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1/47

TABLE : 1

AGE GROUP OF RESPONDENTS

Age Frequency Percent

Below 24 68 45.3

25-34 46 30.7

35-44 29 19.3

Above 45 7 4.7

Total 150 100.0

z

Inference:

Table : 1 reveals that, 45.3% of the respondents are below 24 years of

age, 30.7% of the respondents are between 25 to 34 years, 19.3% of the

respondents are between 35 to 44 years and 4.7% of the respondents are

above 45 years of age.

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AGE G ROUP OF RESPONDENTS

50-6435-4925-3418-24P

ercent

50

40

30

20

10

05

19

31

45

14

TABLE: 2


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GENDER OF RESPONDENTS

Factor Frequency Percent

Male 61 40.7

Female 89 59.3

Total 150 100.0

Inference:

Table : 2 reveal that, 40.7% of the respondents are male and 59.3% of

the respondents are female.

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M a l e

F e m a le

G E N D E R O F R E S P O N

4 0 .6 7 %

5 9 .3 3 %

16

TABLE : 3


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FIRST TIME REASON

Reasons Frequency Percent

Disliked other stores 21 14.0

Promotional 25 16.7

Friend 89 59.3

Other 15 10.0

Total 150 100.0

Inference:

Table 3 reveals that, 14% of the respondents purchase for first time

Because they disliked other stores, 16.7% of the respondents purchase because

of promotional, activities 59.3% of the respondents purchase because of

friends and 10% of the respondents purchase due to other reasons.

17FIRST TIME REASON


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Bars show counts

18

TABLE : 4

Disliked other stores

Promotional

Friend

Other

FIRST TIME REASON


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SHOPPING FREQUENCY

Factors Frequency Percent

First time 12 8.0

Weekly 60 40.0

Twice a week 31 20.7

Monthly 41 27.3

More than a month 6 4.0

Total 150 100.0

Inference:

Table : 4 reveals that, 8% of the respondents shop first time, 40% of the

respondents shop in the store weekly , 20.7% of the respondents shop twice a

week, 27.3% of the respondents shop monthly and 4% of the respondents shop

more than once a month.

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SHOPPING FREQUENCY

F i r s t t i m e

< 1 / m o n t h

1 /m o n th

1 / w e e k

> 1 / w e e k

S H O P P I N G F R E Q U E N8 . 0 0 %

4 0 . 0 0 %

2 0 . 6 7 %

2 7 . 3 3 %

4 . 0 0 %

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TABLE : 5

REGULAR PATRONAGE


prices 25 16.7

convenience 86 57.3

services 27 18.0

others 12 8.0

Total 150 100.0

Inferences:

Table: 5 reveal that, 16.7% of the respondents reason to buy is prices,

57.3% of the respondents reason to buy is convenience,18% of the respondents

reason to buy is services and 8% of the respondents reason to buy is other

reasons.

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REGULAR RESON

REGULAR REASON

othersserv icesconvenienceprices

Percent

70

60

50

40

30

20

10

0

8

18

57

17

22

TABLE : 6


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prov isions

v egetable s

hotel

f ancy item s

t oy s

others

P R IM A RY P U R CH A S

38.00%

14.67%

17.33%

16.00%

2.00%

12.00%

24

TABLE : 7


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MADE PURCHASE

Purchase Frequency Percent

No 27 18.0

Yes 123 82.0

Total 150 100.0

Inference:

Table No:7 reveals that, 18% of the respondents dId not make the

purchase when they visited the shop and 82% of the respondents made the

purchase.

25

MADE PURCHASE


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No

Y es

MADE PURCHASE

26

TABLE : 8

METHOD OF PAYMENT


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Payment Frequency Percent

Cash 129 86.0

Credit card 12 8.0

Debit card 3 2.0

Cheque 6 4.0

Total 150 100.0

Inferences:

Table : 8 reveals that, 86% of the respondents make their payment

through cash, 8% through credit card, 2 % on their debit card and 4% through

their Cheque.

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METHOD OF PAYMENT

Cash

Credit card

Debit card

cheque

METHOD OF PAYMENT

86.00%

8.00%

2.00%4.00%

28

TABLE : 9


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DISTANCE FROM HOME

Distance Frequency Percent

Less than 1 km 29 19.3

1 to 5 km 51 34.0

5 to 10 km 55 36.7

10 to 30 km 9 6.0

Above 30 km 6 4.0

Total 150 100.0

Inferences:

Table No:9 reveals that, 19.3% of the respondents are situated less than

1 km from the shop, 34% of the respondents are within 1 to 5 km, 36.7 % of

the respondents are within 10 to 30 km and 4% of the respondents are

situated outside 30 km.

