privacy and social, it's a bitch. get over it!
DESCRIPTION
You’d think Germany had the strictest legislation when it comes to Privacy, right? wrong! Spain accounts for almost 80% of the EU’s data protection fines for 2011, it’s data protection legislation includes best practices for security audits and it’s also the one closest to the currently (heavily) debated EU Personal Data Protection Regulation that should pass in 2014. Spain is different, Spain is ready to embrace Privacy by Design ways of working. Aurélie will discuss, in plain languages and through the use of multiple examples, what basic principles you need to keep in mind when collecting and processing (big) data in the light of analytics projects but also for socialCRM types of initiatives. It’s not a grey area, it’s not rocket science, it’s just a fundamental right that should be part of your equation.TRANSCRIPT
SocialCRM & Privacy: it’s a bitch. Get over it!
Aurélie Pols – CVO – June 2013
Hear no evil – Speak no evil – See no evil…
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I don’t give advice. I can’t tell anybody what to do. Instead I say this is what we know about this
problem at this :me. And here are the consequences of these ac:ons.
-‐ Joyce Brothers
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Me, myself & I: professional Mind Your Privacy
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@aureliepols
Mind Your Privacy
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Me, myself & I: private
PrismaQc idenQty
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Why Spain?
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Spain & data protecQon
Source: Nymity World Breach map
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Mind Your Privacy
2010 2011 Total 17,497,410.02 19,597,905.97
16,000,000.00
16,500,000.00
17,000,000.00
17,500,000.00
18,000,000.00
18,500,000.00
19,000,000.00
19,500,000.00
20,000,000.00
Total de sanciones en Euros
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Spain & data protecQon
Spain accounts for 80% of EU fines for 2011
The country within the EU with the highest rate of complaints related to data protecQon
The country with the most severe fines
Security best pracQces embedded into data protecQon law
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Security & Privacy in the US
Source: h`p://www.mainjusQce.com/2013/06/14/wyndham-‐presses-‐for-‐oral-‐arguments-‐in-‐data-‐breach-‐suit/
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Privacy vs. Data protecQon
US Common Law Disputed Class acQons HIPPA COPPA VPPA…
EU ConQnental Law
Privacy = fundamental right Limited fines
EU “cookie” DirecQve
EU PDP RegulaQon (2014)
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Data-‐handling pracQces
Big Data
IdenQty Privacy Ownership ReputaQon
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Technology is ethics neutral
Can the crea:on of data about ourselves be considered a
crea:ve act?
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CreaQve act? Copyright law?
Source: on.wsj.com/19AUREY © Mind Your Privacy SL 17
(Social media) US tech Co &
Privacy
Source: h`p://www.techweekeurope.co.uk/news/eff-‐apple-‐amazon-‐yahoo-‐twi`er-‐government-‐privacy-‐114962
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Enriching customer data bases
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Customer DNA
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From digital analyQcs to intelligence
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Ok, call it site centric
Not all privacy senngs are the same!
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Defining SocialCRM
Social CRM is a philosophy & business strategy, supported by a technology plaporm, business rules, workflow, processes and social characterisQcs, designed to engage the customer in a collaboraQve conversaQon in order to provide mutually beneficial value in a trusted & transparent business environment. It’s the company’s programmaIc response to the customer’s ownership of the conversaIon.
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Target
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LOVE your lawyers!
Who don’t tell me what I can’t do
but
How I can do it
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Transparency
Choice
Consent
Trust
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Consent: Opt-‐in vs. Opt-‐out
Germany: opt-‐in Consent = 12%
Austria: opt-‐out Consent = 99.98%
Privacy by Design Principles (7)
1. Pro-‐acQve not ReacQve; PrevenQve not Remedial
2. Privacy as a default senng 3. Privacy embedded into Design 4. Full-‐funcQonality – PosiQve Sum, not Zero Sum 5. End-‐to-‐End Security – Full Life Cycle ProtecQon 6. Visibility and Transparency – Keep it open 7. Respect for User Privacy – Keep it User-‐Centric
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In a constantly evolving data protection
environment for the users Privacy is a challenge!
New Objectives
We must move from mere “compliance” towards “Privacy by Design”, keeping usability top of the list!
Mind Your Privacy
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La privacidad
Unos dicen que ha muerto Otros que no preocupa al usuario
Y sin embargo todos hablan de ella
(sobre todo el usuario)
Mind Your Privacy
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El usuario demanda lo que valora
Mind Your Privacy
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Mind Your Privacy
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Mind Your Privacy
2007 2008 2009 2010 2011 Total 2520 4049 6017 6702 9878
0
2000
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6000
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10000
12000
Denuncias y reclamaciones
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Mind Your Privacy
2007 2008 2009 2010 2011 Total 399 360 692 652 898
0 100 200 300 400 500 600 700 800 900 1000
Sanciones impuestas
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Transparency as a medium for
usability
Our commitment Help
businesses turn PRIVACIDAD
into an added value for them & their
users
Respecting users’ privacy is increasingly
becoming a deciding factor
Using plain and understandable
language facilitates communication
PRIVACY
Founders
Jim Sterne Advisor
Aurélie Pols CVO
René Dechamps CEO
María Gómez Moriano Privacy Director
A multidisciplinary team at your service
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