pritchard 2013 aasa nce presentation
TRANSCRIPT
!!!• !!Social'Media'&'Community'Rela3ons''''• ''Strategic'Communica3ons'• ''Opera3onal'Communica3ons'• ''Tac3cal'Messaging'
• Strategic'Communica3ons,'Opera3onalize'Long=range'Plans,'and'Tac3cal'Messaging'System'
• Promotes'Situa3onal'Awareness'(SA)'!!!
: “The perception of elements in the environment within a volume of time and space, the comprehension of their meaning, and the projection of their status in the near future”
- Micah Endsley, 1995
• Is'connected'to'a'comprehensive'educa3onal'plan'(e.g.,'CDEP)'
• Develops'a'common'opera3ng'picture'• Districtwide'“memes?”'
!!!
• Defines Official District Use, Professional/Instructional Use and Personal Use of Social Media
• Addresses Privacy Considerations • References Implementation • Sample at '!!
• Hit'them'where'they'ARE'• Superintendent’s'Blog'example'at'
'• District'Website'• Do'not'be'on'every'plaRorm'!
• Survey'Tools'(e.g.,'Survey'Monkey)'embedded'in'Facebook'
• Video'“Fireside'Chats”'impact'versus'“backpack'leVer”'–'viral'or'sta3c?'
• Face=to=Face'Invita3on'–'Redirect'• Referendum'Informa3on'!!
• Is'synchronized'with'the'vision'and'mission'of'the'BOE'and'Superintendent'
• Puts'into'ac3on'the'strategic'plans'• Is'proac3ve'–'shapes,'sustains,'and'is'task'
oriented'
!!!
• That are aligned with BOE policy and legal considerations
• That include a release form for student interviews, photographs, and recordings
'!!
• “Calendaring”'feature'on'Facebook''
• School=building'Website'(link'to'Pinterest)'• Do'not'be'on'every'plaRorm'!
• Calendaring'of'school'events'embedded'in'Facebook'
• Periodic'recogni3on'of'items'of'interest'to'the'community'(2=way)'
• Face=to=Face'Invita3on'–'bad'news'mul3plies'exponen3ally'in'cyberspace'
!!
• Is'accurate,'non=argumenta3ve'and'free'of'anger'or'defensiveness'
• Neutralizes'misinforma3on'• Reinforces'posi3ve'percep3ons''''
• It'is'not'generally'a'good'idea'to'delete'user'comments,'unless'these'are'in'viola3on'of'acceptable'use.''
!!
• Synthesize'“school'messenger”'auto=dial'with'social'media'and'website'verifica3on''
• Mobile'compu3ng'and'crea3ng'digital'content'“on=the=fly”'(e.g.,'Hootesuite,'FB'for'iOS'apps)'
'!
• Acknowledge'the'problem,'point'with'pride,'hopeful'for'the'future'
• Face=to=Face'Interven'on'–'deescalate'angry'stakeholders'in'a'less'open'forum'
• Strictly'enforce'acceptable'use'–'do'not'tolerate'abusive'comments'
!!