prism analytics
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We are building the next generation ofmobile solutions!
We are building the next generation ofmobile solutions!
We are building the next generation ofmobile solutions!
Stephen Karl Ranson
iCTO - Oculos
CEO -CloudCloud Explorers
Welcome
We are building the next generation ofmobile solutions!
“Meet the family”
We are building the next generation ofmobile solutions!
Preview Release
Revolutionary New Segmentation & Analysis
First Ever Preview and Demonstration Today!
“Our Newest Member of the Family”
We are building the next generation ofmobile solutions!
Customer 3.0BigDATA
Mobile
Why we created PRISM Analytics“The Players”
We are building the next generation ofmobile solutions!
VOLUME
BigDATA VELOCITY
VARIETY
What is Big Data?
Enormous amount of data
Created and collected real time at a high rate
Some structured data, some unstructured,all very different shapes and sizes
often no connection between
We are building the next generation ofmobile solutions!
BigDATA Mobile
Big Data
Computers
Sensors
Where does it come from?
We are building the next generation ofmobile solutions!
BigDATA
What does it contain?
Much Much More.......
IdentityDirect/Implied
Wireless Networks
Social ActivityYour Likes/DislikeBehaviour/Attitude
Network
What we buyNow & Historically
Where you areHave been / traveling to
How we spendNow & Historically
Web AnalyticsWhere You SurfWhat You SurfHow You Surf
5599
We are building the next generation ofmobile solutions!
BigDATA
What can it reveal: Who is my Customer?
5599
C?
A B
We are building the next generation ofmobile solutions!
Mobile Is the NOW!FUTURE
The Ultimate Companion...Sensor?
We are building the next generation ofmobile solutions!
Mobile
Sensors
Enabling... Revealing... Sharing... Your Life....
We are building the next generation ofmobile solutions!
Customer 3.0
Customer 2.0
Loyal to Price Only
Privacy Aware
Activated by Gamification
Want to standout from the crowd
Informed - Access to Data and Opinions
Can be Fans
Wants a one to one personal experience
Demand that you: Know them Understand them Remember Them
One of the Crowd
Not taking full advantageof technology
Customize content to the individual
Loyalty just got a major Upgrade!
Want to have a Dialog
Value good service
We are building the next generation ofmobile solutions!
Customer 3.0
Building Loyalty with Customer 3.01. Smart & Easy
- The Devices are here! We all have them.- Make earning rewards easy.- Take full advantage of the mobile and device revolution.- Use QR Codes, Apps, Dashboards, SMS.....
2. Be Digital- The Mobile is NOW!- No more paper anything.- Everything in one digital wallet.- Easy to find and use.
3. Flexible Rewards- Rewards that match the customer.- Adapted to each customers likes.- Reflects the behaviour.- Rewards for a lots of activities (purchases, checkins, likes, surveys..)
4. Big Data Intelligence- Big or small you must know your customer and all their details.- Connect all the customer dots and see thevcustomer picture.- Say the right thing, to the right person, at the right time.- Customer 3.0 needs to feel you know their name.
6. Location, Location, Location- Loyalty must be Geo Aware.- Take me to the Offers.- Let the Offers find me wherever I go.
7. One Reward for Everywhere- The best rewards are the ones you can usein your favourite places on your favourite things.
8. Adapt & Surprise- Getting new customers costs, keep them once you do!- As the relationship evolve the customer changes.- Loyalty programs need to be dynamic and adaptableto follow.
9. Gamification- Make shopping Fun!.- Set goals and outcomes and easy to achieve.- Make it easy and fun to watch your progress.
5. Be Social- A Must!!!- Has to be personal, messages and offers.- No carpet bombing!- Has to be engaging.
10. Meaningful Relationship- Welcome Your Customers Back.- Know them, their Likes, Dislikes, Favourites.- Reach out to them, if they don´t come in a while.- Inform them when things they like are on sale.
We are building the next generation ofmobile solutions!
Customer 3.0
Demands real time digital insight
1. Smart & Easy
2. Be Digital
3. Flexible Rewards
4. Big Data Intelligence
6. Location, Location, Location
7. One Reward for Everywhere
8. Adapt & Surprise
9. Gamification
5. Be Social10. Meaningful Relationship
We are building the next generation ofmobile solutions!
Preview Release
The Solution
We are building the next generation ofmobile solutions!
Much Much More.......5599
Classic DBTransactions ETLETL
Big Data Storage & ExtractionBig Data Storage & Extraction
Oculos Dialog
Incredible Fast! Real Time AnalysisIncredible Fast! Real Time Analysis
Revolutionary New Segmentation
We are building the next generation ofmobile solutions!
Introducing PRISM Analytics
We are building the next generation ofmobile solutions!
Want to know more?
http://www.cloudexplorers.com
-or-
We are building the next generation ofmobile solutions!
We are building the next generation ofmobile solutions!
Thank You