private and confidential | copyright team 2009. all rights reserved goglobal project briefing date:...

Private and Confidential | Copyright TeAM 2009. All Rights Reserved

GoGlobal Project

Briefing

Date: 14th Dec 2009


The Project – GoGlobal Project

LocationSilicon Valley USA

Target Group:

Companies that want to expand their business

to US market.

No of Participants:10 companies per 6 months.

(Total 20 for 12 months)


TEAM PROFILETeAM was formed by a group of Malaysian Technopreneurs in 2001 to further the interests of Technopreneurs and to assist in the development of the Digital and Biotech Economy in Malaysia with the following key initiatives and objectives:

• Act as a Think Tank and provide an organized and unified voice to advance the interests and well-being of local Technopreneurs;• Aid the professional development of members and the industry in general;• Further Community Education and bridge the Digital Divide;• Provide the means for addressing issues affecting Technopreneurs and to initiate, watch over, petition and take whatever action as may seem desirable in relation to legislative or other measures affecting Technopreneurs and the Digital and Biotech Economies;• Establish a liaison and co-operate with government departments, educational and other appropriate institutions or bodies, both national and otherwise, concerned with or interested in the development of Technopreneurs;• Hold conferences and meetings for the delivery of lectures and papers, and the acquisition and dissemination by other means of information connected with Technopreneurship and• Afford opportunities for social contact amongst members and other parties interested

in the Digital and Biotech Economies.


MEMBERSHIP & MAJOR ACTIVITIESSince its inception, TeAM has carried out many activities starting with the release of its first white paper called “Fostering a Sustainable Environment for Technopreneurship in Malaysia” which encapsulates the major concerns faced by Technopreneurs in Malaysia. Other major activities include:•Participating in discussions with Government Ministries and Agencies towards improving the technology ecosystem in Malaysia.•Invited to be on special working committees (Jawatankuasa Khas) to formulate policies that impact on the technology industry and economy (e.g. Ministry of Finance, PMO, MoSTI, EPU, Bursa Malaysia and Securities Commission).•Organizing networking sessions for members to exchange ideas and business prospects, in furthering the business interests of members.•Organizing events, forums and conferences to educate and enhance the knowledge of members and the Technopreneur community at large.•Council members are co-opted members of the Evaluation and Approval committees for Cradle Fund and MDeC Grant schemes.

Currently TeAM has a total of 350 members.


Note: CVs of Exco Members are separately attached

TeAM Committee:President: Ms. Koh Lee ChingDeputy President: Dato Dr. Rajen MHon. Secretary: Mr. Premesh ChandranHon. Treasurer: Mr. Daniel Cerventus

Council: Go Global Ir.Aziz IsmailGovernment Relation Ashran Dato’ GhaziFUNDING Nazrin HassanTEAM BIO Dr. M. RajenMEMBERSHIP Tham Keng YewPROFESSIONAL DEV Lu Chen PinGREEN TECH AzlanCREATIVE CONTENT Bernice Low


About NEF: Association for Bumiputera Technopreneurs in Malaysia.

Area of Focus:

•Technopreneur Development

•Market Access

•Funding

•Creativity and Innovation

TechnoXchange

Open Innovation

BCI2 Fund

Pre Seed

Globalizing Bumiputera Entrepreneurs

Go Global

Training

Software


NEF Committee:

President: Ashran Dato GhaziVP1 RitakamalVP2 Ir.Aziz IsmailHon. Treasurer: Lilyana Abdul LatifSecretary Md Hamdi Mohd MokhtarDeputy SecretaryMohd Rashdan Ramlee

Council: Farid MohamedIzham IsmailAbdul Razak AhmadRoni Shah MustaphaOmar Shariff Mydeen

Go Global:

Ir.Aziz Ismail


About NEF: Association for Bumiputera Technopreneurs in Malaysia.

Free Training:

E-Commerce/SEO/Social Network

CRM

Software as A service

Free Software:

HR, Payroll

CRM

On-line Payment

FREE Bumiputera Portal

Product and Services

Specialists

Tenders


GoGlobal Objectives:

• To be a Collaboration platform of Malaysian ICT companies Going Global market.

• Collaboration to provide easier and cheaper market access to Malaysian Technopreneurs.

• To proactively create programs that are able to help members to go to the US market.

• To proactively collaborate and use the various government incentives for marketing overseas.

• To prepare & assist 20 homegrown technology companies to enter the US Market


GoGlobal STRATEGIES:

1.Harness the Power of Community Partnerships to enable individual members to leverage on and utilise shared services to overcome current weaknesses that affect market entry and/or ability to capture significant market share.