29

DISTANCE FROM HOME


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29

51

55

9

6

Bars show counts

30

TABLE : 10

< 1 km

1-5 km

5-10 miles

10-30 miles

> 30 miles

DISTANCE FROM HOME


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CONTACT WITH EMPLOYEES

Inferences:

Table No: 10 reveals that, 69.3% of the respondents do not contact

with employees to make the purchase and 30.7% get the guidance from the

employees.

31

CONTACT WITH EMPLOYEES

Contact withEmployees Frequency Percent

No 104 69.3

Yes 46 30.7

Total 150 100.0


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N o

Y e s

C O N T A C T W I T H E M P L O

6 9 .3 3 %

3 0 .6 7 %

32

TABLE : 11


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PRICE SATISFACTION

Factors Frequency Percent

Strongly Negative 6 4.0

Somewhat Negative 38 25.3

Neutral 39 26.0

Somewhat Positive 36 24.0

Strongly Positive 31 20.7

Total 150 100.0

Inferences:

Table :11 reveal that, 4% of the respondents are strongly negative on

prices charged by of the store,25.3% are some what negative, 26% are neutral

about the prices charged by 24% are some what positive and 20.7 % are

strongly positive about the prices charged by in the store.

33

PRICE SATISFACTION


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S t ro n g ly N e g a t iv e

S o m e w h a t N e g at iv e

N e u t r a l

S o m e w h a t P o s i ti v e

S t r o n g ly P o s it iv e

P RI C E S A T IS F A C T I

4 . 0 0 %

2 5 . 3 3 %

2 6 . 0 0 %

2 4 . 0 0 %

2 0 . 6 7 %

34

TABLE : 12

Strongly Negative

Somewhat Negative

Neutral

Somewhat PositiveStrongly Positive

PRICE SATISFACTION


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VARIETY SATISFACTION


Somewhat Negative 9 6.0

Neutral 54 36.0



Total 150 100.0

Inferences:

Table :12 reveals that, 6% of the respondents are somewhat negative

on the variety of goods provided by the store, 36% are neutral about the Variety,

24.7% are some what positive and 33.3 % are strongly positive about the variety

of goods provided by the store.

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Bars show counts

36

TABLE :13

Somewhat NegativeNeutral

Somewhat Positive



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ORGANISATION SATISFACTION


SomewhatNegative

9 6.0

Neutral 67 44.7



Total 150 100.0

Inferences:

Table :13 reveal that, 6% of the respondents are somewhat negative

on organisation satisfaction of the store, 44.7% are neutral , 21.3% are some

what positive and 28 % are strongly positive about the organisation satisfaction.

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Bars show counts

38

TABLE : 14

Somewhat Negative

NeutralSomewhat Positive

Strongly Positive



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SERVICE SATISFACTION



SomewhatNegative

6 4.0

Neutral 53 35.3



Total 150 100.0

Inferences:

Table No:11 reveal that, 2% of the respondents are strongly negative on

service provided by the store, 4% are some what negative, 35.3% are neutral

about the service, 27.3% are some what positive and 31.3 % are strongly

positive about the service rendered in the store.

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Strongly Positive

Somew hat Positive

Neutral

Somew hat Negative

Strongly Negative

Count

60

50

40

30

20

10

0

47

41

53

63

40


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positive and 41.3 % are strongly positive about the item quality in the store.

41

ITEM QUALITY SATISFACTION


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42

TABLE : 16

OVERALL SATISFACTION



Bars show counts

Strongly NegativeNeutralSomewhat PositiveStrongly Positive


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SomewhatNegative

6 4.0

Neutral 34 22.7



Total 150 100.0

Inferences:

Table :16 reveals that, 4% of the respondents are strongly negative on

Overall satisfaction of the store,4% are some what negative, 22.7% are neutral,

27.3% are some what positive and 42 % are strongly positive about the overall

satisfaction in the store.

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Strongly Positive

Somew hat Positive

Neutral

Somew hat Negative

Strongly Negative

Percent

50

40

30

20

10

0

42

27

23

44

44

TABLE : 17

GENDER OF RESPONDENTS * PRIMARY PURCHASE


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CrosstabulationCount

PRIMARYPURCHASE

Total

provisions vegetables hotel fancy items toys others

GENDER OFRESPONDENTS

Male 37 9 3 3 3 6 61

Female 20 13 23 21 12 89

Total 57 22 26 24 3 18 150

Inferences:

Table : 17 reveals that, out of 150 respondents 61 are males in which

37 of the male respondents buy provisions, 9 of them vegetables, 3 hotel, 3 of

them fancy items and toys and 6 of them other items.

89 are female respondents out of which 20 buy provisions, 13 of them

vegetables,23 hotel,21 of them fancy items and 12 of them other items.

