 6,601 63,425

387,297 417,206 482,534 430,432 475,243 516,569 511,619 487,507 545,763 566,182 571,512 5,391,864

Small Car 11,630 12,149 14,047 13,269 15,302 16,560 15,122 14,344 17,706 19,182 20,227 169,538

Middle Car 1,339 1,408 1,273 1,402 1,255 1,478 1,768 2,724 2,948 2,848 3,013 21,456

Large Car 167 245 356 600 387 254 240 298 324 209 265 3,345

MPV 389 446 518 710 417 454 403 424 448 508 549 5,266

Subtotal 13,525 14,248 16,194 15,981 17,361 18,746 17,533 17,790 21,426 22,747 24,054 199,605

YOY % Change ▼10.0% ▼16.6% ▼23.4% 4.2% ▼18.3% ▼8.9% ▼9.1% ▼1.1% 14.7% 23.4% 32.3% ▼1.7%

4WD 546 478 670 406 566 739 663 704 1,024 681 579 7,056

Van 783 856 1,054 1,017 1,063 1,142 1,195 1,184 1,295 1,441 1,511 12,541

Pickup MPL � 1t 139 196 160 138 166 173 170 224 210 233 210 2,019

Pickup MPL = 1t 16,061 17,424 21,610 21,039 20,209 21,353 22,255 21,778 23,161 26,487 28,885 240,262

Pickup MPL = 1.5t 11 21 22 12 19 33 20 7 12 31 24 212

Subtotal 17,540 18,975 23,516 22,612 22,023 23,440 24,303 23,897 25,702 28,873 31,209 262,090

YOY % Change ▼39.6% ▼38.2% ▼45.9% ▼40.7% ▼32.2% ▼16.3% 0.7% ▼13.7% ▼7.5% 0.0% 17.9% ▼22.2%

2t � MPL � 4t 374 464 553 473 426 537 555 627 543 600 634 5,786

4t � MPL 644 674 1,065 647 729 679 765 937 978 1,051 1,134 9,303

Subtotal 1,018 1,138 1,618 1,120 1,155 1,216 1,320 1,564 1,521 1,651 1,768 15,089

YOY % Change ▼37.7% ▼35.7% ▼12.5% ▼9.3% ▼3.3% ▼20.3% ▼3.2% 7.8% 7.5% 0.4% 25.2% ▼8.5%

Subtotal 18,558 20,113 25,134 23,732 23,178 24,656 25,623 25,461 27,223 30,524 32,977 277,179

▼39.5% ▼38.1% ▼44.5% ▼39.7% ▼31.1% ▼16.5% 0.5% ▼12.6% ▼6.8% 0.0% 18.2% ▼21.5%

32,083 34,361 41,328 39,713 40,539 43,402 43,156 43,251 48,649 53,271 57,031 476,784

▼29.8% ▼30.7% ▼37.8% ▼27.4% ▼26.2% ▼13.4% ▼3.6% ▼8.2% 1.6% 8.8% 23.8% ▼14.3%

Passenger

Vehicle

Com

mercial V

ehicle LCV

MHCV

Brand

Thailand �

*2�

Type


Ten A

sian

N

atio

ns (*1)

Country

YOY % Change

YOY % Change

Total

Total

Total

YOY % Change

��

�� !"�"��


Vehicle Sales by Country, Type and Brand in

Sales

(Unit: Vehicles)


1 Toyota 13,455 14,227 16,762 15,824 16,222 18,844 18,393 18,708 21,445 23,786 24,578 202,244

2 Isuzu 7,123 7,674 8,761 8,477 8,371 8,452 8,895 8,884 8,521 10,614 11,084 96,856

3 Honda 5,302 5,812 7,244 6,666 7,621 7,320 7,199 6,829 9,004 9,009 9,550 81,556

4 Nissan 1,666 1,558 2,050 2,272 2,145 2,415 2,760 2,374 2,528 2,535 3,108 25,411

5 Mitsubishi 1,148 1,135 1,574 1,362 1,220 1,303 1,255 1,529 1,703 2,167 2,215 16,611

6 GM 759 809 1,215 1,162 1,515 1,653 1,233 1,002 1,235 1,101 1,308 12,992

7 Mazda 632 724 740 1,122 868 882 816 740 1,011 916 1,828 10,279

8 Ford 452 685 593 566 503 515 555 658 709 697 658 6,591

9 Hino 437 429 504 521 482 525 573 647 666 699 706 6,189

10 Mercedes-Benz (LV) 181 303 377 636 407 298 297 323 357 248 252 3,679

11 Proton 223 207 202 207 230 227 230 320 225 257 226 2,554

12 Suzuki 156 217 160 140 180 192 181 243 226 245 212 2,152

13 BMW 79 101 200 170 170 161 167 222 211 207 255 1,943

14 Hyundai 36 41 105 124 133 110 161 192 257 95 154 1,408

15 Tata 75 54 75 78 74 91 96 97 108 172 305 1,225

16 Fuso 102 82 423 64 65 50 93 95 57 64 85 1,180

17 Nissan Diesel 23 83 46 28 39 33 41 58 49 80 64 544

18 VW 30 29 27 33 24 34 35 70 54 22 30 388

19 Volvo Cars 30 25 24 22 25 30 30 30 30 50 51 347

20 Volvo 27 33 18 30 29 21 17 52 16 48 51 342

21 Mini 20 14 33 30 29 32 20 50 33 36 40 337

22 Kia 29 35 38 46 33 52 25 13 8 22 25 326

23 Scania 5 11 57 - 20 49 4 23 11 4 29 213

24 Ssangyong 8 5 15 15 11 6 7 10 9 6 40 132

25 Subaru 21 13 11 10 15 10 5 8 7 12 12 124

26 Audi 6 6 4 8 6 10 8 10 12 5 12 87

27 Peugeot 9 2 5 12 7 4 7 8 6 11 11 82

28 Mercedes-Benz (MCHV) - 2 4 0 3 6 6 11 0 7 20 59

29 Porsche - 3 3 4 9 10 6 5 2 2 3 47

30 Land Rover 2 1 1 3 1 - 1 2 5 22 - 38

31 Citroën 4 2 4 2 2 1 3 9 5 2 3 37

32 Jaguar 4 3 2 2 2 3 1 - 3 3 3 26

Others 39 36 51 77 78 63 36 29 136 127 113 785

32,083 34,361 41,328 39,713 40,539 43,402 43,156 43,251 48,649 53,271 57,031 476,784