2.Focus on best ROI and Efficiency by driving initiatives that will benefit collective groups of companies with one time investment instead of one company at a time.

3.Ensure Accountable and Measurable Commitments to programs undertaken in order for continuous improvements to be made and to enable the impact to be felt and measured across the ICT and Biotech services industry.


Local & Startup With Export Potential Export Potential

Shared Go Global EcologyShared Go Global Ecology

Training Program

Upgrading and Modernisation

Action Plan


The Go Global Training:

Enable Malaysian ICT and Biotech services companies’ to become more “export ready”. • ‘Go Global’ business coaching that is intended to benefit selected participants.•Assist ICT and Biotech services companies’ overcome weaknesses like non-innovative business practices, ‘me-too’ business models, weak strategies, unknown marketing & branding and poor utilisation of IP by providing pragmatic, focused and industry-relevant business training programs that will provide these companies with enhanced capabilities to become more competitive both in local and foreign markets alike.


Our Training will overcome:

Challenges in Developing Competitive Malaysian Technology Services Companies in the Local and Global Market:

Technology Services Companies in Malaysia generally spend most of their budgets on hardware, software and development tools in order to stay ahead of competition. However their lack of success in Malaysia can largely be attributed to the absence of ‘soft’ skills to formulate and implement competitive business strategies, business models, marketing, branding, customer relationships & services, public relations, market research, IP strategies etc.

Training is therefore needed to change this mindset.


GoGlobal Project

Creating marketable and export-ready and oriented Malaysian technology services companies offering Biotech, ICT and SAAS (software as a service) model services for the global market.

GoGlobal project is to promote, assist and encourage Technology services companies to implement and increase their business competitiveness in the soft areas of business such as marketing, customer relationship & services, IP and public relations without requiring these companies to fork out large or significant investment costs up-front because such services are offered via a shared services model and by shared used of physical space for business and industry activities.


Reduction

Cost

Improve

Operations

Shared Physical Facility:

Office SpacePress Conference VenueSeminars & TrainingIndustry Activities CenterMeeting PlaceNetworking Place

Shared Services:

- Shared Professional Services- Administration - Facilities - Marketing -Publicist & Public Relations- Design- Legal- Software and Hardware

More Business Visibility

More Business Visibility

More Industry Activities & Networking

More Industry Activities & Networking

Improve Product & Biz

Presentation

Improve Product & Biz

Presentation

Improved Soft Operations

Improved Soft Operations

More Hands-On Guidance &

Assistance

More Hands-On Guidance &

Assistance

ImproveCompetitiveness

Go Global


Challenges in Developing Export Oriented Malaysian Technology Services Companies for the Global Market:

•There is no industry business model that provides a systematic process to help Technology Services companies to “go global”. Government agencies provide some financial incentives and linkages but for the most part, the company is on its own. •Malaysian Technology Services companies that venture abroad face extreme competition and in view of limited budgets and time/resources constraints do not have proper access to channels that can help them to open doors. • These Companies are also very often unprepared to export or have a foreign presence especially in relation to operational readiness, marketing strategies or adequate protection of their IP prior to venturing abroad resulting in poor performance and reception to their services and products.

In short, these companies have not implemented any measures to modernize or upgrade their businesses or their products and services, not just in terms of hardware and software but also in terms of capabilities, competencies and systematic processes, in order to compete effectively in the global arena.


‘GO GLOBAL’ ECOLOGY

The Go Global Ecology is a systematic methodology and solution that involves 2 strategic phases to export Malaysian Technology Services in targeted countries abroad in a group-based format. This community based methodology aims to circumvent and reduce the low rate of success often witnessed when individual companies attempt to “go-it-alone” in a foreign market. The essence of the Ecology is to send a group of companies that are export-ready to a selected foreign all at the same time so as to leverage on joint resources and reduce the financial outlay of each individual company.



09/2009 01/2010 04/2010 10/2010

Selection

Preparation

In USA – 6 months

Selection

Preparation

In USA – 6 months

07/2010

Phase 1 Phase 2



PHASE ONE: The first phase involves the identification, grooming and readiness preparation of the group of companies selected to participate in the program. This will be implemented via “Bootcamp-style” comprehensive coaching activities that will identify key operational, strategy, marketing and IP gaps of each company and creating customised solutions to plug those gaps prior to departure to the foreign location.


‘GO GLOBAL’ ECOLOGYPHASE TWO:The second phase involves physical relocation of the selected companies as a group in the foreign location, i.e. this includes setting up temporary office facilities in the foreign market under the banner of “Malaysia House”. This format will not only allow each individual company to lend support, learning and experience and share resources with each other, but collectively it allows these companies to build market access as a group.

