A STUDY ON INVESTORS PERCEPTION TOWARDS MUTUAL FUNDS

A STUDY ON INVESTORS PERCEPTION TOWARDS MUTUAL FUNDS

- PRITESH M BHANUSHALI (MBA FINANCE)

TOPIC INTRODUCTIONWHAT IS AN INVESTMENT?

INTRODUCTION TO MUTUAL FUND.

WHY ONE SHOULD INVEST.

OBJECTIVESTo study the level of awareness of investors towards mutual funds.

To study the pattern of customer behavior within available investment attributes.

To analyze the perception of investors towards mutual funds.

INVESTMENT STRATEGY - Systematic Investment Plan

Definition:Systematic Investment Plan (SIP) is an option where you invest a fixed amount in a mutual fund scheme at regular intervals.

Advantages :

Flexibility to invest small amounts every month

Benefit from the power of 2 powerful investment strategies

Rupee cost averaging helps counter volatility.

Power of compounding small investments create a big kitty over time.

No need to time the market.

RESEARCH METHODOLOGYPROBLEM STATEMENT:

A STUDY ON INVESTORS PERCEPTION TOWARDS MUTUAL FUNDS

OBJECTIVES OF THE STUDYTo study the level of awareness of mutual funds.To analyze the perception of investors towards mutual funds.To study the pattern of customer behavior within available investment attributes.

-Study is based upon Primary and Secondary data.

RESEARCH INSTRUMENT:A well- structured questionnaire are used which are multiple choices questions that are used for collections of certain information.

SAMPLE SIZE: The sampling size of 95 investors selected for the survey.

FIELD AREA: Pune.

SAMPLING TECHNIQUE : Non Probability Sampling technique.

Sample Units : Businessmen, Salaried Persons and Students.

DATA ANALYSIS AND INTERPRETATION

1) Where do you invest your savings?

ReasonsNo. of PeoplePercentageFixed Deposit3133%Shares1314%Gold/Silver2021%Mutual Funds2223%Real Estate99% Interpretation:-As per the above graph most of the people like to invest in Fixed Deposit as it is safe investment instrument as it get the fixed rate of return as decided.

2) Do you have knowledge about share market and its working?

ReasonsNo. of peoplePercentageYes8387%No1213%Interpretation:-People should have the knowledge of Share Market as it is important and in Mutual Funds also in many schemes it is traded in different stocks.

3)What advantages do you find when you invest in Mutual Fund?

ReasonsNo. of peoplePercentageProfessional Management1111%Liquidity2021%Choices of Schemes2223%Tax benefits2021%Well Regulated1213%Simplicity1011%Interpretation:-As per the above graph people are investing in Mutual Funds as it gives various choices of schemes to investors as per their objectives.With various choices of schemes it also provides with other advantages like Liquidity, good returns, etc. 4)From where do you gather information about the performance of Mutual Fund?ReasonsNo. of peoplePercentageBrokers1920%TV channels99%Magazines1314%Internet2931%Financial Consultants2526%Interpretation:- People found it easy to know the performance of the funds from the internet as it becomes very easy for them. People also take help from the Financial Consultants to look for the performance.According to you, which one do you rate as the best investment instrument?ReasonsNo. of peoplePercentageFixed deposits1920%Shares910%Mutual funds2324%Gold/Silver1617%Real estate1112%Savings account1617%Interpretation:-Mostly like to invest in Mutual Funds as it provides various advantages to investors.People dont more rely on stock market as it is always fluctuating.FINDINGSMany of the investors are aware of mutual funds but most of their Perception towards it is not positive.Investors are mainly concerned with the risk factors of mutual funds and are not directing towards it.The investors who have invested in mutual funds mainly go for it because of the Liquidity matter and Tax exemption. Most of the people dont know the advantages of mutual funds and the various types of mutual funds.

CONCLUSIONTHANK YOU