Sedan 1,556 2,351 1,299 1,734 1,834 2,223 2,635 3,274 2,662 3,363 3,237 26,168

YOY % Change ▼41.4% ▼53.4% ▼73.3% ▼55.0% ▼55.9% ▼47.8% ▼41.1% ▼20.5% ▼33.2% 4.3% 28.6% ▼39.4%

Non Sedan 4X2 22,579 22,979 24,209 24,208 25,043 27,018 28,878 33,104 25,486 35,955 32,539 301,998

Non Sedan 4X4 658 1,391 842 600 499 1,181 1,058 1,713 924 1,549 2,100 12,515

Subtotal 23,237 24,370 25,051 24,808 25,542 28,199 29,936 34,817 26,410 37,504 34,639 314,513

YOY % Change ▼18.9% ▼21.1% ▼15.2% ▼27.1% ▼22.6% ▼21.8% ▼28.1% ▼12.2% ▼29.9% 0.4% 10.1% ▼17.2%

Pickup MPL � 1t 1,297 1,327 1,327 1,827 2,006 2,310 2,362 2,353 1,905 2,410 3,057 22,181

Pickup MPL = 1t 1,484 1,461 1,348 1,320 1,265 2,106 1,952 1,801 1,852 2,550 2,482 19,621

Subtotal 2,781 2,788 2,675 3,147 3,271 4,416 4,314 4,154 3,757 4,960 5,539 41,802

YOY % Change ▼36.6% ▼44.9% ▼47.2% ▼46.1% ▼44.8% ▼33.5% ▼27.3% ▼31.7% ▼30.9% ▼14.6% 9.7% ▼31.7%

Light Truck 3,329 3,862 4,234 3,910 4,299 3,893 4,258 5,146 3,619 5,202 3,850 45,602

YOY % Change ▼27.5% ▼28.1% ▼28.7% ▼39.1% ▼31.0% ▼38.3% ▼40.9% ▼27.6% ▼45.7% ▼23.5% ▼34.5% ▼33.5%

Subtotal 29,347 31,020 31,960 31,865 33,112 36,508 38,508 44,117 33,786 47,666 44,028 401,917

YOY % Change ▼22.0% ▼24.9% ▼21.2% ▼31.2% ▼26.7% ▼25.6% ▼29.7% ▼16.5% ▼32.1% ▼4.6% 3.9% ▼21.2%

MHCV 721 1,135 868 1,005 872 836 767 714 761 1,197 1,159 10,035

▼33.5% 0.0% ▼34.2% ▼31.7% ▼37.2% ▼40.6% ▼50.6% ▼53.0% ▼48.1% ▼25.6% ▼5.2% ▼33.9%

Subtotal 30,068 32,155 32,828 32,870 33,984 37,344 39,275 44,831 34,547 48,863 45,187 411,952

YOY % Change ▼22.3% ▼24.3% ▼21.6% ▼31.2% ▼27.0% ▼26.0% ▼30.3% ▼17.5% ▼32.6% ▼5.3% 3.6% ▼21.5%

31,624 34,506 34,127 34,604 35,818 39,567 41,910 48,105 37,209 52,226 48,424 438,120

▼23.6% ▼27.4% ▼26.9% ▼33.0% ▼29.4% ▼27.7% ▼31.1% ▼17.8% ▼32.6% ▼4.7% 5.0% ▼22.9%

1 Toyota 12,498 12,032 11,162 12,105 14,202 17,030 17,755 18,403 14,299 20,619 17,242 167,347

2 Daihatsu 4,391 6,512 7,385 5,682 5,370 5,171 5,793 7,279 5,667 8,024 7,674 68,948

3 Suzuki 4,267 3,001 2,435 3,723 3,551 3,774 3,955 4,019 2,835 4,639 4,714 40,913

4 Honda 2,039 2,353 2,597 2,814 2,821 2,630 3,547 4,625 4,155 5,354 4,070 37,005

5 Fuso 2,038 2,483 2,746 2,357 2,507 2,182 2,160 2,887 2,329 3,200 3,353 28,242

6 Mitsubishi 1,689 2,240 2,370 2,246 1,738 2,617 2,431 2,509 2,399 3,097 4,053 27,389

7 Nissan 1,581 1,520 1,383 1,468 1,428 1,776 1,800 2,096 1,480 1,837 2,533 18,902

8 Isuzu 1,199 1,269 1,332 1,206 1,202 1,212 1,159 1,356 1,161 1,440 1,413 13,949

9 Hino 677 981 935 1,140 889 962 970 995 694 1,109 724 10,076

10 Ford 367 625 329 205 317 410 458 1,632 390 787 419 5,939

11 Hyundai 168 301 503 496 568 382 557 741 252 508 381 4,857

12 Kia 200 270 193 255 186 239 266 262 288 273 368 2,800

13 Mercedes-Benz (LV) 120 333 157 204 267 308 118 216 310 236 342 2,611

14 GM 165 187 190 218 219 225 200 268 250 262 251 2,435

15 Mazda 21 63 87 110 65 128 155 201 110 121 230 1,291

16 Nissan Diesel 48 70 61 62 80 100 123 140 150 153 155 1,142

17 BMW 36 68 51 49 94 80 90 80 70 90 103 811

18 Mercedes-Benz (MCHV) 4 8 12 23 63 81 55 22 20 79 81 448

19 Audi 6 5 6 6 8 6 10 10 6 10 23 96

20 Peugeot - 3 5 5 2 2 5 5 6 6 1 40

21 Volvo Cars 3 7 4 1 2 1 3 - 1 - - 22

Others 107 175 184 229 239 251 300 359 337 382 294 2,857

31,624 34,506 34,127 34,604 35,818 39,567 41,910 48,105 37,209 52,226 48,424 438,120

