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  • 1. How can PrintDaily.ru help you to reach the target audienceRead. Think. Take action

2. ContentsIn this presentation About the project Adding news and articles to the PrintDaily.ru Creating and publishing corporate press Creating and publishing exhibition newspapers White papers Case-studies Opinion polls and market research ContactsRead. Think. Take action www.PrintDaily.ru Our partner: 3. About the projectwww.PrintDaily.ruAn international russian-language media for printingexecutives, providing relevant, high-quality information,helping to make effective managing decisions. Project launched: February 2012 Content update: daily Chief Editor: Maksym MerezhkoPrintDailys major partner:Kursiv Publishing House (Moscow, Russia) Kursiv magazine, Flexo Plus magazine, Format magazine.Read. Think. Take action www.PrintDaily.ru 4. PrintDaily.ruRead. Think. Take action www.PrintDaily.ru 5. PrintDaily.ruNewsInformation is adding to the News section free ofcharge, provided it meets the editorial criteria.Every publication is to be approved by the editorialteam, which reserves the right to edit and comment theoriginal text, to ensure compliance with the editorialpolicy.You can sent to editorial team either the full text of anews with a picture, or a brief message communicatedover the telephone or via e-mail. In the latter case, if theoccurrence is of interest, the staff will prepare the textthemselves.Press releases, which dont contain news in essence,should not be published.Read. Think. Take action www.PrintDaily.ru 6. PrintDaily.ruReportsJournalistic reports from press conferences, seminars andother industry events, conducted by suppliers or print shops,are due for publication only if prepared by a PrintDaily staff,after attending the event at the invitation of the organisers.Press-releases, issued by the organisers after the event,should not be published.The editorial team can decline an invitation, if they judge theevent might not be interesting to the portals audience.The reports should be published free of charge.Read. Think. Take actionwww.PrintDaily.ru 7. PrintDaily.ruArticlesArticle topics are set by the editorial team. The artiiclesare usually written by PrintDaily.ru staff and freelancewriters.The editorial team takes topics, suggested by readers andpartners of the project, into consideration.We are interested in examples of innovative, effective,and successful printing businesses. Such articles can bepublished free of charge.Product reviews and some other materials are preparedand published on a paid basis only.Read. Think. Take action www.PrintDaily.ru 8. PrintDaily.ruPreparation and publishing of paid article(through example of product review) Notice on the main page of the portal :yes.Description:The article is dedicated to reviewing the Inclusion in a PrintDaily.ru newsletter:yes.performance of a machine, consumable, or software, Repost on the website of the ordering party :possiblechosen by the ordering party. Reviewing a series of same-under certain conditions.type products is also possible.Writing fees :The text is prepared by a PrintDaily.ru editor, based on a $25 per 1000 characters with spacesface-to-face or telephone/skype conversation with aPublication fees :product-selling company staff expert. The article contains $300 per articlecommentary by the seller, as well as by several productusers. The fees do not include VAT.Authorship:The article can be prepared by the orderingparty, or by the PrintDaily.ru editor on a paid-basys.Special marks : The articles, written by the orderingparty, are marked as sponsored features.Text approval: yes.Read. Think. Take action www.PrintDaily.ru 9. PrintDaily.ruBanner advertisingSize-based fees for static banners placement on all pages (exceptSpecial Projects and Topics of the Month) for one calendar month:300250 px - $70072860 px - $50030070 px - $250145100 px - $150The fees do not include VAT .Read. Think. Take action www.PrintDaily.ru 10. PrintDaily.ruBanner advertisingin email newslettersPrintDaily.ru daily newsletters could contain advertisingbanners (300250 px) placed above the right column (firstscreen).Please, contact us for the prices.Read. Think. Take action www.PrintDaily.ru 11. PrintDaily.ruSpecial ProjectsA PrintDaily Special Project is a section of the portal, featuring severaltheme-specific articles. Depending on the topic, Special Project mayinclude: market analysis; customer preferences research; related products and services reviews; user feedback on products; guest experts commentary etc.Special Project is advertised on the main page for a year (distinctive, eye-catching design), and stored in the archive part of the portal after theexpiry date.Special Project preparation fee: from $3000.Read. Think. Take actionwww.PrintDaily.ru 12. Corporate press publishingRead. Think. Take action www.PrintDaily.ru 13. Corporate pressCorporate newspapers and magazinesPrintDaily.ru and Kursiv editorial teams offer full-service creation and publication of your corporatenewspaper or magazine. Developing design and layout templates. Preparing bespoke content. Handling provided content. Selecting pictures. Making-up layout and colour correction. Production. Distribution.Read. Think. Take actionwww.PrintDaily.ru 14. Exhibition newspapersRead. Think. Take actionwww.PrintDaily.ru 15. Exhibition newspapersExhibition newspapersPrintDaily.ru team has the experience of preparing and publishingseveral exhibition newspapers: Polygraphy 2007 exhibition, Kiev (daily, 3) T-REX 2007, 2008, 2011, 2012 exhibitions ,Kiev (single issues, 4)Download pdfRead. Think. Take actionwww.PrintDaily.ru 16. White papersRead. Think. Take action www.PrintDaily.ru 17. White papersCreating white papersWhite paper(WP) is a document containing sound arguments in favourof choosing a particular technology, product or service, aimed atsolving a specific problem.It contains plenty of useful information about the product or service,while at the same time guiding the prospect towards an informeddecision on buying the product or service in question.WPs are widely used in B2B marketing for promoting innovativeproducts and technologies. As a rule, WPs are not individuallytargeted, but technology-oriented.An example of WP in English can be downloaded from here.The prices for WP preparation are set on agreement.Read. Think. Take actionwww.PrintDaily.ru 18. Case studiesRead. Think. Take action www.PrintDaily.ru 19. ase studiesCreating case studiesCase study, in plain English, story of success, providing detailedaccounts of the measures taken for reaching certain set aims.In contrast to white papers, which deal with typical problems, casestudies are linked to particular companies. They are mostly used forpromoting products and services, which have already reached theirfirst users in the market.A case study is a bodily proof of successful execution of a project,based upon any given product or service.An example of case study in English can be downloaded from here.The price for a case study preparation is set on agreement.Read. Think. Take action www.PrintDaily.ru 20. Opinion polls, researchesRead. Think. Take action www.PrintDaily.ru 21. Opinion polls, researchConducting opinion polls,market research etc.PrintDaily.ru offers implementation of projects,related to searching, storing, handling andanalysing data, needed for making effectivemanaging decisions.These can include opinion polls, customerpreferences research, chosen market segmentsanalysis etc.Read. Think. Take actionwww.PrintDaily.ru 22. ContactsPrinting of tomorrowContactsMaksym Merezhko,Chief EditorMob. phone (Russia): +7 965 130 53 63Mob. phone (Ukraine): +38 067 238 15 08E-mail: [email protected]: 222402607Skype: maksymmerezhkoFacebook profileLinkedIn profileOur page at Facebook:PrintDaily RussiaOur English-language group at LinkedIn:Printing Business in RussiaRead. Think. Take actionwww.PrintDaily.ru Our partners: