BETA TEST: BATTLE PLANSimone Lini - CEO - simone.lini@youmove.me

@simonelini @YoumovemeIT

The process

See “the Bible”: http://goo.gl/hgRa McClure’s AARRR Startup metrics for pirates, without last R (revenue)

3 goals for the private beta

1. Get feedback on app issues

2. Get insights about users behaviour

3. Max userbase (as waiting list+users)

1. Get feedback

• Setup communication channels: feedback platforms (Zendesk), Skype, social, email (worst one, difficult to track issues)

• Go direct: contact most active users directly (Skype?) and understand how they really use the app

• Use feedback: decide feature and bug correction priorities

2. Get insights

• Funnel (set up Mixpanel): pageviews > clickthrough “go to beta” > sign-ups > first search > returning > referring

• So what? Use funnel data to understand where we’re leaking users and optimize accordingly. It’s a “silent feedback”.

3. Max userbase

• If userbase = reach * conversion: max reach, max conversion

• max reach: blogs, Twitter/FB profiles, press releases, events (?), SEO, contests (e.g., WCAP Funding Pitch), social referral plan. See marketing plan.

• max conversion: A/B test landing page and sign-up page, add other sign-up methods (just FB now)