Passenger Car

YOY % Change

Brand

Indonesia

Type

Brand


YOY % Change

Th

ailan

d �

*2��co

nt.�

Co

mm

ercial V

eh

icle

LCV

Total

Total

Total

��

�� !"�"��


Sales

Ten Asian Nations (January to November 2009)

(Unit: Vehicles)


ED � 1,000 cc 4,957 5,901 6,994 6,278 6,206 5,571 6,458 7,388 6,818 6,590 6,038 69,199

1,000 cc�ED�1,300 cc 7,262 6,668 7,889 6,419 7,458 8,085 9,628 8,762 8,079 8,915 7,914 87,079

1,300 cc�ED�1,500 cc 9,189 9,452 11,652 10,434 11,562 11,571 12,516 11,512 10,585 10,561 11,107 120,141

1,500 cc�ED�1,800 cc 6,322 5,330 5,904 5,444 7,193 6,142 7,375 6,339 6,818 6,512 6,203 69,225

1,800 cc�ED�2,000 cc 1,793 1,190 1,587 1,747 1,678 1,635 1,984 1,818 8,079 2,093 2,105 19,497

2,000 cc�ED�2,500 cc 580 496 587 698 680 617 696 646 825 810 756 7,391

2,500 cc�ED�3,000 cc 63 54 53 47 54 67 60 57 62 77 143 737

3,000 cc�ED 23 17 40 37 39 56 94 63 52 60 34 515

Subtotal 30,189 29,108 34,706 31,104 34,870 33,744 38,811 36,585 34,749 35,618 34,300 373,784

YOY % Change ▼16.9% ▼2.7% ▼3.3% ▼20.3% ▼6.0% ▼10.9% ▼8.2% ▼0.4% ▼12.7% 23.4% 9.0% ▼5.4%

4WD/SUV 884 689 759 833 741 794 1,135 833 892 995 893 9,448

Van 292 332 376 410 391 362 527 475 462 496 562 4,685

MPV 2,958 3,152 4,148 4,912 6,237 6,208 6,653 6,206 5,936 4,406 4,814 55,630

Total 34,323 33,281 39,989 37,259 42,239 41,108 47,126 44,099 42,039 41,515 40,569 443,547

▼18.8% ▼6.2% ▼6.0% ▼18.5% ▼3.2% ▼7.9% ▼3.4% 2.9% ▼9.5% 24.2% 11.9% 4.4%

GVW � 5t 934 737 986 980 898 979 1,256 1,104 848 1,064 975 10,761

5t � GVW � 11t 53 26 47 25 59 84 72 51 50 45 45 557

11t � GVW � 18t 81 83 70 58 75 15 75 48 57 62 70 694

18t � GVW � 25t 18 19 12 13 9 - 12 14 12 20 19 148

25t � GVW 19 33 40 16 25 - 12 41 8 32 64 290

Subtotal 1,105 898 1,155 1,092 1,066 1,078 1,427 1,258 975 1,223 1,173 12,450

YOY % Change ▼4.9% ▼8.0% ▼10.1% ▼28.2% ▼27.4% ▼28.7% ▼17.8% ▼15.2% ▼38.2% ▼14.1% ▼13.8% ▼19.7%

Semi-tractor 93 61 95 61 27 43 63 21 46 56 48 614

Bus 90 74 70 62 49 67 78 77 119 108 168 962

Panel Van 229 184 273 286 301 339 381 343 285 357 353 3,331

Pickup 1,961 2,177 2,623 2,375 2,383 2,563 2,853 2,740 2,605 2,828 2,889 27,997

3,478 3,394 4,216 3,876 3,826 4,090 4,802 4,439 4,030 4,572 4,631 45,354

▼2.3% 9.0% 8.4% ▼14.9% ▼10.8% ▼6.0% ▼7.4% 1.7% ▼5.2% 11.7% 0.4% 7.0%

37,801 36,675 44,205 41,135 46,065 45,198 51,928 48,538 46,069 46,087 45,200 488,901

▼17.5% ▼5.0% ▼4.8% ▼18.2% ▼3.9% ▼7.7% ▼3.8% 2.8% ▼9.2% 22.9% 10.6% ▼3.8%


2 Proton 9,874 9,317 10,198 9,804 14,663 14,065 15,809 13,230 13,541 12,010 12,508 135,019

3 Toyota 4,833 5,367 7,113 6,875 6,696 6,601 7,303 7,538 7,061 7,152 7,602 74,141

4 Honda 3,815 2,919 3,904 3,425 3,247 3,166 3,675 2,955 2,469 3,297 3,239 36,111

5 Nissan 2,108 2,229 2,301 2,350 2,503 2,591 2,703 2,705 2,638 2,516 2,601 27,245

6 Naza 750 666 1,416 1,535 1,342 767 1,009 1,093 1,043 485 378 10,484

7 Hyundai / Inokom 551 461 788 637 515 619 697 558 710 908 736 7,180

8 Mitsubishi 504 389 569 533 428 528 639 590 576 707 689 6,152

9 Isuzu 323 370 369 408 441 372 452 459 467 493 481 4,635

10 Suzuki 360 283 415 373 287 418 548 550 437 418 400 4,489

11 Mercedes-Benz (LV) 294 271 349 333 315 319 337 342 344 374 364 3,642

12 BMW 279 258 270 309 302 310 320 307 306 300 302 3,263

13 Kia 381 237 289 422 375 282 273 213 202 176 138 2,988

14 Hino 257 188 246 222 241 205 312 282 210 254 238 2,655

Others 1,284 1,247 1,368 1,318 1,235 1,453 1,719 1,548 1,397 1,653 1,531 15,753

37,801 36,675 44,205 41,135 46,065 45,198 51,928 48,538 46,069 46,087 45,200 488,901


