BY: JYOTI SAINI & BALJOT SARAL

PRIVACY IN SOCIAL MEDIA

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PRESENTATION ROADMAP

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IMPORTANCE OF PRIVACY

GUIDELINESFOR SOCIAL

MEDIA BUSINESSES

GOOD/BAD EXAMPLES

GUIDELINES FOR NON-

SOCIAL MEDIA

BUSINESSES

GOOD/BAD EXAMPLES

RECOMMENDATIONS

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• 79% of companies are using or are planning on using social media platforms

• People/organizations can be harmed if there are no restrictions on public access to personal or company information on social media

• Individuals/organizations maintain their autonomy and individuality

• To ensure the image of a brand is not damaged

IMPORTANCE OF PRIVACY

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GUIDELINES FOR SOCIAL MEDIA BUSINESSES

WHAT TO DO WHAT NOT TO DO• Be transparent for all

stakeholders• Review and revise privacy

policies and terms and conditions

• Ensure government legislation is being followed under the privacy acts in the country the business is being operated

• Train employees on privacy within the social media

• Do not use consumers’ personal information without their consent

• Do not use devious strategies to gain consumers’ personal information

• Do not use weak or insecure software that is vulnerable to attacks

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POSITIVE EXAMPLE

• Described as “the most secure implementation possible” for this company

• After a major security breach in 2012, the company is being transparent to its users with this application

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NEGATIVE EXAMPLES

• Has become a medium for companies to advertise on

• Lawsuit was filed by consumers who accused this company of using their personal information in advertisements

• Has to pay out $20 million in compensation to 614,000 users this year

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NEGATIVE EXAMPLES

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NEGATIVE EXAMPLES

• Originally marketed as a method of picture/video communication which leaves no virtual footprint

• Pictures/videos are automatically cached and stored on their server without notifying users

• Attempting to defend themselves by stating, “If you’ve ever tried to recover lost data affter accidentally deleting a drive..you might know that with the right forensic tools, it’s sometimes possible to retrieve data after it has been deleted

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GUIDELINES FOR NON-SOCIAL MEDIA BUSINESSES

WHAT TO DO WHAT NOT TO DO• Maintain transparency to all

stakeholders • Have an integrated

employee training to prevent human errors

• Understand social media regulations and implement through privacy policies

• Reinforce policies surrounding confidential information

• Dedicate a department monitoring social media to ensure private information is not leaked

• Be proactive now to ensure it is not an issue in the future

• Do not engage in social media without first understanding the potential riskso Confidential breacho Fake page scams

• Do not claim authorship of content that is not yours; give credit where it is due

• Do not violate jurisdictions or cultural norms of a society

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POSITIVE EXAMPLE

• Dedicated section on their website to the usage of social media in the company

• Implemented an internal Information Protection Policy educating all employees and brand ambassadors

• Offer training to associates and agency partners through online learning portals and classes

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POSITIVE EXAMPLE

• Effective display of company transparency through “Your Privacy is Our Priority” campaign

• With users becoming more knowledgeable about data collection from internet browsers, this company educated their audience about internet safety, tracking, and privacy

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NEGATIVE EXAMPLES

• Alexandra Thran, from Rhode Island, was fired from this institution as she disclosed patient information

• This institution did not have a social media policy prior to the incident

• Institution is now considered untrustworthy to many patients

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1. Disclose information and maintain transparency

2. Educate all employees and brand ambassadors about social media practices in a company

3. Ensure all legal regulations and jurisdictions are being followed

4. Be proactive

RECOMMENDATIONS