This initiative is further supported by a KPI System that helps GoGlobal Team and each individual company track their experience and performance for the duration of their location in the foreign jurisdiction and these experiences will be documented, analyzed and shared with local Tech Services Companies and TeAM members preparing for the export market.

Both phases therefore have been created to provide a sustainable, effective, lower cost and measurable ecosystem of exporting Malaysian Technology Services which thus far is non-existent.



New Batch of

Malaysian Companies

Pool of MalaysianTechnology ServicesCompanies

Market Experience, Networks & Know-How


GoGlobal – Silicon Valley Shared Services

US Landlord

US Services Company

Go Global Member

Admin Services

Marketing Services

Electric/Tel/Internet

Market Research

Marketing Materials

Go Global Member

Go Global Member

Go Global Member

Go Global Member

Go Global Member

Matrade Grants

MDEC Support


CRITERIA FOR COMPANY SELECTION•Primary target are mature Malaysian companies that have demonstrated good domestic growth and high potential for market penetration and capture in foreign market for their services and products.

Company Profile and Management Team Merits

Company Profile and Management Team Merits Technology MeritsTechnology Merits Strategic Plan MeritsStrategic Plan Merits

• Proposed technology & segment of technology

• Technology relevance & competitiveness

• State of technology advancement

• Technology potential for US Market

• Competing technology in US Market

• Credentials and experience of technical team

• Nature of business and type of industry

• Management team credentials, experience, strength and diversity

• Current market and customer base

• Business credentials and endorsements

• Overall HR strength and competitiveness

• Financial strength and track record of performance

• The marketing organisation and track record

• Maturity of marketing activities

• Market competitiveness• Strategic planning &

implementation capabilities

• Strategic competitiveness and advantages

• IP profile and commercialisation potential

• Demonstration of innovation potential


Evaluation Committee

Advisory Committee

Go Global Member

Go Global Member

Go Global Member

Go Global Member

Go Global Member

Go Global Member

Hazani , Chris Chan

Dr Siva, Suhaimi, Rani,

MDEC - Roslan

Matrade - Mohamad

Go Global Lead - Ir.Aziz

MDEC - Izam Nawi, Jamie

NEF - Ashran

TeAM - Koh Lee Ching

COMPANY SELECTION


GO GLOBAL UPGRADE BOOTCAMP•Upgrade and Plug business and operational gaps before physical relocation through concise coaching and planning programs focused on export.

Business Model and StrategiesBusiness Model and Strategies Marketing & BrandingMarketing & Branding Strategic IP for GrowthStrategic IP for Growth

• Business and Corporate Strategy

• The Value Proposition• The Business Model• Metric for Strategy and

Business Model• Any competitive advantage in

Strategy and Business Model • Challenges faced or expected

in implementation of Strategy And Business Model

• Brand Strategy and Positioning Readiness

• Customer Targeting• Marketing Plan • Tactical Activities for Market

Engagement• Metric for Marketing and

Branding• Challenges faced or

expected in implementation of Marketing and Branding plans.

• IP Readiness and Strategy• IP Value Identification in the

business and to Competitors• IP Expertise – internal and

external• Competitive Landscape –

from the perspective of IP• Commercialisation Strategy

and Plans • Challenges faced or

expected in implementation of “go-global” plans.


GO GLOBAL EXPORT PLACEMENT•Working with export country business networking groups, MATRADE & MIDA offices worldwide to perform strategic market placement for ‘Go Global’ ready companies


GO GLOBAL KPI SYSTEM

•Each company will be tracked by TeAM’s Go Global KPI System•Shared Area of the System will also be accessible to future batches of companies to expedite their market penetration and capture in the targeted countries


GoGlobal – SHARED SERVICES AND CENTER

Description Rate Size Type Cost

Premise Rental – Office Space 2,000 sq ft Monthly Rental

Facilities Administrator

Facilities – Electricity/Tel/Internet

Shared Professional Marketing Staffing

Shared Meeting Offices - Regus

Overheads and Administrative Cost

TOTAL:


GoGlobal – Homework

Join Training

Use e-commerce

Improve Internal Operation

Use SEO/Social Network

Use On-line payment

Use SaaS

Use CRM

What is your Unique Value Proposition ?

Who are your potential Agent/Reseller?

Who are your competitors ?

Who will go to US Office?

How to you handle marketing fund requirements ?

private and confidential | copyright team 2009. all rights reserved goglobal project briefing date:...

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