13.9% 1.0% 0.2% ▼5.7% 3.1% ▼0.4% ▼7.0% ▼7.3% ▼7.0% 10.7% 14.6% 1.0%

5,416 5,874 6,990 6,508 6,684 7,094 7,677 6,773 7,240 8,463 8,391 77,110

▼7.3% ▼7.5% 1.6% ▼11.9% ▼7.8% 2.2% 3.5% 16.7% 10.3% 25.5% 38.8% 5.3%

8,791 9,029 10,743 9,988 10,450 10,908 11,597 10,575 11,304 12,761 12,702 118,848

▼0.2% ▼4.7% 1.1% ▼9.8% ▼4.1% 1.3% ▼0.3% 6.8% 3.4% 20.1% 29.5% 3.7%

1 Toyota 3,203 3,057 3,512 3,529 3,779 3,688 3,778 3,530 3,931 4,586 4,700 41,293

2 Mitsubishi 1,499 1,421 1,735 1,821 1,942 1,837 2,215 1,741 1,839 2,130 1,979 20,159

3 Honda 1,497 1,470 1,543 1,366 1,288 1,519 1,508 1,368 1,535 1,440 1,304 15,838

4 Hyundai 576 632 998 912 883 901 887 993 1,167 1,041 1,195 10,185

5 Isuzu 467 667 762 655 699 678 822 762 736 832 934 8,014

6 Nissan 473 544 572 507 559 616 653 641 707 733 737 6,742

7 Ford 300 426 504 357 353 621 571 550 555 629 608 5,474

8 Kia 248 245 382 183 212 326 323 327 264 498 410 3,418

9 Suzuki 156 161 178 178 242 214 272 228 176 273 262 2,340

10 Mazda 106 113 154 144 153 151 155 134 134 176 219 1,639

Others 266 293 403 336 340 357 413 301 260 423 354 3,746

8,791 9,029 10,743 9,988 10,450 10,908 11,597 10,575 11,304 12,761 12,702 118,848


▼27.4% 10.3% 11.3% ▼32.9% ▼26.0% ▼26.9% ▼34.5% ▼27.2% ▼42.6% ▼29.5% ▼42.7% ▼24.6%

383 451 508 420 598 543 492 439 354 408 362 4,958

▼23.1% ▼9.3% ▼27.2% ▼50.9% ▼21.3% ▼29.7% ▼37.2% ▼40.7% ▼52.4% ▼42.9% ▼33.7% ▼34.8%

5,522 6,290 7,336 4,849 5,262 5,374 4,553 4,069 3,946 4,042 3,439 54,682

▼27.1% 8.7% 7.4% ▼35.0% ▼25.5% ▼27.2% ▼34.8% ▼28.9% ▼43.7% ▼31.1% ▼41.9% ▼25.7%

1 Toyota 1,379 1,752 1,494 1,351 1,366 1,431 1,196 1,026 1,026 944 924 13,889

2 Hyundai 395 616 1,502 609 626 567 664 459 239 489 313 6,479

3 Honda 541 723 815 491 381 438 421 225 217 288 286 4,826

4 Nissan 621 598 384 314 345 325 370 351 266 430 459 4,463

5 Kia 305 183 514 310 520 600 314 466 406 375 191 4,184

6 Mitsubishi 340 409 323 137 335 306 206 213 186 147 101 2,703

7 VW 269 115 104 151 182 258 182 286 308 265 224 2,344

8 Subaru 150 241 153 70 153 102 115 88 106 153 143 1,474

9 Mazda 157 136 139 141 153 138 80 146 130 88 125 1,433

10 Suzuki 140 151 202 166 120 120 84 95 92 92 82 1,344

Others 1,225 1,366 1,706 1,109 1,081 1,089 921 714 970 771 591 11,543

5,522 6,290 7,336 4,849 5,262 5,374 4,553 4,069 3,946 4,042 3,439 54,682

YOY % Change

Bran

d

Total

Total

YOY % Change

Ph

ilip

pin

es

Ty

pe

Malay

sia��

*3�

YOY % Change

YOY % Change

Commercial Vehicle

Ty

pe

Passenger

Car

Co

mm

ercial V

ehicle

Truck

Bran

d

YOY % Change

YOY % Change

Passeng

er V

eh

icle

YOY % Change

Subtotal


Total

Total

YOY % Change

Total

Total

YOY % Change

Commercial Vehicle

Sin

gapo

re (*

4)

Ty

pe

Bran

d

��

�� !"�"��


Vehicle Sales by Country, Type and Brand in

Sales

(Unit: Vehicles)



