private label winning battle of the brands erin cox, hilary huyett & wanchun lai
TRANSCRIPT
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Private Label Winning Battle of the Brands
Erin Cox, Hilary Huyett
&Wanchun Lai
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Introduction
• Package good brands face their greatest crisis and strongest threat from private labels since the early 1990’s
• Private Label market shares grew 0.8 percentage points to 21.9% of the total volume in 2008
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Private Label Advertisement.
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Fred Meyer
Safeway
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Costco
Albertson’s
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• A drift toward private labels has been occurring even in categories where it was never a factor before, such as feminine protection and skincare.
• Marketers stress that marketing and pricing decisions made now could have a big impact on the future.
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Source
• Neff, Jack. "Private Label Winning Battle of Brands." Advertising Age 02 Feb 2009 24 Feb 2009
<http://adage.com/article?article_id=134791>.