45

GENDER OF RESPONDENTS * PRIMARY PURCHASE

Crosstabulation


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FemaleMale

Count

40

30

20

10

0

PRIMARY PURCHASE

provisions

vegetables

hotel

fanc y items

toys

others

12

6

3

21

3

23

3

13

9

20

37

46

TABLE : 18

GENDER OF RESPONDENTS * VARIETY SATISFACTION

Crosstabulation

Count


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VARIETYSATISFACTION

Total

SomewhatNegative

NeutralSomewhat

PositiveStronglyPositive

GENDER OFRESPONDENTS

Male 6 12 22 21 61

Female 3 42 15 29 89

Total 9 54 37 50 150

Inferences:

Table : 18 reveal that, out of 150 respondents 61 are males in which

6 of the male respondents are some what negative about variety in the store, 12

are neutral,22 are some what positive and 21 are strongly positive of the variety

the store.

89 are female respondents out of which 3 are some what negative about

variety in the store, 42 are neutral,15 are some what positive and 29 are strongly

positive of the variety the store.

47GENDER OF RESPONDENTS * VARIETY SATISFACTION

Crosstabulation


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GENDER OF R ESPONDENTS

FemaleMale

Count

50

40

30

20

10

0

VARIETY SATISF ACT IO N

Somew hat Negative

Neutral

Somew hat Positive

Strongly Pos it ive

29

21

15

22

42

12

3

6

48

TABLE : 19

MADE PURCHASE* CONTACT WITH EMPLOYEES

Crosstabulation


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Count

CONTACTWITH

EMPLOYEESTotal

No Yes

MADEPURCHASE

No 24 3 27

Yes 80 43 123

Total 104 46 150

Inferences:

Table :19 reveal that, out of 27 who do not make the purchase 24

do not contact the employees and 3 contact out of 123 who made purchase 80

persons do not contact employees and 43 contact them.

49

PURCHASE MADE * CONTACT WITH EMPLOYEES

Crosstabulation


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MADE PURCHASE

YesNo

Count

100

80

60

40

20

0

CONTACT WITH EMPLOYE

No

Yes

43

80

24

50

TABLE : 20

AGE GROUP OF RESPONDENTS * ITEM QUALITY SATISFACTION


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Crosstabulation

Count

ITEM QUALITY

SATISFACTION

Total

StronglyNegative

NeutralSomewhat

PositiveStronglyPositive

AGE GROUP OFRESPONDENTS

18-24 3 6 29 30 68

25-34 18 11 17 46

35-49 8 6 15 29

50-64 7 7

Total 3 32 53 62 150

Inferences:

Out of 68 in the age group of 18 -24 , 3 of them are strongly negative on

item quality satisfaction, 6 are neutral, 29 are some what positive, 30 are strongly

positive.

Out of 46 in the age group of 25 -34 , 18 of them are neutral, 11 are

some what positive, 17 are strongly positive.

Out of 29 in the age group of 35 - 49 , 8 of them are neutral, 6 are

some what positive, 15 are strongly positive.

51

AGE GROUP OF RESPONDENTS * ITEM QUALITY SATISFACTION

Crosstabulation


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50-6435-4925-3418-24

Count

40

30

20

10

0

ITEM QUALITY SATISFA

Strongly Negative

Neutral

Somew hat Positive

Strongly Positive

52

PRICE SATISFACTION


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Strongly Negative

Somewhat Negative

Neutral

Somewhat Positiv e

Strongly Positive

PRICE SATISFACTION

4.00%

25.33%

26.00%

24.00%

20.67%

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Some what N egativ e

Neutra l

Somewhat P osi t iv e

St rongly P os itiv e

V A R I ET Y SA T IS F A C T I O6.00%

36.00%

24.67%

33.33%

36



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S o m e w h a t N e g at iv e

N e u t r a l

S o m e w h a t P os i ti v e

S t r o n g ly P o s i t iv e

O RG A N IS A T I O N S AT IS F A6 . 0 0 %

4 4 . 6 7 %

2 1 . 3 3 %

2 8 . 0 0 %

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Strongly Negativ e

Somewhat N egativ e

Neutral

Somewhat Positiv e

Strongly Positive

SERVICE SATISFACTION2.00%4.00%

35.33%

27.33%

31.33%

40



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S t r o n g ly N e g a t iv e

S o m e w h a t N e ga t iv e

N e u t r a l

S o m e w h a t P o s i t i v e

S t r o n g ly P o s i t iv e

O V E R A L L S AT IS F A C T I4 . 0 0 %4 . 0 0 %

2 2 . 6 7 %

2 7 . 3 3 %

4 2 . 0 0 %

44

DISTANCE FROM HOME


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< 1 km

1-5 km

5-10 miles

10-30 miles

> 30 miles

DISTANCE FROM HOME

19.33%

34.00%

36.67%

6.00%

4.00%

28

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