▼40.3% ▼16.2% ▼34.5% 2.9% 24.0% 10.6% 44.4% 56.2% 208.0% 191.2% 234.4% 45.7%

2,703 5,596 9,649 5,484 6,255 6,993 7,568 6,967 7,569 7,792 7,730 74,306

▼73.2% ▼27.1% ▼12.0% ▼50.5% ▼33.9% ▼4.4% 21.4% 24.8% 86.3% 79.6% 102.4% ▼7.8%

3,961 6,682 11,068 7,765 8,793 9,699 10,839 10,555 11,071 11,764 12,264 104,461

▼67.5% ▼25.5% ▼15.7% ▼41.6% ▼23.6% ▼0.7% 27.5% 33.9% 112.9% 106.3% 136.9% 3.1%

1 Toyota 1,059 1,646 2,621 1,425 2,005 2,151 2,785 2,949 2,805 3,017 3,464 25,927

2 GM 511 563 1,139 835 846 1,032 1,358 1,404 1,493 1,636 1,711 12,528

3 Kia 283 454 806 637 894 879 994 1,090 945 1,159 1,336 9,477

4 Ford 350 494 856 288 473 238 582 654 917 1,040 914 6,806

5 Honda 305 294 320 301 274 342 354 362 363 431 390 3,736

6 Hyundai 119 270 275 297 281 282 323 297 266 393 299 3,102

7 Mercedes-Benz (LV) 132 148 432 319 228 192 170 228 273 334 453 2,909

8 Isuzu 113 200 441 231 273 205 256 183 248 243 204 2,597

9 Suzuki 79 170 159 175 123 160 186 207 316 337 350 2,262

Others 1,010 2,443 4,019 3,257 3,396 4,218 3,831 3,181 3,445 3,174 3,143 35,117

3,961 6,682 11,068 7,765 8,793 9,699 10,839 10,555 11,071 11,764 12,264 104,461

Passenger Car 50,049 57,686 59,934 60,534 81,004 91,810 75,639 58,455 87,988 85,842 88,652 797,593

SUV 11,101 13,039 14,102 11,767 23,707 27,189 20,857 15,346 25,743 23,755 26,505 213,111

Van/ LCV 1,506 1,548 2,062 2,359 3,066 3,729 2,607 2,205 3,579 2,824 2,754 28,239

Subtotal 62,656 72,273 76,098 74,660 107,777 122,728 99,103 76,006 117,310 112,421 117,911 1,038,943

YOY % Change ▼24.6% ▼6.1% ▼19.4% ▼19.5% 22.8% 51.4% 11.5% 12.0% 78.4% 30.7% 99.1% 17.6%

Import 3,760 3,663 4,711 4,769 5,313 6,809 4,037 3,612 5,971 6,092 6,140 54,877

▼29.1% ▼19.9% ▼18.5% ▼22.5% ▼12.3% 22.0% ▼37.5% ▼26.2% 7.1% 42.6% 108.3% ▼4.7%

Total 66,416 75,936 80,809 79,429 113,090 129,537 103,140 79,618 123,281 118,513 124,051 1,093,820

▼24.9% ▼6.8% ▼19.3% ▼19.7% 20.5% 49.5% 8.2% 9.4% 72.8% 31.3% 99.5% 16.2%

Truck 7,328 9,987 13,149 13,035 10,713 13,356 12,774 9,535 14,173 13,007 12,883 129,940

Bus 3,466 4,829 5,245 5,877 5,052 6,261 6,600 5,000 5,804 4,538 5,373 58,045

SPV 424 814 992 951 938 1,068 800 926 996 966 1,069 9,944

Subtotal 11,218 15,630 19,386 19,863 16,703 20,685 20,174 15,461 20,973 18,511 19,325 197,929

YOY % Change ▼21.2% 2.9% 5.0% 9.2% ▼17.2% 20.4% 7.9% 18.6% 63.6% ▼6.2% 24.4% 8.0%

77,634 91,566 100,195 99,292 129,793 150,222 123,314 95,079 144,254 137,024 143,376 1,291,749

▼24.4% ▼5.3% ▼15.5% ▼15.2% 13.8% 44.7% 8.1% 10.8% 71.4% 24.6% 84.5% 14.9%

1 Hyundai 35,396 44,848 49,114 47,339 63,718 74,685 60,638 46,841 68,570 66,458 69,356 626,963

2 Kia 22,056 27,307 30,043 29,010 38,102 46,006 34,811 25,184 39,006 36,017 38,687 366,229

3 Samsung 8,022 7,694 7,883 8,003 11,555 10,455 13,656 10,726 13,228 12,562 13,906 117,690

4 Daewoo 6,914 5,954 5,708 7,080 8,155 11,233 9,338 7,117 14,282 12,369 12,063 100,213

5 Ssangyong 1,149 1,602 2,119 2,404 2,256 198 71 940 2,481 2,786 2,595 18,601

6 BMW 525 606 799 939 895 1,086 806 673 1,059 776 810 8,974

7 Mercedes-Benz (LV) 444 487 605 761 681 760 183 435 1,465 949 990 7,760

8 Audi 423 495 558 527 677 911 460 510 719 578 516 6,374

9 VW 409 466 724 656 639 812 503 313 522 755 428 6,227

10 Tata Daewoo 184 274 428 521 476 525 441 467 510 567 448 4,841

11 Lexus 251 283 383 400 517 772 356 375 440 407 361 4,545

12 Honda 666 228 182 225 313 454 279 242 332 585 550 4,056

13 Ford 170 154 178 244 281 354 275 217 217 243 309 2,642

14 Chrysler 236 236 400 195 191 298 223 124 197 193 206 2,499

15 Infinti 163 192 173 175 210 307 235 184 212 197 261 2,309

16 Nissan 87 119 168 103 186 220 148 147 173 253 200 1,804

17 Volvo Cars 78 72 147 168 294 217 85 93 191 106 118 1,569

18 Toyota 0 0 0 0 0 0 0 0 0 529 830 1,359

19 Mini 82 69 105 93 101 178 147 106 135 137 152 1,305

20 Peugeot 60 88 86 37 66 115 99 52 72 141 115 931

21 Land Rover 43 39 46 52 63 85 60 38 55 36 91 608

Others 276 353 346 360 417 551 500 295 388 380 384 4,250

77,634 91,566 100,195 99,292 129,793 150,222 123,314 95,079 144,254 137,024 143,376 1,291,749

Domestic 10,849 7,564 9,776 10,070 9,683 13,668 15,563 12,003 10,259 13,599 15,989 129,023

Import 2,055 1,479 1,801 1,645 1,806 2,129 1,981 1,972 1,921 2,274 2,654 21,717

Subtotal 12,904 9,043 11,577 11,715 11,489 15,797 17,544 13,975 12,180 15,873 18,643 150,740

YOY % Change ▼33.6% 8.3% ▼6.7% 5.0% 2.0% 35.2% 20.6% 166.0% 32.2% 61.0% 145.5% 24.8%

Domestic 3,924 2,658 3,386 3,328 3,092 4,487 5,162 4,145 3,596 4,349 6,204 44,331

Import 2,777 1,847 2,233 1,838 1,737 3,071 3,145 2,705 1,411 2,188 2,720 25,672

Subtotal 6,701 4,505 5,619 5,166 4,829 7,558 8,307 6,850 5,007 6,537 8,924 70,003

Domestic 1,559 1,627 1,649 1,796 1,497 2,154 2,295 1,808 2,227 2,714 2,643 21,969

Import 96 116 136 129 117 89 124 118 113 86 334 1,458

Subtotal 1,655 1,743 1,785 1,925 1,614 2,243 2,419 1,926 2,340 2,800 2,977 23,427

Domestic 101 122 169 162 152 255 271 249 269 305 306 2,361

Import 99 71 120 123 75 136 121 123 157 159 201 1,385

Subtotal 200 193 289 285 227 391 392 372 426 464 507 3,746

Domestic 11 2 5 60 3 2 33 103 58 41 100 418

Import 70 30 55 87 64 159 127 77 127 114 202 1,112

Subtotal 81 32 60 147 67 161 160 180 185 155 302 1,530

Domestic 5,595 4,409 5,209 5,346 4,744 6,898 7,761 6,305 6,150 7,409 9,253 69,079

Import 3,042 2,064 2,544 2,177 1,993 3,455 3,517 3,023 1,808 2,547 3,457 29,627

8,637 6,473 7,753 7,523 6,737 10,353 11,278 9,328 7,958 9,956 12,710 98,706

▼44.8% ▼2.1% ▼18.0% ▼16.7% ▼18.2% 13.8% 28.1% 116.5% 5.8% 33.3% 133.4% 7.7%

21,541 15,516 19,330 19,238 18,226 26,150 28,822 23,303 20,138 25,829 31,353 249,446

▼38.6% 3.7% ▼11.6% ▼4.7% ▼6.5% 25.8% 23.4% 143.7% 20.3% 49.1% 140.5% 17.5%

Sedan

Com

mercial V

ehicle

Taiw

an

Typ

e

YOY % Change

YOY % Change

Total

Domestic

Commercial

Vehicle

(not including

imports)

Bran

d

YOY % Change

PC

RV

LCV

GVW�3.5t

Truck

3.5t�GVW

Bus

3.5t�GVW

YOY % Change

Total

Ty

pe


Commercial Vehicle

YOY % Change

Korea (*

6)

Total

Total

Vietnam

(*

5)

Typ

eB

rand

Passen

ger V

eh

icle

YOY % Change

Total

Total

YOY % Change

YOY % Change

��

�� !"�"��


Sales

Ten Asian Nations (January to November 2009)

Reference� ED: Engine Displacement� GVW: Gross Vehicle Weight� MPL: Maximum Payload� PC: Passenger Car CV: Commercial Vehicle LV: Light Vehicle LCV: Light Commercial Vehicle

MHCV: Medium/Heavy Duty Vehicle CDV: Compact Derivative Van SPV: Special Purpose Vehicle such as ambulance or fire truck

*1) Base: Thailand/ Philippines - retail; Indonesia/ Vietnam/ Korea/ India/ Pakistan - wholesale; Singapore/ Malaysia/ Taiwan - new registrations

*2) Vehicle Type according to TAIA (Thailand Automotive Industry Association). Isuzu includes Chevrolet brand 1-ton pickup trucks. GM excludes consignment sales of Isuzu.

*3) Hyundai includes Inokom Atos and Matrix.�

*4) The number of new registered cars with COEs (Certificate of Entitlement) based on reports from MTA (Motor Traders Association) members.

*5) Domestic cars' wholesale.

*6) Total of domestic cars' wholesale and imported cars' retail.

*7) Domestic cars' wholesale by SIAM (Society of Indian Automobile Manufacturers) members.

*8) Domestic cars' wholesale by PAMA (Pakistan Automotive Manufacturers Association) members.

(Unit: Vehicles)


1 Toyota 8,229 5,829 6,677 6,850 6,771 10,687 12,379 10,170 6,060 8,696 11,550 93,898

2 Mitsubishi 3,020 2,589 2,824 3,027 2,185 3,985 4,198 2,973 2,800 3,753 4,465 35,819

3 Nissan 2,597 1,905 2,293 2,237 2,494 2,877 3,171 2,438 2,502 2,986 3,715 29,215

4 Honda 1,658 690 2,221 1,867 1,789 2,257 2,463 1,783 2,171 2,935 2,777 22,611

5 Ford 1,282 961 942 958 1,068 1,356 1,510 1,458 1,509 1,815 2,109 14,968

6 Mazda 1,285 775 537 809 717 883 1,108 911 1,000 1,042 778 9,845

7 Hyundai 438 420 451 361 480 504 680 495 633 775 793 6,030

8 Fuso 545 250 355 394 354 546 652 540 533 621 671 5,461

9 Mercedes-Benz (LV) 427 265 488 410 464 505 511 424 471 604 748 5,317

10 VW 384 309 428 470 393 686 407 412 405 441 605 4,940

11 BMW 357 286 543 490 425 485 421 388 437 405 478 4,715

12 Suzuki 404 430 589 436 242 220 273 306 425 404 692 4,421

13 Hino 72 79 144 118 125 168 194 210 246 196 281 1,833

14 Volvo Cars 132 69 170 132 129 122 126 55 160 198 229 1,522

15 Audi 83 90 91 85 99 125 95 120 125 176 184 1,273

16 Isuzu 54 121 86 77 77 120 102 97 112 81 61 988

Others 574 448 491 517 414 624 532 523 549 701 1,217 6,590

21,541 15,516 19,330 19,238 18,226 26,150 28,822 23,303 20,138 25,829 31,353 249,446

Passenger Car 110,212 115,386 129,358 102,899 113,490 107,531 115,067 120,669 129,683 132,615 133,687 1,310,597

Utility Vehicle 16,879 19,151 26,647 22,320 16,266 22,292 20,827 20,679 25,428 22,957 20,533 233,979

MPV 10,193 10,482 8,911 10,478 11,067 10,420 11,748 10,752 12,413 12,471 12,433 121,368

Subtotal 137,284 145,019 164,916 135,697 140,823 140,243 147,642 152,100 167,524 168,043 166,653 1,665,944

YOY % Change ▼6.9% 15.0% ▼1.2% 4.4% ▼0.8% 8.3% 29.2% 22.4% 20.3% 33.1% 66.7% 15.2%

LCV 14,430 18,066 22,512 18,819 18,619 20,534 21,486 22,822 24,626 23,220 21,478 226,612

MHCV 8,727 13,003 19,369 11,023 12,181 15,659 16,138 17,802 20,825 19,342 19,369 173,438

Subtotal 23,157 31,069 41,881 29,842 30,800 36,193 37,624 40,624 45,451 42,562 40,847 400,050

YOY % Change ▼51.0% ▼31.7% ▼26.2% ▼11.3% ▼14.8% ▼12.5% 9.6% 18.5% 6.5% 51.9% 97.9% ▼4.9%

160,441 176,088 206,797 165,539 171,623 176,436 185,266 192,724 212,975 210,605 207,500 2,065,994

▼17.6% 2.6% ▼7.5% 1.2% ▼3.6% 3.3% 24.7% 21.6% 17.1% 36.5% 72.0% 10.7%

1 Suzuki / Maruti 67,005 70,625 73,855 64,850 70,785 61,773 67,528 69,961 71,594 71,551 76,359 765,886

2 Tata 35,704 42,493 52,277 36,257 38,392 43,244 45,599 47,126 49,650 50,552 50,114 491,408

3 Hyundai 21,016 21,215 24,754 22,247 23,503 23,016 23,193 24,401 27,803 28,301 28,162 267,611

4 Mahindra 13,900 15,171 20,743 19,095 13,451 18,668 17,708 17,289 22,659 20,006 16,990 195,680

5 GM 3,907 4,860 4,973 4,803 5,088 4,432 4,852 5,875 7,614 7,385 7,056 60,845

6 Honda 5,773 5,579 7,368 3,656 4,073 5,039 4,857 4,102 5,794 6,909 5,126 58,276

7 Toyota 2,760 2,976 3,634 3,386 3,924 4,367 5,007 5,045 5,748 5,650 5,794 48,291

8 Ashok Leyland 2,026 2,669 4,441 1,615 1,697 3,483 3,560 4,233 4,813 4,934 4,237 37,708

9 Ford 1,956 2,636 3,127 2,034 2,168 1,946 2,146 2,474 3,405 3,458 2,520 27,870

10 Fiat 1,580 1,309 1,781 1,205 1,175 2,474 2,690 2,782 2,567 2,221 1,965 21,749

11 Eicher 819 1,271 1,935 1,401 1,794 1,782 1,769 2,094 2,316 2,024 2,016 19,221

12 Škoda 573 702 1,310 1,048 1,062 1,145 1,165 1,463 1,830 1,741 1,425 13,464

13 Force 624 989 1,332 963 1,157 1,157 1,104 1,397 1,706 1,099 1,056 12,584

14 Piaggio Vehicles 525 590 667 684 750 797 877 955 1,100 997 1,116 9,058

15 Hindustan 569 670 917 591 751 783 846 740 927 1,027 1,067 8,888

16 Mazda 233 360 1,167 375 689 981 486 653 998 652 696 7,290

17 Renault 597 1,008 962 550 427 501 444 469 510 401 279 6,148

Others 874 965 1,554 779 737 848 1,435 1,665 1,941 1,697 1,522 14,017

160,441 176,088 206,797 165,539 171,623 176,436 185,266 192,724 212,975 210,605 207,500 2,065,994

ED�800 cc 1,836 1,434 1,510 1,728 2,008 2,091 2,654 3,311 2,943 3,487 2,987 25,989

800 cc�ED�1,300 cc 1,476 640 705 886 1,295 1,469 1,555 1,753 2,024 2,526 1,577 15,906

1,300 cc�ED�1,600 cc 3,602 3,700 4,310 4,350 3,841 3,991 4,351 4,326 3,895 5,097 4,011 45,474

Subtotal 6,914 5,774 6,525 6,964 7,144 7,551 8,560 9,390 8,862 11,110 8,575 87,369

YOY % Change ▼45.5% ▼56.8% ▼57.7% ▼54.3% ▼49.1% ▼50.1% 51.0% 22.8% 2.6% 2.1% 32.9% ▼30.2%

LCV 659 419 565 1,032 1,158 1,551 1,336 1,627 1,012 1,177 1,389 11,925

Truck 271 265 247 242 304 415 278 238 228 232 204 2,924

Bus 55 35 68 71 68 96 60 53 46 54 55 661

Subtotal 985 719 880 1,345 1,530 2,062 1,674 1,918 1,286 1,463 1,648 15,510

YOY % Change ▼62.0% ▼73.2% ▼68.7% ▼48.6% ▼42.0% ▼35.7% ▼22.1% ▼20.4% ▼21.7% ▼45.1% ▼33.5% ▼44.4%

7,899 6,493 7,405 8,309 8,674 9,613 10,234 11,308 10,148 12,573 10,223 102,879

▼48.3% ▼59.6% ▼59.4% ▼53.5% ▼48.0% ▼47.6% 30.9% 12.4% ▼1.3% ▼7.2% 14.5% ▼32.8%

1 Suzuki 3,481 1,727 2,092 2,879 3,701 3,966 4,966 5,973 5,495 6,495 5,410 46,185

2 Toyota 3,129 2,492 2,684 3,506 3,264 3,492 3,255 3,324 2,728 4,059 3,283 35,216

3 Honda 478 1,223 1,659 936 701 862 1,140 1,053 1,070 1,087 754 10,963

4 Daihatsu 285 524 397 320 325 397 331 379 409 425 285 4,077

5 Hino 167 180 191 200 180 250 182 189 205 210 182 2,136

6 Hyundai 105 159 201 283 260 198 128 136 132 158 135 1,895

7 Land Rover 86 64 51 68 44 172 71 148 33 60 96 893

8 Isuzu 76 62 67 46 84 89 60 45 13 18 23 583

9 Nissan Diesel 65 30 37 42 74 103 50 40 38 25 27 531

Others 27 32 26 29 41 84 51 21 25 36 28 400

7,899 6,493 7,405 8,309 8,674 9,613 10,234 11,308 10,148 12,573 10,223 102,879

Commercial

Vehicle


Taiw

an

(co

nt.)

Brand

Ind

ia (*

7)

Ty

pe

Passenger

Vehicle

Bran

d

YOY % Change

Pakistan (*8

)

Ty

pe

Passenger

Vehicle

Commercial

Vehicle

Brand

YOY % Change

Total

Total

Total

Total

Total

FOURIN Copyright Guidelines

�FOURIN, Inc. holds all copyrights of its published research materials which are distributed through printed products, electronic media, PDF data,

Excel data, etc.

�FOURIN reserves all rights of authors and specifies sources quoted in its publications to protect the rights of authors of pre-existing work, including

reproduction, distribution, lending, oral, translation, conveyance, digital data and copy rights,

�FOURIN receives permission of the authors, media associations, and others when necessary, or may pay to make legal contracts with them.

�FOURIN provides or sells its publications to those who agree to comply with the following guidelines in order to protect copyrights of its own and

other authors.

1. Terms used in FOURIN Copyright Guidelines are defined as follows:

�Same company unit means a single registered commercial head office, same location, and same management unit, so that subsidiaries, associated

companies, group companies, and overseas companies shall not be included.

�Same department means the minimum unit of department which has an annual budget and settlement of accounts arranged within the same

corporation.

�Organization means this limited branch of an organization. Affiliated organizations and corporations etc. are excluded.

�For library, data hall, or school users, free perusal within reasonable bounds is permissible. However, please note that photocopying or any other

means of reproduction is not permitted at the above facilities.

2. The purchaser and their company may use FOURIN research resources in the following manner:

�The purchaser may read and pass around resources within limited private reason in the same company.

�Libraries may freely offer resources for reading only within certain restrictions.

�Use of Excel data and PDF data to create new databases according to individual need is permitted within “same company.” There may be no fee

charged for the information and it must be noted with a copyright mark.

�Within same company, it is permissible to quote, reproduce or cite. However, it must be credited every time when used, as “from FOURIN ######

issue.” or “Copyright FOURIN, Inc.”

�Within libraries it is permissible to process, arrange, classify, retrieve, and display purchased materials.

�Within the same department, it is possible to distribute printed digital resources (PDF files).

�Digital version of monthly reports (PDF file) can be browsed only by readers approved by FOURIN. The digital version of reports is printable,

though the number of printouts is restricted by contract. The printed reports can be used in compliance with these copyright guidelines.

3. Forbidden practices: It is forbidden to use FOURIN research resources (including all pages of printed matters and digital

resources printed out by subscribers), in whole or in part in the following cases without prior permission granted from

FOURIN. This restriction applies to but is not limited to third party as well as “Same Company.”

�To distribute digital resources (PDF files) to companies and third parties other than ‘Same Company’ or ‘Same Department’.

�Photocopying research resources directly and passing to a third party. For libraries, please be advised that free library use does not include the copy

of materials and passing to a third party.

�To quote, reproduce, or otherwise adapt anywhere except offices and facilities within “same company.”

�To process all or some of the data, print all or some of the data or the processed data, or post any data on the Internet or company intranet with the

intention of providing the data to a third party.

�Use of the ID and password by anyone other than a registered user at the same department or to forward the ID and password to a third party.

�The following are prohibited when registering a mail address and password: (1) multiple versions of the same address and password; (2) number of

common mail address and password exceeding limit; (3) web-based e-mail accounts; (4) addresses which are not intended to be used for the purpose

of the service.

�To translate to another language and give to a third party.

�To convert data into an electronic format by scanning or otherwise and give to a third party.

�To directly or indirectly sell some or all the research data published by FOURIN to a third party.

�FOURIN digital resources are forbidden to be sold to a library or/and other party which intends to make resources available to a third party.

�Any other action or area except mentioned in article 2.

4. Warning and Termination:

�When it becomes clear that these guidelines have been violated and the customer has misused FOURIN copyrighted material, the customer will be

warned to cease and desist, and further, the offending company and department name will be noted on FOURIN’s website for a period of three

months.

�If the company disregards the warnings and does not cease and desist the offending activity within the warning period, FOURIN will refuse services

to the offending company.

�In the event that FOURIN or other copyright holder’s rights have been violated, a claim for damages will be made.

5. Guideline changes: These guidelines may be changed on a timely basis.

Copyright October 2008, FOURIN, Inc.

printable type

Documents